The document analyzes the 2009 album "One Love" by record producer David Guetta. The album's digipak design reflects Guetta's dance-pop/EDM genre through its use of black, white, and pink colors. Guetta is portrayed as a laid-back figure through his casual clothing and sunglasses in the grayscale front cover photo. The handwritten font and purple title make the album name stand out. The CD design features graffiti-style painted lettering and lines evoking club lighting to appeal to Guetta's target audience of teenagers and young adults.

1. DIGIPAK ANALYSIS –
DAVID GEUTTA
Jason Sulit Media A2
Artist: David Geutta
Album: One Love
Genre: Dance-Pop, House,
Electro, EDM
Released: 24 August 2009

2. The front cover of ‘one love’
displays a medium close-shot
of the artist, the image is in
grayscale and the artist is also
wearing casual clothing and a
pair of sunglasses on.
David Guetta is often seen
wearing sunglasses which
could be motif that provides
recognition. As he is dressed
casually makes him appear
more relatable to many
people . His appearance
could also be an attempt to
appeal to the younger
generation of teenagers.
The title of the
album appears
hand written with
purple paint. This
is effective as the
name of the
album stands out
from the rest of
the black and
white colour
making is easy to
spot which is
important as the
product being
sold is Guetta’s
new album.
Above the album
title is David
Guetta’s Name
which is written in
a contemporary
font which relates
to his genre of
music, the font is
The CD of this album is in
silver and has letters with
the same format as the
‘One Love’ from the front
cover. Again the writing
seemingly looks painted.
The CD also has various
lines which could indicate
the brush stroke of the
paint. This matches the
genre of dance music and
the design could convey
the idea of flashing lights
The design of this CD is
quite messy and appears
like a child has painted
onto the CD, However
this is visually appealing
and would appeal to the
teenagers and younger
adults. This messy design
could connote childish
behaviour and letting lose
which could suggest the
idea of clubbing
The Writing used for this
album could suggest the artist
is quite laid back and wants
to have fun.
On the CD there
is a paragraph,
this explains the
copyrights to
David Guetta and
his record label.
This paragraph
also states that
none of his music
can be copied or
used without the
record label’s
permission
On the back cover there is a
track list of songs that are in
the CD, the typography used
here is the same as the font
used for David Guetta’s
name on the front cover, the
reason this font is used is so
that the audience is able to
read tracks and know what
songs are available on the
CD
On the bottom corner of
the logo the back cover
there is a logo of all the
record labels and
companies that helped
with the production of his
music. For my one digipak
I will need to include a
record label that matched
the genre of my artist.
There is a clear
colour scheme used
for this album, the
album uses 3 main
colour; black, white,
and pink. There is
also the purple colour
used for the ‘One
Love’ album title on
the front cover. The
album’s name is in a
different matching
colour to the album
as it will need to
stand out to the
audience.The back cover
continues with the
same paint graffiti
design as it did with
the CD. This graffiti
design will appeal to
the young audience,
graffiti could also
convey the idea of
expressing yourself

3. Overview
Pierre David Guetta is a record producer, DJ, and a remixer. I have been analysing the digipak for his 2009 album ‘One
Love’ which achieved mainstream success. This album ‘s design demonstrates the conventional representation of the EDM
genre. Although my final product is within a different electronic genre analysing this has still provided me relevant
knowledge for my producing my own digipak.
Representation
This digipak reflects David Guetta’s genre of music; the used of black, white, and pink colour scheme, typography, image,
and appearance correctly shows what type of artist he is. Guetta’ portrays himself to be a lose and laid back character, for
instance he his appearance looks casual; he is wearing a shirt and pair of sun glasses. The use of font is seemingly
childish and messy which could suggest he is a fun person making appeal to the younger generation. On the front cover
image, David Guetta is not directly looking at the audience and the sunglasses also blocks the audience from making
contact which could portrays him to seem cool and relaxed and also less serious which people may find quite interesting.
Audience
With the electronic dance music of his genre, I would generally say that the demographic of his work would be around 17
and 25 as this age range is the typical type people would like to go clubbing. With his lose laid back style of his album
design he could attract younger audience male and female of age 15. The reason I say male and female is because the
colour scheme and use of typography and image would appeal to both gender.
Conclusion
Conducting this analysis has made me aware of the conventions of digipak’s and also the conventions of the EDM genre.
Analysing this digipak has also helped me develop some ideas and has got me thinking about the production of my own
Front Cover
The front cover displays the a medium/close shot of the artist wearing a shirt and a pair of glasses. The Typography that is
used for the album’s name is constant through out the album but is in purple which differentiate itself from the rest of the
font used for the album. The artist name is in white and in a contemporary font which is the general font he uses for
displaying his name in most of his content.
Back Cover
As with any digipak there is a track list which shows the songs on the CD, there is also the barcode and the album credits
as well as the record label that helped produce the music for the artist. The same design on CD continues on to the back
cover. The back cover has a white background which contrast the front cover but also it makes the track list easy to read.
CD Design
The CD design is in silver and has graffiti painted font of the name of his album ‘One Love’ There are various lines which
connotes the idea of the strobes of light in night clubs. Copy right label is also placed on the CD instead of the back cover