The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.

2. POPULAR MUSIC
Popular music is a genre in which you can have any genre of music
having wide appeal normally for a short period of time.
Example: Psy Gangnam Style. This was a popular song yet for a short
amount of time. The music video helped the song a lot due to the fact
they had dance moves and the audience was able to join into it. Very
soon everyone knew the song and dance moves.
http://www.youtube.com/watch?v=60MQ3AG1c8o

3. IN CONCERT AND AS LIVE FOOTAGE
Where artists record live at concerts or gigs and then show footage in there
music or even throughout there music video.
Example: Wiley can you hear me. This has clips not only promoting the
artist but also showing them in concert.
http://www.youtube.com/watch?v=TbQaCCb_Gzc

4. ANIMATION
Using fast movement showing a series of pictures and frames.
Example: Blur coffee and TV
http://www.youtube.com/watch?v=6oqXVx3sBOk
In this they have a milk cartoon moving. This is a great example of
animation as it’s a still object moving by using different frames.

5. INTERPRETIVE
How the viewer interoperates the music video.
Example: The streets Blinded by the lights
http://www.youtube.com/watch?v=x7MCbis75wk
When you listen to the music video you interoperate in different ways to the
music video.

6. NARRATIVE
To show the way in which the story is told.
For example Beyoncé irreplaceable.
http://www.youtube.com/watch?v=2EwViQxSJJQb
They show what she is going through when he's leaving and have a basic
story of how it happened. Also relates back to the lyrics.

7. IMPRESSIONIST
Making a fantasy taking the audience away from reality.
Example: http://www.youtube.com/watch?v=LoQYw49saqc

8. SURREALIST
Very similar to impressionist dream like and unreal elements :
Example: Foo fighters Ever long
http://www.youtube.com/watch?v=eBG7P-K-r1Y

9. PASTICHE
In a musical form consisting of a series of songs and other musical
elements and pieces from many sources.
Example: Geri Hallowell its raining men
http://www.youtube.com/watch?v=3YbRASlEMqw

10. PARODY
Parody is a creative way of making a humorous song by ‘making fun’ of the
product. This can be used with an original piece of work an artist or a
topic.
Example Taylor Swift – I knew you were trouble.
http://www.youtube.com/watch?v=JnaZW5Hf9_0

11. REFERENCING
To reference a piece of music in a film.
Example: Samantha Jade Step up
http://www.youtube.com/watch?v=uFxJ2FAfQxM

12. HOMEPAGE
To show respect to someone and something.
This was shown in Chris Brown She aint you
http://www.youtube.com/watch?v=7V2GzYcRK9E
Here he wears and uses the same dance moves as Michael Jackson.

13. LYRIC INTERPRETATION
How the audience interoperate the music video.
Example Drake started from the bottom:
http://www.youtube.com/watch?v=RubBzkZzpUA&list=RD02mTrnI-
XKEH0

14. EXTENDING OR CONSOLIDATING A SONGS MEANING
Changing a song to become more suitable for one listener.
Example: Britney Spears and Wil.iam scream and shout
(clean version)
http://www.youtube.com/watch?v=7C5p1tm0Qo4
This makes it more appropriate for younger viewers.

15. ALLUSION
When the audience is under allusion that something will
happen but the story changes at the end so its not as it
first seemed.
Example:
Beyoncé if I were a boy
http://www.youtube.com/watch?v=AWpsOqh8q0M

16. LINKS TO OTHER ARTISTS
Referencing other artists by using visuals or using them in
the lyrics.

17. TECHNIQUES

18. CUTTING TO THE BEAT
When shots are cut in time with the beat.
Example: Offspring :Pretty fly for a white guy
http://www.youtube.com/watch?v=nzY2Qcu5i2A

19. MIMING AND LIP SYNCING
Pretending to sing the music by wording the lyrics to make it look like you
are singing it.
Example: Tynisha Kelli – I wish you loved me
http://www.youtube.com/watch?v=hblH_UWbHBQ