Research and Planning - Task 7
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The document discusses potential publishers for the author's planned R&B/hip-hop magazine. Intermedia Vibe Holdings LLC, which publishes Vibe magazine, is mentioned as a possible option due to the similar genre focus. However, they may not be interested in taking on another similar magazine. Bauer Media is presented as another potential publisher. As one of the largest privately owned publishing groups in Europe with over 300 magazines, they could benefit from the author's magazine which would help them expand into the R&B/hip-hop genre where they currently have limited offerings. The author believes their magazine could attract a new audience for Bauer Media and potentially lead to further magazines in that genre.
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Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the student's magazine could be the first R&B magazine published there, opening up a new market. Overall, Bauer Media is concluded to be the best publisher as it has international reach, few competing magazines in the R&B genre, and publishing the new magazine could attract new audiences and make money.
What kind of media institution might distribute your media product and why?
Bauer Media would be a suitable media institution to distribute the magazine because it is a large, multinational company with a long history of distributing magazines worldwide. While it already distributes similar music magazines like Kerrang, this also means they have experience reaching the target audience. However, the magazine may not stand out amongst the other offerings. IPC Media is also an option, as it distributes magazines only in the UK, but does not have any similar music magazines. Bauer Media is ultimately preferred over IPC Media as it is larger and distributes more modern music magazines that align better with the style of the new magazine.
Evaluation question 3
Bauer Media would be the best institution to distribute the media product. Bauer is one of the largest and most successful publishing companies in the world. It has been in business since 1875 and sells 38 million magazines per week across 107 brands. Specifically, Bauer produces the highly successful rock magazine Kerrang!, demonstrating its expertise in marketing rock music magazines to teenagers. For these reasons, Bauer's proven success and experience with the target genre and audience make it the ideal choice to distribute the new rock magazine.
Media studies transition work (1)
Bauer Media Group is a large European media company headquartered in Hamburg, Germany. It was founded in 1875 and has grown to include over 600 magazines, 4000 digital products, and 50 radio and TV stations across 17 countries. BBC Worldwide is the commercial subsidiary of the BBC, formed in 1995 to monetize and sell BBC programming internationally to supplement income from television licenses. It has expanded from a small department in 1979 to include divisions for video, audio, film, and merchandising.
Media studies transition work
Bauer Media Group is a large European media company headquartered in Hamburg, Germany. It was founded in 1875 and has grown to include over 600 magazines, 4000 digital products, and 50 radio and TV stations across 17 countries. BBC Worldwide is the commercial subsidiary of the BBC, formed in 1995 to monetize and sell BBC programming internationally to supplement income from television licensing fees. It has expanded from a small department in 1979 to include divisions for video, audio, film, and merchandising.
Magazine Distributions
Bauer media is Europe's largest privately owned publishing group distributing over 300 magazines in 15 countries. They own Kerrang, the world's biggest selling weekly music magazine covering rock genres. Bauer knows the target audiences of their magazines and how to produce new popular music titles.
IPC MEDIA produces over 60 media brands reaching almost two thirds of UK women and 42% of UK men. As a former music magazine publisher, IPC could produce another music magazine appealing to audiences familiar with their existing rock magazines.
Emap is a British media company specializing in business-to-business magazines and organizing conferences. They publish Look magazine aimed at young, urban, high-income women living in England.
Evaluation Q3
The document discusses potential media institutions that could distribute a music magazine. It analyzes the BBC, Emap, IPC Media, and Bauer as the four main magazine institutions in the UK. The document concludes that the BBC or IPC Media would be good choices to distribute the magazine due to their experience with music magazines and appealing to a wide audience. It also suggests the magazine could be distributed in supermarkets, WH Smith stores, or online/via an app to reach the target teenage audience.
Institution
The Source magazine is a U.S. hip-hop magazine that has been published since 1988. It is released twice a month or every two months. The magazine's publisher is the NorthStar Group, which also publishes Jones Magazine. The Source is sold in record stores like HMV and Virgin Megastores, where hip-hop fans are likely to purchase a music magazine. Currently, the magazine is sold for £5.11 on eBay, which is quite expensive considering increased costs from the global recession and decreased advertising revenue.
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Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the student's magazine could be the first R&B magazine published there, opening up a new market. Overall, Bauer Media is concluded to be the best publisher as it has international reach, few competing magazines in the R&B genre, and publishing the new magazine could attract new audiences and make money.
What kind of media institution might distribute your media product and why?
Bauer Media would be a suitable media institution to distribute the magazine because it is a large, multinational company with a long history of distributing magazines worldwide. While it already distributes similar music magazines like Kerrang, this also means they have experience reaching the target audience. However, the magazine may not stand out amongst the other offerings. IPC Media is also an option, as it distributes magazines only in the UK, but does not have any similar music magazines. Bauer Media is ultimately preferred over IPC Media as it is larger and distributes more modern music magazines that align better with the style of the new magazine.
Evaluation question 3
Bauer Media would be the best institution to distribute the media product. Bauer is one of the largest and most successful publishing companies in the world. It has been in business since 1875 and sells 38 million magazines per week across 107 brands. Specifically, Bauer produces the highly successful rock magazine Kerrang!, demonstrating its expertise in marketing rock music magazines to teenagers. For these reasons, Bauer's proven success and experience with the target genre and audience make it the ideal choice to distribute the new rock magazine.
Media studies transition work (1)
Bauer Media Group is a large European media company headquartered in Hamburg, Germany. It was founded in 1875 and has grown to include over 600 magazines, 4000 digital products, and 50 radio and TV stations across 17 countries. BBC Worldwide is the commercial subsidiary of the BBC, formed in 1995 to monetize and sell BBC programming internationally to supplement income from television licenses. It has expanded from a small department in 1979 to include divisions for video, audio, film, and merchandising.
Media studies transition work
Bauer Media Group is a large European media company headquartered in Hamburg, Germany. It was founded in 1875 and has grown to include over 600 magazines, 4000 digital products, and 50 radio and TV stations across 17 countries. BBC Worldwide is the commercial subsidiary of the BBC, formed in 1995 to monetize and sell BBC programming internationally to supplement income from television licensing fees. It has expanded from a small department in 1979 to include divisions for video, audio, film, and merchandising.
Magazine Distributions
Bauer media is Europe's largest privately owned publishing group distributing over 300 magazines in 15 countries. They own Kerrang, the world's biggest selling weekly music magazine covering rock genres. Bauer knows the target audiences of their magazines and how to produce new popular music titles.
IPC MEDIA produces over 60 media brands reaching almost two thirds of UK women and 42% of UK men. As a former music magazine publisher, IPC could produce another music magazine appealing to audiences familiar with their existing rock magazines.
Emap is a British media company specializing in business-to-business magazines and organizing conferences. They publish Look magazine aimed at young, urban, high-income women living in England.
Evaluation Q3
The document discusses potential media institutions that could distribute a music magazine. It analyzes the BBC, Emap, IPC Media, and Bauer as the four main magazine institutions in the UK. The document concludes that the BBC or IPC Media would be good choices to distribute the magazine due to their experience with music magazines and appealing to a wide audience. It also suggests the magazine could be distributed in supermarkets, WH Smith stores, or online/via an app to reach the target teenage audience.
Institution
The Source magazine is a U.S. hip-hop magazine that has been published since 1988. It is released twice a month or every two months. The magazine's publisher is the NorthStar Group, which also publishes Jones Magazine. The Source is sold in record stores like HMV and Virgin Megastores, where hip-hop fans are likely to purchase a music magazine. Currently, the magazine is sold for £5.11 on eBay, which is quite expensive considering increased costs from the global recession and decreased advertising revenue.
Distributors
Time Inc UK would be an effective distributor for the magazine "SONIC" due to their experience distributing magazines to different audiences, including magazines similar to "SONIC" focused on alternative music (e.g. NME). While other distributors like Bauer and Immediate Media Company distribute some music magazines, they lack a specialization in or portfolio including magazines comparable to the indie/alternative focus of "SONIC". Time Inc UK's focus solely on magazines and success distributing NME suggests they have the specialist knowledge and ability to successfully distribute "SONIC" to its target audience.
Distributors
Time Inc UK would be an effective distributor for the magazine "SONIC" due to their experience distributing magazines to different audiences, including magazines similar to "SONIC" focused on alternative music (e.g. NME). While other distributors like Bauer and Immediate Media Company distribute a wide range of magazines, Time Inc UK's specialization in magazines would allow them to focus specifically on "SONIC" to help make it successful, distributing 350 million copies per year. For these reasons, Time Inc UK was chosen as the distributor over other options.
Analysing 2 media companies
Bauer and Future are two large media companies that publish magazines. Bauer was founded in 1875 in Germany and owns over 600 magazines and 50 radio and TV stations worldwide. It launched magazines in the UK in 1987 and owns radio stations like KISS FM UK. Its magazines target audiences aged 18-55 by focusing on topics like celebrities, music, and images for both male and female readers. Future was founded by Chris Anderson and focuses on technology, gaming, and photography magazines. It publishes magazines dedicated to video game consoles like PlayStation and Nintendo that focus exclusively on content related to those brands to target fans of each system.
Evaluation 3: What kind of media institution might distribute your media prod...
The document discusses potential media institutions to distribute a new music magazine called TUNE. It initially proposes Bauer Media as they publish similar genres and have a large UK readership. However, the document concludes that IPC Media would be better suited overall as the UK's largest magazine publisher with over 350 million annual sales across 90 countries, and financial support from parent company Time Inc. for advertising and promotions. While Spin Media, which distributes the R&B/hip-hop focused Vibe magazine, could also be a possibility for TUNE.
Question 3
Bauer Media Group would be a suitable institution to distribute the media product "Record magazine" for three key reasons:
1) Bauer is a major international publishing company with a variety of music-focused magazine titles targeting similar audiences as "Record";
2) The age group and gender targeted by "Record" matches those of existing Bauer titles like "Kerrang!";
3) Advertisers in comparable Bauer magazines, such as upcoming music events and albums, would also be appropriate for "Record".
Instituton 2
Times Inc was founded in 1922 and is now a major media company reaching global audiences. While it owns over 90 magazine brands across many genres, it only publishes one music magazine currently. This leaves an opening for a new indie music magazine to fill a gap in their portfolio. Times Inc would be suitable to publish and distribute the proposed new magazine worldwide due to their large social media presence, which would aid marketing to the target 17-30 year old audience.
Task 5 pp
VIBE was a popular hip hop magazine founded in 1993 by producer Quincy Jones, targeting teenagers. It featured the latest hip hop artists and music. Over time it changed ownership between various publishing companies. XXL Magazine was founded in 1997 by former staffers of The Source magazine to also cover hip hop music and culture. It took over Scratch magazine in 2006 and has also published various special projects related to hip hop artists and music. Both magazines provided news and coverage of popular hip hop artists appealing to teenage audiences.
Q3: Who will distribute your product?
Bauer Media would be the most suitable institution to distribute the author's proposed grime music magazine. As a large, experienced publisher with many music magazines, Bauer Media could effectively publish and market the magazine to a wide audience. Their extensive UK presence also makes them a good fit given grime's origins and fan base. The magazine would likely be distributed in grocery stores, at grime concerts and events, and through digital formats like apps and ebooks to reach the target audience.
Question three
Bauer Media would be the best media institution to distribute the magazine "RHYTHM" for three key reasons:
1) Bauer Media is based in the UK and does not currently publish any major magazines focused on R&B/Hip-Hop music, leaving a gap in the market that this magazine could fill.
2) Distributing the first UK R&B/Hip-Hop magazine under Bauer Media would be a major achievement and could open up a new audience for the company.
3) Bauer Media's launch of an e-commerce platform shows they are keeping up with digital media, which the magazine could utilize to stay up-to-date in its distribution.
Question three
This document discusses potential media institutions to distribute a new R&B/Hip-Hop magazine called "RHYTHM". It considers two options: InterMedia Partners and Bauer Media. While InterMedia Partners publishes VIBE magazine, they may not want to publish another magazine in the same genre that targets the same audience. Bauer Media, based in the UK, is presented as a better choice as they have space in their catalog for a new R&B magazine and it could open them to a new audience. Their focus on both print and digital distribution also makes them a suitable partner.
Evaluation 3
The document discusses potential media institutions that could distribute a dance music magazine. It analyzes several options, including IPC Media, Bauer Media, and music magazine publishers like DJ Mag and Mixmag. Bauer Media is identified as the best fit due to its existing platforms like radio and websites, wide audience reach, and experience publishing magazines focused on dance music like Q Magazine. The document also provides details on the online presence and advertising approaches of these different magazine publishers.
Evaluation Question Three
Development Hell LTD may distribute the media product because they currently distribute MixMag, one of the most popular dance and electro music magazines. They have helped MixMag gain worldwide recognition and have expanded to publishing magazines in other countries focused on how certain genres are received locally. Development Hell LTD seems interested in expanding their portfolio of music magazines.
Bauer Media may also distribute the media product. As one of the largest distribution companies, they publish and distribute many successful music magazines and operate radio stations and television channels. However, their current magazines and media focus more on rock and chart music rather than dance and electro. Distributing the media product could help Bauer Media attract a wider audience by filling this genre gap.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Vibe
VIBE is a lifestyle and entertainment magazine that focuses on R&B and hip-hop genres and gives a voice to undiscovered artists. It was launched in 1993 by Quincy Jones but shut down its print publication in 2009. In 2013, it was acquired by Spin Media, a blog network and owner of other pop culture websites, to be relaunched as an online magazine. Spin Media was originally founded as Buzznet in 1999 and acquired other brands like Idolator and Stereogum over time, before purchasing Vibe and refocusing the former print magazine Spin as an online-only brand.
What Kind of Media Institution Might Distribute your Magazine Product and Why?
- There are two types of publishing companies: institutional publishers like Bauer and Time Inc. UK that publish multiple magazines, and independent publishers like Volcano Publishing that focus on niche titles.
- Bauer would be a good choice to publish the magazine since it is one of the largest publishers in Europe and already publishes similar music/culture magazines like Q that target the same 16-20 year old demographic. An independent publisher wouldn't allow the magazine to reach a wide, mass audience.
- Publishing with an institutional company like Bauer would provide opportunities to distribute the magazine widely in supermarkets, stores and achieve a large circulation globally, which is important for a magazine focused on current music trends.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Marketing and Distribution
Bauer Media is a large media institution that publishes over 300 magazines worldwide and produces other media such as online, TV and radio stations. As Bauer Media targets a wide range of demographics with its magazines and does not currently have a magazine targeted towards young teenage girls, distributing a new music magazine called POP TEEN that targets 10-16 year old girls would allow Bauer Media to fill this gap. Bauer Media's size and experience would help market POP TEEN to a mass audience. Additionally, as Bauer Media has experience in TV and radio stations, the POP TEEN brand could potentially be extended to a radio or TV show as well as rebranded radio and TV stations to build brand awareness. A POP TEEN website, social
Q3
Condé Nast is a large media company that publishes magazines across different genres including fashion, technology, home, and food. While they do not currently publish any music magazines, the author believes their magazine could fit well due to a similar independent style. However, targeting such a large company may be too ambitious.
InterMedia Partners focuses on media across various platforms and has experience publishing the hip hop magazine Vibe. As a private firm, negotiating a deal would be easier, and publishing with a company experienced in the genre would be strategic.
Harris Publications has published the successful hip hop magazine XXL since 1997. As a company already serving the target audience with a large audience size, Harris Publications would allow expanding readership the
Question 3
Bauer Magazines would be an ideal publisher and distributor for the music magazine. As Europe's largest privately owned publishing group with over 230 magazines across 15 countries, Bauer has a wide reach to distribute the magazine. They publish a variety of magazines without focusing on any specific genre. Distributing through Bauer would allow the magazine to be sold through major retailers like supermarkets, newsagents, and WHSmith, making it highly accessible to the target 18-25 audience. Online distribution would also help expand the audience. Bauer is a good fit as they already publish the similar music-focused magazine Q, showing there is a market for this type of product.
Question 3
Bauer Magazines would be an ideal publisher and distributor for the music magazine. As the largest privately owned publishing group in Europe with over 230 magazines across 15 countries, Bauer has a proven track record of successfully distributing magazines. They publish a variety of magazines without focusing on any specific genre, so there would be no restrictions on publishing a music magazine. Distributing through retailers like supermarkets, newsagents, and online would allow the music magazine to reach its target 18-25 year old audience. Bauer already distributes the successful music magazine Q, which has a similar classic, sophisticated style and focus on featuring major artists that the new magazine aims to emulate.
EveALUATION 3
Bauer Media would be the best company to publish the magazine for several reasons:
1) Bauer Media is a large UK-based publishing company that publishes magazines in various genres, but does not currently have an R&B/Hip-Hop magazine.
2) Publishing the magazine with Bauer Media would allow the magazine to take advantage of Bauer's existing infrastructure and audience while introducing a new genre.
3) As an UK-based company, Bauer Media would be more convenient and cost-effective to work with than companies based in other countries like the US.
Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the magazine could break into a new market there and attract a new audience for Bauer. Overall, Bauer Media Group would be the best publisher as it has an international presence, few competing magazines in the R&B genre, and publishing the magazine could open it up to new audiences and revenue.
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Distributors
Time Inc UK would be an effective distributor for the magazine "SONIC" due to their experience distributing magazines to different audiences, including magazines similar to "SONIC" focused on alternative music (e.g. NME). While other distributors like Bauer and Immediate Media Company distribute some music magazines, they lack a specialization in or portfolio including magazines comparable to the indie/alternative focus of "SONIC". Time Inc UK's focus solely on magazines and success distributing NME suggests they have the specialist knowledge and ability to successfully distribute "SONIC" to its target audience.
Distributors
Time Inc UK would be an effective distributor for the magazine "SONIC" due to their experience distributing magazines to different audiences, including magazines similar to "SONIC" focused on alternative music (e.g. NME). While other distributors like Bauer and Immediate Media Company distribute a wide range of magazines, Time Inc UK's specialization in magazines would allow them to focus specifically on "SONIC" to help make it successful, distributing 350 million copies per year. For these reasons, Time Inc UK was chosen as the distributor over other options.
Analysing 2 media companies
Bauer and Future are two large media companies that publish magazines. Bauer was founded in 1875 in Germany and owns over 600 magazines and 50 radio and TV stations worldwide. It launched magazines in the UK in 1987 and owns radio stations like KISS FM UK. Its magazines target audiences aged 18-55 by focusing on topics like celebrities, music, and images for both male and female readers. Future was founded by Chris Anderson and focuses on technology, gaming, and photography magazines. It publishes magazines dedicated to video game consoles like PlayStation and Nintendo that focus exclusively on content related to those brands to target fans of each system.
Evaluation 3: What kind of media institution might distribute your media prod...
The document discusses potential media institutions to distribute a new music magazine called TUNE. It initially proposes Bauer Media as they publish similar genres and have a large UK readership. However, the document concludes that IPC Media would be better suited overall as the UK's largest magazine publisher with over 350 million annual sales across 90 countries, and financial support from parent company Time Inc. for advertising and promotions. While Spin Media, which distributes the R&B/hip-hop focused Vibe magazine, could also be a possibility for TUNE.
Question 3
Bauer Media Group would be a suitable institution to distribute the media product "Record magazine" for three key reasons:
1) Bauer is a major international publishing company with a variety of music-focused magazine titles targeting similar audiences as "Record";
2) The age group and gender targeted by "Record" matches those of existing Bauer titles like "Kerrang!";
3) Advertisers in comparable Bauer magazines, such as upcoming music events and albums, would also be appropriate for "Record".
Instituton 2
Times Inc was founded in 1922 and is now a major media company reaching global audiences. While it owns over 90 magazine brands across many genres, it only publishes one music magazine currently. This leaves an opening for a new indie music magazine to fill a gap in their portfolio. Times Inc would be suitable to publish and distribute the proposed new magazine worldwide due to their large social media presence, which would aid marketing to the target 17-30 year old audience.
Task 5 pp
VIBE was a popular hip hop magazine founded in 1993 by producer Quincy Jones, targeting teenagers. It featured the latest hip hop artists and music. Over time it changed ownership between various publishing companies. XXL Magazine was founded in 1997 by former staffers of The Source magazine to also cover hip hop music and culture. It took over Scratch magazine in 2006 and has also published various special projects related to hip hop artists and music. Both magazines provided news and coverage of popular hip hop artists appealing to teenage audiences.
Q3: Who will distribute your product?
Bauer Media would be the most suitable institution to distribute the author's proposed grime music magazine. As a large, experienced publisher with many music magazines, Bauer Media could effectively publish and market the magazine to a wide audience. Their extensive UK presence also makes them a good fit given grime's origins and fan base. The magazine would likely be distributed in grocery stores, at grime concerts and events, and through digital formats like apps and ebooks to reach the target audience.
Question three
Bauer Media would be the best media institution to distribute the magazine "RHYTHM" for three key reasons:
1) Bauer Media is based in the UK and does not currently publish any major magazines focused on R&B/Hip-Hop music, leaving a gap in the market that this magazine could fill.
2) Distributing the first UK R&B/Hip-Hop magazine under Bauer Media would be a major achievement and could open up a new audience for the company.
3) Bauer Media's launch of an e-commerce platform shows they are keeping up with digital media, which the magazine could utilize to stay up-to-date in its distribution.
Question three
This document discusses potential media institutions to distribute a new R&B/Hip-Hop magazine called "RHYTHM". It considers two options: InterMedia Partners and Bauer Media. While InterMedia Partners publishes VIBE magazine, they may not want to publish another magazine in the same genre that targets the same audience. Bauer Media, based in the UK, is presented as a better choice as they have space in their catalog for a new R&B magazine and it could open them to a new audience. Their focus on both print and digital distribution also makes them a suitable partner.
Evaluation 3
The document discusses potential media institutions that could distribute a dance music magazine. It analyzes several options, including IPC Media, Bauer Media, and music magazine publishers like DJ Mag and Mixmag. Bauer Media is identified as the best fit due to its existing platforms like radio and websites, wide audience reach, and experience publishing magazines focused on dance music like Q Magazine. The document also provides details on the online presence and advertising approaches of these different magazine publishers.
Evaluation Question Three
Development Hell LTD may distribute the media product because they currently distribute MixMag, one of the most popular dance and electro music magazines. They have helped MixMag gain worldwide recognition and have expanded to publishing magazines in other countries focused on how certain genres are received locally. Development Hell LTD seems interested in expanding their portfolio of music magazines.
Bauer Media may also distribute the media product. As one of the largest distribution companies, they publish and distribute many successful music magazines and operate radio stations and television channels. However, their current magazines and media focus more on rock and chart music rather than dance and electro. Distributing the media product could help Bauer Media attract a wider audience by filling this genre gap.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Vibe
VIBE is a lifestyle and entertainment magazine that focuses on R&B and hip-hop genres and gives a voice to undiscovered artists. It was launched in 1993 by Quincy Jones but shut down its print publication in 2009. In 2013, it was acquired by Spin Media, a blog network and owner of other pop culture websites, to be relaunched as an online magazine. Spin Media was originally founded as Buzznet in 1999 and acquired other brands like Idolator and Stereogum over time, before purchasing Vibe and refocusing the former print magazine Spin as an online-only brand.
What Kind of Media Institution Might Distribute your Magazine Product and Why?
- There are two types of publishing companies: institutional publishers like Bauer and Time Inc. UK that publish multiple magazines, and independent publishers like Volcano Publishing that focus on niche titles.
- Bauer would be a good choice to publish the magazine since it is one of the largest publishers in Europe and already publishes similar music/culture magazines like Q that target the same 16-20 year old demographic. An independent publisher wouldn't allow the magazine to reach a wide, mass audience.
- Publishing with an institutional company like Bauer would provide opportunities to distribute the magazine widely in supermarkets, stores and achieve a large circulation globally, which is important for a magazine focused on current music trends.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Marketing and Distribution
Bauer Media is a large media institution that publishes over 300 magazines worldwide and produces other media such as online, TV and radio stations. As Bauer Media targets a wide range of demographics with its magazines and does not currently have a magazine targeted towards young teenage girls, distributing a new music magazine called POP TEEN that targets 10-16 year old girls would allow Bauer Media to fill this gap. Bauer Media's size and experience would help market POP TEEN to a mass audience. Additionally, as Bauer Media has experience in TV and radio stations, the POP TEEN brand could potentially be extended to a radio or TV show as well as rebranded radio and TV stations to build brand awareness. A POP TEEN website, social
Q3
Condé Nast is a large media company that publishes magazines across different genres including fashion, technology, home, and food. While they do not currently publish any music magazines, the author believes their magazine could fit well due to a similar independent style. However, targeting such a large company may be too ambitious.
InterMedia Partners focuses on media across various platforms and has experience publishing the hip hop magazine Vibe. As a private firm, negotiating a deal would be easier, and publishing with a company experienced in the genre would be strategic.
Harris Publications has published the successful hip hop magazine XXL since 1997. As a company already serving the target audience with a large audience size, Harris Publications would allow expanding readership the
Question 3
Bauer Magazines would be an ideal publisher and distributor for the music magazine. As Europe's largest privately owned publishing group with over 230 magazines across 15 countries, Bauer has a wide reach to distribute the magazine. They publish a variety of magazines without focusing on any specific genre. Distributing through Bauer would allow the magazine to be sold through major retailers like supermarkets, newsagents, and WHSmith, making it highly accessible to the target 18-25 audience. Online distribution would also help expand the audience. Bauer is a good fit as they already publish the similar music-focused magazine Q, showing there is a market for this type of product.
Question 3
Bauer Magazines would be an ideal publisher and distributor for the music magazine. As the largest privately owned publishing group in Europe with over 230 magazines across 15 countries, Bauer has a proven track record of successfully distributing magazines. They publish a variety of magazines without focusing on any specific genre, so there would be no restrictions on publishing a music magazine. Distributing through retailers like supermarkets, newsagents, and online would allow the music magazine to reach its target 18-25 year old audience. Bauer already distributes the successful music magazine Q, which has a similar classic, sophisticated style and focus on featuring major artists that the new magazine aims to emulate.
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Evaluation 3: What kind of media institution might distribute your media prod...
Evaluation 3: What kind of media institution might distribute your media prod...
What Kind of Media Institution Might Distribute your Magazine Product and Why?
What Kind of Media Institution Might Distribute your Magazine Product and Why?
Similar to Research and Planning - Task 7
EveALUATION 3
Bauer Media would be the best company to publish the magazine for several reasons:
1) Bauer Media is a large UK-based publishing company that publishes magazines in various genres, but does not currently have an R&B/Hip-Hop magazine.
2) Publishing the magazine with Bauer Media would allow the magazine to take advantage of Bauer's existing infrastructure and audience while introducing a new genre.
3) As an UK-based company, Bauer Media would be more convenient and cost-effective to work with than companies based in other countries like the US.
Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the magazine could break into a new market there and attract a new audience for Bauer. Overall, Bauer Media Group would be the best publisher as it has an international presence, few competing magazines in the R&B genre, and publishing the magazine could open it up to new audiences and revenue.
Institutions research powerpoint 2
Bauer Media is a large, global media company that owns many magazines, digital products, radio and TV stations across 19 countries. As it does not currently publish a jazz magazine, Bauer Media would provide opportunities to sell copies of a new jazz magazine worldwide due to its large brand advertising. Rhinegold Publishing, a UK-based music and performing arts magazine publisher, would also be suitable as it already produces similar magazines and a jazz magazine could reach new audiences through links to their other magazines. News Corp, which focuses mainly on newspapers, would not be a good fit due to its older target audience not matching the intended audience of a jazz magazine.
Question 3
A media institution is a company that produces and distributes media content such as magazines. They handle mass printing and distribution to retailers. Common media institutions include Bauer, Hearst, Time Inc., and Conde Nast. Bauer owns magazines like Q and Kerrang as well as radio stations and TV channels. Time Inc. owns magazines across various genres including music magazines. Conde Nast focuses mainly on fashion magazines like Vogue. To get a media institution to publish your magazine, you must pitch your idea to them and they will decide if they see potential to publish it.
Institutions research powerpoint 2
- Bauer Media is a large, global media company that owns many magazines, digital products, radio and TV stations across 19 countries. While it does not currently publish a jazz magazine, distributing through Bauer could help reach a global audience and be promoted alongside its major brands.
- News Corp is also a large media company but would not be suitable as it mainly focuses on newspapers and has an older target audience, not well aligned with a jazz magazine.
- Rhinegold Publishing, based in the UK, produces magazines about music and the performing arts. It would be a good fit for a jazz magazine as it already covers related genres and audiences, without a current jazz offering. Rhinegold is identified as the best institution to publish the
Questiopn 4
Bauer Media Group is a large European publisher headquartered in Germany with over 11,000 employees worldwide. They publish over 600 magazines and 400 digital products across 17 countries. Their extensive global network could help get a work published worldwide. Bauer has been family-owned and operated for five generations, ensuring expertise and experience is passed down over time. Many of their magazines, some launched in the 1950s, are still in circulation today, demonstrating their success and loyalty.
Task 4 q4
Bauer would be an appropriate publisher for a new music magazine because: Bauer publishes over 570 magazines reaching 22 million people through various media; They have been in business since 1875 and sell 38 million magazines per week, demonstrating their ability to successfully publish magazines; Bauer publishes a wide range of magazines including music magazines like Kerrang, showing they understand how to market to different audiences, including rock/alternative music fans which is the target for the new magazine.
Q3 of my evaluation
Bauer Media Group would be well-suited to distribute the author's indie music magazine. Bauer is a large, global multimedia company that publishes over 300 magazines worldwide. It has experience in music genres like punk rock and would help the magazine reach a wide, global audience. Distributing through Bauer could also help classify the magazine as popularly as Bauer's existing titles. Bauer's target audience also matches the intended audience of the author's magazine.
Question 3
Immediate Media Company was formed in 2011 by merging Origin Publishing, Magicalia, and BBC Magazines, and they currently distribute Top of the Pops magazines. The document discusses several potential magazine distributors and their experience with pop magazines, including EMAP International Limited, BBC Magazines, Bauer Media Group, and NME. Overall, Immediate Media Company is recommended as the best choice to distribute a new pop music magazine due to their experience distributing Top of the Pops, while Bauer Media Group could also be a potential option due to their global reach across 16 countries.
Question 33
Bauer is one of Europe's largest privately owned publishing companies and a worldwide media empire offering over 300 magazines in 15 countries. Bauer would be a good choice to publish and distribute the author's proposed R&B/Hip-Hop music magazine because they do not currently have a magazine focused on that genre, so it would provide a unique offering. The author believes the magazine would attract many customers and make money due to high demand, and working with Bauer could inspire them to create more music magazines in similar genres.
Evaluation – question 3
Bauer Media would be a good choice to distribute the magazine "LIVE" because they are one of the largest producers and distributors of magazines in the world. They distribute popular magazines covering music, films, and women's interests to large audiences. Distributing "LIVE" through Bauer would put it in front of many potential readers alongside successful music magazines like "Q" and "Kerrang!". Bauer has a proven track record of successfully distributing magazines at retailers like supermarkets, music venues, and newsagents frequented by music fans.
Task 7
Bauer Media is a large German publishing company that operates magazines and media in 15 countries. It publishes several popular music magazines in the UK, including Q Magazine, Kerrang, and Mojo. Q Magazine specifically caters to rock music listeners and has been published monthly since 1986 with a circulation of over 80,000. While Bauer Media could potentially publish a hip hop magazine due to its experience with Q Magazine, the document suggests that a company already publishing hip hop magazines, like Vibe Magazine, may be a better fit.
Bauer media group research
Bauer Media Group is a publishing company founded in 1875 that operates in 16 countries worldwide. It publishes three music magazines - Q, Kerrang!, and Mojo - that focus on different music genres and eras unlike the NME magazine. Q focuses on pop and rock from the 1970s-1980s, Kerrang! focuses on heavy metal and rock, and Mojo focuses on classic rock from the 1970s-1980s. Bauer Media Group would be an appropriate alternative publisher because it has experience publishing magazines in different genres and countries for almost 150 years.
Bauer media group research
Bauer Media Group is a publishing company founded in 1875 that operates in 16 countries worldwide. It publishes three music magazines - Q, Kerrang!, and Mojo - that focus on different genres and eras of music unlike the NME magazine. Q focuses on pop and rock from the 1970s-1980s, Kerrang! focuses on metal and rock, and Mojo focuses on classic rock from the 1970s-1980s. Bauer Media Group could be an appropriate publisher because it has experience publishing magazines in different genres and distributing them internationally for almost 150 years.
Institutions research
Vibe magazine was founded by Quincy Jones and features R&B and hip-hop music artists. It is unique in featuring a broader range of interests than competitors focused only on rap music. Originally partnered with Time Inc., it is now owned by Spin Media corporation which also produces other music magazines. Spin Media shut down the print version in 2013 to focus online amid digital changes. The Vibe brand also included music DVDs and digital content.
Mojo magazine is published by Bauer Media Group and known for music journalism and photography of classic rock artists. It is aimed at middle-aged men wanting to relive the "Glory days" of rock music. Each issue includes a free CD linking to its theme
Evaluation question 3
Harris Publications would be a suitable media institution to distribute the magazine because they have experience distributing similar music magazines successfully in both the UK and US markets. Bauer Media would also be suitable because they have a large UK audience across multiple media platforms and do not currently offer a hip hop music magazine. IPC Media would work well due to their large portfolio of over 350 million copies sold annually and partnerships with supermarkets that would help the magazine reach a wide audience.
Question 3
Bauer Media would be a suitable institution to distribute the media product because it has a large reach of over 19 million UK readers through magazines covering various genres like gossip, fashion, and music, as well as radio shows. As the largest private publishing company distributing magazines globally, Bauer Media could leverage its worldwide audience and experience distributing different genres to promote a new magazine genre.
Ipc and time inc
IPC Media publishes magazines including NME, Marie Claire and What's on TV. It was acquired by Reed International in 1974 and renamed IPC Media in 1998. In 2001, it was purchased by Times Inc., the publishing subsidiary of Time Warner. Times Inc. Chairman Joe Ripp said the acquisition would help leverage their global portfolio and increase collaboration. IPC/Times Inc. publishes around 80 magazine titles reaching over 130 million people monthly across different platforms.
Q3
Times Inc would be the most appropriate institution to distribute the media product. While Bauer only produces rock magazines and has a loyal rock audience, Times Inc has a more diverse audience across genres like sports, fashion, and gossip. Importantly, Times Inc has already had success producing a hip-hop magazine called NME. Their larger size from merging with Warner Communications in the past also means they can reach a wider audience. Distributing the magazine through Times Inc's existing hip-hop brand would be more effective for building the new media product's audience.
Music magazine institutions research
Bauer Media Group is a large European media company based in Germany with over 600 magazines and 50 radio/TV stations. One of their popular music magazines is Kerrang!, which focuses on rock music and has a target audience of 15-24 year olds, appealing to both males and females but more so males. Heat is one of their gossip magazines aimed at females ages 16-25.
Time Inc. is a large American publishing company known for magazines like Sports Illustrated and Entertainment Weekly. Their music-focused magazine NME targets mainly 17-30 year old males interested in rock, alternative and indie music. TVTimes is one of their television listings magazines in the UK known for access to television actors.
Similar to Research and Planning - Task 7 (20)
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Question 3 - Caitlin Hulse
The focus group provided helpful feedback on the documentary, article, and radio trailer. For the documentary, the opening sequence effectively set the topic and the music change was noticeable. Vox pops were comedic and relatable while serious interviews were informative. Both the student and parent wanted to watch more. For the article, images drew attention while facts and varied fonts engaged readers. The radio trailer used a mix of serious and comedic clips to tell the "fun or fatal" story effectively. Overall, the audience research validated that the key messages and tone were conveyed appropriately.
Question 3 - Caitlin Hulse
The document summarizes feedback from audience members on a documentary about binge drinking. Key findings include:
1) Audience members felt the opening sequence effectively introduced the topic of binge drinking.
2) Most agreed there was a good balance of factual information without being overbearing.
3) All agreed the music fit well with the themes and transitions between "fun" and "fatal" sections were smooth.
4) Vox pops added humor that helped audiences relate while formal interviews provided useful facts.
5) A newspaper article and radio trailer promoting the documentary were both found to be eye-catching.
Question 4
The student used various media technologies in the research, planning, filming, editing, and evaluation stages of constructing their documentary on binge drinking. In research, they used online resources like the NHS website, BBC News, YouTube, and 4oD to validate facts and analyze similar documentaries. Planning involved creating storyboards, proposals, and blog posts. Filming utilized a Canon camera, microphone, and tripod. Editing was done in Final Cut Express, including adjusting audio levels, speeds, and adding text/music. A radio trailer was also produced by editing audio clips from the documentary.
Question 1 in what ways does your media product use
The document discusses conventions used in the student's media documentary on binge drinking. It examines documentaries like "Ready, Steady, Drink" that also cover this topic. The student's documentary uses conventions like a voiceover narration, interviews, and background music to set different moods. It challenges conventions by not using a presenter and not having student directors participate in drinking experiments. The documentary and promotional materials like a TV listing follow genre conventions to engage audiences.
6. What have you learnt about technologies from the process of constructing t...
The document discusses the technologies used to plan and construct a magazine product. It describes using Introduction booklet tasks, drawing drafts, and researching genres to plan the magazine. Photoshop was used to edit photos but found difficult, while InDesign was easier to use. Blogger and SlideShare were effective for sharing work. Overall the document learner learnt new technologies and feels more confident using software like Photoshop and InDesign.
5. How did you attract/address your audience?
The document summarizes how the magazine addressed its audience through design elements. It used a simple purple and black color scheme that was visually appealing and neutral to attract both sexes. Eye-catching images of artists in dominant poses engaged readers. References to artists' songs kept the content timely and cheeky. Continuity across the cover, contents page, and spreads further attracted readers through a consistent style. Polaroid images made the magazine unique.
4. Who would the audience be for your media product?
The target audience for the magazine Riddim is mixed ethnicity females and males aged 16-25, with a slight bias toward white females due to the images used. A typical Riddim reader is likely to be a white female around 16-17 years old who is interested in music and fashion. They see themselves as unique and independent, not needing a boyfriend, instead prioritizing friendships and doing what they want.
2. How does your media product represent particular social groups?
This magazine targets 16-25 year old females of white ethnicity. The target audience is considered "aspirers" who want to be successful and popular as adults. Two music artists, Taylor from the magazine and Teyana Taylor from another magazine, are compared. Both are females aged 16-25 posing confidently in jeans, t-shirts, and hooped earrings. The wording in the magazine emphasizes themes of determination, ambition, and achieving one's potential that would appeal to aspirational youth.
1. In what ways does your media product use, develop or challenge forms and c...
The document summarizes how the magazine product uses and challenges conventions of real music magazines. It discusses various design elements like the masthead font and style, images without backgrounds, costumes and props of artists, and topics of written content. While some elements follow conventions like serious artist photos and music/tour topics, others challenge norms like using younger, white female artists instead of typical older, black R&B performers. Overall, the magazine draws from real magazine styles but adapts them to better suit its target teenage audience.
6. What have you learnt about technologies from the process of constructing t...
The student used various hardware and software to plan and construct their magazine pages. They used a booklet, blog tasks, and drafts to plan their magazine's content and design. Photoshop was difficult to use but allowed image editing. InDesign was easier and they learned skills like wrapping text. Blogger and Slideshare made sharing work easier. While struggling with Photoshop, Picnik allowed simple image cropping and effects. Overall the technologies were effective despite some challenges with Photoshop.
5. How did you attract/address your audience?
The document summarizes feedback from a Riddim magazine audience on different aspects of the magazine. For the front cover, they liked that the name referenced Jamaican patois and music genres, and felt the photo suggested attitude and girl power. They thought the neutral color scheme appealed to both sexes and conveyed power. For the contents page, they felt the similar color scheme kept continuity, and the images invited further reading. They also felt it showed appeal to both sexes. For the double page spread, they thought the slang and references seemed aimed at a cool young adult culture, and felt the bright colors and Polaroids made it eye-catching and on-trend.
4. Who would the audience be for your media product?
The target audience for the magazine Riddim is mixed ethnicity females and males aged 16-25, with a slight bias toward white females due to the images used. A typical Riddim reader is likely to be a white female around 16-17 years old who is interested in music and fashion. They see themselves as unique and independent, not needing a boyfriend as they value female empowerment and doing what they want.
1. In what ways does your media product use, develop or challenge forms and c...
The document summarizes how the magazine created by the author follows conventions of real RnB magazines in its formatting, layout, and content while also challenging some conventions. The magazine uses typical fonts, colors, and images for the genre but features a younger, all-female band on the cover which breaks from conventions. The layout and sections on music, artists, and tours are conventional while the freer design of some pages makes the magazine unique.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in the UK. Based on audience research, the magazine will feature pictures of female artists on the cover to appeal to readers' preference for Rihanna and girl groups. It will also include more images than text throughout, in a simple font and color scheme. A double page spread will feature an interview with a new girl band, including gossip photos. Additional photographs will portray stereotypical representations of R&B female and male artists.
Research and Planning - Task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in competitions. Interviews will be included, such as one with an up-and-coming girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations. The goal is to create continuity across the magazine using color schemes, fonts and pictures.
Research and Planning - Task 9
The document summarizes the findings from a focus group discussion about preferences for a new magazine target at ages 16-30. Key findings include:
- Participants liked the styles of artists Rihanna and Drake as models for the magazine.
- A simple font was preferred to not detract from images, and the graffiti style was favored from sample fonts.
- Colors suggested in a previous survey like green, yellow and blue were found too "boyish" and should include purple or pink to appeal to females as well.
- Feedback from the focus group will help design an effective magazine that appeals to both genders in terms of styles, fonts and color scheme featured.
Questionnaire results final
The document summarizes the results of a survey about starting a new R&B/hip hop magazine. Most respondents expressed interest in a new magazine and named Rihanna, Drake, Chris Brown, and Beyoncé as their favorite artists. Respondents indicated a preference for interviews, contests, and gossip over other content. They also preferred more pictures over words on the cover and wanted the magazine to use green, blue, and yellow colors. Most wanted the magazine to come out weekly with multiple images rather than one main image and a simple font in a large size. The top prize respondents wanted to win was concert tickets. Most were satisfied with the proposed content and said they would pay £1 for the magazine.
Formal proposal task 10
The document discusses initial ideas for an R&B/hip hop magazine targeted at 16-25 year olds in social classes C1 and C2. Based on audience research, the magazine will feature pictures of female artists on the cover and male artists in a competition. It will have more images than text throughout, including an interview with a new girl band in a double page spread. Photographs will portray stereotypical representations of R&B artists to match audience expectations.
Research and Planning - Task 6
R&B originated in the 1940s from black American musical styles in urban areas like Chicago and New York. In the 1950s it provided a template for rock and roll. Motown Records dominated R&B in the 1960s with artists like Diana Ross and Smokey Robinson. R&B incorporated elements of gospel, funk, jazz and disco from the 1970s-1980s. Modern R&B has influences from soul, rock, hip hop and is performed by artists like Mary J. Blige and John Legend. Iconic R&B artists of the past include Ray Charles, Etta James and Elvis Presley.
Task 2 & 3
The document analyzes magazine covers and contents pages. Key points:
1) Magazine covers use prominent images, headlines and cover lines to attract readers and represent the genre of music. Fonts, layouts and color schemes adhere to each magazine's style.
2) Contents pages list sections and feature artists relevant to the magazine's audience. Unconventional designs make the magazines stand out.
3) Double page spreads focus on a single large image to represent the theme. Extra photos replace a heading to assume reader familiarity with the subject.
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Research and Planning - Task 7
- 1. Publishing my magazine Caitlin Hulse
- 2. Possible publisher - Intermedia Vibe Holdings LLC Throughout these tasks, I’ve been interested in the magazine VIBE as its very similar to the RnB magazine that I want to create and therefore whoever publishes it may be a possible publisher for mine. “Intermedia Vibe Holdings LLC publishes magazines and digital content related to R&B/hip-hop generation. The company offers news, music, movies/TV shows, photos, videos, and blogs related to this genre. Its publications provide urban music, entertainment, culture, and lifestyle content for aspiring people ageing from 18 to 34. The company was founded in 1993 and is based in New York, New York.”
- 3. Plus points about publishing with Intermedia Vibe Holdings LLC • It publishes specifically RnB and Hip Hop and therefore my magazine will be in good hands as they know a lot about this genre. • It has a vast content that it deals with such as photos, movies, videos and blogs etc, not just music. • It has a similar age range that its audience is aimed at to my magazine, just a bit older. • Its based in New York, America which means my magazine wont just be based in the UK but could become global.
- 4. Minus points about publishing with Intermedia Vibe Holdings LLC • It doesn't publish any other magazines apart from VIBE, this means that its very unlikely they will take on my magazine. • Because VIBE is a huge and well known magazine, its very unlikely that they would publish another in the same genre if they already have one that's doing incredibly well. • Our audience is near enough the same and it doesn't make sense to create a new magazine aimed at the same people.
- 5. Another possible publisher – Bauer Media • Bauer Media is Europe’s largest privately owned publishing Group and is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. • Bauer Media is a multi-platform UK-based media Group based around two main parts – magazine and radio. • Their magazine heritage goes back to 1953 with the launch of Angling Times and Motor Cycle News in 1956, which are still iconic magazines today. • There first radio achievement was in 1990 when they acquired London dance station Kiss FM. They then acquired Melody FM which is now the market-leading Magic 105.4.
- 6. ... • In 1994, the company bought a small magazine called For Him Magazine which is now a best-selling international brand FHM. • In 1996 they acquired digital music TV channel The Box which has grown into Box Television, a seven channel joint TV business with Channel 4. • Continuing its magazine history, Closer was launched in 2002 and Grazia, Britain's first weekly glossy magazine was launched in 2005. • Bauer Media spans over 80 popular brand names covering a vast range of interests including heat, a popular weekly celebrity gossip magazine, Parkers, MATCH!, CAR and Yours.
- 7. Why Bauer Media is best • I think that Bauer Media is the best publisher for my magazine. • They are well known and have a vast umbrella of interests that they have magazines about, some of these include magazines under the title; Women, Men, Engine, Gardening, Pets etc as the list goes on. • They are also based in the UK which means my magazine will be the first UK RnB/Hip Hop magazine under the publishing name of Bauer Media, which will be a huge achievement for them especially if my magazine sells well.
- 8. ... • They have only three music magazines, Smash hits, Kerrang and Q as shown below, from their website. •This means there's a huge gap in the market for a new, trendy and unique RnB/Hip Hop magazine.
- 9. What my magazine can bring to Bauer Media • I think that my magazine can bring a fresh and new flavour to Bauer Media. • Its targeted at an audience that they have little magazines targeted at already which means that by introducing my magazine in their company, it opens a whole new audience for them. • When my magazine does well this new audience now introduced to them allows them to possibly create more magazines for that target audience, meaning more money.