InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the student's magazine could be the first R&B magazine published there, opening up a new market. Overall, Bauer Media is concluded to be the best publisher as it has international reach, few competing magazines in the R&B genre, and publishing the new magazine could attract new audiences and make money.

1. Question 3
What kind of media institution
might distribute your media
product and why?

2. Vibe
Since my magazine is an RnB I was interested in the
magazine ‘Vibe’ and used the magazine as an
inspirational magazine so therefore who ever published
vibe magazine maybe a possible publisher for my
magazine.
‘Vibe is a music and entertainment magazine founded by producer
Quincy Jones. The publication predominantly features R&B and hip-
hop music artists, actors and other entertainers. After shutting down
productions in Summer 2009, Vibe was purchased by the private
equity investment fund InterMedia Partners and is now issued every-
other month with double covers with a larger online presence. The
magazine targets demographic is predominantly young, urban
followers of hip-hop culture.’ The company was founded in New
York.

3. Why publishing with
InterMedia would be good
• InterMedia specifically publishes RnB and hip-hop
so my magazine will get the right promotion
needed and get it to my target audience.
• The company is based in New York which could
mean that my magazine could be come global.
• It was nearly the same target audience as my
magazine.

4. Why publishing with
InterMedia wouldn't’t be good
• It’s a well known company and its unlikely to take
on another magazine as it only publishes Vibe.
• My target audience is nearly the same so it wont
attract a different audience.
• Vibe is very well known magazine and the
company wont take on the same genre of
magazine as it doesn't’t make sense

5. Another which could be
another possible publisher
Another possibility of a publisher is Bauer Media
Group. Bauer media group publishes Q magazine, Q
magazine was another magazine which was an
inspirational magazine. Bauer Media is an
multinational media company its headquarters is in
Hamburg which operates 15 countries worldwide.

6. Why Bauer publisher would
be good
• The company is well known and publishes
magazines such as Q, Kerrang! And smash hits
so it doesn't have the same music genre.
• Based in the UK which means my magazine will
be the first RnB magazine in the UK under the
publishing name of Bauer Media. Huge gap in the
market for a new unique RnB magazine.
• Magazine will open up new audience for them
since its target an audience that they have little
magazines targeted for already.

7. Overall
• I think that Bauer Media will be the best institution
for my magazine ‘Notes’
• They are based in the UK and have companies
worldwide
• Only have three magazines doesn’t include RnB.
• By publishing ‘Notes’ opens up to new audiences
and will make more money.