- Bauer Media Group is a large European media company based in Hamburg that owns magazines, TV channels, and digital products worldwide
- It has a 50% stake in The Box Plus Network in the UK, which includes music channels like 4Music, The Box, and Kiss
- Bauer publishes magazines like Q, which focuses on indie/rock/alternative music, and Kerrang, which focuses on rock
- Given its experience publishing similar music magazines, Bauer would be well-suited to publish an alternative rock magazine and promote it across its media platforms.
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1. Bauer Media Group
• A European-based media company which is based in Hamburg
• Has a 50% stake in the British television company The Box Plus Network and the other
half is owned by Channel 4 .
• The Box Plus Network is a content subsidiary that includes several popular music and
television channels including 4Music, The Box, Box upfront, Box Hits, Kiss, Magic and
Kerrang.
• Manages a portfolio f more than 600 magazines, over 400 digital products and 50 TV
and radio services all around the world.
• A multi-platform media group that have a collection of media brands including Heat and
Grazia magazine.
• Published Q magazine which specializes in indie, rock and alternative.
• Published Kerrang which specializes in rock music.
2. Baumer Media group would publish my magazine as it is similar to Q and Kerrang magazine as
Q magazine specializes in indie, rock and alternative and Kerrang specializes in rock music. My
magazine genre is alternative rock so I can clearly see that my genre would work with these
factors. As this company are the publisher of two magazines closely related to my genre, it is
likely that my magazine will effectively be styled to fit the genre and target audience. Q
magazine was funded in 1986 and was later on sold by EMAP in 2008 to the Bauer Media
Group and progressively did well for sales and publicity which tells me that this media
company are good at styling this magazine and choosing appropriate articles to stand out to
the target audience. They will be able to use their music channels to promote my magazine
and using Kerrang with be benefitial as this will be suited for my target audience. I feel overall
my magazine is suited for the style of magazines the company appear to be interesting and I
will be able to benefit from their publicity and experience with magazine production in order
to achieve the most publicity.
Why Baumer Media Group would publish my magazine:
3. Jann Wenner
• The co-founder and publisher of the magazine Rolling Stone and the current
owner of Men’s Journal and US Weekly magazines
• Wenner and Gleason founded The Rolling Stone in 1967
• To get The Rolling Stone started, Wenner borrowed $7,500 from family members
and from the family of his fiancé.
• Wenner was involved in conducting and writing many of the magazine’s famous
Rolling Stone interviews.
• With a small group of well known record company heads and music industry
professionals, Wenner co founded the Rock and Roll Hall of Fame Foundation in
1983.
4. Why Jann Wenner would publish my magazine:
I feel that Jann Wenner would like to publish my magazine as it has a lot of
potential just as Rolling Stones did and it is now a very successful and well
known magazine. I feel that Wenner would be an ideal publisher for my
magazine as he has a lot of experience building up a small magazine and I
can see the level of commitment, dedication and passion he put in for the
Rolling Stones magazine and it has become a success. As he wrote a lot of
the interviews for the Rolling Stone magazine, it tells me his experience in
writing what would appeal to the target audience would be benfitial for
me as it would make my magazine more interesting for the reader. He is a
member of he Rock and Roll Hall of Fame which tells me that he will be
very well known and respected in the magazine industry which will
positively impact the publicity of my magazine during the stage of
promotion.