A textual analysis of digipacks

1. TEXTUAL ANALYSIS
OF DIGIPACKS
BY EMMA WEEKS

2. GERARD WAY:
HESITANT ALIEN

3. ABOUT THE ARTIST
• Name: Gerard Way.
• Record Label: Reprise records
(owned by Warner Bros
records).
• Genre: Alt roc/self proclaimed
Brit Pop.
• Number of albums: 1.
• Album Trivia: Way created a
mascot Lola to feature in the
album promo.

4. COVER AND REVERSE
Digipack Cover Digipack Reverse
The cover if the digipack features the artist Gerard Way with his name and the title
of the album in the top corners of the cover. The reverse of the digipack features an
the songs on the album the artists record label and an image which ties into the rest
of the digipack design.

5. CENTRE FOLD
The digipacks centre fold features an image of Gerard Way on the left side with a
blue background and Lola the mascot for the album on the right side with an orange
background. An interesting element of contrast is created between both sides of the
digipack through the use of complimentary colours this will help the draw the viewer
to the imagery and may make them interested in listening to the music on the album.

6. CD SLEEVE AND CD
CD Sleeve CD
The CD sleeve is found in the right flap of the digipack with the CD fitting between
two folds of cardboard which makeup the reverse and right flap of the digipack. The
CD can be removed from either side of the right flap as the sleeve has no joining on
either the right or left side. The CD is bright red which matches the artists hair in this
period and features the albums track list as well as the artist and record companies
label.

7. EXTRAS SLEEVE AND EXTRAS
Extras sleeve Poster Lyrics
All extras for the digipack can be found in the left hand sleeve of the digipack
in the hollow section between the cover and left flap of the digipack. Extras
for the digipack included a lyric sheet for all songs included in the digipack as
well as an A4 poster of the artist in a Lola costume with the albums logo
overlaid beside him.

8. SUMMARY
• This digipack made use of bright colours in order to draw the buyer
in and make them interested in listening to the album.
• A free poster was also featured as added incentive to buy the
digipack opposed to downloading the album online or streaming it.
• The colours used throughout the album match the tone of the
music as being loud and energetic and also correspond of the
singers style choice which took inspiration from “Glam Rock” greats
such as David Bowie.
• The target audience for this digipack would likely be 15-25 this is
evident from the style of music as well as the style of the digipack.

9. ARCTIC
MONKEYS: AM

10. ABOUT THE ARTIST
• Name: Arctic Monkeys.
• Record label: EMI, Domino
Recording Company and
Warner Bros. Records.
• Genre: Indie rock.
• Number of albums: 5.

11. COVER AND REVERSE
Cover Reverse
The album cover features the logo for the bands album. The reverse
features the band name as well as a track list and the bands record
labels logo. A monotone colour scheme is used throughout in order
to create a simplistic yet striking appearance.

12. CENTRE FOLD
The left side of the centre fold is black whilst the right hand side of the
album cover features an image of the band shot using low-key lighting
techniques and transformed into a black and white image allowing the
image to blend into the the rest of the monotone digipack.

13. CD SLEEVE AND CD
CD sleeve CD
The CD sleeve consists of the pocket between the right flap and the
reverse of the digipack with a separate CD cover placed inside to
prevent the CD from slipping out the other end o the digipack. The
monotone colour scheme is continued throughout the design with the
CD featuring solely the album logo in the same style as the album cover.

14. EXTRAS SLEEVE AND EXTRAS
Extras sleeve Lyric booklet cover First spread of lyric booklet
The lyric booklet was located in the pocket between the left fold of the
digipack and the digipack cover. The lyrics were bound in a typical booklet
format with the bands name on the cover and the album name in small font at
the bottom centre of the cover. There is no illustration in the lyric booklet and
the monotone colour scheme is carried out throughout.

15. SUMMARY
• A monotone colour scheme was used throughout the digipack
along with minimalist illustration in order to create an eye-
catching digipack.
• The minimalistic design approach will appeal to the bands older
followers as well as it’s newer fans with the bands main
demographic being between 15-35.