2. Chris Cunningham
• IS one of the most provocative and visually disturbing
directors
• He began doing music production work in the 2000s
• He also designed, for a variety of musicians, their own album
artwork
3. • Portishead Only You
• Had no band performance
• Also had no narrative
This video involved Beth Gibbons floating in tha air, and a young boy.
They people in the shoot were shot in a tank of water and then digitally
inserted into an alleyway of a street scene. This video was shot
underwater, where the bubble had been digitally removed. It features
some of the most beautiful and precise choreography of movement.
Through this video, we can see Cunningham a master of capturing the
personality of an artist and the mood of a song in the range of images
. He is a director with a keen eye for the capabilities of motion in the
human body.
4. Mark Romanek
• Red Hot Chili Peppers Can’t Stop
• Jay-Z 99 Problems
• Performance based
• Has no narrative
• Lighting was position in order to provide a clean –cut contemporary
atmosphere which would integrate with the actual videos concept
• Emphasis on the stars through clos ups
• Video is presented as cheerful and very playful – the band is engaging
in various activities such as wearing giant purple hippopotamus masks,
playing with rubber balls, jumping, abstract scenes with trash cans,
plants, boxes and buckets
• Steve Archer argues that the video is cut to the beat- leads to a sense
of urgency which fits the title of the song Cant Stop
5. Spike Jonze
• An American director, producer, screenwriter and actor whos
best known for his work with music videos, commercials, films
and televisions
• He is known for his collaboration with Bjork, Weezer and
Beastie Boys
6. Spike Jonze
• The video was shot guerilla-style ( on location without obtaining
permission form owners of the property)
• Crowd searing approach
• Consisted of one long take that has a random quality of a video
diary
7. Michel Gondry
• Is currently one of the most acclaimed and respected music
video directors in the industry
• His works include a commercial director, music video director,
and a screenwriter
• He is mainly noted for his inventive visual style and
manipulation of mise en scene
8. Michel Gondry
• Bjork human behaviour
• Very heavy use of CGI
• Reflects the lyrics about human behaviour being very unpredictable
• The imagery of “uman Behaviour” is a web of various physical, in-
camera effects that Gondry uses throughout his film career
• Models, compositions, screen projections, and lighting abound in Bjork
emmotional woodlands
• Colours are deep and saturated
• unique perception/ Gondry’s art of storytelling is unique to the music
video world
