This document summarizes and provides details about several prominent music video directors: - Chris Cunningham is known for visually disturbing videos that capture the mood and personality of artists through innovative choreography and digital effects. - Mark Romanek's videos emphasize stars through close-ups and integrate lighting and concepts to fit songs like "Can't Stop". - Spike Jonze is renowned for collaborating with artists like Bjork and Beastie Boys, shooting guerilla-style on location without permission. - Michel Gondry uses inventive visual styles and in-camera effects to manipulate scenes and reflect lyrics through imaginative worlds as seen in his Bjork videos.

1. Directors Label
By Joanna Lewin

2. Chris Cunningham
• IS one of the most provocative and visually disturbing
directors
• He began doing music production work in the 2000s
• He also designed, for a variety of musicians, their own album
artwork

3. • Portishead Only You
• Had no band performance
• Also had no narrative
This video involved Beth Gibbons floating in the air, and a young boy.
They people in the shoot were shot in a tank of water and then digitally
inserted into an alleyway of a street scene. This video was shot
underwater, where the bubble had been digitally removed. It features
some of the most beautiful and precise choreography of movement.
Through this video, we can see Cunningham a master of capturing the
personality of an artist and the mood of a song in the range of images
. He is a director with a keen eye for the capabilities of motion in the
human body.

4. Mark Romanek
• Red Hot Chili Peppers Can’t Stop
• Jay-Z 99 Problems
• Performance based
• Has no narrative
• Lighting was positioned in order to provide a clean –cut contemporary
atmosphere which would integrate with the actual videos concept
• Emphasis on the stars through clos ups
• Video is presented as cheerful and very playful – the band is engaging
in various activities such as wearing giant purple hippopotamus
masks, playing with rubber balls, jumping, abstract scenes with trash
cans, plants, boxes and buckets
• Steve Archer argues that the video is cut to the beat- leads to a sense
of urgency which fits the title of the song Cant Stop

5. Spike Jonze
• An American director, producer, screenwriter and actor who is
best known for his work with music videos, commercials, films
and televisions
• He is known for his collaboration with Bjork, Weezer and
Beastie Boys

6. Spike Jonze
• Fatboy Slim Praise you
• The video was shot guerilla-style ( on location without obtaining
permission form owners of the property)
• Crowd sourcing approach
• Consisted of one long take that has a random quality of a video
diary

7. Michel Gondry
• Is currently one of the most acclaimed and respected music
video directors in the industry
• His works include a commercial director, music video
director, and a screenwriter
• He is mainly noted for his inventive visual style and
manipulation of mise en scene

8. Michel Gondry
• Bjork human behaviour
• Very heavy use of CGI
• Reflects the lyrics about human behaviour being very unpredictable
• The imagery of human Behaviour” is a web of various physical, in-
camera effects that Gondry uses throughout his film career
• Models, compositions, screen projections, and lighting abound in Bjork
emotional woodlands
• Colours are deep and saturated
• unique perception/ Gondry’s art of storytelling is unique to the music
video world