The 1975 and Marina and the Diamonds Digipak Analysis. OCR Media G324.

1. Dylan Koolman
THE 1975 – 1975 AND MARINA AND THE
DIAMONDS – THE FAMILY JEWELS
DIGIPAK ANALYSIS

2. THE 1975
• Alternative rock/ Pop rock/ Indie rock band from 2002 to present day
• Record labels:
• Dirty Hit
• Polydor
• Vagrant
• Interscope
• 2 albums and 4 EPs
• 2 award wins and 9 nominations

3. FRONT COVER Black and white. Draws the
audience’s attention to the lights
which have the band name. This
also conforms to the typical genre
conventions of an indie album
which predominantly feature black
and white as the colour scheme.
Layout of having a rectangle plaque with the
band name on it as well as the font is
consistent with their other albums from 1975.
Writings or skid marks on the floor.
Writings would convey the theme of being
an outsider to society due to the secretive
idea of the band being in this secluded
area writing thoughts and feelings. Skid
marks could relate to the freedom of
driving as well as the danger from driving
fast and breaking hard.
Utilises the rule of thirds. All areas
outside the middle have little to no artistic
features then the centre has a feathered
glow around the plaque of light. This
focuses the audience’s attention and
creates an aesthetic appearance for the
cover.
The use of the band name being
the only thing in light amongst the
darkness could suggest that the
band is possibly trying to use their
music to inspire, educate or guide
people.

4. BACK COVER
Band name
Uses the A and B side layout
typically seen on a vinyl which could
convey the message that the band
prefer the authentic style of music as
opposed to the newer methods. Also
exemplifies the design of the digipak.
Credits for the album
Logos

5. INSIDE COVER
Track list

6. CD
CD complies to
the simplistic
theme shown
throughout the
digipak being
monochrome.
Font is the same
and shows the
name of the band
only.

7. PULL OUT Monochrome
picture fits the rest
of the digipak’s
theme.
Each of the band
members shown
in two different
poses .

8. MARINA AND THE DIAMONDS
• Indie pop/ new wave/ synthpop/ electropop
• Record labels:
• Neon Gold
• 679
• Atlantic
• Chop Shop
• Elektra
• 3 albums
• 3 award wins and 4 nominations

9. FRONT COVER
Colourful background
which subverts the typical
genre conventions of an
indie design, however the
stylised look complies
woth the indie as a
subgenre theme of the
artist
Direct address to the
audience aims to
establish connection
between it and the
singer.
Stylised filter over the
singer makes the
singer see
Font used to reflect
handwriting, like the singer has
signed the cover. The white
colouring stands out against
the busily colourful background
shown. Use of the top right
third of the picture to allow
most of the attention from the
audience to focus on the
pattern and the stylised picture
of the artist.

10. BACK COVER
Barcode.
Credits from people
that were involved in
the production of the
music and the digipak.
Track list. The font and
colour match the front cover.
The stylised effect is
abstract and draws the
audience’s attention to the
picture as well as the text.
Illustrates that the music
created is art.
Singer is off centre as
opposed to direct
address.
Stylised effects and
colour scheme mirror
the front cover,
however, this is a much
calmer look, but still
aesthetic.

11. INSIDE COVER
Stylised effect is the same
as the front cover, however,
the colour scheme is more
red as opposed to bright
busy colouring.
Aesthetic of nail varnish
and hair being red.
Direct
address.
Hand motion signifies a
gun, reflective of
violence and rebellion.

12. CD
Colouring used to mimic
a vinyl record, appeals to
the original methods of
listening to music.
Font is the same as the
front cover.

13. PULL OUT
Pull out design completely
subverts from the other
themes of the digipak so
farbeing monochrome, not
cartoon.
Makeup has remained
consistent with the eyeliner,
however, the eye shadow is
new and conveys more of a
rock message to the image as
opposed to the playful theme
experienced so far.
Lack of feathering
makes the picture seem
very raw and realistic.