This document outlines the conceptualization and initialization phase of an information management project. It discusses key aspects of developing an IT project methodology, including defining phases, deliverables, and processes. The initial phase involves developing a project charter and detailed plan covering the project's scope, schedule, budget, and quality objectives. Additionally, it emphasizes establishing a measurable organizational value (MOV) - the project's overall goal and measure of success - which must be agreed upon to guide the project.

1. Information Management Project
ITEC N466
Semester I 2013 / 2014
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2. Conceptualizing and
Initializing the Project
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3. Learning Objectives
• Define what a methodology is and describe the role it serves in IT
projects.
• Identify the phases and infrastructure that make up the IT project
methodology introduced in this chapter.
• Develop and apply the concept of a project’s measurable
organizational value (MOV).
• Describe and be able to prepare a business case.
• Distinguish between financial models and scoring models.
• Describe the project selection process as well as the Balanced
Scorecard approach.
• Describe IT governance and how it helps to ensure that investments
in IT projects align with organizational strategies and provide the
returns originally envisioned.
• Describe the role of the project management office (PMO) in
organizations.
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4. Information Technology Project
Methodology (ITPM)
• Methodology
• A strategic-level plan for managing and controlling the
project
• Game plan for implementing project and product
lifecycles
• Recommends phases, deliverables, processes, tools,
and knowledge areas for supporting an IT project
• Must be flexible and include “best practices” learned
from experiences over time.
• Can be
• Traditional (e.g., Waterfall)
• Agile (e.g., XPM, SCRUM)
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5. An IT Project Methodology
Figure 2.1
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6. The Relationship Between the PLC & SDLC
Figure 1.7
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7. ITPM Phases
• Phase 1: Conceptualize and Initialize
• Phase 2: Develop the Project Charter and Detailed Project
Plan defined in terms of project’s:
• scope
• schedule
• budget
• quality objectives
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8. Phases continued
• Phase 3: Execute and Control the Project using
approach such as the SDLC.
• Phase 4: Close Project
• Phase 5: Evaluate Project Success
• Post mortem by project manager and team of entire
project
• Evaluation of team members by project manager
• Outside evaluation of project, project leader, and team
members
• Evaluate project’s organizational value
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9. Hands-on Exercise 1
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• Discuss THREE advantages of having and following an IT
Project Methodology

10. Hands-on Exercise 1 –Cont.
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• Why is it important to have deliverables for each phase of the IT
project methodology?
• The SDLC is the methodology used to accomplish the Deliverable
of the _____________________ PLC Phase
• Project Management Objectives include _________, _________,
___________, and __________

11. IT Project Management
Foundation
• Project Management
Processes
• Initiating processes
• Planning processes
• Executing & controlling
processes
• Closing processes
• Evaluating processes
• Project Management
Objectives
Figure 2.2
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12. IT Project Management
Foundation
• Tools - e.g. Microsoft Project ®
, Computer Aided
Software Engineering (CASE), Primavera Project
Planner
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13. The Business Case
• Definition of Business Case: an analysis of the organizational value,
feasibility, costs, benefits, and risks of the project plan.
• Attributes of a Good Business Case
• Details all possible impacts, costs, and benefits
• Clearly compares alternatives
• Objectively includes all pertinent information
• Systematic in terms of summarizing findings
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14. Process for Developing the
Business Case
Figure 2.3
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15. Developing the Business Case
• Step 1: Select the Core Team
• Advantages:
• Credibility
• Alignment with organizational goals
• Access to the real costs
• Ownership
• Agreement
• Bridge building
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16. Developing the Business Case
• Step 2: Define Measurable Organizational Value (MOV) the
project’s overall goal
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17. Hands-on Exercise 2
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• What is the Deliverable of the Conceptualize and Initialize PLC
Phase?
• What four attributes should this Deliverable detail?
• What is the importance of identifying alternatives for a
Business Case?

18. Measurable Organizational
Value (MOV)
• The project’s goal
• Measure of success
• Must be measurable
• Provides value to the organization
• Must be agreed upon
• Must be verifiable at the end of the project
• Guides the project throughout its life cycle
• Should align with the organization’s strategy and
goals
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19. Hands-on Exercise 3
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• What is a Project’s Measurable Organizational Value (MOV)?
The MOV is the Overall ______________ and the ____________
of _______________ of a Project
• Why, do you think, must a project’s MOV be agreed upon?

20. Process for Developing the
MOV
1. Identify the desired area of impact
Potential Areas:
• Strategic
• Customer
• Financial
• Operational
• Social
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22. Process for Developing the
MOV
2. Identify the desired value of the IT project
Organizational Value:
• Better? ___________
• Faster? ____________
• Cheaper? ___________
• Growth in number? ____________
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23. Process for Developing the
MOV
3. Develop an Appropriate Metric
 Should it increase or decrease?
Metrics:
• Money ($, £, ¥ )
• Percentage (%)
• Numeric Values
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24. Process for Developing the
MOV
4. Set a time frame for achieving the MOV
 When will the MOV be achieved?
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25. Process for Developing the
MOV
5. Verify and get agreement from the project
stakeholders
 Project manager and team can only guide the process
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26. Process for Developing the
MOV
6. Summarize the MOV in a clear, concise statement or table
MOV: This G2C Mobile App project will provide a
20% return on investment and 500 new
customers within the first year of its operation
This project will be successful if _________________.
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Example MOV:

27. Year MOV
1 20% return on investment
500 new customers
2 25% return on investment
1,000 new customers
3 30% return on investment
1,500 new customers
Example MOV Using Table Format
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28. Hands-on Exercise 4
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• Develop two different MOVs for an organization that is
developing a mobile app to provide online training.
• For each MOV, focus on two of the following areas of impact:
• Strategic
• Customer
• Financial
• Operational
• Social
• Develop a three-year table for each MOV
Hint: See MOV Example on previous slide

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MOV 1

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MOV 2

31. Conceptualizing and
Initializing the Project
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