Your brand is an important component in the development of a strong technology organization. Sharing who you are is important in finding and recruiting top talent to your organization.

1. Building Your Leadership
Jeffrey Hurley
Photo Credit: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.

2. Personal Development and Career
Management
• Make brand definition part of your personal
development plan
• Use the social media tools available to you
• Contribute to the conversation
• Help others and build a reputation

3. Join Toastmasters International
• One of the best personal development
organizations
• Provides a safe environment to learn at your
own pace
• Learn to speak quickly on your feet
• Learn to speak to large and small groups
• Learn to lead
• Learn leadership

4. A Paradigm Shift
• Building your brand requires a shift in your
thinking
• Building your brand will require getting out
of your comfort zone

5. So Many Options So Little Time
• LinkedIn
• Tumblr
• Google+
• Facebook
• Pinterest
• Instagram
• Twitter
• And so on….

6. What Should You Do
• Be the real you
• Be consistent
• Showcase what you can do
• Build relationships
• Keep up to date
• Be a service, a giver 20:1 Ratio
• Don’t count your followers
• Proactively call out your brand (when you meet
people, get interviewed, do a guest post, etc.)
• Have a next step in mind so that people can engage

7. Michael Hyatt’s Ten Reasons Every Leader
Should Have a Blog
• To improve your communication skills.
• To create a repository for your best thinking.
• To provide thought leadership to your industry.
• To raise your organization’s visibility.
• To share your organization’s vision.
• To network with people who can help you.
• To build trust with prospective customers.
• To build authority in your niche.
• To gather feedback from your constituents.
• To mentor the next generation of leaders
Hyatt, Michael. "#093: 10 Reasons Every Leader Needs a Blog [Podcast]." Michael Hyatt. Michael Hyatt, n.d. Web. 22 Dec. 2014.

8. Why a Podcast
• Develop expertise in your industry
• Demonstrates consistency and reliability
• Easy for the audience to consume
• A tool for recruiting
• Global audience
• Low cost barrier to entry
• Increase your personal and professional
network
Jackson, David. "David Jackson – Podcast Consultant and Coach – 20 Reasons Why You Should Start Podcasting in 2013." David Jackson Podcast Consultant and Coach. David Jackson, 2013. Web. 22 Dec. 2014.

9. Why Audio over Video
• Lower cost of entry
• Less work on editing
• Video requires the consumer to watch a
screen limiting viewing option
• Requires more than just turning the
camera on and speaking into it

10. The Experts Say
• Your brand is what people say about you when you’re not in the room” –
Jeff Bezos, Founder of Amazon
• “Personal branding is about managing your name — even if you don’t own
a business — in a world of misinformation, disinformation, and semi-
permanent Google records. Going on a date? Chances are that your
“blind” date has Googled your name. Going to a job interview? Ditto.” –
Tim Ferriss, Author of the 4-Hour Work Week
• “Branding demands commitment; commitment to continual re-invention;
striking chords with people to stir their emotions; and commitment to
imagination. It is easy to be cynical about such things, much harder to be
successful.” – Sir Richard Branson, CEO Virgin
• “Life isn’t about finding yourself. Life is about creating yourself.” – George
Bernhard Shaw, Author
• “Too many people over value what they are not and undervalue what they
are.” – Malcolm Forbes, Publisher
• “Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde, Author and
Playwright

11. • Start working on your brand today
• Contribute to the conversation
• Select the social media platforms most
relevant to you and participate
• Help answer questions
Become An Expert

12. End Notes
• Background photo: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.
• Ten reasons every leader should have a blog, Michael Hyatt: http://michaelhyatt.com/093-10-reasons-
every-leader-needs-a-blog-podcast.html
• The First Step to Building Your Personal Brand, Megan Marrs
• 20 Reasons Why you should start podcasting in 2013: http://davidjackson.org/2012/12/10-reasons-why-
you-should-start-podcasting-in-2013/
• Reinventing Work, the Brand You 50 by: Tom Peters: http://www.slideshare.net/JoshYams/the-brand-you-
50-tom-peters
• The BrandYou50 cheat sheet: https://docs.google.com/document/d/1iw-
9PJzSkLTtuVawrahswykhLvASsLR_3T0Z3JDv_nI/edit
• Dp Good Guide, Branding yourself for personal and career success:
http://blog.lib.umn.edu/vegax004/myblog/branding_yourself_for_personal_and_career_success_pdf.pdf
• Personal Branding Examples: http://www.navidmoazzez.com/personal-branding-examples/
• Personal Branding Tips: http://www.navidmoazzez.com/personal-branding-tips/
• 7 examples of kick-ass personal branding: http://socialmouths.com/blog/2010/05/17/7-examples-of-kick-
ass-personal-branding/
• Top 10 Personal Branding Quotes from People Who Made It: http://jorgensundberg.net/top-10-personal-
branding-quotes-those-who-made-it/
• 6 website ideas for your personal brad: http://theonramp.com/marketing/6-website-ideas-for-your-
personal-brand/
• The top 10 secrets to mastering your personal brand: http://www.reliableplant.com/Read/13342/top-10-
secrets-to-mastering-your-personal-br