The document provides tips on branding yourself and your business on social media platforms. It discusses: 1) Determining your "why" or core purpose before setting up profiles on platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. 2) Creating a memorable tagline to represent your brand across all of your online presences. 3) Maintaining a consistent look and feel for your logo, images, and other visual elements to build brand recognition. 4) Regularly posting engaging content like blogs, videos, and comments to increase your visibility and make valuable connections with potential customers.

2. About Me
• Not from Georgia originally!
• Alumnus, Terry College of Business, University of
Georgia, December 2001
• Involved in the community
• Mom

3. Social Media Revolution
• http://youtu.be/TXD-Uqx6_Wk

4. THE PLATFORMS

5. • 1 billion people
• 3rd largest country in the world
• Over 16 million business pages
• Life of a post is 3 hours

6. Twitter
• 465 million users
• 175 million tweets/day
• Life of a tweet: 30sec – 3 min.

7. • 135 million users
• 2 new members every second
• Fastest growing demographic: students &
recent grads

8. • 2nd largest search engine
• 2 billion views per day
• 75% of traffic come from outside the US
• 829,000 videos uploaded everyday

9. • 10.4 million users, mostly female
• Drives more referral traffic to retailers than
any of the other platforms
• 2 years old

10. • 625,000 active users each day
• 1 year old
• +1 button hit 5 million times/day
• 67% male

11. BRANDING YOURSELF & YOUR
BUSINESS

12. What is branding?
• A brand is a "name, term, design, symbol, or any
other feature that identifies one seller's good or
service as distinct from those of other sellers”.
• Branding began as a way to tell one person's cattle
from another by means of a hot iron stamp.

13. The objectives of a good brand:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

14. First,
Determine your “why”.

15. 2. Set up your profiles
• Reserve your name on each platform
– www.namechk.com
• Reserve your domain name
• Complete your profile 100%
• Use a professional headshot or logo
• Use industry keywords

16. 3. Tag Line
• Create a tag line or use your business’ current
one
• Want something that people will remember
you by
– “Just Do It”
– “I’m Lovin’ It”
– “Like a good neighbor…”

17. 4. Have a consistent look
• Logo
• Email Signature
• Business Cards
• Social Media Platforms
• Website
• **You look is your brand ID**

18. 5 C’s of a Tagline
1. Clear
2. Concise
3. Consistent
4. Compelling
5. Catchy

20. 5. Be Visible
• You need to be seen and be out there
– Blog
Those who insert themselves into
– Daily posts on Facebook as many channels as possible look
set to capture the most value.
– Online video series They’ll be the richest, the most
– LinkedIn Groups successful, the most connected,
capable and influential among us.
– Tweet throughout the day We’re all publishers now, and the
more we publish, the more valuable
connections we’ll make.”
-Pete Cashmore, Founder of
Mashable

21. Why do you want to brand yourself
or your business?
• To stand out
– “If you’re not standing out, you’re blending in.”
• To have a more professional presence
• To distinguish yourself from your competitors
• To give people something to recognize
“Ultimately, brands need to have a role in society.
The best way to have a role in society is to
understand how people are talking about things in
real time.” -Jean-Philippe Maheu, Chief Digital
Officer, Ogilvy

22. I’ve branded myself, now what?
• Be active
• Connect
• RESPOND
• Have fun!
“Focus on how to be social, not on how to do social.” -Jay Baer

23. Q&A