Rethinking media relations (2)
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The document provides tips and advice for media relations and digital content strategies. It suggests knowing your audience and their interests to develop an effective content strategy. It also emphasizes the importance of creating content once and publishing it across multiple platforms, using metrics to evaluate performance and make revisions, and treating content creation as an ongoing, iterative process of execution, assessment, and improvement.
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На вебинаре максимально полно рассказали о том, что появилось в МоемСкладе в этом году:
- интеграции с банками: Точка, Модульбанк и Тинькофф стали нашими партнерами;
- обновление, разработанное нами специально для владельцев интернет-магазинов: теперь можно выбрать тип цен, синхронизировать работу МоегоСклада с Вконтакте;
- Мобильные приложения для розницы: Android — редактирование документов, касса для iOS;
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This document provides an agenda and information for an @Home Social Media Boot Camp. It includes introductions for the organizers and speakers. The agenda covers why social media is important, characteristics of social media, creating social media strategies and campaigns, and tips for using different social media platforms like Instagram and Vine effectively. Participants engage in workshops to practice creating short videos and planning social media campaigns. The goal is to help participants better utilize social media to engage audiences and achieve their goals.
Busting social media myths
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Effective social media for small business
This document provides an overview of effective social media strategies for small businesses. It discusses the importance of understanding your audience and their needs or "nugget" in order to engage them. The document also emphasizes creating and curating quality, unique content on different platforms at optimal times and frequencies. Additionally, it addresses using social media to acquire, activate, and retain audience members through a lifecycle management approach. Proper context, search engine optimization techniques, and advertising are also identified as important factors for small business social media success.
Content Sharing Success Recipes from 6 of the most socially-shared
How does content get shared? How does it get tweeted and retweeted? And why? There are many ways and no one size fits all answer. So, we asked six of the most social-shared marketing experts to share their views and recipes. Check out what Jay Baer, Lee Odden, Shelly Kramer, Michael Brenner, Mark W. Schaefer and Mack Collier responded. Bonus: the SlideShare success recipe of Doug Kessler. Offered by the Content Marketing Conference Europe.
How to build a kickass public interest campaign - for NAMAC
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Don't Wing It With Social Media
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Let's Talk Digital: Marketing Strategies to Get You Notice
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
How to Build the Bridge for Video and Social Media Success
This document provides guidance on creating effective social video marketing. It recommends focusing on three key areas: getting into the conversation by engaging audiences across various social media platforms, going back to the basics like developing compelling content and testing different ideas, and being in all the right video platforms like YouTube, Vine and Instagram. Specific tips include listening to audiences, telling stories emotionally, optimizing content for search, and using both organic and paid promotion strategies. The overall message is that brands should embrace video content and communities to build awareness, increase engagement and stand out from competitors.
Powerpoint Book
This document discusses key aspects of creating effective PowerPoint presentations, including messaging, delivery, and visual storytelling. It emphasizes the importance of understanding your audience, collaborating with others, and using images and visuals to communicate your message over text. Examples are given of organizations like Feed the Children that effectively communicate their message through consistent use of images showing their cause. The document also discusses the importance of design and problem-solving through visual presentation of information and ideas.
Powerpoint Books
This document discusses key aspects of creating effective PowerPoint presentations, including messaging, delivery, and visual storytelling. It emphasizes the importance of understanding your audience, collaborating with others, and using images and design elements to communicate your message in a simple and memorable way. Examples are given of how organizations like Feed the Children and Apple have created very effective branding and messaging through their presentation of images and core messages.
Content Drives eDM Engagement
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Creating Killer Social Media Campaigns
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
SMU Starting a Business
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Social Media: learning from the big brands (ICCC seminar for small business)
Helping small and medium sized business draw inspiration from the social media campaigns of big brands ... as well as learn from their mistakes
Wordcraft Corporate Storytelling Workshop for Greater Langley Chamber of Comm...
Presented on February 27, 2014 for Greater Langley Chamber of Commerce members, this presentation answers the following questions:
Why tell stories?
What is a story?
How do I tell stories effectively?
Presenter and owner of Wordcraft Corporate Storytelling Co. Eric Reynolds offers insight into everything from high-level strategy to handy DIY marketing tools. For more information email wordcraft@corporatestorytelling.ca
European Communication School: social media session 4
This session provides more details on engagement in social media. It aims to understand how to create engagement, introduce the course assessment task, and show how to listen. It discusses that few organizations understand how to use social media effectively because they don't want to understand it or because commercial interests position it as just another marketing channel. True engagement comes from understanding how consumers use social media, not from tools or scale but from knowledge. The assessment task involves setting up a real-time monitoring dashboard of a brand's social media presence and reporting findings. Recommendations include tabs for mentions, subjects, sources, and competitors across Twitter, blogs, news and Facebook to understand what's happening in the social media space.
Similar to Rethinking media relations (2) (20)
Content Marketing World 2014 - Summary and Highlights
Content Marketing World 2014 - Summary and Highlights
How to Create a Social Media Strategy to Effect Social Change
How to Create a Social Media Strategy to Effect Social Change
Knowledge Circle - The Impact Equation - Business Books Club
Knowledge Circle - The Impact Equation - Business Books Club
Content Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-shared
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMAC
Let's Talk Digital: Marketing Strategies to Get You Notice
Let's Talk Digital: Marketing Strategies to Get You Notice
How to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media Success
Social Media: learning from the big brands (ICCC seminar for small business)
Social Media: learning from the big brands (ICCC seminar for small business)
Wordcraft Corporate Storytelling Workshop for Greater Langley Chamber of Comm...
Wordcraft Corporate Storytelling Workshop for Greater Langley Chamber of Comm...
European Communication School: social media session 4
European Communication School: social media session 4
Rethinking media relations (2)
- 1. Follow the Better Together Conference on Twitter #CASEV+VI Rethinking ! Media Relations
- 2. (The title sounds pretentious, but I hope this will be useful)
- 3. Media Relations College magazine Social Media “Other duties as assigned” Marketing Photography Video
- 6. Headlines are great, new students are better
- 8. Innovation is as much about leaving out as it is putting in
- 9. The coin of the realm
- 10. It’s not about publicity, it’s about connectivity
- 11. (Photo: Christian Holmér) Know your audience
- 12. Why don’t you know them better?
- 14. Your content strategy is an existential GPS
- 15. You're already doing this
- 16. Create once, ! publish everywhere
- 17. Numbers are ruthless, you should be, too
- 20. Become your own publishing company
- 23. Jamie’s four-step plan • Execute! • Fail! • Revise! • Repeat
- 24. Follow the Better Together Conference on Twitter by using the #CASEV+VI hashtag when Session handouts are available at ! www.casefive.org/conference/presentations/! Username: CASEV-VI | Password: Chicago2012 Today’s session evaluations will be e-mailed to you.