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Strengths-Based Brand Building
- 1. Strengths-Based Brand Building How to Build an Authentic Personal Brand Presented by: Tonya Watson, MBA CEO, BCG Solutions
- 2. • What is a Brand? • Why is Brand Important? • What Makes a Strong Brand? • Examples of Various Strong Brands. We Will Discuss
- 3. • Strategies to Build a Strong Professional Brand. • Framework to Identify Strengths • Three Important Components to Strong Branding • Importance of Leadership in Branding We Will Discuss
- 4. • How to Own Your Brand • Social Media • Brand Partnerships • Effectively Protecting and Maintaining Your Brand. We Will Discuss
- 5. • What You Do • How Well You Do It • How the Market Perceives Your Value Brand Includes
- 6. • Logo • Image • Product • Label • Popularity Brand is Not Simply
- 7. Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. -American Marketing Association What is a Brand?
- 8. • Market Differentiation • Positions You in Market • Establishes You as Authority Why Brand Matters
- 12. • Name Recognition • Visionary • Known for What They Do • Consistent Message • Focus on What They Do • Create Market Space Best • Quality Consistent with • Form Partnerships Based Expectations upon Shared Values • Leaders in Field/Industry • Set the Standard • Innovative • Unique Commonalities
- 13. • Awareness • Leadership • Reputation What Makes a Brand Strong?
- 15. • Made Up of Everything You do on the Web • Social Networking • Blog Post & Comments • Twitter/Micro-Blogging • Online Photos & Videos Your Online Identity
- 16. • Provides and Opportunity Expand Brand Visibility & Enhance Networks • Share Resumes on LinkedIn • Share Ideas and Promote Brand Social Media Branding
- 17. • Professional Networking Site • Over 35 Million Users • Profile Serves as Online Resume • Allows Connections to Post Professional References • Useful for Job Search and Finding Business Opportunities Building Your Brand
- 18. • More that 200 Million Users • Useful for Sharing Links, Photos, Links & Videos • Connect with Friends • Promote Personal Brand Build Your Brand
- 19. • International Video Sharing • Watch & Share Original Videos • Useful for Sharing Expertise • Wealth of Tutorials & Useful Professional Advice Build Brand
- 20. • “Micro-Blog” Site • Multi-Generational Popularity • Succinct 140 Characters of Less • Builds Awareness & Form a Following Build Brand Awareness
- 21. • Create Buzz By: Buzz: • Becoming a Valued Part of a Network Positive • Use Blogging & Twitter to Actively Association of Engage Your Target Audience by Excitement About Posting Thoughtful Remarks or You Information • Attending Networking Events • Continually Updating Profiles & Accomplishments on LinkedIn Create Buzz
- 22. • Conduct your own “reputation report” from time to time. • Consider separating your professional and personal profiles. • Adjust your privacy settings. • Think before you share. • Be a good digital citizen. Protect Your Brand
- 23. • Educational Institutions • Employers • Alumni Associations • Member Societies/Greek Orgs. • Friends/Associates Forge Strong Partnerships