What is personal brand? Why is building social capital so important in social networks? And 21 practical tips for using LinkedIn to grow your personal brand and social capital.
In this presentation, I discuss personal brand and social capital and how you can be using LinkedIn more effectively to build both. Presented to IABC Calgary on 13 April 2015.
Katherine Whelchel, ARCC - Biomedical Faculty/Bio-Link Project Manager
The goal of this workshop is for you, the participants, to develop the confidence and interest necessary to connect with others to build relationships that are mutually beneficial. I will share some tips that you will put into practice (here) to develop the mindset necessary for successful networking. We will discuss your experiences, after which I will share my Power Point presentation on recognizing your current contacts, identifying potential contacts and ways to build relationships with those contacts for furthering your career or education or for any other purpose.
Creating an Opportunity-Driven Career | February 2017BeLeaderly.com
Some people seem to have all the career luck. They never have to look for opportunities — the best jobs seem to find them. Learn how to create your own career breaks and to uncover opportunities hiding in plain sight.
Speaker: Jo Miller, Founding Editor of BeLeaderly.com and CEO, Women’s Leadership Coaching, Inc.
Talent.me: Professional Networking 101 with Lewis Howestalentmeapp
Getting your dream job is already very difficult and given this economy the job search process is only getting tougher. Networking to get to the right leads has never been as important as it is in this market. Did you know that at least 60% of all jobs are found through networking? This webinar is a primer in Professional Networking and it is as important for experienced professionals as it is for networking newbies. Your host will be Talent.me co-founder Lewis Howes, an expert in social media networking and "real world" networking as well.
The ABC's of Building Your Personal BrandDana Small
If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
Your brand is an important component in the development of a strong technology organization. Sharing who you are is important in finding and recruiting top talent to your organization.
In this presentation, I discuss personal brand and social capital and how you can be using LinkedIn more effectively to build both. Presented to IABC Calgary on 13 April 2015.
Katherine Whelchel, ARCC - Biomedical Faculty/Bio-Link Project Manager
The goal of this workshop is for you, the participants, to develop the confidence and interest necessary to connect with others to build relationships that are mutually beneficial. I will share some tips that you will put into practice (here) to develop the mindset necessary for successful networking. We will discuss your experiences, after which I will share my Power Point presentation on recognizing your current contacts, identifying potential contacts and ways to build relationships with those contacts for furthering your career or education or for any other purpose.
Creating an Opportunity-Driven Career | February 2017BeLeaderly.com
Some people seem to have all the career luck. They never have to look for opportunities — the best jobs seem to find them. Learn how to create your own career breaks and to uncover opportunities hiding in plain sight.
Speaker: Jo Miller, Founding Editor of BeLeaderly.com and CEO, Women’s Leadership Coaching, Inc.
Talent.me: Professional Networking 101 with Lewis Howestalentmeapp
Getting your dream job is already very difficult and given this economy the job search process is only getting tougher. Networking to get to the right leads has never been as important as it is in this market. Did you know that at least 60% of all jobs are found through networking? This webinar is a primer in Professional Networking and it is as important for experienced professionals as it is for networking newbies. Your host will be Talent.me co-founder Lewis Howes, an expert in social media networking and "real world" networking as well.
The ABC's of Building Your Personal BrandDana Small
If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
Your brand is an important component in the development of a strong technology organization. Sharing who you are is important in finding and recruiting top talent to your organization.
Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
We hold these presentations to help students identify their existing personal brand, decide on the image they want to portray and create a plan for the brand they want to be known for.
Why is Personal branding important for your CareerRebecca Crowther
Personal Branding can really enhance your career prospects. Understand what it is, why it's important and how you can start to build your own personal brand in this presentation.
Finding qualified professionals to contribute as volunteers can be a challenge. This webinar provides leaders of non-profit organizations and social purpose businesses with tips and logistical steps to successfully engage professional volunteers, access new relationships, and build board membership.
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Using Twitter & LinkedIn for your Career as a College StudentEmily Bertram
How can you be using Twitter and LinkedIn as a college student to help you in your career? I've got some tips for connecting with the right people and making a lasting, positive impression online.
Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.
Maximize your time and financial investments at a professional conference by having a focused networking plan to meet more of the right people in less time.
Building a Personal Brand for Professional Social Media NetworkingSarah M Worthy
presented to the membership at the March Breakfast for the British American Business Council, (BABCHouston.org). Workbook style introduction to creating your personal brand to advance you professionally.
Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
We hold these presentations to help students identify their existing personal brand, decide on the image they want to portray and create a plan for the brand they want to be known for.
Why is Personal branding important for your CareerRebecca Crowther
Personal Branding can really enhance your career prospects. Understand what it is, why it's important and how you can start to build your own personal brand in this presentation.
Finding qualified professionals to contribute as volunteers can be a challenge. This webinar provides leaders of non-profit organizations and social purpose businesses with tips and logistical steps to successfully engage professional volunteers, access new relationships, and build board membership.
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Using Twitter & LinkedIn for your Career as a College StudentEmily Bertram
How can you be using Twitter and LinkedIn as a college student to help you in your career? I've got some tips for connecting with the right people and making a lasting, positive impression online.
Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.
Maximize your time and financial investments at a professional conference by having a focused networking plan to meet more of the right people in less time.
Building a Personal Brand for Professional Social Media NetworkingSarah M Worthy
presented to the membership at the March Breakfast for the British American Business Council, (BABCHouston.org). Workbook style introduction to creating your personal brand to advance you professionally.
How to generate a location-independent, scalable, passive income with Amazon...Theodor Berghausen
Do you want to run your own business?
Tired of exchanging your precious time for money?
Sick of the 9-5, corporate rat race thing?
Do you want to earn money, while sleeping or sipping cocktails at the beach?
Do you want to run a business, while being completely location-independent. able to travel the world or just work from your home office?
Do you want to face the challenge to earn a passive income 100 Euro per day until the end of this year?
It's hard work and a long and winding road - but we'll guide you through.
On this meetup you get a deeper insight into the Amazon FBA business model.
You will learn what the current hype about selling physical products on Amazon is all about, and get an overview how this business model works.
You will learn about
- why Amazon FBA is an appealing business model to generate
a location-independent, scalable and passive income
- the requirements to start as a seller on Amazon
- the right mindset to be successful
- pros and cons compared to other e-commerce platforms and
other online business models
- how to research and find the right product and the right
niche
- how to contact and negotiate with suppliers
- how to set up an optimized product listing that converts
- how to get product reviews for social proof
- how to create your own private label brand
- how to set up a strategy to sell outside of Amazon
- an outlook into the future of Amazon FBA: Is the hype over or
just about to begin?
more events on www.meetup.com/codino and www.codino.co
Social Media & Personal Branding Tips for High School StudentsLiz Jostes
Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.
Personal Brand for High School Studentsloscorvette33
A project-based lesson for 11th/12th Grade high school students. Personal Development/Life Skills elective. Focus is to create a personal brand for career development/job search.
Best Practices for Publishing Posts on LinkedInLinkedIn
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there's no better network than LinkedIn.
In this presentation, I provide some stats on why you shouldn't ignore LinkedIn. The presentation also provides some important details when filling out your LinkedIn profile.
For more information about LinkedIn, please visit my blog:
http://bit.ly/RockLinkedIn
Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
https://masterclass.etiennegarbugli.com
This presentation was voted Most Liked presentation of the year by SlideShare. In December 2013, 26 Time Management Hacks I Wish I'd Known at 20 was included in the Slideshare Zeitgeist.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Publishing on LinkedIn Pulse: A Beginner's Guide for another great means to manifest your professional brand. Write about areas in which you have an expertise.
Similar to 21 LinkedIn Strategies and Tactics to Grow Your Personal Brand (20)
Presentation at Momentum 2016 (presented by Credential and Cumis), OMNI King Edward Hotel, Toronto, ON.
Overview:
– The case for a new social networking strategy
– 3 case studies
– Social networks and social selling
– Practical steps you can take now
– Q & A
"The less your business has changed in the last 30 years the more it's about to change."
October 19, 2016
It wasn’t that long ago when we would call a travel agent up when we wanted to book air travel and visit a music store when we wanted to hear the latest release from our favourite band.
In less than 30 years, digital technology has completely refashioned how we consume travel services and music products, along with a host of other consumer goods and services. Increasingly, we search online and book our own travel, from the airline “tickets” to the small B&Bs in the places we visit. And more and more of us are subscribing to music services, effectively renting access to our favourite music rather than buying and owning copies of it.
How a vast array of consumer products and services are conceived, marketed and sold to us as consumers has undergone a radical transformation in the digital age. Plummeting technology and communication costs has placed powerful mobile devices in our hands that have completely changed how we get information, stay connected with others and entertain ourselves.
This digital revolution has largely impacted the back-offices of the financial services industry, but it has notably sidestepped the distribution systems. Virtually every major financial product or service is supported by digital back-end systems. Yet, the marketing and sales of many products, such as investments and insurance, continues to be carried out through a legacy distribution system consisting of advisors, agents and salespeople.
However, all of this is about to change dramatically. The revolutionary transformation that digital technology has triggered in consumer businesses is about to be felt in financial services businesses.
In this presentation, I explain WHY digital technology undermines the prevailing business strategy of the past 30-40 years and HOW financial services firms as well as individual advisors and agents can adapt their businesses to the realities of the new digital age of financial services.
“The less your business has changed in the last 30 years, the more it’s about to change.”
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Overview on Edible Vaccine: Pros & Cons with Mechanism
21 LinkedIn Strategies and Tactics to Grow Your Personal Brand
1. 21 LINKEDIN STRATEGIES AND
TACTICS TO GROW YOUR
PERSONAL BRAND
by Jay Palter
Chief Engagement Officer, Jay Palter Social Advisory
Presented to:
21 OCTOBER 2014
2. Overview
This presentation will cover:
• The power of personal brand.
• What is social capital and why
do you want to accumulate it.
• Tips for using LinkedIn to
develop and leverage your
personal brand.
3. What is a brand?
• Visual identity
• Experience
• Value proposition
• Reputation
• Goodwill
4. What is a personal brand?
= YOU, your smiling headshot
• Identity
• Experience
• Value proposition
• Reputation
• Goodwill
= Your satisfied customers
= Your niche/specialty
= Your Google SERPs
= Referrals/recommendations
5. Your personal brand is the intersection of
your talent, passion and experience
6. Dr. Seuss: not only a great storyteller, but
also a personal branding guru.
Your “you-ness”
is key to your
personal brand.
7. Your personal brand is not defined by
what you say, but how you act.
Personal brand is what
people say about you
when you leave the
room.
~ Jeff Bezos, Amazon
8. What is social capital?
The value/benefit that accrues
to a person, business or
organization by virtue of their
social relationships.
11. Social networks are economies of
influence in which social capital is the
ultimate benefit.
Cur rency
Assets
“Earned media”
Goodwill
=
=
=
Transactions
Networked people
and content
Social capital
12. Here are 21 LinkedIn Strategies and Tactics
to grow your Personal Brand
13. 1. A smiling professional headshot.
Smiling headshot
Avoid these types of headshots:
Too many people
Face too small
Too personal
Default icon
X
X
X
X
14. 2. Craft a professional headline.
Professional Headline
“Business writer” or…
“Advisor” or…
15. 3. Complete your profile.
http://ca.linkedin.com/in/jaypalter
Summary of what you do
Multimedia
16. 4. Customize profile sections.
Reorder your profile sections
Your LinkedIn profile does not need
to look like a boring resume.
17. 5. Customize your skillset.
Choose the skills
you want people to
endorse you for
19. 6. Customize your connect requests.
• Follow up within 24 hrs
• Customize message
• Be personal
20. 7. Ignore some connect requests.
Do CONNECT:
• People you’ve met
• People genuinely
reaching out
Don’t CONNECT:
• With complete strangers
• Geographic outliers
21. Listening and sharing
Adopting a proactive giving strategy
– paying it forward – is the key to
online social engagement and
building social capital.
22. 8. Mind your LinkedIn feed daily.
• Like, comment & share
Why?
• Show people you are
paying attention
• Learn something
23. 9. Find and share great content.
• Helps solve too much information problem
• Adds value and creates meaning
• Demonstrates your knowledge/expertise
• Creates touch points for clients/prospects
• Shares your personality
24. Four E’s of content curation
Sample topics:
• Personal finance
• Happiness/quality of life
• Productivity & life hacks
• Fitness/health
• Networking
• Community-building
Topics to avoid:
• Politics
• Religion
25. 10. Help people understand.
• Ebola is a relevant topic on people’s minds and this
infographic helps us understand it’s contagiousness.
26. 11. Share what you find compelling.
• Everyone is busy and the Eisenhower Box simplifies the
concept of prioritizing tasks. It helps me, so maybe it will
help someone else too.
31. 14. Publish long form articles.
LinkedIn is becoming a
blogging platform:
•Write for your reader
• Add a footer to your
articles linking back to
your site/blog
• Include images in posts
and use subheadings
• Tweet with “Tip
@LinkedInPulse”
33. Give. Serve your network.
15. Give back and pay forward.
16. Give credit where it’s due.
17. Pay attention. Pay. Attention.
18. Be generous of spirit.
19. Invest your time.
20. Read and share other people’s content.
21. Be helpful.
34. Stop focusing on what you’re getting…
If you’re not getting benefits from using social
networks, chances are you’re not giving
anything of value.
Focus on what you’re giving and serve your
network.
Editor's Notes
Welcome to “Personal Brand: The Power of Personality in Social Networks”.
This webinar has been prepared by social media strategist and trainer Jay Palter for Foresters Canada.
In this webinar, we will look at what personal branding is and why it is so important develop your brand in social networks.
Then, we’ll cover some basic tips on how to define your brand and leverage it in your business.
So, let’s get started.
A personal brand has similar characteristics to corporate brand:
The visual identity of a personal brand is YOU. Your face, your smiling headshot is how people online recognize that you are YOU.
The experience of a personal brand is literally the experience that your clients have when they work with you.
The value proposition of a personal brand is the niche or specialty that you bring to your work with your clients.
The reputation of your personal brand is largely influenced by what information people find about you online. Google yourself and see what comes up – that’s a big factor in your reputation.
Finally, what people who’ve worked with you will say about you to others in their network is also an important component of your personal brand.
A personal brand has similar characteristics to corporate brand:
The visual identity of a personal brand is YOU. Your face, your smiling headshot is how people online recognize that you are YOU.
The experience of a personal brand is literally the experience that your clients have when they work with you.
The value proposition of a personal brand is the niche or specialty that you bring to your work with your clients.
The reputation of your personal brand is largely influenced by what information people find about you online. Google yourself and see what comes up – that’s a big factor in your reputation.
Finally, what people who’ve worked with you will say about you to others in their network is also an important component of your personal brand.
Personal brand is the intersection of your skills (or “talent”), your experience and your passion for what you do.
You could also understand these three categories as what you do (“talent”), how you came to do what you do (“experience”) and why you do what you do (“passion”).
“People don’t buy what you do, they buy why you do it.”
That quote by Simon Sinek underscores the importance of understanding and communicating why you do what you do.
Many people are familiar with Dr. Seuss’ books from their childhood.
Few people realize that Dr. Seuss was a personal branding visionary. He was well ahead of his time.
Dr. Seuss understood the key factor in personal branding: You-ness.
No one can be more YOU than yourself.
Recognizing this and building on your unique strengths is one of the best ways to differentiate yourself in a competitive marketplace where many advisors are selling similar products.
That’s because people don’t buy products as much as they “buy” other people.
Jeff Bezos, founder and CEO of Amazon, is famously quoted as saying:
Personal brand is what people say about you when you leave the room.
I love this quote because it highlights a critical fact about all brands in the social age: Your personal brand is defined not by what you tell people it is, but by how you conduct yourself and what others tell each other about you.
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Simply put, LinkedIn is your new business card.
Would you consider doing business without a business card? Of course not. That’s how you should think about LinkedIn.
When people go to Google and search for you, your LinkedIn profile is often among the first things they will see.
For this reason, LinkedIn is one of the most important social networks for you to participate in.
Your LinkedIn profile is the most important place to start on LinkedIn.
Here are some things to be aware of when setting up your profile:
Make sure you use a smiling headshot. This is critically important. People make judgments in seconds about whether they like someone. You want people to be able to see your face and feel that they will like doing business with you. You should be smiling and friendly.
There are many mistakes you should avoid with your LinkedIn headshot:
Don’t show too many people
Don’t use a picture where your face is small
Don’t use a personal picture
And whatever you do, do not leave the default headshot icon in place
3. Finally, make sure this headshot is one that you consistently use on your social media profiles. You don’t want to confuse people with a different headshot on your website and LinkedIn and any other social media profiles. This is especially important if you have a common name shared with many others. You want people to be able to find and recognize YOU easily.
Next to your smiling headshot, your Professional Headline is the most important part of your profile on LinkedIn.
Your Professional Headline is the description that appears after your name. This is a very important field on LinkedIn because it is displayed on the site everywhere that your name is displayed. This field does not have to be your formal job title. It can be a more engaging description of what you do, of what benefits you deliver.
For instance, I am a “consultant” but that sounds boring and provides little insight into what I actually do. So my Professional Headline reads “Social strategist, coach, speaker and Chief Engagement Officer”.
Here are some other samples of good professional headlines: A “business writer” might call himself a “Wordsmith with proven ability to translate business objectives into communication strategies and tactics.” Very engaging, wouldn’t you agree?
A“advisor” might choose to describe herself as a “Financial advisor helping women with their money”. It’s very clear from this description why you might want to call this advisor if you’re a woman looking for help managing her money.
Think creatively about your Professional Headline on LinkedIn. It’s an important tool.
In addition to your smiling headshot and descriptive headline, here are a few other important LinkedIn profile considerations:
1. LinkedIn URL address – When you create a LinkedIn account, you are assigned a generic URL. You can customize your URL to include your name for no extra charge, however names are available on a first come first served basis.
2. Summary – The summary section of your LinkedIn profile is a free-form text section in which you can describe what you do, the value you offer, etc. Use this section to describe your value proposition. Note that your LinkedIn profile is indexed on LinkedIn (and in search engines like Google) so use key words that are relevant to your target audience.
3. Add multi-media to your summary – You can add a picture or a link to an article to your profile summary on LinkedIn. And this is highly recommended because it differentiates you and attracts attention to your profile.
In addition to your smiling headshot and descriptive headline, here are a few other important LinkedIn profile considerations:
1. LinkedIn URL address – When you create a LinkedIn account, you are assigned a generic URL. You can customize your URL to include your name for no extra charge, however names are available on a first come first served basis.
2. Summary – The summary section of your LinkedIn profile is a free-form text section in which you can describe what you do, the value you offer, etc. Use this section to describe your value proposition. Note that your LinkedIn profile is indexed on LinkedIn (and in search engines like Google) so use key words that are relevant to your target audience.
3. Add multi-media to your summary – You can add a picture or a link to an article to your profile summary on LinkedIn. And this is highly recommended because it differentiates you and attracts attention to your profile.
In addition to your smiling headshot and descriptive headline, here are a few other important LinkedIn profile considerations:
1. LinkedIn URL address – When you create a LinkedIn account, you are assigned a generic URL. You can customize your URL to include your name for no extra charge, however names are available on a first come first served basis.
2. Summary – The summary section of your LinkedIn profile is a free-form text section in which you can describe what you do, the value you offer, etc. Use this section to describe your value proposition. Note that your LinkedIn profile is indexed on LinkedIn (and in search engines like Google) so use key words that are relevant to your target audience.
3. Add multi-media to your summary – You can add a picture or a link to an article to your profile summary on LinkedIn. And this is highly recommended because it differentiates you and attracts attention to your profile.
The remainder of this webinar will focus on 6 steps you can take to build a personal brand online:
Developing a personal brand statement
Identifying key influencer groups
Aligning your social network profiles
Curating great content in your networks
Writing great content
Giving and sharing generously
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 5. Create great content.
In addition to finding and sharing great content, you should consider creating your own content.
If you’re a writer, then write. If you’re less a writer and more a talker, then consider creating a video message each month. If you love cooking, consider sharing a recipe of the month. The possibilities are endless.
A blog site that you own is the best platform for sharing your own content.
However, LinkedIn has recently introduced long form publishing to its service. This means that you can now publish articles to LinkedIn and your network of business contacts can get easy access to them.
What should you write about? Focus on your unique view or specialty niche. Focus on answering the questions that your prospects and clients ask you repeatedly. This should keep you busy for a while.
After you’ve written an article and published it on your blog, think of ways to reuse the piece you’ve written. For instance, make a short video of the article. Or make a slide presentation highlighting the key points.
Finally, create content that reflects your personality. Don’t just write another article about the difference between term and permanent life insurance. Instead, tell a story about a client that illustrates the difference. People love stories.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 4. Curate great content.
There are five basic reasons that content curation is a important activity for your personal brand development and your business:
Curating content helps solve the too much information problem. People are overwhelmed with information and are looking for people to filter and point them to the best information.
It adds value and creates meaning. By helping clients (and prospects) understand their financial lives, you can create a lot of goodwill.
Curation demonstrates your knowledge and expertise. Finding and sharing great content also allows you to show people what you know. A food critic demonstrates their knowledge of food by recommending the best restaurants. A book critic does the same with books. A financial professional demonstrates their knowledge of planning and finance by sharing the best information out there, whether they created it or not.
It creates touch points for clients and prospects. Every time you share an article and a client or prospect reads and enjoys it, there is an opportunity to connect with the client and create goodwill.
And finally, it gives you a way to reveal your personality. You are what you share. So if you love golf, you can mix in a bit of golf news. If you love good wine, you can share some articles on the latest vintages. Information you share does not all need to be about financial matters.
Number 1. Define your personal brand.
In order to communicate a personal brand effectively, you need to understand what it is.
Start by asking yourself these questions to define your personal brand:
Values – What core principles determine your attitudes, choices, and actions?
Interests/Passions – What interests and motivates you in terms of how you spend your personal time?
Mission – What statement defines what you are all about and what you want to accomplish in life?
Strengths – What abilities do you consistently apply to produce positive outcomes?
Weaknesses – What shortcomings are you consciously working to improve?
Differentiator – What unique quality makes you different or unusual?
Personality – What traits do you show to the world and what are you not comfortable showing?
Education and work experience – What are the factual bases of your career?
360 feedback – What feedback do trusted friends and co-workers provide about how you are perceived?
Goals – What specifically do you want to achieve?
Number 1. Define your personal brand.
In order to communicate a personal brand effectively, you need to understand what it is.
Start by asking yourself these questions to define your personal brand:
Values – What core principles determine your attitudes, choices, and actions?
Interests/Passions – What interests and motivates you in terms of how you spend your personal time?
Mission – What statement defines what you are all about and what you want to accomplish in life?
Strengths – What abilities do you consistently apply to produce positive outcomes?
Weaknesses – What shortcomings are you consciously working to improve?
Differentiator – What unique quality makes you different or unusual?
Personality – What traits do you show to the world and what are you not comfortable showing?
Education and work experience – What are the factual bases of your career?
360 feedback – What feedback do trusted friends and co-workers provide about how you are perceived?
Goals – What specifically do you want to achieve?
Number 1. Define your personal brand.
In order to communicate a personal brand effectively, you need to understand what it is.
Start by asking yourself these questions to define your personal brand:
Values – What core principles determine your attitudes, choices, and actions?
Interests/Passions – What interests and motivates you in terms of how you spend your personal time?
Mission – What statement defines what you are all about and what you want to accomplish in life?
Strengths – What abilities do you consistently apply to produce positive outcomes?
Weaknesses – What shortcomings are you consciously working to improve?
Differentiator – What unique quality makes you different or unusual?
Personality – What traits do you show to the world and what are you not comfortable showing?
Education and work experience – What are the factual bases of your career?
360 feedback – What feedback do trusted friends and co-workers provide about how you are perceived?
Goals – What specifically do you want to achieve?