A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Peggy Miller, Iowa State University
Varicose veins are dilated, elongated and tortuous veins typically found in the legs. They are caused by increased pressure in the veins due to valve incompetence or obstruction. The great saphenous vein and small saphenous vein are the most commonly affected veins. Treatment options include conservative measures, compression stockings, sclerotherapy, and surgery depending on the severity and symptoms.
This document discusses risk factors, causes, signs, and management of diabetic foot ulcers. It notes that peripheral neuropathy and vascular disease increase risk by impairing sensation and blood flow. Ulcers form where calluses or bony deformities concentrate pressure. Evaluation includes wound culture and imaging to check for osteomyelitis. Treatment involves wound debridement, offloading pressure, and antibiotics for infection. Surgery may be needed for uncontrolled infection, amputation, or deformity correction. Regular foot screening and appropriate footwear can help prevent ulcers.
1) 5-15% of diabetics develop foot ulcers, and 70% of healed ulcers recur within 5 years. 85% of non-traumatic lower limb amputations occur due to diabetic foot ulcers.
2) The main causes of diabetic foot ulcers are neuropathy, arterial disease, and an abnormal wound healing response. Neuropathy causes loss of sensation while arterial disease increases risk of atherosclerosis.
3) Management of diabetic feet focuses on prevention through patient education, regular examination and protective footwear. Treatment involves aggressive wound care, antibiotics, and sometimes surgery or amputation in severe cases.
This document discusses wound healing and the treatment of chronic ulcers. It covers the following key points:
1. Wound healing occurs in four stages: haemostasis, inflammation, proliferation, and remodeling. Chronic ulcers fail to heal due to prolonged inflammation.
2. Common causes of non-healing ulcers include local infection or trauma, venous or arterial insufficiency, and systemic factors like diabetes or malnutrition.
3. Treatment involves correcting underlying causes, wound cleaning and dressings, and revascularization for arterial ulcers using techniques like bypass surgery, angioplasty, or stenting to improve blood flow.
Deep vein thrombosis (DVT) is a blood clot that develops in a deep vein, usually in the leg. It can cause pain, swelling and tenderness in the leg. DVT is diagnosed through tests like a D-dimer test, ultrasound scan or venogram. Treatment involves anticoagulant medicines to reduce clotting and prevent existing clots from growing. Preventing DVT involves not smoking, regular exercise and avoiding long periods of inactivity. Untreated DVT can potentially lead to a pulmonary embolism.
This document discusses lead generation, which is the process of attracting potential customers and converting them into paying customers. It defines leads and the lead generation process. Leads are categorized into different types based on interest and qualification. The document also outlines various lead generation channels and tools, and emphasizes the importance of lead generation for business growth. It presents a case study on how a commercial cleaning franchise improved their lead generation through websites, paid search, and digital marketing initiatives, resulting in a 150% boost in leads.
The document provides a detailed history and overview of diabetes and diabetic foot complications. Some key points:
- Up to 70% of diabetics develop neuropathy which causes loss of sensation in the feet and increases risk of foot ulcers and amputation.
- Insulin was discovered in 1921-1922 by Banting, Best, Macleod and Collip through experiments involving pancreases of dogs.
- Foot ulcers and infections are common complications and are classified in systems like Wagner and UT classifications based on severity, presence of infection or ischemia.
- Neuropathy, peripheral vascular disease and foot deformities increase risk of foot complications. Managing blood sugar, offloading wounds, and preventative foot care can help reduce
Varicose veins are dilated, elongated and tortuous veins typically found in the legs. They are caused by increased pressure in the veins due to valve incompetence or obstruction. The great saphenous vein and small saphenous vein are the most commonly affected veins. Treatment options include conservative measures, compression stockings, sclerotherapy, and surgery depending on the severity and symptoms.
This document discusses risk factors, causes, signs, and management of diabetic foot ulcers. It notes that peripheral neuropathy and vascular disease increase risk by impairing sensation and blood flow. Ulcers form where calluses or bony deformities concentrate pressure. Evaluation includes wound culture and imaging to check for osteomyelitis. Treatment involves wound debridement, offloading pressure, and antibiotics for infection. Surgery may be needed for uncontrolled infection, amputation, or deformity correction. Regular foot screening and appropriate footwear can help prevent ulcers.
1) 5-15% of diabetics develop foot ulcers, and 70% of healed ulcers recur within 5 years. 85% of non-traumatic lower limb amputations occur due to diabetic foot ulcers.
2) The main causes of diabetic foot ulcers are neuropathy, arterial disease, and an abnormal wound healing response. Neuropathy causes loss of sensation while arterial disease increases risk of atherosclerosis.
3) Management of diabetic feet focuses on prevention through patient education, regular examination and protective footwear. Treatment involves aggressive wound care, antibiotics, and sometimes surgery or amputation in severe cases.
This document discusses wound healing and the treatment of chronic ulcers. It covers the following key points:
1. Wound healing occurs in four stages: haemostasis, inflammation, proliferation, and remodeling. Chronic ulcers fail to heal due to prolonged inflammation.
2. Common causes of non-healing ulcers include local infection or trauma, venous or arterial insufficiency, and systemic factors like diabetes or malnutrition.
3. Treatment involves correcting underlying causes, wound cleaning and dressings, and revascularization for arterial ulcers using techniques like bypass surgery, angioplasty, or stenting to improve blood flow.
Deep vein thrombosis (DVT) is a blood clot that develops in a deep vein, usually in the leg. It can cause pain, swelling and tenderness in the leg. DVT is diagnosed through tests like a D-dimer test, ultrasound scan or venogram. Treatment involves anticoagulant medicines to reduce clotting and prevent existing clots from growing. Preventing DVT involves not smoking, regular exercise and avoiding long periods of inactivity. Untreated DVT can potentially lead to a pulmonary embolism.
This document discusses lead generation, which is the process of attracting potential customers and converting them into paying customers. It defines leads and the lead generation process. Leads are categorized into different types based on interest and qualification. The document also outlines various lead generation channels and tools, and emphasizes the importance of lead generation for business growth. It presents a case study on how a commercial cleaning franchise improved their lead generation through websites, paid search, and digital marketing initiatives, resulting in a 150% boost in leads.
The document provides a detailed history and overview of diabetes and diabetic foot complications. Some key points:
- Up to 70% of diabetics develop neuropathy which causes loss of sensation in the feet and increases risk of foot ulcers and amputation.
- Insulin was discovered in 1921-1922 by Banting, Best, Macleod and Collip through experiments involving pancreases of dogs.
- Foot ulcers and infections are common complications and are classified in systems like Wagner and UT classifications based on severity, presence of infection or ischemia.
- Neuropathy, peripheral vascular disease and foot deformities increase risk of foot complications. Managing blood sugar, offloading wounds, and preventative foot care can help reduce
Book Summary of Contagious: Why Things Catch On by Jonah BergerAmir Mohammad Redzuan
A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On".
Why do certain products and ideas go viral? The dynamic young Wharton professor draws on his research to explain the six steps that make products or ideas contagious.
This document provides an introduction to surgery. It defines surgery and outlines its history. It describes taking a patient history and performing a physical exam for surgical patients. Common symptoms like pain and swelling are discussed. Pain is evaluated based on characteristics, onset, and aggravating/relieving factors. Examining a swelling involves inspection, palpation, and assessing consistency, skin involvement, and relationship to muscles and surrounding structures.
The document provides guidelines for the management of venous leg ulcers. It recommends serial wound measurement and documentation, wound biopsy for atypical ulcers, arterial testing for all patients, and venous duplex ultrasound. It suggests laboratory evaluation for recurrent thrombosis. The document provides guidelines for wound cleaning, debridement, dressings, adjunct therapies, compression therapy, and treatment of underlying venous disease to aid healing and prevent recurrence.
This document discusses scope of practice, which establishes the boundaries of what activities a qualified practitioner can perform. Many medical and some non-medical professions have scopes of practice that are defined by laws, ethics codes, employers, and standards of care. For medical assistants, the scope of practice may vary by state and is generally established by physician delegation, though they should never make independent assessments, triage patients, or dispense medications without permission. Staying within one's scope of practice is important for practical, legal, and liability reasons.
This document discusses the approach to diabetic foot problems. It defines diabetic foot as a disease involving neuropathy, angiopathy, and infection leading to tissue breakdown and possible amputation. Diabetic foot affects 15% of Jordan's diabetic population and can result in ulcers, osteomyelitis, and amputation. Proper assessment involves examination of the skin, nerves, blood vessels, and any wounds or infections. Treatment requires a multidisciplinary team approach involving different medical specialties.
This document discusses diabetic foot care and management. It begins with an introduction to diabetes mellitus and its complications such as diabetic neuropathy, nephropathy, and retinopathy. It then focuses on diabetic neuropathy, defining it as nerve damage that occurs in approximately 30% of diabetic patients. It classifies neuropathy and discusses the etiology, pathology, clinical features, risk factors, diagnosis, and treatment. It also discusses patient management for neuropathy which includes exercises, modalities to relieve pain, and glycemic control. The document concludes by defining and discussing diabetic foot ulcers, including classification, etiology, pathophysiology, clinical features, risk factors, and general and local management approaches.
Split-thickness and full-thickness skin grafts involve harvesting skin from a donor site and transplanting it to cover skin defects or wounds. There are four phases of skin graft "take": fibrin adhesion, plasmatic imbibition, revascularization through inosculation and capillary ingrowth, and remodeling through fibrous attachment and revascularization. Success depends on adequate vascularization of the recipient bed. Common indications are acute skin loss from burns or trauma. Contraindications include active infection or exposed structures without intact vascular layers. Proper preparation, fixation, and postoperative care can optimize graft survival.
The document discusses various types of soft tissue injuries including abrasions, lacerations, contusions, avulsions, punctures, sprains, and strains. It notes four factors to consider in assessing the mechanism of injury: traveling 50 mph, falling from standing, falling from a height of 15 feet, and landing on concrete. Key terms defined include abrasion as damage to the superficial skin layer from rubbing or scraping, and compartment syndrome as elevated pressure within a muscle compartment containing nerves and vessels.
The document discusses pressure ulcers, including their causes, assessment, stages, treatment, and prevention. Some key points:
- Pressure ulcers are caused by factors like decreased sensation, mobility, nutrition, incontinence, and shear/friction forces.
- Assessment involves visual skin inspection and using a risk assessment scale like the Braden Scale to document factors like moisture, pressure, shear, and friction.
- Pressure ulcers are staged from I to IV based on tissue depth involvement, from non-blanchable redness to full thickness tissue loss with bone/muscle exposure.
- Treatment focuses on relieving pressure, keeping skin clean and dry, using dressings, and managing in
Peripheral vascular disease (PVD) refers to narrowed, blocked, or spasming blood vessels outside the heart and brain. It is commonly caused by atherosclerosis which leads to the buildup of fatty plaques in the arteries (atherosclerotic plaques). Symptoms range from mild intermittent leg pain with walking (intermittent claudication) to severe leg or foot pain at rest or skin ulcers/gangrene of the lower leg or foot. Treatment involves lifestyle changes, medications to reduce pain, plaque, or blood clotting, and potentially minimally invasive or open surgical procedures to restore blood flow if more conservative options are ineffective.
This document outlines a marketing success plan for Allegi. The plan involves creating engaging content to build an audience, create trust, and monetize the audience. The goal is to gain 1,000 distributors. The content will educate prospects about Allegi's products and services by focusing on the problems they solve rather than directly selling. It will provide leadership tools, marketing materials, and training to help distributors gain customers and grow their downlines. The plan involves defining the target audience, customizing content for different stages of the sales funnel, and measuring results to refine the approach over 6-9 months.
A varicose ulcer is a painful lesion that develops on the skin of the legs when underlying veins are unable to efficiently pump blood due to malfunctioning venous valves. This causes blood to pool in the legs. Risk factors include immobility, obesity, varicose veins, and age. Treatment involves cleaning and dressing the wound along with compression bandages to control blood pressure in the legs. Larger ulcers may take longer to heal but 70% of small ulcers will heal within 12 weeks of starting treatment.
This document discusses wound classification and the phases of wound healing. It defines a wound and classifies wounds based on etiology, Rank and Wakefield classification, and surgical wound classification. The three phases of wound healing are described as the inflammatory phase, proliferative phase, and maturation/remodeling phase. Key cellular and vascular responses are summarized for each phase. Factors affecting wound healing include local factors like infection and ischemia, and systemic factors like nutrition, diabetes, and medications.
The passage discusses the importance of teaching children about money at a young age through age-appropriate activities like allowances, savings jars, and helping with family shopping. Learning good financial habits early can set kids up for financial success as adults by developing an understanding of earning, spending, saving and the value of a dollar. Hands-on learning about money through real world activities can instill lifelong skills for managing personal finances responsibly.
Amputation is the complete removal of an injured or deformed body part. It has been performed since ancient times, often crudely without anesthesia to treat war injuries. Modern amputation techniques focus on debriding nonviable tissue, preventing neuroma formation, achieving hemostasis and wound closure. Postoperative management aims for prompt healing while controlling pain, edema and preventing contractures through rehabilitation and sometimes prosthetics.
1) Shock is a condition where the cardiovascular system fails to adequately perfuse tissues due to impaired cardiac pump function, circulatory issues, or low blood volume.
2) The main types of shock are hypovolemic (low blood volume), cardiogenic (impaired heart function), and distributive (blood vessel problems).
3) Hypovolemic shock results from internal or external fluid loss leading to decreased circulating volume and tissue perfusion. Cardiogenic shock occurs due to impaired left ventricular pumping ability despite normal blood volume.
This document discusses protocols for wound debridement. It defines debridement as removing dead, contaminated, or adherent tissue from a wound to facilitate healing. The main types of debridement covered are mechanical, enzymatic, sharp, autolytic, and biologic. Characteristics of necrotic tissue like color, consistency, and adherence are reviewed. Protocols for sharp debridement emphasize preparing the patient, thoroughly removing necrotic tissue from the wound base outward until bleeding edges are seen, and irrigating and dressing the wound. The goal of debridement is to remove barriers to healing and reduce the bacterial burden.
DEEP VEIN THROMBOSIS- Venous Diseases
• Dear Viewers,
• Greetings from “Surgical Educator”
• Today I have uploaded a video on Deep Vein Thrombosis- DVT
• In this video I discussed about the etio-pathogenesis, clinical features, investigtions, Wells scoring, differential diagnosis and treatment both prophylactic and definitive of Deep Vein Thrombosis.
• I hope you will enjoy the video.
• You can watch all my teaching videos in the following links:
• surgicaleducator.blogspot.com youtube.com/c/surgicaleducator
• Thank you for watching the video
This document summarizes key information about diabetic foot from a presentation. It discusses:
- The pathophysiology of diabetic foot which involves neuropathy, vasculopathy, and infection leading to tissue breakdown.
- Classification systems for diabetic foot ulcers including the Wagner and University of Texas systems which grade severity.
- Treatment involves a multidisciplinary approach, good glycemic control, wound care, antibiotics, and may require debridement, amputation or reconstructive surgery depending on the severity of infection and ischemia.
- Goals are to prevent ulcers through education and offloading pressure on the feet, treat existing ulcers and infections, and control factors like neuropathy and poor circulation to promote healing.
Respiratory Disease: Diagnosis, Treatment and Prevention (Schott)Gwyn Shelle
Can my horse get the swine flu? Why does my horse cough at the beginning of exercise? Can I catch strangles from my horse? Why do racehorses bleed rom their noses? These and other questions will be answered in this webcast.
The document provides instructions for creating an ePortfolio using the D2L platform. It explains that upon completing the training, users will be able to create their own ePortfolio, share it with others both within and outside of Michigan State University, and collaborate with others on shared ePortfolios. The document defines some key terminology related to ePortfolios in D2L, such as artifacts, collections, and presentations.
Book Summary of Contagious: Why Things Catch On by Jonah BergerAmir Mohammad Redzuan
A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On".
Why do certain products and ideas go viral? The dynamic young Wharton professor draws on his research to explain the six steps that make products or ideas contagious.
This document provides an introduction to surgery. It defines surgery and outlines its history. It describes taking a patient history and performing a physical exam for surgical patients. Common symptoms like pain and swelling are discussed. Pain is evaluated based on characteristics, onset, and aggravating/relieving factors. Examining a swelling involves inspection, palpation, and assessing consistency, skin involvement, and relationship to muscles and surrounding structures.
The document provides guidelines for the management of venous leg ulcers. It recommends serial wound measurement and documentation, wound biopsy for atypical ulcers, arterial testing for all patients, and venous duplex ultrasound. It suggests laboratory evaluation for recurrent thrombosis. The document provides guidelines for wound cleaning, debridement, dressings, adjunct therapies, compression therapy, and treatment of underlying venous disease to aid healing and prevent recurrence.
This document discusses scope of practice, which establishes the boundaries of what activities a qualified practitioner can perform. Many medical and some non-medical professions have scopes of practice that are defined by laws, ethics codes, employers, and standards of care. For medical assistants, the scope of practice may vary by state and is generally established by physician delegation, though they should never make independent assessments, triage patients, or dispense medications without permission. Staying within one's scope of practice is important for practical, legal, and liability reasons.
This document discusses the approach to diabetic foot problems. It defines diabetic foot as a disease involving neuropathy, angiopathy, and infection leading to tissue breakdown and possible amputation. Diabetic foot affects 15% of Jordan's diabetic population and can result in ulcers, osteomyelitis, and amputation. Proper assessment involves examination of the skin, nerves, blood vessels, and any wounds or infections. Treatment requires a multidisciplinary team approach involving different medical specialties.
This document discusses diabetic foot care and management. It begins with an introduction to diabetes mellitus and its complications such as diabetic neuropathy, nephropathy, and retinopathy. It then focuses on diabetic neuropathy, defining it as nerve damage that occurs in approximately 30% of diabetic patients. It classifies neuropathy and discusses the etiology, pathology, clinical features, risk factors, diagnosis, and treatment. It also discusses patient management for neuropathy which includes exercises, modalities to relieve pain, and glycemic control. The document concludes by defining and discussing diabetic foot ulcers, including classification, etiology, pathophysiology, clinical features, risk factors, and general and local management approaches.
Split-thickness and full-thickness skin grafts involve harvesting skin from a donor site and transplanting it to cover skin defects or wounds. There are four phases of skin graft "take": fibrin adhesion, plasmatic imbibition, revascularization through inosculation and capillary ingrowth, and remodeling through fibrous attachment and revascularization. Success depends on adequate vascularization of the recipient bed. Common indications are acute skin loss from burns or trauma. Contraindications include active infection or exposed structures without intact vascular layers. Proper preparation, fixation, and postoperative care can optimize graft survival.
The document discusses various types of soft tissue injuries including abrasions, lacerations, contusions, avulsions, punctures, sprains, and strains. It notes four factors to consider in assessing the mechanism of injury: traveling 50 mph, falling from standing, falling from a height of 15 feet, and landing on concrete. Key terms defined include abrasion as damage to the superficial skin layer from rubbing or scraping, and compartment syndrome as elevated pressure within a muscle compartment containing nerves and vessels.
The document discusses pressure ulcers, including their causes, assessment, stages, treatment, and prevention. Some key points:
- Pressure ulcers are caused by factors like decreased sensation, mobility, nutrition, incontinence, and shear/friction forces.
- Assessment involves visual skin inspection and using a risk assessment scale like the Braden Scale to document factors like moisture, pressure, shear, and friction.
- Pressure ulcers are staged from I to IV based on tissue depth involvement, from non-blanchable redness to full thickness tissue loss with bone/muscle exposure.
- Treatment focuses on relieving pressure, keeping skin clean and dry, using dressings, and managing in
Peripheral vascular disease (PVD) refers to narrowed, blocked, or spasming blood vessels outside the heart and brain. It is commonly caused by atherosclerosis which leads to the buildup of fatty plaques in the arteries (atherosclerotic plaques). Symptoms range from mild intermittent leg pain with walking (intermittent claudication) to severe leg or foot pain at rest or skin ulcers/gangrene of the lower leg or foot. Treatment involves lifestyle changes, medications to reduce pain, plaque, or blood clotting, and potentially minimally invasive or open surgical procedures to restore blood flow if more conservative options are ineffective.
This document outlines a marketing success plan for Allegi. The plan involves creating engaging content to build an audience, create trust, and monetize the audience. The goal is to gain 1,000 distributors. The content will educate prospects about Allegi's products and services by focusing on the problems they solve rather than directly selling. It will provide leadership tools, marketing materials, and training to help distributors gain customers and grow their downlines. The plan involves defining the target audience, customizing content for different stages of the sales funnel, and measuring results to refine the approach over 6-9 months.
A varicose ulcer is a painful lesion that develops on the skin of the legs when underlying veins are unable to efficiently pump blood due to malfunctioning venous valves. This causes blood to pool in the legs. Risk factors include immobility, obesity, varicose veins, and age. Treatment involves cleaning and dressing the wound along with compression bandages to control blood pressure in the legs. Larger ulcers may take longer to heal but 70% of small ulcers will heal within 12 weeks of starting treatment.
This document discusses wound classification and the phases of wound healing. It defines a wound and classifies wounds based on etiology, Rank and Wakefield classification, and surgical wound classification. The three phases of wound healing are described as the inflammatory phase, proliferative phase, and maturation/remodeling phase. Key cellular and vascular responses are summarized for each phase. Factors affecting wound healing include local factors like infection and ischemia, and systemic factors like nutrition, diabetes, and medications.
The passage discusses the importance of teaching children about money at a young age through age-appropriate activities like allowances, savings jars, and helping with family shopping. Learning good financial habits early can set kids up for financial success as adults by developing an understanding of earning, spending, saving and the value of a dollar. Hands-on learning about money through real world activities can instill lifelong skills for managing personal finances responsibly.
Amputation is the complete removal of an injured or deformed body part. It has been performed since ancient times, often crudely without anesthesia to treat war injuries. Modern amputation techniques focus on debriding nonviable tissue, preventing neuroma formation, achieving hemostasis and wound closure. Postoperative management aims for prompt healing while controlling pain, edema and preventing contractures through rehabilitation and sometimes prosthetics.
1) Shock is a condition where the cardiovascular system fails to adequately perfuse tissues due to impaired cardiac pump function, circulatory issues, or low blood volume.
2) The main types of shock are hypovolemic (low blood volume), cardiogenic (impaired heart function), and distributive (blood vessel problems).
3) Hypovolemic shock results from internal or external fluid loss leading to decreased circulating volume and tissue perfusion. Cardiogenic shock occurs due to impaired left ventricular pumping ability despite normal blood volume.
This document discusses protocols for wound debridement. It defines debridement as removing dead, contaminated, or adherent tissue from a wound to facilitate healing. The main types of debridement covered are mechanical, enzymatic, sharp, autolytic, and biologic. Characteristics of necrotic tissue like color, consistency, and adherence are reviewed. Protocols for sharp debridement emphasize preparing the patient, thoroughly removing necrotic tissue from the wound base outward until bleeding edges are seen, and irrigating and dressing the wound. The goal of debridement is to remove barriers to healing and reduce the bacterial burden.
DEEP VEIN THROMBOSIS- Venous Diseases
• Dear Viewers,
• Greetings from “Surgical Educator”
• Today I have uploaded a video on Deep Vein Thrombosis- DVT
• In this video I discussed about the etio-pathogenesis, clinical features, investigtions, Wells scoring, differential diagnosis and treatment both prophylactic and definitive of Deep Vein Thrombosis.
• I hope you will enjoy the video.
• You can watch all my teaching videos in the following links:
• surgicaleducator.blogspot.com youtube.com/c/surgicaleducator
• Thank you for watching the video
This document summarizes key information about diabetic foot from a presentation. It discusses:
- The pathophysiology of diabetic foot which involves neuropathy, vasculopathy, and infection leading to tissue breakdown.
- Classification systems for diabetic foot ulcers including the Wagner and University of Texas systems which grade severity.
- Treatment involves a multidisciplinary approach, good glycemic control, wound care, antibiotics, and may require debridement, amputation or reconstructive surgery depending on the severity of infection and ischemia.
- Goals are to prevent ulcers through education and offloading pressure on the feet, treat existing ulcers and infections, and control factors like neuropathy and poor circulation to promote healing.
Respiratory Disease: Diagnosis, Treatment and Prevention (Schott)Gwyn Shelle
Can my horse get the swine flu? Why does my horse cough at the beginning of exercise? Can I catch strangles from my horse? Why do racehorses bleed rom their noses? These and other questions will be answered in this webcast.
The document provides instructions for creating an ePortfolio using the D2L platform. It explains that upon completing the training, users will be able to create their own ePortfolio, share it with others both within and outside of Michigan State University, and collaborate with others on shared ePortfolios. The document defines some key terminology related to ePortfolios in D2L, such as artifacts, collections, and presentations.
Taxes and Finance: Structuring Your Horse Business to SucceedGwyn Shelle
A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Michelle Greenlee, Farm Financial Consultant.
Horse Boarding Operations - What is Involved?Gwyn Shelle
My Horse University/eXtension Horse Quest live webcast on operating horse boarding facilities. Presented by Kristen Wilson, University of Maryland Extension.
MHU/HQ September 2012: Digestive AnatomyGwyn Shelle
This document summarizes a presentation on equine digestive anatomy and why horses are fed the way they are. The presentation covered the foregut and hindgut digestive systems of horses, including the mouth, stomach, intestines and cecum. It discussed the functions of these organs and how different feeds are digested. The presentation provided guidelines for feeding horses, including recommendations to feed at least 1% of the horse's body weight in forage daily and gradually change feeds. It also reviewed common feeds like pasture, hay, grains and their nutritional profiles.
O documento resume os principais mediadores inflamatórios e os mecanismos de ação dos antiinflamatórios não esteroidais (AINES). Os principais mediadores são aminas bioativas, citocinas, eicosanóides e moléculas de adesão. Os AINES atuam inibindo as ciclooxigenases COX-1 e COX-2, reduzindo a formação de prostaglandinas. Exemplos de AINES são o ácido acetilsalicílico, ibuprofeno e corticoesteroides.
O documento discute vários tipos de alterações patológicas do sistema digestório, incluindo:
1) Anomalias congênitas e adquiridas do intestino, como atresias e estenoses, assim como causas de obstrução intestinal como hérnias, aderências e intussuscepção.
2) Enterites bacterianas, virais e parasitárias que acometem diferentes espécies animais como bovinos, suínos e equinos.
3) Neoplasias intestinais como pólipos, adenocarcinoma e linfomas.
Palestra antinflamatórios em VeterináriaLeonora Mello
O documento discute corticóides e anti-inflamatórios não hormonais. Apresenta os tipos de corticóides, como naturais e semi-sintéticos, e descreve seus mecanismos de ação, aplicações clínicas e efeitos colaterais. Também explica a biossíntese dos corticosteroides naturais e formas de minimizar os efeitos adversos dos corticóides. Por fim, discute anti-inflamatórios não hormonais, seu mecanismo de ação e classificação.
This document provides information on caring for horses during the winter months. It discusses housing, blanketing, clipping, nutrition, exercise, and health considerations. Regarding housing, it notes that horses do not need stalls but should have shelter, and stalls require proper ventilation and cleaning. It provides guidelines for blanketing based on weather and activity level. Nutrition discusses increasing calories and water intake in winter. Exercise addresses turning horses out daily and riding outdoors when possible. Health focuses on vaccinations and parasite control.
O documento resume as principais patologias do estômago de animais, incluindo dilatações gástricas agudas em equinos e caninos que podem levar à ruptura e peritonite, assim como torções gástricas. Também discute inflamações como gastrites virais, urêmicas e parasitárias, úlceras gástricas em suínos causadas principalmente por dietas e estresse, e neoplasias como linfomas.
Colic: Diagnosis, Treatment and Prevention (Carr)Gwyn Shelle
Colic, a symptom feared by horse owners, can seemingly appear without warning. There are many situations that can preclude a horse to colic, ranging from parasite infestation, dehydration to grain overload. Colic symptoms can appear mild to traumatic, but the actual severity and appropriate treatment options may be hard to determine until the veterinarian examines the horse. Dr. Elizabeth Carr will give a basic review of colic, discussing when the horse owner should worry, treatment options your veterinarian can use, and management practices to prevent certain kinds of colic.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
The document discusses using social media for small business marketing and advertising. It provides tips for [1] defining your brand and understanding your customers, [2] choosing appropriate social media platforms like Facebook, Twitter, YouTube and blogs, and [3] developing an effective social media strategy with goals, timelines and analytics for measuring success. The key message is that social media allows businesses to build relationships with customers, present their brand culture, and engage audiences in a transparent way beyond just self-promotion.
Find, nurture and grow with social media marketingloopster3
This document provides tips on using social media marketing to build better relationships with customers and generate more leads. It discusses segmenting customers and differentiating marketing approaches. Specific social media platforms like LinkedIn and Facebook are examined, with advice on using them to prospect, connect, and nurture potential customers. The overall goal is to implement marketing and nurturing strategies that uncover and connect with ideal customers through social media in order to shorten sales cycles, generate more leads, and enjoy working with customers.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
Social media marketing is an important opportunity for newspapers and small businesses. It allows generating leads, measuring results, and having a flexible multi-media approach. While print remains important, online revenue should grow. Businesses need to use platforms like Facebook, Twitter, and LinkedIn to engage customers and be part of online conversations. The key is reputation management and guiding advertisers through social media solutions. Newspapers can offer social media services and gain market share.
When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
The document provides tips for developing a personal brand, including determining your value proposition, defining your audience, managing your online presence on platforms like LinkedIn, networking, and preparing an elevator pitch. It emphasizes that personal branding is important because 85% of hiring managers consider a candidate's brand in decisions. Developing a clear, authentic personal brand can help one secure more interviews and promotions by communicating their unique strengths and values. The document also briefly discusses the "small world phenomenon" experiment which found that messages could travel through just six acquaintances on average.
Does the thought of running a website scare you? Find out what types of businesses absolutely need a website. Learn how to quickly get a website up and running. And finally get tips on how your website can increase sales.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
Digital Media Now for Yogis: 11-4-2012 Melodie Tao
Melodie Tao presented on personal branding on social media. She discussed optimizing personal profiles on Facebook, LinkedIn, and Twitter to be cohesive with business brands. Tao provided tips for using platforms like Instagram, blogs, and hashtags to engage audiences and humanize brands. The presentation aimed to teach leveraging social media to build personal connections and fill classes or services.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document provides an overview of holistic integration with LinkedIn for social selling purposes. It discusses key concepts like social selling, holistic approaches, and the benefits of a holistic LinkedIn strategy. Specific guidance is provided on developing keywords, using profile elements effectively, mindful network expansion, managing endorsements, leveraging groups, and setting up a useful company page to integrate all "pieces" of the LinkedIn platform. The goal is to think holistically and strategically about how to establish an online personal or company brand through consistent use of LinkedIn's various features.
Thursday Ed Tech Talk: Making sense of Google DriveGwyn Shelle
Google Docs can be a very effective tool for both sharing documents and collaborating with others to develop documents. This session will explain the differences between your drive and shared drives, in addition to creating a document and giving others access.
The document provides tips for creating effective PowerPoint presentations, including following the 10/20/30 rule of 10 slides, 20 minutes, and 30 point font. It suggests keeping presentations organized with clear learning objectives and formatting strategies like the 6x6 rule. The document also offers ideas for incorporating active learning strategies into presentations every 10 minutes through activities like discussion questions, polls, and small group work.
DIY Video: An iPad, Tripod & Microphone Gwyn Shelle
In this session you will learn about equipment and a few suggested best practices for DIY video on a budget with an iPad, tripod and microphone. The equipment will be demonstrated for session participants, as well as some basic editing in Camtasia.
Meeting the Requirement of Accessibility for Online ContentGwyn Shelle
This document discusses accessibility for online content and provides examples from Michigan State University. It notes that 19% of the US population has a disability and outlines common types including cognitive, auditory, visual, and motor impairments. Ensuring accessibility is important for inclusion and creating high-quality content. Areas to focus on include hardware, software, content, documents, web design, and video/audio. Michigan State University has policies requiring accessibility compliance and provides resources and support for captioning, reviewing websites and materials, and training faculty and staff. Examples of efforts at the university and College of Agriculture are described.
This document lists various partners for different Gold Medal Projects across several universities, including colleges at Michigan State University, the University of Minnesota, the University of Nebraska, Iowa State, and others. The partners listed are various colleges and departments within the universities, as well as some external organizations like the World Bank, Bill & Melinda Gates Foundation, and USAID.
Equine Insurance: Protecting Yourself, Your Horse, and Your Equine Business I...Gwyn Shelle
This document discusses various types of insurance coverage for equine businesses. It outlines mortality, medical, and surgical coverage options for horses. It also describes liability coverage for equine activities, including personal horse ownership, commercial operations, professional services, and events. Higher umbrella liability limits are recommended to supplement primary policies. The takeaway is to carefully review policy details between insurance providers.
My Hore University/ eXtension HorseQuest live webcast on considerations for managing live horse events. Presenter: Karol Dyson of University of Maryland Extension.
Understanding and Evaluating the Gaited Horse (Parsons)Gwyn Shelle
This document is a summary of a live webcast about evaluating gaited horse breeds. It identifies the correct gaits for several breeds including the Tennessee Walking Horse, Spotted Saddle Horse, Racking Horse, Paso Fino, Rocky Mountain Horse, and Missouri Fox Trotter. It describes the characteristics of the walks, racks, fox trots and other gaits. It also identifies inappropriate gaits that should be penalized in competitions like a Tennessee Walking Horse performing a pace. The presentation provides an overview of evaluating horses based on gait quality and concludes by advertising upcoming webcasts and contact information.
This document is a presentation on reducing hay waste when feeding horses. It discusses the importance of buying high quality hay and proper storage to prevent waste. It also summarizes research showing that using feeders, especially for large round bales, can significantly reduce hay waste compared to directly feeding hay on the ground or without a feeder. The presentation evaluates different hay feeder designs and their impact on waste reduction and cost savings.
Parenting Tips at the Horse Show (Waite)Gwyn Shelle
Being a horse show parent can be challenging but at the same time there are so many rewards – such as seeing children learn new skills, facing challenges together and also having fun. This webcast will offer tips for parents on areas such as listening, handling competition, being a positive influence and how to support a child’s learning.
This webcast explains how rehabilitation and physical therapy principles can be applied to the horse with respect to lameness, loss of performance, performance enhancement, injury prevention and principles of conditioning. Exercise based rehabilitation techniques, including mobilization and dynamic core muscle exercises, and how these can be applied to your horse are also discussed.
Lameness in the Performance Horse (Rashmir)Gwyn Shelle
This webcast provides an overview of state-of-the art diagnosis and treatment of lameness in the performance horse. Lameness evaluation, techniques for diagnosing lameness (gait analysis, thermography, digital radiography, ultrasonography, and MRI) and current treatments for common lameness are covered.
Determining whether a certain situation is an emergency or can wait is a fundamental part of having horses. Dr. Marteniuk will briefly discuss common equine emergencies and what an owner can do to both assess and manage the situation until their veterinarian arrives. The essential components of an emergency kit will also be reviewed.
Clarifying Learning Theory Terminology to Enhance "Fair" Horse Training (Hele...Gwyn Shelle
Dr. Camie Heleski presented on clarifying learning theory terminology to enhance fair horse training. Key points included defining training as modifying behavior through consistency, predictability, contingency and appropriate reinforcement. Types of learning discussed were desensitization, sensitization, operant conditioning, and classical conditioning. Fairness was also addressed, noting that horses seem to have a sense of fairness and respond best to training that provides clear expectations and choices with reinforcement rather than punishment.
The term equine metabolic syndrome (EMS) is used to describe the clustering of obesity (and/or regional accumulations of fat), insulin resistance and increased susceptibility to laminitis in horses and ponies. In fact, EMS is now regarded as the most common cause of laminitis. This presentation will review the clinical features, diagnosis and medical management of EMS, and discuss dietary and exercise measures for mitigation of laminitis risk in affected animals.
Beyond the Feed Tag: Horse Feed Ingredient, Quality, Formulation and Safety I...Gwyn Shelle
Learn what the feed tag does not tell you and how ingredient selection, quality testing, formulation methods and safety programs can impact what you feed your horse.
This webcast will discuss environmental regulations and how to comply with them, including strategies for natural pest control, manure management, mud reduction and maintaining a healthy pasture.
High school graduates interested in pursuing a career involving horses have more opportunities than ever. The number of institutions offering equine-related degree programs and co-curricular activities has grown immensely in recent years. This webcast will prepare prospective college students to do their homework before making their college selection.
Protecting Your Barn and Horses from Disease (Greene)Gwyn Shelle
Dr. Betsy Greene from the University of Vermont gave a presentation on tips for protecting barns and horses from disease. She discussed various diseases that can affect horses, both infectious diseases that can spread from horse to horse and zoonotic diseases that can spread from horses to humans. She emphasized the importance of biosecurity practices like quarantining new horses, cleaning and disinfecting equipment, and implementing protocols for sick horses to prevent the spread of disease. Dr. Greene also provided information on controlling wildlife, insects, and rodents that can carry disease, and highlighted the benefits of developing a customized biosecurity plan for each barn.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
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3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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2. Three C’s Analysis
Customer Needs
Customer
Company Competition
Options
Evaluation of Decisions &
Options Implementation
3. Customer
• Who are my customers?
• Why do they use my
services?
• What are the demographics
of horse owners and horses in
my market area?
• Are there service and product
needs that are not being met?
• Are there opportunities for
growth and expansion?
• Who are my good/profitable
accounts?
4. Customer Relationship Management
1. Find more: Has your practice targeted all the potential customers
in your marketplace?
2. Win more: Are you maximizing the full purchasing potential of
existing customers?
3. Keep more: Are you retaining your best customers? Have you
developed deep customer loyalty, or are you just the best of the
available options in your practice area?
5. Company
• What are the strengths and
weaknesses?
• What are the core
competencies of this
business today?
• What are the short-and
long-term goals and vision
for the business?
• What opportunities exist in
our unique practice area?
6. Competition
• Who are the competitors in
the area?
• What are the competitors’
strengths and weakness?
• What services do I offer
that I have in common and
that are different?
• What is the competitors’
reputation?
7. Marketing Framework
Practice Professional Goals
Marketing Analysis
Customer Behavior
Target Market
Strategic Plan
9. Marketing Tools
• Clinics • Trade show booth
Hosting/Giving • Open house
• Join a speakers • Feature stories
bureau • Sponsorships
• Guest lecture • Publicity & Pr
• Write a book or e- Top horses &
book successful students
• Write & submit Re-prints
articles Press releases
10. Using Features & Benefits
• Barn colors • Grooms
• Show • School horses
record/competition • Farrier
success • Arena footing
• Horse care • Clinicians
• Facility • Barn social climate
• Assistants • Safety protocol
11. Audio/Visual Marketing Tools
• Student lessons • Internet video
• Professional examples • U-tube video
• Sales horses • Taped interviews
• Trainer/rider promotion • Audio commentary
• Stallion promotion
• Professional training
videos
• Audio promotion
12. Making a Media Match –
Choosing Your Target Audience
• Internet, Internet, Internet
A Website is necessary, if not
required.
• You are now a web publisher and
your website will not sell itself.
» What’s in a name?
www.whoami.com
» Call To Action
» Do you need to
advertise your
advertisement?
» You Bet.
13. Analytics
“Analytics” – Yes, you need them.
• Is getting hit a good thing?
• Visits doesn’t mean you had visitors
• www.compete.com “check it out”
14. Search Engine Optimization
• It’s all about SEO
– Search Engine
Optimization
• Will they find you
or will you be lost
among the
millions?
• It takes years, $$$,
or intelligence to
earn position.
15.
16. An integrated social media strategy
It’s important to have a new media strategy attached to
your BUSINESS… no matter what the business is.
• Do you want to spread your CONTENT and expertise
to new audiences?
• Do you want to reach new audiences in the exact way
they choose to communicate?
• Do you want to be seen as a leader in your industry?
• Do you want to hear literally everything that’s being
said online about your business, horses, customers in
real time?
• Do you want to be seen as a trusted source of
information?
17. What Can You Do with Social Media?
• Offer a peek behind the • Find potential customers
scenes
• Reach more markets
• Share your expertise
• Target your online
• What does your company advertising
do
• See where your customers
• Put your website’s content
are
to work
• Let customers help each
• Be Candid--BUT do NOT other out
talk about others
• Build a community beyond
• Interact with visitor—really
your barn doors
• Don’t try to create a stand- • Let customers contribute
in for yourself
18. What Can You Do with Social Media?
• Help others promote you
• Don’t pretend to be • Cultivate relationships that lead
someone else to sales
• Help employees bond • But don’t promote too
aggressively
• Reward Customer loyalty
• Find ways to engage visitors
• See what people are saying offline
about you • Find influential people in your
• Make amends with industry
dissatisfied customers • Boost your credibility by helping
others
quickly
• Look for talent off the beaten
• Don’t go on the defensive path
• Keep customers in the loop • Connect with potential partners
19. Facebook
Facebook has become the most widely recognized name in social networks. Social
networks allow people to join, and “friend” members or invite others to join and then
share and exchange information.
It’s no long about ‘IF’ you should be utilizing Facebook, but ‘HOW’.
Facebook business account only
1) Business accounts are designed for individuals who only want to use the site to
administer pages and their ad campaigns.
1) Allows you to build a simple business presence by creating public business
page
2) Limited access to the profiles of people who interact with or “fan” your page.
3) Decent option for people who don’t want to do anything more than create a
presence on Facebook. I
4) If you do not already have a Facebook personal profile you simply create a
page or ad here.
20. Business/Personal
2. Personal profile for personal use, and business fan page for business
use
a) Originally people created a personal profile because it was nice to reconnect
with friends from the past and sharing about life with family and friends.
Mixing Personal with Business or vice versa.
Bad Idea
Best solution is to create a Facebook Fan Page
b) Allows you to create a business only page with a great deal of functionality
and settings that allow you to open your page up to the world far beyond
your current Facebook friends.
c) Your updates and posts on your fan page spread to the wall of all those who
become a fan on your page making your business presence even greater.
d) Still a very close relationship between your personal profile and the fan pages
you administer.
e) In this case, privacy settings on your personal profile probably become very
important. You can visit your Facebook Profile Privacy Settings to make
updates.
23. Consider these privacy tips for
business use:
1) Use the “Friend List” feature.
• Allows you to make lists to group people based on how or
why you know them—family in one group, business contacts in
another, cooking club in another, etc.
• Important - you can issue different privacy settings per list and
therefore be very selective about, for instance, what your
business-related contact might see.
2) Turn off photo tagging.
• An often-used feature on Facebook is to tag photos with the
people in them.
• If you don’t want all your business contacts to see you kicking
back with a few beers, than make sure photo tagging is limited
in your privacy settings.
24. 3) Protect your photos.
• Change the settings on your photo privacy (a separate
page) so that your darling two-year-Old's birthday pics
are kept in the family—unless of course you want to
share them with business contacts.
4) Don’t share who your friends are.
• Even before someone becomes a friend they can, by
default, see who you are friends with, just without any
details.
• You don’t have to make this information public and
there might be some good reasons in this case not to.
• You can change your profile setting called ―Friends‖ to
show select groups of none at all.
25. 5) Choose who can see contact info.
• Many people put personal contact details in their personal
profile, and as your business use increases and your start
approving people you don’t know, you may not want them to
have your personal email address and mobile number.
6) Control your wall settings.
• Good idea to control who can view posts to your personal
wall.
• If you allow your good friends to add comments, photos, and
updates, you may not want the business contacts to view
this—change who can see wall posts from friends using the
lists you build by visiting your profile settings page.
• You can also control who can post to your wall page, but this
shouldn’t be a big issue if you control who can see posts. Of
course, you can also ban individuals from posting.
26.
27. BLOGGING-What Is It and Do I Really
Need to Blog?
A blog is a software that allows anyone who can
type to post content to a website or blog home
page. It resembles a journal..in reverse
chronological order.
A blog is your ticket to creating:
• Content
• Context
• Connection
• Community
28. • WordPress.com:
Is a hosted version of the WordPress software that
allows you to easily create a blog that is hosted by
WordPress. The benefit of this approach is that
there is no real setup, you simply sign up (it’s
free), choose a theme, and start
blogging.WordPress.com
The down side of this WordPress is that you do
not have as much control as if it were set up on
your on website domain.
29.
30. Tips for getting more from Blogging
1)Read, follow, and listen.
You probably won’t get much in the way of
results from blogging until you know what and
how to write.
The best way to do that, and by the way
something I’ve done and continue to do daily, is
read lots of blogs.
31. 2) Write what people search.
• If you’re one of those folks who has resisted blogging
because you don’t think anyone would read your blog,
don’t worry; they probably won’t.
• Most blogs aren’t read like a magazine, or like you
might view it. They are found.
• In other words, post the answers to the questions,
problems, and challenges that you know your market is
asking and seeking and your blog content will become
the single greatest online lead generation tool in your
mix.
• Discover the exact phrases people in your market are
using when they search and write valuable content
around that and people will find your blog before they
know your competitors exist
32. 3) Ask for participation.
• Blogging is one of the first ways to build an engaged
community.
• People talk about building community on Twitter and
other social sites, but few things can compare to the
engagement that can surround healthy debates, reader-
generated content, and suggestions in blog comments.
• Write your blog posts in ways that invite people to
comment. Ask for their ideas, and even ask them to give
their opinions.
• Often, some of my points are amplified and made better
through the comment stream that can surround them.
Over time, you will build community participation and you
may find that blogging is more fun when it becomes a
conversation
33. 4) Engage your comment community.
• When people take the time to offer
thoughtful comments you should take the
time to respond when appropriate.
• If a debate is in order, it’s OK to start one.
Visit the sites of your comment community
and engage in their writing. Link to their
content in your blog posts and on Twitter.
34. 5) Amplify your message.
• One obvious way to get more exposure for your blog is to
post links to Twitter, Facebook, and LinkedIn with each
new post.
• As long as that’s not all you do, this can be an effective
traffic strategy.
• Another great way to amplify and broaden the exposure
for your blog is to guest blog. Many, sometimes high
traffic, blogs welcome well written content from guests.
• Look for blogs that should have your same type of reader
and offer samples of your writing. Be sure that your posts
will receive a byline and link back to your blog and then
also promote the heck out your guest appearance.
35.
36. Using Twitter
What is it?
• In simplest terms, Twitter is a free service that allows anyone
to say anything to anybody in 140 characters or less. It’s a
what you are doing right now.
• Is that all? NO
It allows you to connect and network with others in your
industry or others who share your views.
Allows you to get an instant access to what’s being
said, this minute about your
organization, customers, employees, horses or shows?
Gives you a steady stream of ideas
Do you want to promote your product and services directly to a
target audience…. NOT A GREAT TOOL FOR THAT.
37. • One of the most important and frequently underutilized
objectives for Twitter is as a way to monitor your brand
and reputation.
• Anytime anything is being said about your
company, products, people, or services you can track it
and respond instantly.
• You can also use a set of readily available tools to track
what’s being said about any search term you like. This is
another way to find people with shared interests.
Twitter Search:
Allows you to monitor anything you can search.
Use it to see what is being said back to you @your
business name.
It allows you to stay current with what is being said—both
positive and negative.
Allows you to respond immediately
38.
39.
40. Managing the Social Media Beast
The system is the solution
• One of the hardest challenges for many people just
entering the world of social media is to determine
how to accomplish the seemingly endless list of new
tasks that they find themselves asked to complete.
• Participating fully in social media as a business and
marketing strategy requires discipline, automation
routines, and a daily commitment.
• Now, you’ve got to balance that with the fact that
much of your activity is about building long-term
momentum and deeper networks, and that doesn’t
always make the cash register ring today.
41. A Typical Day of Social Media
Write a blog post at least once a day.
• Check for and respond twice a day
Scan Twitter followers for relevant conversations
• Check Twitter via TweetDeck which allows for preset
searches @Name of your business, your name of
horse, etc.
Post relevant YouTube Videos
• Scan and research comments to the video twice a day.
Write a Facebook entry at least once a day.
• Search Facebook for your business name twice daily
and return comments.
42. Don’t Forget the Print
• Breed Publications
– Pros. – selective demographic, largest
region, higher quality buyer
– Cons.- cost, lead time
• Sport or Discipline Publications - Rodeo,
Ranch, Barrel Racing, Recreational Riding,
Reining, Hunter, etc.
– Pros. – very selective demographic, larger
region
– Cons. – product must fit the readers. More
professional reader and highest quality
buyer
• Regional Mixed Breed Publications
– Regional buyers are more likely to buy
• Public Newspapers and Shoppers
• Club Newsletters
• Posters/Fliers
43. Graphic Designers and
Photographers
• Go the extra mile and pay
for best
• Equine experience
• They are “artists” and they
have copywrite, even when
you pay the bill.
• They are “artists” and for
good creative work they
need TIME.