The document provides tips for developing a personal brand, including determining your value proposition, defining your audience, managing your online presence on platforms like LinkedIn, networking, and preparing an elevator pitch. It emphasizes that personal branding is important because 85% of hiring managers consider a candidate's brand in decisions. Developing a clear, authentic personal brand can help one secure more interviews and promotions by communicating their unique strengths and values. The document also briefly discusses the "small world phenomenon" experiment which found that messages could travel through just six acquaintances on average.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Companies market their brands, so why shouldn't you?
Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals.
Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events.
Presentation by:
Lauren Hernandez
Passionate Digital Marketer
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Companies market their brands, so why shouldn't you?
Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals.
Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events.
Presentation by:
Lauren Hernandez
Passionate Digital Marketer
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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2. Agenda
I. Introduction
II. About Personal Branding
III. Brand Development Tips
IV. Elevator Pitch
V. The Small-world
phenomenon
11/11/2022 Build Your Brand 2
3. Introduction
“Branding is what companies stand
for. It’s reflected in how that company
acts, how it serves people, the value
that the company shares, and how the
company projects those values.” --- Dr.
Sean Gresh, a faculty member in
Northeastern’s Master of Science in
Corporate and Organizational
Communication program
Personal branding is more than
reputation. It is intentional and
requires effort.
11/11/2022 Build Your Brand 3
5. What is a Personal Brand?
• Company’s brands communicate
its value to customers and
differentiates it from its competitors
• Similarly, personal brands
communicate a unique identity and
clear value to potential employers
or clients.
• Your personal brand is who you
are, what you stand for, the values
you embrace, and the ways in
which you express those values .
• It exists in your online presence
and IRL!
• It is a continual process.
• Personal branding is an
opportunity to share your value
proposition.
• Your personal brand should
highlight your strengths, establish
a reputation, build trust, and
communicate the unique attributes
that you bring to your current
(desired) industry.
11/11/2022 Build Your Brand 5
6. Why is Personal
Branding Important?
• An amazing 85% of hiring managers report that a
candidate’s personal brand influences hiring
decisions.
• If cultivated well, your personal brand will signal to
employers whether or not you’ll be the right fit for an
open position.
• In addition to an impactful resume, highlighting your
transferrable skills, your personal brand helps you tell
your story to potential employers
• Crafting a strong authentic personal brand is key to
securing more interviews, being considered for more
promotions and giving people a memorable sense of
who you are, even when you’re not in the room
11/11/2022 Build Your Brand 6
8. Some things already discussed…
11/11/2022 Build Your Brand 8
Figure out who you are
Determine what you
want to be known for
Define your audience
Research your desired
industry and follow
experts
9. Ask For Informational Interviews
Reaching out to professionals
As you consider
companies you want to
work for, consider
reaching out to ask for
an informational
interview.
Don’t be afraid to ask,
you might be surprised
how generous and open
people are willing to be.
They usually take 20
minutes but can be of
high value.
Employers will be more
likely to think of you
when jobs become
available.
Some questions to ask:
• How did you break into the
industry?
• What steps would you take if you
were to do it all over again?
• How do you see the industry
evolving?
• How do you stay up-to-date with
industry trends?
• Are there any professional trade
associations I should join?
11/11/2022 Build Your Brand 9
10. Embrace Networking
• 80%+ of all jobs are filled through
networking
• Network regularly to grow your
professional circle.
• Connect with peers and industry
leaders by going to formal and informal
networking events
• Don’t be afraid to follow up and reach
out.
• Your network can include anyone!
11/11/2022 Build Your Brand 10
11. Grow/Manage Your
Online Presence
• Many claim your online presence as one of the
most important aspects of personal branding
• LinkedIn serves as a professional social media tool
most associated with defining your brand.
• The best way to use this network is to
participate in groups, make introductions with
people who interest you, and ask for (and give)
recommendations.
• Find more tips at:
https://www.northeastern.edu/graduate/blog/bu
ilding-an-effective-linkedin-profile/
• I recommend platforms like Handshake. Available
through educational institutions.
• Can we think of some other ways in which
managing your online presence would be vitally
important?
11/11/2022 Build Your Brand 11
12. Prepare Your
Elevator Pitch
• An elevator pitch is a 30- to 60-
second, easily-understood story
about who you are.
• It’s intended to captivate your
audience and help open a dialogue.
• Your elevator pitch should be
practiced but not rehearsed.
• Your elevator pitch can be used at
social events and
11/11/2022 Build Your Brand 12
13. Process For Writing Your Pitch
Write it out.
1
Consider your
value
2
Seek the input
of others
3
Determine your
motivation
4
Prioritize
5
Practice and
get feedback
6
Polish your
pitch
7
11/11/2022 Build Your Brand 13
14. Elevator Pitch Dos &
Don’ts
11/11/2022 Build Your Brand 14
• Make it meaningful to the
person you are speaking
with.
• Paint a picture to help your
pitch get noticed. This could
include highlighting an
interesting accomplishment
or sharing a unique
perspective.
• Be specific.
• Be authentic.
• Use a conversational tone.
Avoid sounding too stiff or
seeming like a sales pitch
• Go into too much detail. It
should only be enough
information to pique
someone’s interest.
• Take too long. Try to keep it to
30 seconds.
• Focus too much on
inexperience. It should be
about your passion.
• Use cliché terms. Phrases like
“state-of-the-art” or “thinking
outside the box” are overused
Do: Don’t:
15. Elevator Pitch Examples
Highlighting
Previous Successes
• I’m a marketing manager
who helped launch a
successful nutrition app
that sold three million
copies in its first year. I’m
looking to use what I’ve
learned in the corporate
world to help a health-
focused nonprofit grow
its donor base.
Sharing Your
Passion
• I’m currently a corporate
chef, and my favorite part
of my work is concocting
new recipes. I’m looking
to become a personal
chef so that I can
continue bringing job to
my clients through food.
Starting a Dialogue
• Do you ever get the feeling
your doctor has one foot out the
door when you start asking
them questions? As a practice
manager, I actually work to
build better relationships
between patients and doctors. I
helped my last practice earn a
position as one of “Boston
Magazine’s list of Boston’s Best
Doctors”, and am looking to join
a practice that shares these
values.
11/11/2022 Build Your Brand 15
16. It takes courage to be
kind.
Maya Angelou
11/11/2022 Build Your Brand 16
17. The Small-World
Phenomenon
• In the 1960s, Stanley Milgram, a Harvard
scientist, conducted an experiment called
the Small-World Phenomenon (aka six
degrees of separation).
• Milgram gave letters to people in Omaha,
Nebraska, with instructions to get the letters
to specific people in Boston who they did
not know.
• Subjects could only send letters to a friend
who they thought might know the target.
• When the letters arrived, he found they had
changed hands only six times.
• Confirmed by Duncan Watts, a research at
Yahoo, in the 1990s who conducted a
similar experiment using e-mail
• https://hbr.org/2003/02/the-science-behind-
six-degrees
11/11/2022 Build Your Brand 17
18. What do
you want to
be known
for?
11/11/2022 Build Your Brand 18
Resources
A. https://www.northeastern.edu/graduate/blog/ti
ps-for-building-your-personal-brand/
B. https://www.forbes.com/sites/goldiechan/2018
/11/08/10-golden-rules-personal-
branding/?sh=120e049358a7
C. https://hbr.org/2022/02/whats-the-point-of-a-
personal-brand
D. https://www.canva.com/learn/personal-
branding/
E. https://www.entrepreneur.com/starting-a-
business/corporate-and-personal-branding-
what-is-the-difference-and/429713
Editor's Notes
Ask: What is Coca Cola? What is Nike?
Show how these brands are much more than a soft drink or a shoe