SlideShare a Scribd company logo

Personal Branding for Franchise Brokers

โ€ขDownload as PPTX, PDFโ€ข
โ€ข
Paul Segreto
Paul Segreto

Presentation made by Paul Segreto at the 4th Annual Franchise Brokers Association Conference & Expo - November 2012

Business
1 of 47
Personal Branding for Franchise Brokers Franchise Brokers Association Conference & Expo November 2012
Letโ€™s start at the beginningโ€ฆ
Check out their eyes!
Why itโ€™s Important to Stand Out โ€ข Perceived as an expert โ€ข Improves search results โ€ข Creates opportunities โ€ข Builds confidence โ€ข Attracts resources
The โ€œoldโ€ days โ€ข Stuck behind the counter โ€ข โ€œRubber-chickenโ€ lunches โ€ข Large pr / marketing budget โ€ข Slow to grow business โ€ข Pay for resources
Todayโ€™s franchise candidates areโ€ฆ More educated More sophisticated More technologically advanced โ€ฆthan ever before!
Todayโ€™s franchise candidates areโ€ฆ More educated More diligent More sophisticated More cautious More technologically More anxious advanced โ€ฆthan ever before!
Earning the Right โ€ข Share information โ€ข Interact with the candidate โ€ข Engage with the candidate โ€ข Call-for-Actionโ€ฆ next step
Utilizing Social Media โ€ข Perceived as an expert โ€ข Improves search results โ€ข Creates opportunities โ€ข Builds confidence โ€ข Attracts resources
Earning the Right โ€ข Share information โ€ข Interact with the candidate โ€ข Engage with the candidate โ€ข Call-for-Actionโ€ฆ next step
Recommended Social Media โ€ข LinkedIn โ€ข Twitter โ€ข Facebook โ€ข Google+ โ€ข Pinterest โ€ข YouTube โ€ข SlideShare โ€ข Blog โ€ข Other
What is a brand? A brand is a "Name, term, design, symb ol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.โ€œ - Wikipedia
Brands in the digital world Brands cannot be created and managed in a top-down approach. In today's era of ever-expanding digital touch-points, brands need to be fluid and flexible to extend into spaces that are often more shaped by the consumers than the company .
OMG โ€“ Who has the time? โ€ข President & CEO of Franchise Foundry โ€ข Franchise Management & Development; Private Equity โ€ข Founder of FranchisEssentials Media Group โ€ข Franchise Today, FranSummit, FranchisEssentials Magazine & Personal Branding for Franchise Professionals โ€ข Member of International Franchise Association โ€ข Membership & Technology Committees โ€ข Member of Franchise Brokers Association โ€ข Guest Speaker at Annual Conference โ€ข Member of International Association of Franchise Professionals โ€ข Board of Directors โ€ข Member of International Association of Franchisees and Dealers โ€ข Regular contributor & advisor โ€ข Franchise and Social Media Expert โ€ข Speaking engagements, interviews, quotes, article contributions
Recommended Social Media โ€ข LinkedIn โ€ข Twitter โ€ข Facebook โ€ข Google+ โ€ข Pinterest โ€ข YouTube โ€ข SlideShare โ€ข Blog โ€ข Other
Cross-platform & Multi-tier
Keeping Prospects Engaged
A brand lives and breathesโ€ฆ A brand must be planned. A brand must be nurtured. A brand must be allowed to grow. A brand must be invested in. A brand must be protected. A brand must be promoted. A brand must be cherished. A brand must be the center of the universe.
Personal Branding, Social Media & Franchise Sales - 4 Common Steps โ€ข Share โ€ข Interact โ€ข Engage โ€ข Call-to-Action
Thank you! segreto.paul@gmail.com (832) 838-4822 www.FMDpro.com

Recommended

The ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandThe ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandDana Small
ย 
Strengths Based Brand Building Slideshare
Strengths Based Brand Building SlideshareStrengths Based Brand Building Slideshare
Strengths Based Brand Building Slidesharebcgsolutions
ย 
IT Leadership Branding
IT Leadership BrandingIT Leadership Branding
IT Leadership BrandingJeffrey Hurley
ย 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal brandingLaura Wiegert
ย 
Social Media Branding (Bennett College Workshop 111113)
Social Media Branding (Bennett College Workshop 111113)Social Media Branding (Bennett College Workshop 111113)
Social Media Branding (Bennett College Workshop 111113)Dioni Wise
ย 
Personal branding
Personal brandingPersonal branding
Personal brandingMohamed Gaafar
ย 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
ย 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social MediaAbbas Alidina
ย 

Recommended

The ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandThe ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandDana Small
ย 
Strengths Based Brand Building Slideshare
Strengths Based Brand Building SlideshareStrengths Based Brand Building Slideshare
Strengths Based Brand Building Slidesharebcgsolutions
ย 
IT Leadership Branding
IT Leadership BrandingIT Leadership Branding
IT Leadership BrandingJeffrey Hurley
ย 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal brandingLaura Wiegert
ย 
Social Media Branding (Bennett College Workshop 111113)
Social Media Branding (Bennett College Workshop 111113)Social Media Branding (Bennett College Workshop 111113)
Social Media Branding (Bennett College Workshop 111113)Dioni Wise
ย 
Personal branding
Personal brandingPersonal branding
Personal brandingMohamed Gaafar
ย 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
ย 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social MediaAbbas Alidina
ย 
Personal Branding Pronet Reno
Personal Branding Pronet RenoPersonal Branding Pronet Reno
Personal Branding Pronet RenoBret Simmons
ย 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaBrian Hollowaty
ย 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
ย 
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopAnllelic Lozada, M.S.
ย 
Marketing for Real Estate Investors
Marketing for Real Estate InvestorsMarketing for Real Estate Investors
Marketing for Real Estate InvestorsRay Gauthier
ย 
Raise your Profile - 10 Key Questions about Your Personal Branding
Raise your Profile - 10 Key Questions about Your Personal BrandingRaise your Profile - 10 Key Questions about Your Personal Branding
Raise your Profile - 10 Key Questions about Your Personal BrandingAndrew Chow โœฏ Keynote Speaker โœฏ
ย 
Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketingloopster3
ย 
How To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedInHow To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedInAhmed Mohamed
ย 
Branding overview Pronet Reno
Branding overview Pronet RenoBranding overview Pronet Reno
Branding overview Pronet RenoBret Simmons
ย 
Brand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital WorldBrand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital WorldLoa Fridfinnson
ย 
Personal Brand - UTSA Course
Personal Brand - UTSA CoursePersonal Brand - UTSA Course
Personal Brand - UTSA CourseAlan Weinkrantz
ย 
Social media smith
Social media smithSocial media smith
Social media smithsmith_nicolus
ย 
Designing a startup
Designing a startupDesigning a startup
Designing a startupStudio Science
ย 
Finding and writing for your niche audience online
Finding and writing for your niche audience onlineFinding and writing for your niche audience online
Finding and writing for your niche audience onlinePaula Stern
ย 
Social Media For Lawyers (1)
Social Media For Lawyers (1)Social Media For Lawyers (1)
Social Media For Lawyers (1)Margaret Brown
ย 
How to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy DasHow to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy DasSubhamoy Das
ย 
Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Deepak Yewle
ย 
FROM COUCH TO CAST
FROM COUCH TO CASTFROM COUCH TO CAST
FROM COUCH TO CASTJustice Mitchell
ย 
Expert Brand Positioning using Social Media
Expert Brand Positioning using Social MediaExpert Brand Positioning using Social Media
Expert Brand Positioning using Social MediaJohnny Beirne
ย 
Sea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your TreasureSea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your TreasurePaula Green
ย 
Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationSarahJWalker
ย 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee EngagementPhilip Calvert
ย 

More Related Content

What's hot

Personal Branding Pronet Reno
Personal Branding Pronet RenoPersonal Branding Pronet Reno
Personal Branding Pronet RenoBret Simmons
ย 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaBrian Hollowaty
ย 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
ย 
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopAnllelic Lozada, M.S.
ย 
Marketing for Real Estate Investors
Marketing for Real Estate InvestorsMarketing for Real Estate Investors
Marketing for Real Estate InvestorsRay Gauthier
ย 
Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketingloopster3
ย 
How To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedInHow To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedInAhmed Mohamed
ย 
Branding overview Pronet Reno
Branding overview Pronet RenoBranding overview Pronet Reno
Branding overview Pronet RenoBret Simmons
ย 
Brand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital WorldBrand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital WorldLoa Fridfinnson
ย 
Personal Brand - UTSA Course
Personal Brand - UTSA CoursePersonal Brand - UTSA Course
Personal Brand - UTSA CourseAlan Weinkrantz
ย 
Social media smith
Social media smithSocial media smith
Social media smithsmith_nicolus
ย 
Designing a startup
Designing a startupDesigning a startup
Designing a startupStudio Science
ย 
Finding and writing for your niche audience online
Finding and writing for your niche audience onlineFinding and writing for your niche audience online
Finding and writing for your niche audience onlinePaula Stern
ย 
Social Media For Lawyers (1)
Social Media For Lawyers (1)Social Media For Lawyers (1)
Social Media For Lawyers (1)Margaret Brown
ย 
How to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy DasHow to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy DasSubhamoy Das
ย 
Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Deepak Yewle
ย 
FROM COUCH TO CAST
FROM COUCH TO CASTFROM COUCH TO CAST
FROM COUCH TO CASTJustice Mitchell
ย 
Expert Brand Positioning using Social Media
Expert Brand Positioning using Social MediaExpert Brand Positioning using Social Media
Expert Brand Positioning using Social MediaJohnny Beirne
ย 
Sea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your TreasureSea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your TreasurePaula Green
ย 

What's hot (20)

Personal Branding Pronet Reno
Personal Branding Pronet RenoPersonal Branding Pronet Reno
Personal Branding Pronet Reno
ย 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
ย 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?
ย 
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
ย 
Marketing for Real Estate Investors
Marketing for Real Estate InvestorsMarketing for Real Estate Investors
Marketing for Real Estate Investors
ย 
Raise your Profile - 10 Key Questions about Your Personal Branding
Raise your Profile - 10 Key Questions about Your Personal BrandingRaise your Profile - 10 Key Questions about Your Personal Branding
Raise your Profile - 10 Key Questions about Your Personal Branding
ย 
Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketing
ย 
How To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedInHow To Brand Yourself Through LinkedIn
How To Brand Yourself Through LinkedIn
ย 
Branding overview Pronet Reno
Branding overview Pronet RenoBranding overview Pronet Reno
Branding overview Pronet Reno
ย 
Brand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital WorldBrand YOURSELF In A New Digital World
Brand YOURSELF In A New Digital World
ย 
Personal Brand - UTSA Course
Personal Brand - UTSA CoursePersonal Brand - UTSA Course
Personal Brand - UTSA Course
ย 
Social media smith
Social media smithSocial media smith
Social media smith
ย 
Designing a startup
Designing a startupDesigning a startup
Designing a startup
ย 
Finding and writing for your niche audience online
Finding and writing for your niche audience onlineFinding and writing for your niche audience online
Finding and writing for your niche audience online
ย 
Social Media For Lawyers (1)
Social Media For Lawyers (1)Social Media For Lawyers (1)
Social Media For Lawyers (1)
ย 
How to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy DasHow to Manage Your Personal Brand by Subhamoy Das
How to Manage Your Personal Brand by Subhamoy Das
ย 
Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Personal branding and LinkedIn Optimization with Actionable and Case Study.
Personal branding and LinkedIn Optimization with Actionable and Case Study.
ย 
FROM COUCH TO CAST
FROM COUCH TO CASTFROM COUCH TO CAST
FROM COUCH TO CAST
ย 
Expert Brand Positioning using Social Media
Expert Brand Positioning using Social MediaExpert Brand Positioning using Social Media
Expert Brand Positioning using Social Media
ย 
Sea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your TreasureSea Savvy: Marketing Your Treasure
Sea Savvy: Marketing Your Treasure
ย 

Similar to Personal Branding for Franchise Brokers

Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationSarahJWalker
ย 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee EngagementPhilip Calvert
ย 
Personal Branding
Personal BrandingPersonal Branding
Personal Brandinglyndilawson
ย 
LinkedIn and Social Media for IFAs and Financial Planners
LinkedIn and Social Media for IFAs and Financial PlannersLinkedIn and Social Media for IFAs and Financial Planners
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
ย 
Social Media for Financial Services Providers: How to Engage with IFAs and F...
Social Media for Financial Services Providers: How to Engage with IFAs and F...Social Media for Financial Services Providers: How to Engage with IFAs and F...
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
ย 
Social media strategies for financial professionals
Social media strategies for financial professionals Social media strategies for financial professionals
Social media strategies for financial professionals Jay Palter Social Advisory
ย 
Consulting 101 day 4
Consulting 101 day 4Consulting 101 day 4
Consulting 101 day 4Dr. Wael Youssef
ย 
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
ย 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
ย 
Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011chill
ย 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Pam Moore
ย 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
ย 
Got klout atlanta product camp sept 2011
Got klout atlanta product camp sept 2011Got klout atlanta product camp sept 2011
Got klout atlanta product camp sept 2011Lisa Crymes
ย 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingMirum Africa
ย 
Israel Startup Network Presentation - 6 April 2011
Israel Startup Network Presentation - 6 April 2011Israel Startup Network Presentation - 6 April 2011
Israel Startup Network Presentation - 6 April 2011Alan Weinkrantz
ย 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
ย 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationRebecca Caroe
ย 
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
ย 
Social Media for Startups
Social Media for StartupsSocial Media for Startups
Social Media for StartupsFrank Days
ย 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...Moxie Marketing
ย 

Similar to Personal Branding for Franchise Brokers (20)

Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentation
ย 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee Engagement
ย 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
ย 
LinkedIn and Social Media for IFAs and Financial Planners
LinkedIn and Social Media for IFAs and Financial PlannersLinkedIn and Social Media for IFAs and Financial Planners
LinkedIn and Social Media for IFAs and Financial Planners
ย 
Social Media for Financial Services Providers: How to Engage with IFAs and F...
Social Media for Financial Services Providers: How to Engage with IFAs and F...Social Media for Financial Services Providers: How to Engage with IFAs and F...
Social Media for Financial Services Providers: How to Engage with IFAs and F...
ย 
Social media strategies for financial professionals
Social media strategies for financial professionals Social media strategies for financial professionals
Social media strategies for financial professionals
ย 
Consulting 101 day 4
Consulting 101 day 4Consulting 101 day 4
Consulting 101 day 4
ย 
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
ย 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!
ย 
Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011
ย 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
ย 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
ย 
Got klout atlanta product camp sept 2011
Got klout atlanta product camp sept 2011Got klout atlanta product camp sept 2011
Got klout atlanta product camp sept 2011
ย 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
ย 
Israel Startup Network Presentation - 6 April 2011
Israel Startup Network Presentation - 6 April 2011Israel Startup Network Presentation - 6 April 2011
Israel Startup Network Presentation - 6 April 2011
ย 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
ย 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers Association
ย 
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
ย 
Social Media for Startups
Social Media for StartupsSocial Media for Startups
Social Media for Startups
ย 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
ย 

More from Paul Segreto

Social Media - Basics & Beyond
Social Media - Basics & BeyondSocial Media - Basics & Beyond
Social Media - Basics & BeyondPaul Segreto
ย 
What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?Paul Segreto
ย 
Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Paul Segreto
ย 
LinkedIn Strategies
LinkedIn Strategies LinkedIn Strategies
LinkedIn Strategies Paul Segreto
ย 
Google for Franchises Webinar
Google for Franchises Webinar Google for Franchises Webinar
Google for Franchises Webinar Paul Segreto
ย 
Engaging Todayโ€™s Consumer
Engaging Todayโ€™s Consumer Engaging Todayโ€™s Consumer
Engaging Todayโ€™s Consumer Paul Segreto
ย 
Email Marketing โ€“ itโ€™s more than just sending a message
Email Marketing โ€“ itโ€™s more than just sending a message Email Marketing โ€“ itโ€™s more than just sending a message
Email Marketing โ€“ itโ€™s more than just sending a message Paul Segreto
ย 
The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?Paul Segreto
ย 
From Single-unit to Multi-unit Ownership Presentation
From Single-unit to Multi-unit Ownership PresentationFrom Single-unit to Multi-unit Ownership Presentation
From Single-unit to Multi-unit Ownership PresentationPaul Segreto
ย 
Promoting Your Business - Presentation
Promoting Your Business - PresentationPromoting Your Business - Presentation
Promoting Your Business - PresentationPaul Segreto
ย 
Embracing Change - Presentation
Embracing Change - PresentationEmbracing Change - Presentation
Embracing Change - PresentationPaul Segreto
ย 
Franchise Social Media - Webinar Presentation
Franchise Social Media - Webinar PresentationFranchise Social Media - Webinar Presentation
Franchise Social Media - Webinar PresentationPaul Segreto
ย 
Social Media E-IDEA Presentation
Social Media E-IDEA PresentationSocial Media E-IDEA Presentation
Social Media E-IDEA PresentationPaul Segreto
ย 

More from Paul Segreto (13)

Social Media - Basics & Beyond
Social Media - Basics & BeyondSocial Media - Basics & Beyond
Social Media - Basics & Beyond
ย 
What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?
ย 
Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Franchise Development - What is the new normal?
Franchise Development - What is the new normal?
ย 
LinkedIn Strategies
LinkedIn Strategies LinkedIn Strategies
LinkedIn Strategies
ย 
Google for Franchises Webinar
Google for Franchises Webinar Google for Franchises Webinar
Google for Franchises Webinar
ย 
Engaging Todayโ€™s Consumer
Engaging Todayโ€™s Consumer Engaging Todayโ€™s Consumer
Engaging Todayโ€™s Consumer
ย 
Email Marketing โ€“ itโ€™s more than just sending a message
Email Marketing โ€“ itโ€™s more than just sending a message Email Marketing โ€“ itโ€™s more than just sending a message
Email Marketing โ€“ itโ€™s more than just sending a message
ย 
The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?
ย 
From Single-unit to Multi-unit Ownership Presentation
From Single-unit to Multi-unit Ownership PresentationFrom Single-unit to Multi-unit Ownership Presentation
From Single-unit to Multi-unit Ownership Presentation
ย 
Promoting Your Business - Presentation
Promoting Your Business - PresentationPromoting Your Business - Presentation
Promoting Your Business - Presentation
ย 
Embracing Change - Presentation
Embracing Change - PresentationEmbracing Change - Presentation
Embracing Change - Presentation
ย 
Franchise Social Media - Webinar Presentation
Franchise Social Media - Webinar PresentationFranchise Social Media - Webinar Presentation
Franchise Social Media - Webinar Presentation
ย 
Social Media E-IDEA Presentation
Social Media E-IDEA PresentationSocial Media E-IDEA Presentation
Social Media E-IDEA Presentation
ย 

Recently uploaded

Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanasabutalha2013
ย 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
ย 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographerofm712785
ย 
Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)RidaKhan334971
ย 
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdfMaximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdfPaulBryant58
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomyOperational Excellence Consulting
ย 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideYourLegal Accounting
ย 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdftjcomstrang
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
ย 
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyTransforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyPMaps Assessments
ย 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfJos Voskuil
ย 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumzyqmx62fgm
ย 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckHajeJanKamps
ย 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
ย 

Recently uploaded (20)

Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
ย 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
ย 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
ย 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ย 
Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...
ย 
Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)
ย 
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdfMaximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
ย 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
ย 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
ย 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
ย 
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyTransforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
ย 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
ย 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
ย 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
ย 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
ย 

Personal Branding for Franchise Brokers

  • 1. Personal Branding for Franchise Brokers Franchise Brokers Association Conference & Expo November 2012
  • 2. Letโ€™s start at the beginningโ€ฆ
  • 4.
  • 5.
  • 6. Why itโ€™s Important to Stand Out โ€ข Perceived as an expert โ€ข Improves search results โ€ข Creates opportunities โ€ข Builds confidence โ€ข Attracts resources
  • 7. The โ€œoldโ€ days โ€ข Stuck behind the counter โ€ข โ€œRubber-chickenโ€ lunches โ€ข Large pr / marketing budget โ€ข Slow to grow business โ€ข Pay for resources
  • 8. Todayโ€™s franchise candidates areโ€ฆ More educated More sophisticated More technologically advanced โ€ฆthan ever before!
  • 9. Todayโ€™s franchise candidates areโ€ฆ More educated More diligent More sophisticated More cautious More technologically More anxious advanced โ€ฆthan ever before!
  • 10.
  • 11.
  • 12. Earning the Right โ€ข Share information โ€ข Interact with the candidate โ€ข Engage with the candidate โ€ข Call-for-Actionโ€ฆ next step
  • 13.
  • 14.
  • 15. Utilizing Social Media โ€ข Perceived as an expert โ€ข Improves search results โ€ข Creates opportunities โ€ข Builds confidence โ€ข Attracts resources
  • 16. Earning the Right โ€ข Share information โ€ข Interact with the candidate โ€ข Engage with the candidate โ€ข Call-for-Actionโ€ฆ next step
  • 17. Recommended Social Media โ€ข LinkedIn โ€ข Twitter โ€ข Facebook โ€ข Google+ โ€ข Pinterest โ€ข YouTube โ€ข SlideShare โ€ข Blog โ€ข Other
  • 18. What is a brand? A brand is a "Name, term, design, symb ol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.โ€œ - Wikipedia
  • 19. Brands in the digital world Brands cannot be created and managed in a top-down approach. In today's era of ever-expanding digital touch-points, brands need to be fluid and flexible to extend into spaces that are often more shaped by the consumers than the company .
  • 20. OMG โ€“ Who has the time? โ€ข President & CEO of Franchise Foundry โ€ข Franchise Management & Development; Private Equity โ€ข Founder of FranchisEssentials Media Group โ€ข Franchise Today, FranSummit, FranchisEssentials Magazine & Personal Branding for Franchise Professionals โ€ข Member of International Franchise Association โ€ข Membership & Technology Committees โ€ข Member of Franchise Brokers Association โ€ข Guest Speaker at Annual Conference โ€ข Member of International Association of Franchise Professionals โ€ข Board of Directors โ€ข Member of International Association of Franchisees and Dealers โ€ข Regular contributor & advisor โ€ข Franchise and Social Media Expert โ€ข Speaking engagements, interviews, quotes, article contributions
  • 21. Recommended Social Media โ€ข LinkedIn โ€ข Twitter โ€ข Facebook โ€ข Google+ โ€ข Pinterest โ€ข YouTube โ€ข SlideShare โ€ข Blog โ€ข Other
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. A brand lives and breathesโ€ฆ A brand must be planned. A brand must be nurtured. A brand must be allowed to grow. A brand must be invested in. A brand must be protected. A brand must be promoted. A brand must be cherished. A brand must be the center of the universe.
  • 44.
  • 45.
  • 46. Personal Branding, Social Media & Franchise Sales - 4 Common Steps โ€ข Share โ€ข Interact โ€ข Engage โ€ข Call-to-Action