This document is a digital media report from November 2016. It summarizes key social media metrics such as followers and engagement for Facebook, Twitter, and Instagram. Twitter saw the largest increase in followers at 159. The report also analyzes top landing pages from social referrals and notes that paid social media ads were likely influential in the lower percentage increase in new followers compared to the previous month.

1. Digital
Media
Report
November
2016
Social
Media
Acquisition
Sessions
and
Landing
Pages
Social
Media
Followers
Facebook((33.50%)(
Twi3er((55.08%)(
Instagram((0.25%)(
8,319
Twi$er
Increased
by
159
6,067
Facebook
Increased
by
41
1152
Instagram
Increased
by
34
1.28%
Percentage
Increase
Total
of
Followers
15,504
From
15,304
in
Oct
2016
The
following
shows
a
breakdown
of
referrals
(in
sessions)
to
our
website
per
social
network.
The
following
represents
the
top
10
links
users
land
on
when
accessing
our
website
from
social.
The
total
number
of
website
sessions
from
Nov
2016
and
the
total
numbers
of
sessions
from
social
referrals.
Social
Engagement

2. Analysis
Our
largest
following
increase
this
month
was
on
Twi4er.
This
could
be
for
a
couple
of
reasons.
One
of
our
top
posts,
featured
photographer
and
COM
alum
Pete
Souza.
His
recent
photos
of
Joe
Biden
and
Barack
Obama
have
been
swarming
social
media.
We
were
fortunate
to
capitalize
on
this
by
highlighFng
that
the
photographer
of
these
iconic
photos
is
a
COM
alum.
It’s
clear
with
a
lower
percentage
increase
in
followers
in
November
than
in
October,
that
paid
ads
are
incredibly
influenFal
in
our
brand
growth.
In
October
we
had
a
percentage
increase
of
3%
and
in
November
we
had
a
1%
increase.
We
can
conclude
that
paid
ads
are
significant
in
steady
growth
of
our
social
channels.