Gregor Smith, Sales Director - EMEA, Mobvista Join mobile advertising tech platform Mobvista for insight on how game developers and brands can better understand China and acquire more highly engaged users. The session will provide a window on China’s mobile media market, analyse mainstream media and equip developers and brands with the tools required to enjoy more success in China.

1. Gregor Smith
Wednesday 28th November 2018
Top Media Opportunities in China

2. Agenda
Global Games Market vs China01
China Domestic Internet Giants02
Localization/Targeting and Positioning03
Case Studies04

3. 47%
of total global game
revenues
$27.5 billion
China market
$25.1 billion
US Market
$51.2 billion
The APAC territories

4. 58%
of total game revenues
Mobile
the fastest-growing channel
$21.3 billion
Mobile revenues in 2020
$17.2 billion
Mobile revenues

5. Source: Game Analytics. Data sampled from July 2017 to June 2018
Key: Red represents China and black represents ROW
Sessions per User In China

6. Source: Game Analytics. Data sampled from July 2017 to June 2018
Key: Red represents China and black represents ROW
Median Session length In China

7. Chinese Top Game Companies
Market Share of Chinese Mobile Game Distribution Company in 2017

8. The Biggest Chance for Oversea Companies
Chinese Government States: Control Increasing
Games produced by Chinese Top Companies

9. Banned Chinese Market

10. Domestic Internet Traffic Giants

11. Localization

12. Case Study
Marvel: Future Fight

13. Mobvista

14. Americans’ Favorite Marvel Super Heroes

15. Chinese’ Favorite Marvel Super Heroes

16. 5x CTR & 8x CVR

17. Targeting

18. Case Study
Cooking Crazy

19. = 35+ Women/

20. User Profile West vs China
Casual Game Player
In China

22. 0%
1%
1%
2%
3%
3%
CTR

23. Positioning

24. Case Study
VS
Youdao Translate Baidu Translate Mr Translator
iTranslate Translator

25. 30
%
70
%
Female
Male
30
%
70
%
Under 25
25+
30%
45%
15%
10%
Travel
English Learning
Writing
Business

26. Young Female Middle Class+ +

27. 35+ Male High Income+ +

28. Mobvista

30. Since Jul 2018, the ranking
of iTranslate have grown
fiercely, with 900 places
risen in three months
(General).
The Searched Index of
iTranslate have risen
rapidly since July,
which is higher than
Google’s.

31. Localization Targeting Positioning+ +

32. Case Study
Age of Magic

33. Mobvista

34. Case Study
5X iOS installs in Chinese Martket
4.5 Avg CPI（6 USD for Whole Market）
100% ROI In 10 Days
11.7% Avg CVR

35. CPA CPI
Advertiser：
Melsoft
Product：
MyCafe
App Type：
Simulation Game
Device System：
iOS
Optimization Target:
D7 ROI 60%
Chinese Market Solution Tencent
Case Study

36. Advertiser：
AppsYouLove
Product：
Unicorn 2D
App Type：
Casual Games
Device System：
iOS
Promotion Strategies：
• Targeting female players aged
20-30, female, with in-app
purchase potential
• Designing real model playing
videos and special ads during
Chinese holidays;
CPI CPT（Trial) ROI
Before After
Case Study
Chinese Market Solution - Tencent

37. www.mobvista.com
© 2017 Mobvista —保留一切权利,
包括Mobvista的机密信息及享有所 有权的信息,并且在得到
Mobvista的书面同意之前不得泄露或复制。
Thank You
Gregor@mobvista.com