Investing in your Brand

1. Investing In your Brand
By Greg Berube

2. “Build your Brand
Build your Company”

3. Investing in your Brand
Your brand is the foundation and face of your business.
It doesn’t matter the size of business or structure - your
Brand is the first exposure your customers and target
audience have with your product or service.

4. Investing in your Brand
Your brand messaging is much more than your logo - by
developing your brand strategy, brand architecture and
more, you can impact perceptions and create revenue.
Investing in your Brand is investing in your
company and consumer.

5. Investing in your Brand
Here are five reasons you should consider investment.
1. You’re the Expert
2. Create Value
3. Attract Great Clients
4. Be the Leader
5. Create Opportunities

6. Investing in your Brand
Summary
It solves this problem
Gives your Brand presence and recognition
It does it this way
Focuses your Brand as the category leader
This is why it will work
As the Brand leader you can dominate the Brand marketplace

7. Brand Maintenance
About Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop their brand impact and growth. Brand health and growth is a necessity of a well-
maintained and profitable organization.
My strengths are uncovering brand discrepancies and leveraging effective brand tools
and messaging to develop effective meaningful communication that can aid in revenue
generation.
I am well known for my continuous forward thinking and well grounded strategic brand
development advice.

8. Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://youtu.be/7pqSC7AzIeQ
Contact Info:
Greg Berube, Branding: gregberube@boardroommetrics.com
Karen McElroy, Director: kmcelroy@boardroommetrics.com
Toronto/GTA 1-905-709-4031