The document discusses four steps to help businesses survive a recession: 1) Understand how to take market share from competitors by identifying their strengths and weaknesses. 2) Create a competitive advantage to eliminate competitors' advantages by focusing on brand positioning. 3) Build customer loyalty by training employees to be brand advocates. 4) Use cost-effective online communication strategies like social media to communicate with customers at a low price. The overall strategy aims to make businesses "recession proof" through competitive analysis, brand management, customer loyalty, and digital marketing.

1. Confidence and Trust ?

2. Confidence and Trust ? We are short some of this in our global markets – and a little credit

3. Confidence and Trust ? Something the global markets are short off – and a little credit. Can you survive ? Will your Business be around to come out even stronger ?

4. Yes You Can ! Our approach is not a complex or an expensive strategy. It is, rather, a well thought out program that delivers results.

5. The 4 Steps to Surviving the Recession ? Understand How to Grab Market Share From Your Competitors Create Your Competitive Advantage to Close the Gap Build Customer Loyalty Use Cost Effective Communication Strategies

6. 1. Understand How to Grab Market Share From Your Competitors Understand how to counter your competitors competitive advantage by: What is the essence (the fundamental drivers) of their customers’ behaviour? How strongly is this essence embedded in the customer psyche? What key perceptions support and reinforce this essence? How effectively are competitors capitalising on their business strengths and opportunities? Identifying areas they are not capitalising on. Identifying key strategic gaps are in their brand strategy. Get Your Competitors’ Customers To Choose You!

7. 2. Create Your Competitive Advantage to Close the Gap Positioning Your business on your unique competitive advantage: Get Management onto the same page and improve Focus Performance Cost management Position Your Brand Portfolio to Your Competitive Advantage define a brand positioning that eliminates competitors’ competitive advantage protect your current products and services capture market share from your competitor counter current customer perceptions of your competitors products and services Eliminate Your Competitors’ Competitive Advantage!

8. 3. Build Customer Loyalty This is about your staff. About getting them on board and make sure they understand and appreciate their role in creating value. In Creating and Building Customer Relationships. We turn them into brand advocates. They become your biggest fans Make Brand Love!

9. 4. Use Cost Effective Communication Strategies Times are tough. You need to optimise the impact of every cent spent on communicating with your customer base. Go Online: you can communicate with a far larger target market for more effectively you can create an interactive relationship at a fraction of the price your systems work 24 hours seven days a week for you when setup properly you can save costs by automating it literally any function of your business you get immediate feedback on how effectively your strategies are working it represents an integration of all off-line media including: Above and below the line advertising PR , promotions and events Brand management Channel and category management and any other media you can think of Create Excitement !

10. Recession Proof Business is an initiative of Strategic Brand Consultants, Context Branding. Context Branding is a specialist brand and organisational development company. We differ in that we use brand and brand perception as a strategic tool within your organisation. Through this we help you achieve your strategic objectives by helping to improve and manage performance, customer loyalty and business sustainability. Context Branding has worked and helped a many different companies, including: MNET Debis Fleet Management (Daimler Chrysler) Strate Urban Dynamics Sabie Experience Cycle Race Savannah Fine Chemicals Cellar d’Or Outlearning TyreGuard Danfoss Electroflex Some of the leading brand agencies and consultancies also make use of Unique Brand Technology

11. Our Profile Recession Proof Business is an initiative of Strategic Brand Consultants, Context Branding. Context Branding has worked and helped a many different companies, including: MNET Debis Fleet Management (Daimler Chrysler) Strate Urban Dynamics Sabie Experience Cycle Race Savannah Fine Chemicals Cellar d’Or Outlearning TyreGuard Danfoss Electroflex Some of the leading brand agencies and consultancies also make use of Unique Brand Technology

12. Contact Us Excited ? Good – Contact Us. Here are a few contact options: Phone: 011 510 0143 Fax: (086) 509 8649 Physical: Palazzo Towers West, Montecasino Boulevard, Fourways, South Africa, 2055 Postal: PO Box 12, Magalliessig, 2067