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The Four Attributes That Drive Sales Growth And Performance


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The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. In this short presentation you will learn how to triple your sales output, retain high end clientele and consistently out perform your competition.

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The Four Attributes That Drive Sales Growth And Performance

  1. 1. The Four Attributes That Drive Continuous Sales Growth Khufere Qhamata | YourBrandSuccess | Ph. (832) 409-2174
  2. 2. Special Disclaimer After viewing this presentation you will have a simple, easy to follow process that will boost your sales, win customers for life and guarantee continual sales performance. If you are not ready for continued sales success then don’t continue this presentation. The Four Attributes 2014 ©
  3. 3. Let Me Ask You Three Questions.... 1. Have you ever struggled to close a sale? 2. Have you lost customers without understanding why? 3. Do you want continuous sales growth for yourself or your business? ❏ ❏The Four Attributes 2014
  4. 4. The Four Attributes 2014 If yes, then its time to reboot your sales strategy!
  5. 5. What Are The Four Attributes? The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. Lets learn how to harness that potential by examining each attribute one at a time. The Four Attributes 2014
  6. 6. Attribute 1# Knowledge
  7. 7. The Levels To Sales Knowledge There are four knowledge levels in achieving your full potential as a sales professional. The Four Attributes 2014
  8. 8. Level 1# Product Knowledge The Four Attributes 2014
  9. 9. Know And Master Your Product! Create Your Personal Product Learning Plan: ❏ Select your learning materials, books & forums. ❏ Set a regular reading schedule and stick to it. ❏ Write or blog what you've learned weekly to retain your knowledge. ❏ Share what you've learned with customers & peers. The Four Attributes 2014
  10. 10. Level 2# Customer Knowledge The Four Attributes 2014
  11. 11. The Secret To Learning Your Customer The Four Attributes 2014 “90% of what you need to know about your customer is based upon what they value and pride most in life.” - Khufere Qhamata, The Four Attributes of Sales
  12. 12. Questions Discover What They Value ❏ What means more, saving money, time, or feeling comfortable? ❏ Do you value your time at work or home more? ❏ Why do you value this above everything else? ❏ How important is this product to you right now? The Four Attributes 2014
  13. 13. Level 3# The Four Attributes 2014 Know Your Competition
  14. 14. How To Learn Your Competition The Four Attributes 2014 ❏ Google them. Visit their websites and social media profiles to understand their brand. ❏ Call them. Call your competition and ask buying questions to learn what they offer. ❏ Buy from them. Learn and understand why people are buying their products.
  15. 15. Three Sure Ways To Beat Competition The Four Attributes 2014 1. Provide more value and make it easier for customers to buy from you. 2. Offer what your competitors don’t offer in abundance. 3. Create the best buying experience on earth and brag about it!
  16. 16. Level 4# Self Knowledge The Four Attributes 2014
  17. 17. What You Should Know About Thy Self Every sales professional should know three things about their self. ❏ What they’re great at. ❏ What they’re least great at. ❏ What they need to be great at to win customers. The Four Attributes 2014
  18. 18. How To Use Self Knowledge To Win If what you’re great at naturally doesn’t match up with what you need to be great at to win the sale. Focus on what you’re great at and slowing integrate everything else as you improve. Build your sales delivery around your personality. Authenticity sales, everything else fails! The Four Attributes 2014
  19. 19. Attribute 2# Communication The Four Attributes 2014
  20. 20. Assess Your Communication Style ❏ What is my greatest communication challenge when interacting with customers? ❏ When am I most comfortable communicating with customers? ❏ When I am least comfortable communicating with customers? The Four Attributes 2014
  21. 21. Create A Communications Plan The Four Attributes 2014
  22. 22. ❏ Write a step by step plan of how you plan to achieve your communications goal. ❏ Define what you need to stop doing in order to meet your goal and improve communication. ❏ State what outcomes you expect to see to help you gauge whether you have achieve your goal or not. How To Write Your Plan The Four Attributes 2014
  23. 23. Practice Different Sales Deliveries The Four Attributes 2014
  24. 24. Stop Thinking About Yourself The Four Attributes 2014 “Humility is not thinking less of yourself, it's thinking of yourself less.” - C.S. Lewis Don’t just consider the customer’s view point, see it, understand it and sympathize with it.
  25. 25. Talk Less, Become A Listener The Four Attributes 2014
  26. 26. Attribute 3# Confidence The Four Attributes 2014
  27. 27. Confidence Is A Sales Requirement “With confidence, you have won before you have started.” - Marcus Garvey The Four Attributes 2014
  28. 28. What If You Don’t Have confidence? Lets look at three simple and powerful steps you can take to supercharge your confidence. The Four Attributes 2014
  29. 29. Create A Positive Self Image The Four Attributes 2014 Step 1
  30. 30. Instill Confidence Through Your Dress Step 2 The Four Attributes 2014
  31. 31. Believe In What Your Sell! Step 3 The Four Attributes 2014
  32. 32. Attribute 4# Self Determination “Victory is always possible for the person who refuses to stop fighting.” - Napoleon Hill The Four Attributes 2014
  33. 33. How To Unlock Your Determination Self determination like anything else in life can be learned and mastered by anyone who applies their self. I am going to share with you three ways to unlock the power of unrelenting determination. The Four Attributes 2014
  34. 34. #1 Choose What Motivates You The Four Attributes 2014 ❏ Better lifestyle (i.e Wealth, Fame, Power, Respect) ❏ Better opportunities (i.e Entrepreneurship, Education, Promotions) ❏ Better well being (i.e Health, Spiritual Peace, Self Fulfillment)
  35. 35. #2 Set Goals To Support Motivation Partner goals with motivation. Here’s two examples: ❏ Goal: To double my sales and bonus next month. Motivation for goal: To buy new house. ❏ Goal: To get 20 clients buy our new product. Motivation for goal: Need capital for my startup. The Four Attributes 2014
  36. 36. #3 Set High Goals To Make It Rain Rainmakers aren’t born, they’re made. If you set small goals you’ll get small results. If you want the moon then aim for the sun. Lest if you fail you’ll still catch the moon. This is the secret to becoming a rainmaker in any industry. The Four Attributes 2014
  37. 37. Lets Review!
  38. 38. The Four Attributes 2014 Today We Learned Four Sales Attributes Knowledge Communication Confidence Determination
  39. 39. Do you remember how to unlock them?
  40. 40. Awesome!! Now you’re ready to become a rainmaker!!
  41. 41. Reboot Your Sales Strategy Today! Visit or Contact us at: (832) 409-2174 The Four Attributes 2014 ©