Understand your business and target audience

1. The 4 Pillars New Brands Must
Communicate to Their Audience
By: Tanmay Seth
Jr. Marketing Executive

2. What are the 4 Pillars?

3. The 4
Pillars
Proceed
With
Purpose
Differentiate
Your
Company
From Others
Be
Memorable
Make it
Personal

4. Let’s Take it one at a time!

5. 1. Proceed with Purpose
 Define your vision and mission
 Express it through your marketing
 Goal generates revenue by selling a product or
service

6. 2. Differentiate your Company from others
 Focus on competitive analysis
 Showing how you’re different
 Great ideas arise from any subsequent brainstorm
 Expect to stay a step or two ahead

7. 3. Be Memorable
 Creating a digital experience across social media and
video channels
 Demonstration why you’re so useful and why you’re
different
 Building an internal company culture

8. 4. Make It Personal
 Digital and social media has given consumers
unprecedented access to information
 A positive, company-wide social-media policy
starts at the top
 Company branding strategy that shows put
the customer first
 Foster enduring trust with your audience.

9. Conclusion
Simplicity is key in any branding strategy.
An integrated approach that articulates your company’s purpose.
Continually seeks to engage your customers in a memorable way.
Keeps tabs on the competition will set any new business off to a great start.

10. Any Questions?

11. Thank you for being an
awesome Audience!