Personal Information
Organization / Workplace
Sydney, Australia, NSW Australia
Industry
Consulting / Advisory
Website
http;//www.trinityp3.com/
About
I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth.
In 2000 I established TrinityP3 as an independent marketing management consulting company that applies scientific analytics to the marketing process.
We work with marketers and advertisers to:
1. Align and optimise marketing performance within their organisations,
2. Improve the performance and value provided by their agencies and supplier
Tags
strategic management
marketing management
trinityp3
marketing and advertising
agency solutions
agency remuneration
darren woolley
strategic alignment
digital marketing
marketing procurement
agency roster
evalu8ing
agency compensation
strategic marketing
procurement
content marketing
advertising agencies
agency relationships
supplier alignment
process improvement
business strategy alignment
digital media
marketing strategy
scope of work
advertising
agency performance
agency search
supplier management
collaboration
marketing
pitch process
advertising agency
agency fees
value based remuneration
media buying
data insights
social media marketing
digital agencies
creative agencies
advertising production
benchmarking
agency management
strategic marketing management
strategic marketing consulting
performance benchmarking
roster structure
marketing suppliers
agile marketing
digital
media
performance
creative ideas
marketing challenges
digital strategy
agency negotiations
sustainable marketing
agency collaboration
remuneration models
programmatic
advertising costs
seo
cmo
optimising roi
business
agency selection
pitch consultant
process optimisation
performance based remuneration
marketing communications
strategic procurement
media agency
marketing process improvement
p3
operations assessment
marketers and advertising
client agency relationships
guide
output definitions
framework
terms
definitions
fee models
output model
value pricing
communication ideas
campaign ideas
brand ideas
big ideas
conflict resolution
compensation
remuneration
management
roster
sales activation
public relations
agency
smu
scope metric units
plan b
madison avenue makeover
madison avenue manslaughter
michael farmer
technology
marketing solutions
six marketing challenges
singapore
new york
london
sydney
marketing management consultants
company credentials
management consultants
uamcd
communications
database marketing
brand reputation
higher education
university
data
brand
agency pitch
marketing trends
incentive based
creative value
innovation
value of ideas
marketing creativity
value of creativity
what is marketing
definition of marketing
marketing today
marketing definition
engagement
content marketing strategy
agency retainer
agency leadership
agency rosters
programmatic buying
digital technology
marketing complexity
new business challenge
successful pitch
pitching
pitch presentation
new business pitch process
new business program
new business
agency pitch process
digital investment
digital audit
digital asset management
digital assets
advertising technology
marketing automation
marketing tools
production management
production spend
production budget
roster management
media channels
kpis
big data
wfa sourcing forum
eco-friendly
webinar
green marketing
sustainability
good brief week
isba
ipa
customer experience
building brands
e-commerce
programmatic marketing
chief customer officer
media commission
retainer
online brand
blog strategy
search engine optimisation
google search
twitter
facebook
thought leadership
personal brand
social media
linkedin
media agencies
mediacom
digital advertising
trading desks
agency transparency
media transparency
value creation
market
intellectual property
remuneration model
value proposition
norway
marketing budget
advertising value
creating content
thought leader
web presence
business blogs
inbound marketing
content strategy
new economy
chief marketing officer
marketing investment
management consulting
chief procurement officer
agency review
advertising agency shortlists
pitch agencies
media investment
media spend
agency fee
agency relationship
going to pitch
pitch
evaluation and assessment
decoupling
agency estimates
production requirements
post production
production audit
television advertising
creative outputs
agency resources
agency relationship management
value index
resource value
pitching ideas
emotions not facts
don draper
jerry seinfeld
problems and solutions
the pitch
pitching the new
assessing a pitch
price based agency compensation
storytelling
technology agencies
paid earned and owned media
tv production
cost benchmarking
advertising processes
advertising benchmarking
performance measurement
marketing management solutions
strategic business alignment
procurement management
procurement solutions
stakeholder relationships
strategic management process
top advertising agency
advertising and marketing
agency monitoring
marketers and agencies
agency consultants
sustainable procurement
implementation
relationship management
marketing and advertising industry
marketing consulting
brisbane advertising association
See more
Presentations
(28)
See all
Likes
(8)
See all
The World’s 50 Most Influential CMOs Study 2015
ScribbleLive
•
7 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
9 years ago
microDOMINATION - The 7 Powerful Characteristics of Micro Mavens
Trevor Young
•
9 years ago
From experience-seekers to story-seekers
Shawn Callahan
•
7 years ago
An Introduction to REMARKABILITY July 2013
Mark Bowling
•
9 years ago
Value grid
Richard Huntington
•
8 years ago
The CMO's Guide to Marketing Org Structure
HubSpot
•
9 years ago
Marketing in the Connected Age
World Federation of Advertisers (WFA)
•
8 years ago
Presentations
(28)
See all
Likes
(8)
See all
The World’s 50 Most Influential CMOs Study 2015
ScribbleLive
•
7 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
9 years ago
microDOMINATION - The 7 Powerful Characteristics of Micro Mavens
Trevor Young
•
9 years ago
From experience-seekers to story-seekers
Shawn Callahan
•
7 years ago
An Introduction to REMARKABILITY July 2013
Mark Bowling
•
9 years ago
Value grid
Richard Huntington
•
8 years ago
The CMO's Guide to Marketing Org Structure
HubSpot
•
9 years ago
Marketing in the Connected Age
World Federation of Advertisers (WFA)
•
8 years ago
Personal Information
Organization / Workplace
Sydney, Australia, NSW Australia
Industry
Consulting / Advisory
Website
http;//www.trinityp3.com/
About
I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth.
In 2000 I established TrinityP3 as an independent marketing management consulting company that applies scientific analytics to the marketing process.
We work with marketers and advertisers to:
1. Align and optimise marketing performance within their organisations,
2. Improve the performance and value provided by their agencies and supplier
Tags
strategic management
marketing management
trinityp3
marketing and advertising
agency solutions
agency remuneration
darren woolley
strategic alignment
digital marketing
marketing procurement
agency roster
evalu8ing
agency compensation
strategic marketing
procurement
content marketing
advertising agencies
agency relationships
supplier alignment
process improvement
business strategy alignment
digital media
marketing strategy
scope of work
advertising
agency performance
agency search
supplier management
collaboration
marketing
pitch process
advertising agency
agency fees
value based remuneration
media buying
data insights
social media marketing
digital agencies
creative agencies
advertising production
benchmarking
agency management
strategic marketing management
strategic marketing consulting
performance benchmarking
roster structure
marketing suppliers
agile marketing
digital
media
performance
creative ideas
marketing challenges
digital strategy
agency negotiations
sustainable marketing
agency collaboration
remuneration models
programmatic
advertising costs
seo
cmo
optimising roi
business
agency selection
pitch consultant
process optimisation
performance based remuneration
marketing communications
strategic procurement
media agency
marketing process improvement
p3
operations assessment
marketers and advertising
client agency relationships
guide
output definitions
framework
terms
definitions
fee models
output model
value pricing
communication ideas
campaign ideas
brand ideas
big ideas
conflict resolution
compensation
remuneration
management
roster
sales activation
public relations
agency
smu
scope metric units
plan b
madison avenue makeover
madison avenue manslaughter
michael farmer
technology
marketing solutions
six marketing challenges
singapore
new york
london
sydney
marketing management consultants
company credentials
management consultants
uamcd
communications
database marketing
brand reputation
higher education
university
data
brand
agency pitch
marketing trends
incentive based
creative value
innovation
value of ideas
marketing creativity
value of creativity
what is marketing
definition of marketing
marketing today
marketing definition
engagement
content marketing strategy
agency retainer
agency leadership
agency rosters
programmatic buying
digital technology
marketing complexity
new business challenge
successful pitch
pitching
pitch presentation
new business pitch process
new business program
new business
agency pitch process
digital investment
digital audit
digital asset management
digital assets
advertising technology
marketing automation
marketing tools
production management
production spend
production budget
roster management
media channels
kpis
big data
wfa sourcing forum
eco-friendly
webinar
green marketing
sustainability
good brief week
isba
ipa
customer experience
building brands
e-commerce
programmatic marketing
chief customer officer
media commission
retainer
online brand
blog strategy
search engine optimisation
google search
twitter
facebook
thought leadership
personal brand
social media
linkedin
media agencies
mediacom
digital advertising
trading desks
agency transparency
media transparency
value creation
market
intellectual property
remuneration model
value proposition
norway
marketing budget
advertising value
creating content
thought leader
web presence
business blogs
inbound marketing
content strategy
new economy
chief marketing officer
marketing investment
management consulting
chief procurement officer
agency review
advertising agency shortlists
pitch agencies
media investment
media spend
agency fee
agency relationship
going to pitch
pitch
evaluation and assessment
decoupling
agency estimates
production requirements
post production
production audit
television advertising
creative outputs
agency resources
agency relationship management
value index
resource value
pitching ideas
emotions not facts
don draper
jerry seinfeld
problems and solutions
the pitch
pitching the new
assessing a pitch
price based agency compensation
storytelling
technology agencies
paid earned and owned media
tv production
cost benchmarking
advertising processes
advertising benchmarking
performance measurement
marketing management solutions
strategic business alignment
procurement management
procurement solutions
stakeholder relationships
strategic management process
top advertising agency
advertising and marketing
agency monitoring
marketers and agencies
agency consultants
sustainable procurement
implementation
relationship management
marketing and advertising industry
marketing consulting
brisbane advertising association
See more