At some point, every independent consultant worries about having a website and using social media. Few ever accomplish what they think they can on the web and social media. That's where Boardroom Metrics really helps. It provides independent consultants, contractors and freelancers with immediate access to web a social media platform that is high profile and easy to use.

1.
BOARDROOM
METRICS
INSIGHT
ON
INDEPENDENT
CONSULTING
Taking
the
Stress
out
of
Having
a
Great
Website
and
Social
Media
At
some
point,
every
independent
consultant
worries
about
having
a
website
and
using
social
media.
At
minimum,
most
recognize
the
benefit
of
having
an
on-­‐
line
brochure.
In
addition,
many
recognize
that
business
can
be
generated
from
a
strong
on-­‐line
presence.
There
are
lots
of
experienced
consultants
who
have
operated
for
years
without
a
website.
Social
media
is
irrelevant
to
them.
But
it
can
be
awkward.
Not
all
business
comes
from
referrals
and
handing
out
a
business
card
without
a
website
on
it
can
be
embarrassing.
It
doesn’t
scream
success
or
credibility.
The
loss
of
actual
business
is
un-­‐measureable.
Today,
new
consultants
generally
worry
about
how
to
get
a
website
the
minute
they
decide
to
try
consulting.
Then,
the
challenge
becomes
how
to
do
it
–
and
how
to
pay
for
it.
Not
everyone
has
the
skills
to
build
or
even
direct
the
building
of
a
good
website
–
and
investing
scarce
dollars
at
the
front
end
of
a
new
venture
can
be
frightening.
Social
media
is
a
different
challenge
because
success
on
social
media
requires
significant
commitment,
time,
effort
and
expertise.
Most
consultants
simply
don’t
have
the
capacity
or
skill
to
achieve
the
benefits
that
social
media
can
provide
including
visibility
as
a
thought
leader
and
a
regular
source
of
new
business.
For
those
independent
consulting
seeking
the
benefits
of
a
professional,
highly
visible
website
and
the
reach
of
a
powerful
social
media
network
without
any
hassle
or
any
risk
–
then,
hopping
on
the
Boardroom
Metrics
web
and
social
media
platform
is
a
simple
option.
The
chart
below
helps
explain
why
it
is
so
compelling:
Goal
DIY
Build
Time*
DIY
Build
$*
Boardroom
Metrics
Time
Boardroom
Metrics
$
Have
a
website
12
months
-­‐
never
$1000
–
$7500
now
Part
of
$100/monthly
fee
Get
found
in
search
engines
12
months
-­‐
never
$0
-­‐
$5,000
now
“
250
blogs
never
N/A
now
“
>
10
blogs
12
months
-­‐
never
N/A
now
“

2.
Goal
DIY
Build
Time*
DIY
Build
$*
Boardroom
Metrics
Time
Boardroom
Metrics
$
50,000
Twitter
Followers
never
N/A
now
“
2500
Twitter
Followers
18
months
-­‐
never
$0
-­‐
>
$250+/month
now
“
500
LinkedIn
Company
Page
Followers
never
N/A
now
“
2500
Company
Page
Facebook
Followers
24
months
-­‐
never
$0
-­‐
$250+/month
now
“
*
based
on
our
real
life
observations
working
with
independent
consultants
past
7
years
Success
Story
Bo
Woloshyn
doesn’t
need
any
help
with
social
media.
As
the
Twitter-­‐meister
behind
@boardroommtrcs
and
his
own
Twitter
channel
@boknowsmarketing,
Bo
has
a
combined
following
of
over
160,000(!)
Twitter
followers.
What
Bo
doesn’t
have,
is
a
website
for
his
social
media
consulting
practice.
For
that,
he
relies
on
Boardroom
Metrics.
Googling
Bo,
leads
directly
to
his
profile
on
Boardroom
Metrics.
It
is
the
third
result,
just
behind
Bo’s
LinkedIn
profile
and
his
@boknowsmarkting.
A
quick
study
of
the
Boardroom
Metrics
web
site
stats
for
Bo
show
just
how
important
the
Boardroom
Metrics
site
is
for
him
–
generating
over
85
profile
views/month
and
ranking
his
profile
page
consistently
in
the
top
10
of
pages
viewed
on
the
website.
In
fact,
the
combined
page
views
of
all
the
experts
on
the
Boardroom
Metrics
site
make
rank
as
the
second
most
viewed
content
on
the
site
–
just
behind
the
home
page.
Using
our
Business
to
Build
Yours
Bo’s
own
brand
has
not
suffered
because
he
uses
Boardroom
Metrics
as
his
website
home.
Bo
pursues
his
own
leads.
His
Community
College
social
media
course
generates
a
steady
stream
of
potential
clients.
And
obviously,
he
is
highly
visible
on
his
own
social
media.
We
are
100%
behind
him
doing
that.
However,
Bo
also
knows
that
we
are
constantly
referring
him
to
our
clients
seeking
social
media
advice
and
assistance.
Most
importantly,
he
knows
that
even
when
he’s
busy,
he
is
not
invisible.
Joining
Boardroom
Metrics
has
filled
out
the
gaps
in
Bo’s
consulting
practice
and
today
we
cross
our
fingers
when
we
bring
Bo
new
work
–
fearing
that
demand
for
his
social
media
talents
may
finally
have
outstripped
his
huge
capacity
to
fulfill
it.

3.
About
Boardroom
Metrics
The
workforce
is
rapidly
evolving.
A
growing
wave
of
work
is
now
being
handed
to
independent
experts
including
consultants,
contractors,
freelancers,
and
others.
In
the
future,
almost
everyone
will
work
for
themselves
at
some,
likely
substantial
point
in
their
careers.
Boardroom
Metrics
provides
programs
and
services
to
support
the
success
of
independent
experts.
Our
goal
is
to
reduce
the
stress
and
hassle
of
independent
contracting,
enabling
our
members
to
focus
on
what
they
do
best.
Our
core
services
include:
• Marketing
• Social
Media
Awareness
and
Visibility
• Client
Leads
• Client
projects
• Training
• Team
members
with
additional
skills
• Networking
• Administrative
support
including
invoicing
and
collection
Contact
and
More
Information
If
you
are
an
independent
expert,
contractor
or
freelancer
and
would
like
to
better
understand
how
Boardroom
Metrics
might
enable
you
to
more
successful
give
us
a
call
at
416-­‐994-­‐6552
or
write
Karen
McElroy
at
kmcelroy@boardroommetrics.com