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Brand Protection
Who owns what?
“A Strong Brand always wins”
Brand Protection
Now that you’ve developed and created your Brand,
it’s important to protect it.
A poorly protected Brand ...
Brand Protection
Once the Brand occupies media space and is within the
electronic community, it’s important to have the co...
Brand Protection
Steps required for a Brand Protection
File for Protection
Invest in Legal Counsel
Respect the work of oth...
Brand Protection
Summary
It solves this problem
Ensures your Brand is ownable
It does it this way
Gives you permission to ...
Brand Protection
About Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop t...
Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://you...
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Brand Protection

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Protect your Brand

Published in: Automotive
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Brand Protection

  1. 1. Brand Protection Who owns what?
  2. 2. “A Strong Brand always wins”
  3. 3. Brand Protection Now that you’ve developed and created your Brand, it’s important to protect it. A poorly protected Brand is vulnerable to all sorts of trouble and interpretation.
  4. 4. Brand Protection Once the Brand occupies media space and is within the electronic community, it’s important to have the correct and proper protection. The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo - Negligence is no excuse.
  5. 5. Brand Protection Steps required for a Brand Protection File for Protection Invest in Legal Counsel Respect the work of others – Do your homework Give yourself a competitive advantage Use Non Disclosure Agreements (NDA)
  6. 6. Brand Protection Summary It solves this problem Ensures your Brand is ownable It does it this way Gives you permission to use the Brand within all communications This is why it will work Owning the Brand allows you to communicate in all media confidently and consistently
  7. 7. Brand Protection About Greg I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well- maintained and profitable organization. My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation. I am well known for my continuous forward thinking and well grounded strategic brand development advice.
  8. 8. Helpful Links o Website http://www.boardroommetrics.com/ o Twitter https://twitter.com/BoardroomMtrcs o YouTube http://youtu.be/7pqSC7AzIeQ Contact Info: Greg Berube, Branding: gregberube@boardroommetrics.com Karen McElroy, Director: kmcelroy@boardroommetrics.com Toronto/GTA 1-905-709-4031

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