Dean Lukehart is a successful advertising executive who joined Boardroom Metrics after retiring. Dean's goal was to work with someone that could help him stay busy. Boardroom Metrics has helped him stay busy ever since.

1.
BOARDROOM
METRICS
SUCCESS
STORY
Dean
Lukehart
–
Advertising
Executive
Dean
Lukehart
found
Boardroom
Metrics
through
a
posting
we
placed
on
a
LinkedIn
group.
We
were
looking
for
an
RFP
writer.
At
the
time,
Dean
was
the
Director
of
Marketing
and
Business
Development
for
Frederick
Swanston,
an
Atlanta-­‐
based
ad
agency
serving
clients
in
banking
and
financial
services,
energy
and
utilities,
healthcare,
retail
and
technology.
In
his
10+
years
at
Frederick
Swanston,
Dean
had
become
an
accomplished
proposal
writer.
Contemplating
retirement
in
a
couple
of
years,
Dean
felt
it
made
sense
to
respond
to
the
posting
and
see
what
the
fit
might
be.
The
fit
turned
out
to
be
perfect.
Boardroom
Metrics
needed
an
accomplished
writer.
Dean’s
goal
wasn’t
just
to
find
something
to
sink
his
teeth
into
post-­‐retiring,
he
was
also
seeking
a
source
that
would
help
him
find
a
steady
stream
of
new
business.
Boardroom
Metrics
provided
him
with
both.
Interestingly,
Dean
didn’t
begin
writing
for
Boardroom
Metrics
immediately.
Still
engaged
at
Frederick
Swanston,
Dean
had
lots
on
his
plate
that
kept
him
busy
for
his
final
two
years
there.
However,
he
stayed
in
touch
with
Boardroom
Metrics
and
Boardroom
Metrics
stayed
in
touch
with
him
-­‐
providing
coaching
and
direction
around
becoming
an
independent
proposal
writer
once
he
retired.
Finally
in
late
2014,
Dean
took
the
big
leap.
He
retired.
And
without
missing
a
beat
he
launched
his
independent
proposal
writing
service,
writing
proposal
responses
for
Boardroom
Metrics’
clients.
It’s
now
April
2015
and
in
the
past
7
months
Dean
has
been
involved
in
5
client
projects
including
the
SPCA
for
a
large
Canadian
City
and
large
corporate
clients
in
energy,
market
research
and
health
care.
Dean’s
most
recent
project
landed
yesterday.
Dean’s
success
with
Boardroom
Metrics
is
based
on
several
key
factors:
1. Dean’s
expertise
–
proposal
writing
-­‐
is
well
defined
and
he
is
very
good
at
it.
2. His
communication
skills.
As
you
might
expect
from
someone
who’s
a
great
writer
with
years
of
senior
management
experience,
Dean
easily
understands
client
goals
and
how
to
communicate
his
thoughts
and
solutions
to
them.

2.
3. How
Dean
works
with
us.
Dean
is
easy
to
work
with.
When
there’s
a
new
project
Dean
is
accessible
and
flexible.
He
is
available
when
needed.
With
Dean,
meeting
client
timing
goals
is
never
an
issue.
About
Boardroom
Metrics
The
workforce
is
rapidly
evolving.
A
growing
wave
of
work
is
now
being
handed
to
independent
experts
including
consultants,
contractors,
freelancers,
and
others.
In
the
future,
almost
everyone
will
work
for
themselves
at
some,
likely
substantial
point
in
their
careers.
Boardroom
Metrics
provides
programs
and
services
to
support
the
success
of
independent
experts.
Our
goal
is
to
reduce
the
stress
and
hassle
of
independent
contracting,
enabling
our
members
to
focus
on
what
they
do
best.
Our
core
services
include:
• Marketing
• Social
Media
Awareness
and
Visibility
• Client
Leads
• Client
projects
• Training
• Team
members
with
additional
skills
• Networking
• Administrative
support
including
invoicing
and
collection
Contact
and
More
Information
If
you
are
an
independent
expert,
contractor
or
freelancer
and
would
like
to
better
understand
how
Boardroom
Metrics
might
enable
you
to
more
successful
give
us
a
call
at
416-­‐573-­‐9396
or
write
Karen
McElroy
at
kmcelroy@boardroommetrics.com