Rishi Narain and Neel Shah conducted a webinar at Pearl Academy on the changing landscape of sports and the increasing demand for the professionals in India with the relevant skills.

1. Courses in
Sports
Management

2. Course Overview
Sports Management is about the “business of sport”.
Sports Management education delves into the
various business aspects that keeps the show
running – financing, operations, marketing, social
impact, law and technology among others.
Industry Feedback has indicated that there is
Lack of talent in the industry (low experience &
exposure combined with lack of training),
absence of a focused Sports Management
course that has the right mix of theoretical
knowledge and practical industry exposure.

3. Market Growth
“Spends are getting divided over a
larger basket of sports”
“Sports Industry in India to grow to an
estimated Rs.4807 crores by end of 2015 as
per a study”
(GroupM ESP – SportzPower Sponsrship Report 2015)

4. Recruiter’s Perspective
Who?
• Marketing and managing sports events are the prominent roles - Entry level positions for managing sports events,
executives for developing business and new business procurement are primarily filled by campus recruits
Preferred Campuses/Institutes for Recruiters
• Institutes offering courses in Sports domain like Amity, G.D. Goenka and IISM, Mumbai are preferred for campus
recruitments with CTC offered ranging from 12-25K p.m. Currently, the options available for campus recruitments are not
very wide, the course being a niche one.
Major Skills they look for
• Interest in and knowledge of sports is prima facie requirement, along with good comm. skills for client interaction. Prior
internship/industry experience in event management is also preferred by recruiters.
Challenges in recruitments
• Lateral hiring is an expensive proposition. Also, as a mode it is less useful in case middle level positions are required to be
filled.
• It has been observed that institutes impart less ground level training which is extremely important in Sports Management
as a course.
• As far as theoretical knowledge is concerned, they have often found institutes to be less than thorough on the course
curriculum and training
• Students have been found to be more serious towards a long term career in Sports Management and Sports Marketing

5. Employment Trends
An NSDC (National Skills Development Council) Skills Gap Study in the sports sector has found that India will require the
following by the year 2022:
Additionally, the country will need thousands of sport managers in fields such as advertising, media, sponsorship sales
and managements, tournament operations, player representation/ management, clubs/ academies management, and more.
The current education system in the country is just not ready to deliver this task force.
Sport Coaches 364,745
PE Teachers 967,938
Fitness Trainers 363,605
Skills for player development (physio,
medicine, psychology)
366,533
Skills for matches (scorers,
commentators, refrees, etc.)
78,291

6. Employment Potential
Quality sports infrastructure development, Player
management and consulting services to businesses
in sports industry along with other developments has
resulted in the Sports Industry in India to grow to
an estimated INR 4,807 crores in 2015 (GroupM
ESP – SportzPower Sponsorship Report 2015).
Sports franchises, leagues or sports management
companies have a diverse range of portfolios where
there are multiple avenues for employment.

7. Careers*
 Sports Development Manager
 Partnership Development Manager
 Academics
 Facility Manager
 Sports Agents
 Content Developer (Sports)
 Sports Marketing Manager
 Athletic Administration
*This is not an exhaustive list

8. Industry Meet – Key Notes
“There couldn’t be a better time to launch the course, despite the
fact that there are other institutes offering the course, there are
people who are required by the industry but there is a serious
dearth of talent” – Rajesh Mehrotra, SportRoots
“At the grassroots level there are 4 million jobs and at the
managerial roles there are about 50K jobs, but there is a serious
shortage of talent.” – Bharath Arvind, RN Golf Management
“There aren’t young professionals who are equipped to handle the
pressures of the job, the course has to be experience based
learning.” - Neel Shah, Libero Sports

9. UG Program in Sports
Management
Course Outline

10. Semester I
SM16 Managing and leading people in organizations
SM16 Management in Sports
SM16 Finance Fundamentals
Semester II
SM16 Facility Management
SM16 Communication skills and professional etiquettes
SM16 Sports Marketing and Sponsorship

11. Semester III
SM16 Business Strategy in Sports and Law
SM16 Digital Marketing for Sports
SM16 Design Thinking
Semester IV
SM16 Madrid Immersion
SM16 Overseas Exchange/ Long Industry Attachment
SM16 Internship/ Industry Project

12. Semester V
SM16 Entrepreneurship
SM16 Sports Event Management & Organization
SM16 Project Management
Semester VI
SM16 Industry Project/ Dissertation/ Business Plan

13. PG Diploma in Sports
Management
Course Outline

14. Semester I
SM16 Intro to Sports Management
SM16 Communication skills and professional etiquettes
SM16 Finance in Sports
Semester II
SM16 Madrid Immersion
SM16 Design Thinking
SM16 Sports Marketing and Sponsorship

15. Semester III
SM16 Sports Laws & Doping Issues
SM16 Sports Facility Operations
SM16 Entrepreneurship & Sports for Development
Semester IV
SM16 Industry Project

16. Thank You!!!
You can call 1800 103 3005 or write to us at query@pearlacademy.com for further assistance