This document provides an overview of a proposed Media & Entertainment Business Management program. The program aims to teach students about the media and entertainment industry through focused classes, real-world experiences, and an understanding of the latest technologies and corporate culture. Graduates will have employment opportunities in management, production, project management, digital media, and event management roles. The program spans 3 years for undergraduate and 2 years for postgraduate studies, covering creative, business, and marketing skills, along with internships and international experiences. The Indian media and entertainment industry is growing substantially and expected to reach over $32 billion by 2019, increasing demand for skilled graduates.

1. Media &
Entertainment
Business
Management

2. Course Overview
This program will help students to learn the nuances
of media & entertainment industry. The curriculum will
include management inputs enhanced with focused
entertainment/media classes and real-world
experiences. Course would enable the students to
understand the latest technology used in the industry
of Media & Entertainment as well as the future of it.
Since, the industry is becoming increasingly
‘corporatized’, the course would also teach leaners
about corporate culture, challenges and demands.

3. Employment Potential
India’s Media and Entertainment industry is expected
to grow steadily over the next five years. The industry
revenues are likely to exceed US$ 32.7 billion by 2019
from US$ 17.0 billion in 2014, growing at compound
annual growth rate (CAGR) of 14.0 per cent between
2015 and 2020.
In 2014, the overall Media and Entertainment industry
was estimated at US$ 17.0 billion and grew by 0.7 per
cent over the previous year. The largest segment,
India’s television industry, continued its strong growth
momentum led by subscription revenues, representing
a year-on-year growth of about 13.8 per cent.

4. The Industry
Indian film industry to
reach USD 3.4 billion
by 2019
Union Finance Minister to
privatize FM services, to
expand to 294 additional cities
TV subscribers
increased from 106
million in 2010 to 187
million by 2019
DTH subscribers would
increase 40 million in 2014 to
76 million by 2020

5. Careers
• Entry level management positions in Media houses
• Executives for developing or procuring business at
Media & Production houses
• Project Managers at Production houses, Advertising
agencies
• Celebrity/Artist Managers
• Digital Media Managers (Content)
• Entertainment Event Managers
• Art Managers *Not an exhaustive listing

6. UG Program in
Media
& Entertainment
Course Outline

7. Year I, II & III: Areas of Learning
Media &
Entertainment
creative skills
business skills Marketing
Communication skills, Internships, Live Projects and
Overseas exchange

8. PG Program in
Media
& Entertainment
Course Outline

9. Year I & II: Areas of Learning
creative skills
business skills Marketing
Internships, Live Projects, Overseas exchange
and Specialized projects
Media &
Entertainment

10. International Exposure

11. Pearl Academy: Media & Entertainment Management
• Strong industry connect
• Well established education pedigree of Pearl Academy
• Our ability to access global experts, curriculum and case
studies, and deliver it right here
• Overseas student exchange would give a global level
understanding to a student
• We may not be the first to introduce education in Media &
Entertainment, but as the first “International level”
education platform in the country, we can build a lead
over potential future competitions

12. Thank You!!!
For any further queries please call 1800 103
3005 or visit www.pearlacademy.com