The document discusses opportunities and challenges presented by the Internet of Things (IoT). It describes how the IoT allows machines, people, and cloud services to connect via the internet to enable new applications and business models. However, realizing the full potential of the IoT faces challenges around connectivity, power management, security, complexity, and sensing that require innovative solutions. Texas Instruments' strategy is to provide a full range of IoT building blocks and work with partners to make the IoT accessible to everyone.

1. The Internet of Things:
Opportunities & Challenges

2. What is the IoT ?
2
How is IoT different than M2M?
• M2M focused on connecting
machines – mainly proprietary
closed systems
• IoT is about harmonizing the way
humans and machines connect
using common public services PeopleThings
Cloud Services
Things, people and cloud services
getting connected via the Internet to
enable new use cases and business
models

3. What is driving the IoT ?
3
Users
• Streamline experiences
• Increase convenience
• Better lifestyle
• Reduce expenses
Businesses
• Sell more products
• Sell new services
• Reduce expenses
• With lower barriers

4. Why now ?
4
• More products are adding intelligence with MCUs to support more
sophisticated control
• Adding connectivity is getting easier & cheaper
• Low-power semiconductors allow for more battery-powered
applications
• Wi-Fi and internet access broadly available
• Tablets, PCs and Smartphones broadly available – can be
leveraged as a gateway
• Connectivity brings control, sensing & ability to update system
software over the internet
We are at the IoT inflection point

5. TI’s IoT strategy
5
• Large and diverse set of applications/customers
• Breadth of products – and standard product approach
• Programmable platforms allowing customer differentiation
• Ease of use to enable broad adoption and engagement scale
• Large salesforce and distribution channels
• Strong university and online presence

6. IoT is an enabling technology – not a market
6
Health Care
• Remote monitoring
• Ambulance telemetry
• Drugs tracking
• Hospital asset
tracking
• Access control
• Predictive
maintenance
Smart Manufacturing
• Flow optimization
• Real time inventory
• Asset tracking
• Employee safety
• Predictive maintenance
• Firmware
updates
Automotive
• Infotainment
• Wire replacement
• Telemetry
• Predictive maintenance
• C2C and C2I
Wearables
• Entertainment
• Fitness
• Smart watch
• Location and tracking
Smart Cities
• Residential E-meters
• Smart street lights
• Pipeline leak detection
• Traffic control
• Surveillance cameras
• Centralized and integrated
system control
Building & Home Automation
• Access control
• Light & temp control
• Energy optimization
• Predictive maintenance
• Connected appliances

7. Only TI has all the IoT building blocks
ProcessorsMCU
Wired &
Wireless
Connectivity
Sensing
Analog
Signal
Chain
Power
Management
Nodes
MCUs
Processors Wired &
Wireless
Connectivity
Multicore
Processors
Analog
Signal
Chain
Power
Management
Analog
Signal
Chain
Power
Management
Cloud
Gateway,
Bridge or
Router

8. IoT example end equipments
Cloud
Gateway,
Bridge or
Router
Hybrid gateway
Wi-Fi
Sitara
Processor
Sub-1GHz
Power
Management
Keystone
Multicore
Purpose-built server
Keystone
Multicore
Processor
Power
Management
Analog
Signal
Chain
MSP430
MCU
Sub-1GHz
Sensing
Analog
Signal
Chain
Power
Management
Flow meter

9. But there are challenges
9
Sensing a complex
environment
Multiple
connectivity options
Security is a must
Power is critical
The IoT is complex
Connecting
to the cloud

10. Sensing technology is a must
CHALLENGE WHAT IS NEEDED
Sensing a complex environment
Innovative ways to sense and
deliver information
TI DELIVERS
Biosensing
Chemical
Current / power
Light
Humidity
Gas
Material composition
Occupancy
Position / motion
Pressure
Proximity
Temperature
Sensing technologies that address a wide variety of applications
www.ti.com/sensing

11. No one connectivity standard will win in the IoT
CHALLENGE WHAT IS NEEDED
Connectivity:
One size doesn’t fit all
Broad variety of wired or
wireless standards
TI DELIVERS
• Low power mesh network
• Smart metering & lighting
• Moving into home automation
• Fast, low latency Ethernet
• Real-time industrial control
• Information technology
• Fast – 10Mbps++
• Direct Internet connection
• Home & enterprise apps
• Data over power lines (OFDM)
• Developed for smart grid
• Lighting, solar, appliances
• Lowest power BLE
• Connect to tablet/phone
• Moving to industrial, automotive
• Low power & long range
• Native IP-based network
• Home gateways and security
2.4GHz IEEE 802.15.4
IEEE P1901.2

12. System-level approach to power is required
CHALLENGE WHAT IS NEEDED
Power is critical
The lowest power solutions
for any application
TI DELIVERS
Harvesting power and stretching battery life
Thermal RFLight Vibration
Days to years of battery operation or harvested-powered devices
Power management &
precision analog ICs
Low-power
microcontrollers
MSP430™
MCU
Tiva™-C
MCU
Low-power wireless
connectivity
Wi-Fi Bluetooth ZigBee Sub-1 GHz
Wi-Fi-based sensors running on 2xAA batteries over 1 year
ZigBee/6LoWPAN-based light switch running on coin cell battery for 10 years

13. Security is vital at all layers
CHALLENGE WHAT IS NEEDED
Security is a must
Built-in hardware security
technology
TI DELIVERS
Security solutions to prevent, detect and respond to unintended or
malicious behavior
Protecting manufacturers’ and consumers’ devices, solutions and services
Hardware ConnectivitySoftware
Symmetric
cryptography
IP
protection
Authentication
& anti-cloning
Tamper
protection

14. The IoT must be easy
CHALLENGE WHAT IS NEEDED
Complexity
IoT solutions for everyone,
not just experts
TI DELIVERS
Solutions that are making the IoT easy for system designers
Our customers get
ease of set up and use
TI and our Ecosystem
Encapsulated wireless connectivity:
• Modules and reference designs eliminating
need for RF expertise
• On-chip Internet connectivity SW stack and
comprehensive development environment
Example designs and all the building blocks
Make
anything
wireless in
minutes

15. Making it Easier to Connect to the Cloud
CHALLENGE WHAT IS NEEDED
Connecting end-to-end and
enabling applications
Ecosystem of cloud partners to
enable easy integration
TI DELIVERS
New open ecosystem of IoT cloud service providers
Faster time to market of new devices and services based on TI’s IoT silicon solutions.
Meets individual needs of manufacturers.

16. Typical IoT cloud servicesThings
Scripting
Notifications
Web dashboardDatabase
Analytics
Applications APIs
OTA Manager
Device
Configuration
Protocols
Device &
User Registration
Cloud
Cloud
Agent / API
Sensors
& Actuators
• Store data
• Present data on a web site
• Analyze data and create reports
• Create email & text notifications
• Create cloud applications
• Interface with other business
applications
• Manage device firmware updated
• Configure devices properties
• Device communication
• Manage user and device access
Cloud service communicate with devices
to collect sensor data and control them
Collaboration between TI and
cloud partners enables
customers to develop IoT
applications quickly

17. Making the IoT of 2020 happen
Challenges What is needed
Connectivity:
One size doesn’t fit all
Broad variety of wired or
wireless standards
Power is critical
The lowest power solutions for any
application
Security is a must
Built-in hardware security
technology
Complexity
IoT solutions for everyone,
not just experts
Connecting to the cloud
Ecosystem of cloud partners to
enable seamless integration
Sensing is vital Innovative sensing technology