This document discusses insights that can be gained from analyzing clickstream data collected from a company's customer knowledgebase and portal. It describes how clickstream data containing 61 million page views and 500,000 pages from 125,000 registered users can be processed and analyzed to build customer profiles, improve search and recommendations, and guide the selection of new knowledgebase topics. Potential applications include using customer profiles to aid sales teams, creating a recommendation system for the knowledgebase, and enhancing the customer portal search.