This document discusses creativity, innovation, entrepreneurship, and intellectual property. It defines creativity as developing new ideas and discovering new ways of looking at problems. Innovation is applying creative solutions to problems to enrich people's lives. The document outlines barriers to creativity like fearing mistakes. It provides tips for enhancing creativity at the individual and organizational level, such as embracing diversity, encouraging curiosity, and rewarding creativity. Evaluation criteria for ideas and protecting intellectual property with patents, trademarks, and copyrights are also covered.

1. Inside theInside the
Entrepreneurial MindEntrepreneurial Mind
from ideas to realityfrom ideas to reality
byby
Muhammad Adeel JavaidMuhammad Adeel Javaid

2. Creativity, Innovation, andCreativity, Innovation, and
EntrepreneurshipEntrepreneurship

3. CreativityCreativity
The ability to develop new ideas and toThe ability to develop new ideas and to
discover new ways of looking at problemsdiscover new ways of looking at problems
and opportunities.and opportunities.

4. InnovationInnovation
The ability to applyThe ability to apply
creative solutions tocreative solutions to
problems andproblems and
opportunities toopportunities to
enhance or to enrichenhance or to enrich
people’s livespeople’s lives

5. Barriers to CreativityBarriers to Creativity
 Searching for one right answerSearching for one right answer
 Focusing on ‘being logical’Focusing on ‘being logical’
 Blindly following the rulesBlindly following the rules
 Consistently being practicalConsistently being practical
 Viewing play as frivolousViewing play as frivolous
 Becoming overly specializedBecoming overly specialized
 Fearing looking foolishFearing looking foolish
 Fearing mistakes and failureFearing mistakes and failure
 Believing ‘I’m not creativeBelieving ‘I’m not creative’’

6. Enhancing OrganizationalEnhancing Organizational
CreativityCreativity Include creativity as a core company valueInclude creativity as a core company value
 Embrace diversityEmbrace diversity
 Expect CreativityExpect Creativity
 Expect and tolerate failureExpect and tolerate failure
 Encourage curiosityEncourage curiosity
 Create a change of scene periodicallyCreate a change of scene periodically
 View problems as challengesView problems as challenges
 Provide creativity trainingProvide creativity training
 Provide supportProvide support
 Develop a procedure for creating ideasDevelop a procedure for creating ideas
 Talking with customersTalking with customers
 Looking for uses for your products/services in otherLooking for uses for your products/services in other
marketsmarkets
 Rewarding creativityRewarding creativity
 Modeling creative behaviorModeling creative behavior

7. Questions to Spur ImaginationQuestions to Spur Imagination
 Is there a way to do it?Is there a way to do it?
 Can you borrow or adapt it?Can you borrow or adapt it?
 Can you give it a new twist?Can you give it a new twist?
 Do you merely need more of the same?Do you merely need more of the same?
 Less of the same?Less of the same?
 Is there a substitute?Is there a substitute?
 Can you rearrange the parts?Can you rearrange the parts?
 What if you do just the opposite?What if you do just the opposite?
 Can you combine ideas?Can you combine ideas?
 Can you put it to other uses?Can you put it to other uses?
 What else should we make from this?What else should we make from this?
 Are there any other markets for it?Are there any other markets for it?
 Can you reverse it?Can you reverse it?
 Can you rearrange it?Can you rearrange it?
 Can you put it to another use?Can you put it to another use?
 What ideas seem impossible but if executed wouldWhat ideas seem impossible but if executed would
revolutionize your business?revolutionize your business?

8. Ten ‘Secrets’ for Leading CreativityTen ‘Secrets’ for Leading Creativity
 They think.They think.
 They are visionaries.They are visionaries.
 They listen to customers.They listen to customers.
 They understand how to manage ideas.They understand how to manage ideas.
 They are people-centered.They are people-centered.
 They maintain a ‘culture of change’They maintain a ‘culture of change’
 They maximize team synergy, balance, andThey maximize team synergy, balance, and
focus.focus.
 They hold themselves and others accountableThey hold themselves and others accountable
for extremely high standards of performance.for extremely high standards of performance.
 They refuse to take ‘no’ for an answer.They refuse to take ‘no’ for an answer.
 They love what they do and have fun doing it.They love what they do and have fun doing it.

9. Enhancing Individual CreativityEnhancing Individual Creativity
 Allow yourself to be creative.Allow yourself to be creative.
 Observe the products and services of otherObserve the products and services of other
companies, especially those in other markets.companies, especially those in other markets.
 Recognize the creative power of mistakes.Recognize the creative power of mistakes.
 Keep a journal handy to record your thoughtsKeep a journal handy to record your thoughts
and ideas.and ideas.
 Listen to other people.Listen to other people.
 Listen to customers.Listen to customers.
 Talk to a child.Talk to a child.
 Keep a toy box in your office.Keep a toy box in your office.
 Read books on stimulating creativity or take aRead books on stimulating creativity or take a
class on creativity.class on creativity.
 Take some time off.Take some time off.

10. Evaluating IdeasEvaluating Ideas
for their Market Potentialfor their Market Potential
 What benefits does the product or service offer customers? Is there a real need for it?What benefits does the product or service offer customers? Is there a real need for it?
 Have you pinpointed the exact problems or difficulties your idea aims to solve? HaveHave you pinpointed the exact problems or difficulties your idea aims to solve? Have
you considered the problems or difficulties it might create?you considered the problems or difficulties it might create?
 On a scale of 1 to 10, how difficult will it be to execute the idea and sell itOn a scale of 1 to 10, how difficult will it be to execute the idea and sell it
commercially?commercially?
 Does the product or service have natural sales appeal? Can customers afford it? WillDoes the product or service have natural sales appeal? Can customers afford it? Will
they buy it? Why?they buy it? Why?
 What existing products or services would compete with your idea? Is your product orWhat existing products or services would compete with your idea? Is your product or
service superior to them? How?service superior to them? How?
 On a scale of 1 to 10, how easily can potential customers understand the benefits ofOn a scale of 1 to 10, how easily can potential customers understand the benefits of
your new product or service? Are they obvious?your new product or service? Are they obvious?
 On a scale of 1 to 10, how complex is the product or service? If it is a product, can youOn a scale of 1 to 10, how complex is the product or service? If it is a product, can you
prototype it yourself?prototype it yourself?
 On a scale of 1 to 10, how complex is the distribution or delivery system needed to getOn a scale of 1 to 10, how complex is the distribution or delivery system needed to get
the product or service into the customers’ hands?the product or service into the customers’ hands?
 How unique is your product or service? How easily can other companies imitate yourHow unique is your product or service? How easily can other companies imitate your
idea?idea?
 How much will it cost to produce or provide the product or service? To distribute it? ToHow much will it cost to produce or provide the product or service? To distribute it? To
market it?market it?

11. The Creative ProcessThe Creative Process
 PreparationPreparation
 InvestigationInvestigation
 TransformationTransformation
 IncubationIncubation
 IlluminationIllumination
 VerificationVerification
 ImplementationImplementation

12. Techniques for Improving theTechniques for Improving the
Creative ProcessCreative Process
 BrainstormingBrainstorming
 Mind-MappingMind-Mapping
 TRIZTRIZ
 Rapid PrototypingRapid Prototyping

13. Intellectual Property: ProtectingIntellectual Property: Protecting
Your IdeasYour Ideas
 PatentsPatents
 TrademarksTrademarks
 CopyrightsCopyrights

14. The Patent ProcessThe Patent Process
 Establish the invention’s novelty.Establish the invention’s novelty.
 Document the device.Document the device.
 Search existing patents.Search existing patents.
 Study the search result.Study the search result.
 Submit the patent application.Submit the patent application.
 Prosecute the patent applicationProsecute the patent application..

15. Characteristics of Patents,Characteristics of Patents,
Trademarks, and CopyrightsTrademarks, and Copyrights
Copyright Works of original 2 weeks $30Copyright Works of original 2 weeks $30
authorship-books or softwareauthorship-books or software
Trademark Logos, names, phrases 6 months $900 toTrademark Logos, names, phrases 6 months $900 to
to 1 year $1,500to 1 year $1,500
Design The look of an up to 2 $5,000 toDesign The look of an up to 2 $5,000 to
Patent original product years $20,000Patent original product years $20,000
Utility How an original 2-5 years sameUtility How an original 2-5 years same
Patent product worksPatent product works
Business A business process same sameBusiness A business process same same
Method Patent or procedureMethod Patent or procedure