This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.

1. An Introduction:
Design thinking for startups
#design #startup #brand
Archana Devdas
Design Strategist

2. #design

3. #product

4. #system

5. #policy

6. Good design is driven by
#purpose.

7. Good design is good business.
— Thomas J. Watson Jr.

8. #startups

9. Start ups not to be defined just by a bunch of
energetic driven people working out of a
coffee shop, who have a ideas and a dream
to become successful.

10. ..being defined by ideas.
Start ups that are more intuitive customer
centric businesses seeing better success.

11. Uber the world’s largest taxi company
that owns no vehicles. 2009.

12. Airbnb, the largest accommodation provider that owns no real estate. 2008.

13. Facebook, the most popular media provider that creates no content. 2004.

14. Instagram, the most valuable photo company that neither hires photographers nor equipment 2010.

15. Alibaba, the most valuable retailer that has no inventory. 1999.

16. Lyriclabs, a world leader in translation services.1998.

17. We understand the nature of business
is #changing the way products are
created, businesses function and the
way these products are consumed.

18. This is a great time for start ups.

19. are great ideas enough?

20. In 2013, Forbes reported that a startling 80% of
young companies fail within 18 months. Why?
There’s no shortage of information online to advise
on growing market, data and so forth. Nor is there
a lack of able agencies and specialists to consult
with #approach

22. design is serious business

23. What defines a start up is that we don’t know
yet what is going to work and therefore go
through a process of #discovery.

24. business ecosystem
#connected #dynamic #uncertain

25. Assumptions that don’t get tested
till 5 years later #businessplan.
Are we still running on #oldmodels?

26. #designthinking

27. products and services are driving towards
solutions that are more usable, aesthetic and
human #usercentric

28. #Fail to understand the need
user observation > insights
#process #designthinking

29. Henry Ford
introduced the
first mass
produced car.
He said
“If I had asked
people wanted
they would
have said
faster horses”

30. #business #value #ecosystem
Stakeholders are across consumers,
employees, vendors, competitors, media,
govt, investors,etc.

31. designthinking offers a holistic approach to
how I drive my business, build my product
but also influences how I sell the idea of my
product/service #branding

32. #brand

33. In this purpose economy, were we as people
are trying to find more meaning through
everything they do #value #associations

34. In an image driven world, it
is becoming , more and
more critical, how you look,
what you stand for.

35. Brand is more than your name.
A great brand name can serve as the anchor to your cause,
a symbol to your story, a point of difference in your marketplace,

36. A brand is more than just your identity.
No-one's going to love you just for your logo.
It is how you act and what you say and much more.

37. A brand isn’t just your product

38. Brand is an idea. Brands are an inspiration.
Brands drive culture. Building brand
identities that matter.

39. #idea
that drives the organization, what it is about,
what it stands for, what it believes in.

40. + Products – what you make or sell
+ Environment- how you make or sell it
+ Communication – how do you communicate or promote
+ Behaviour- how do you conduct yourself

41. Enormous changes have taken place in the world
of branding with the development of technology,
branding moving from the periphery to the centre
of a corporate concerns. Branding moving into
countries, regions, cities, also into charities, the
arts and academia.

42. Branding makes the strategy of the
organization visible and palpable for all
audiences to see.

43. It is not enough to have a great idea, #insight
#relevance. We need to be better equipped
to drive ideas forward in today’s dynamic
ecosystem

45. Thank You!
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