On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
What makes a strong Intuit innovation culture Michael Kalika
This presentation is about Intuit innovation culture that includes topics like Intuit innovation journey, customer obsession, design thinking, learning from failures and autonomy, mastery and purpose.
With Its innovation culture and entrepreneurial atmosphere, Intuit has earned a spot on Fortune’s “best companies to work for”. The story is about how design drove its turnaround when the company was facing its toughest challenge in 2007. HBR’s 10 must reads on innovation.
Hard work & Low cost do not help by themselves any more. Intellectual arbitrage is here to stay. Innovation is the way to stay ahead of the pack. Be the game changer. Let our C3 methodology (part of triniti Innovation Framework) help you break out of idea scarcity and convert your ideas into profitable, implementable solutions.
Without an active innovation culture, organizations fall into stagnation and lose to more innovative competitors. You know this all too well if you work for a corporate business that strives to compete with the likes of Tesla, Airbnb, or Uber. Every industry has startups like these, and they’re on a roll. The services and products they provide are not too different from those you offer — but why do they outperform established corporations?
Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.
Given the extraordinary importance of innovation for businesses, and society in general, and the fact that culture has been shown to be one of the biggest barriers for innovation performance, it’s not much of a surprise.
Because most large companies we talk to want to create a more innovative company culture, we thought we’d create this extensive guide to help understand what really makes a culture innovative, as well as how to actually shape an existing culture towards innovation.
IDEO U's Storytelling for Influence course content mapped to the design think...Ren Chang Soo
Supplementary material developed to onboard teaching team members who have a strong grounding in the design thinking process, and for learners who are curious how the course content relates to the design thinking process
What makes a strong Intuit innovation culture Michael Kalika
This presentation is about Intuit innovation culture that includes topics like Intuit innovation journey, customer obsession, design thinking, learning from failures and autonomy, mastery and purpose.
With Its innovation culture and entrepreneurial atmosphere, Intuit has earned a spot on Fortune’s “best companies to work for”. The story is about how design drove its turnaround when the company was facing its toughest challenge in 2007. HBR’s 10 must reads on innovation.
Hard work & Low cost do not help by themselves any more. Intellectual arbitrage is here to stay. Innovation is the way to stay ahead of the pack. Be the game changer. Let our C3 methodology (part of triniti Innovation Framework) help you break out of idea scarcity and convert your ideas into profitable, implementable solutions.
Without an active innovation culture, organizations fall into stagnation and lose to more innovative competitors. You know this all too well if you work for a corporate business that strives to compete with the likes of Tesla, Airbnb, or Uber. Every industry has startups like these, and they’re on a roll. The services and products they provide are not too different from those you offer — but why do they outperform established corporations?
Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.
Given the extraordinary importance of innovation for businesses, and society in general, and the fact that culture has been shown to be one of the biggest barriers for innovation performance, it’s not much of a surprise.
Because most large companies we talk to want to create a more innovative company culture, we thought we’d create this extensive guide to help understand what really makes a culture innovative, as well as how to actually shape an existing culture towards innovation.
IDEO U's Storytelling for Influence course content mapped to the design think...Ren Chang Soo
Supplementary material developed to onboard teaching team members who have a strong grounding in the design thinking process, and for learners who are curious how the course content relates to the design thinking process
Want to know about open innovation and its process in detail? Become a part of innovation courses offered by MIT ID Innovation.
For more details, visit : https://mitidinnovation.com/recreation/open-innovation/
Best Practices for an Effective Innovation ProcessMindjet
In our webinar with Forrester VP and analyst Chip Gliedman, we discuss best practices for implementing an effective innovation process, from ideas through execution.
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution1508 A/S
This is the slides for an online webinar regarding how you can implement strategy in a way relevant for the users. The presentation talks about the tool dynamic roadmap.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
Want to know about open innovation and its process in detail? Become a part of innovation courses offered by MIT ID Innovation.
For more details, visit : https://mitidinnovation.com/recreation/open-innovation/
Best Practices for an Effective Innovation ProcessMindjet
In our webinar with Forrester VP and analyst Chip Gliedman, we discuss best practices for implementing an effective innovation process, from ideas through execution.
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution1508 A/S
This is the slides for an online webinar regarding how you can implement strategy in a way relevant for the users. The presentation talks about the tool dynamic roadmap.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
Slides from Workshop conducted Oct. 2 2009
The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.
Sometimes it seems that nearly every large company on the planet is establishing some sort of innovation presence in Silicon Valley – be it a full-blown center, lab or a fledgling outpost. Tech and non-tech companies are here. They’re committing time, dollars and talent in the hope of leveraging
the concentrated startup and academic ecosystems to some varied definitions of success. They’re betting that being close to the epicenter of others’ ideas and success automatically conveys a benefit.
That’s dangerous and lazy thinking.
What’s the rush and what does an innovation presence really contribute to the business and the marketplace as a whole? Is all of the recent frenzied activity the result of some kind of corporate FOMO (“fear of missing out”) around the next big thing? Or is there really something special and unpredictable that comes out of a well-curated and geographically well- situated set of relationships,talent and ideas?
It’s not easy to be ‘innovative,’ and we could quickly drift into the territory of clichéd term if we are not careful.
So what does innovation mean today? Can you create a culture and learn the skills that can serve as the spark and kindling for the pursuit of something that really matters? Or is it ever so easy to commit one of the transgressions of innovation and either think too far out into the future without any purpose, or merely get involved in projects of short-term incremental improvement?
Innovation Crowdsourcing is a business practice that demands the company to engage its internal and external networks to generate ideas and innovative solutions to solve a problem within an end-to-end innovation process.
For more details, visit : https://mitidinnovation.com/recreation/what-is-innovation-crowdsourcing/
We are proud to announce our fifth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Build Lasting Customer Obsession to Disrupt Yourself, Bianca Bowron-CuthillInstitut Lean France
In Bianca's presentation, learn how Intuit, a 36 year old start up continues to reinvent itself while maintaining a customer obsessed culture across the entire organization & how they continue to humanize the experience they deliver for their customers.
Also learn how Intuit applies lean principles across every aspect of their business and the role this plays in innovation across the organization and how to implement an organization wide customer driven innovation program.
More stories of Lean in digital on www.lean-digital-summit.com
Build Lasting Customer Obsession to Disrupt yourself, Bianca Bowron-Cuthill, ...Institut Lean France
Learn how Intuit continues to reinvent itself while maintaining a customer-obsessed culture and how Intuit applies lean principles across every aspect of their business and the role this plays in innovation across the organization.
More stories of Lean in digital on www.lean-digital-summit.com
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
You don’t have a team of superstars yet? You will need it and we are sharing with you how to get it done.
AGENDA TOPICS:
- Why your team is the single most valuable resource in your business?
- How do you find the best talents possible?
- How do you prepare your business idea to attract the best talents?
- Think entirely different when it comes to co-founders, team and board?
- Make sure you have a super diverse team with minimal overlap
- Team building step by step
We enhance innovation opportunities by bringing together the talent, resources and funding to create and foster innovation for innovators, universities, businesses, government and investors.
State of Small Business – Growth and Success ReportIntuit Inc.
In an effort to better understand how small businesses approach growth and how those views impact their operations and planning, Intuit QuickBooks released the “State of Small Business – Growth and Success” report.
Check out the results to learn more!
Working for yourself shouldn’t mean the odds of success are stacked against you. QuickBooks is committed to small business success with a comprehensive set of business tools that do the hard work for you – leveraging the latest in AI and emerging technologies to create a platform that evens the odds for small business owners.
In an effort to better understand the behaviors, attitudes and cash flow challenges experienced by small businesses and self-employed professionals around the world, Intuit QuickBooks released the “The State of Small Business Cash Flow” Report.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
Simply just having a website isn't enough to attract customers to your business — you must also ensure that people can actually find you amidst all of the noise online. Google AdWords is a cost-per-click advertising platform that will get more people to your website and allow you to advertise to new customers.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
It’s a given that the work that Accounting firms do today will look very different in the future. New technologies are emerging that will allow practitioners to gain efficiencies and uncover insights in ways that are not possible now, and firms will need to adopt very different methods to attract and retain great talent and keep relationships with clients healthy and strong. At the same time, competition will come from all sides and the firms that can deliver services in a way that clients need and want will be the ones that survive. Chris Hooper, The Accounting Futurist, will examine the major trends that are likely to disrupt practices in the next decade, and will identify steps that firm owners of all sizes can take now to ensure their firm not only survives, but thrives in the exciting new world of tomorrow.
The digital age requires you to evolve the tools and technologies you use. With this evolution, the old pricing methods don’t work anymore.
In this research-based session, Trent McLaren will share key pricing strategies designed to ensure you thrive in the digital age.
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
QuickBooks Online is the world’s most popular cloud accounting program, with over 1.8 million companies using it every day to manage their businesses.
This session will focus on how to handle tricky transactions such as Customer Deposits, Loan accounts, Dishonored Cheque ’s and much more. If you have been using QuickBooks Online for a while, this is a session not to be missed.
A full handbook will accompany the session so that attendees can replicate the tricks when they get back to their offices.
2. WELCOME A message from Brad Smith, President and CEO
Welcome to Catalyst!
Welcome to Catalyst, a day-long immersion in Intuit’s
You are part of a select group invited to participate
innovation culture. Catalyst will not be your standard conference.
in this inaugural event. We are excited you are here
The PowerPoint will be minimal. Instead, you will take part in and excited to share our approach to innovation
exercises where you will actively use innovation techniques and learn with you, our partners and friends.
by doing. Working with our Innovation Catalysts, you will practice
Today, we are living in a world where the pace of
building deep customer empathy, quickly running experiments, and change is not evolutionary, but revolutionary. As
applying our Design for Delight principles to solve business problems. the world becomes more global and more connected,
new models and methods are reshaping the way
we do business across industries and cultures.
WHAT TO EXPECT This new landscape presents all of us with both great opportunities and
great challenges.
Today is a day where we will be learning new ways of approaching Many of the most innovative companies are transitioning to an
old problems. It is a day of learning how to be comfortable with experiment driven culture, where it is not the opinion of the highest paid
being uncomfortable and all the great insights that can come from person in the room that drives key decisions, but the data derived from
experiments. In this new data-driven world, the role of leader is changing.
failing fast. Most importantly, it is a day for learning practical No matter what you do or where you do it, strong innovation skills are a
innovation tools that will evoke change and creativity. We are glad critical part of the modern workplace.
you are here and look forward to spending a rewarding day together.
At Intuit, we have experienced this first hand. The tools and techniques
you will learn today have helped turbocharge our own innovation culture,
A FEW GROUND RULES inspire our employees and ultimately delight our customers.
Our hope is that when you leave today, you will be armed and inspired
1. Everyone is a designer. with a new set of skills to lead innovation in your own organizations.
So roll up your sleeves and enjoy your day innovating at Intuit!
2. Be open to new possibilities.
3. Be present. Brad
4. Everyone has an equal voice.
5. Work as a team.
6. Share what you learn. #innovationcatalyst | @Intuitinc
CATALYST EVENT INTUIT 2 CATALYST EVENT INTUIT 3
3. AGENDA
0930 Welcome & Leadership in an Agile Age (Scott Cook)
0950 Design for Delight: part 1 (Lionel Mohri and Innovation Catalysts)
1145 Lunch
1230 Design for Delight: part 2 (Lionel Mohri and Innovation Catalysts)
0145 Reflections (Scott Cook and Lionel Mohri)
0220 Break
0230 Intuit Innovation Case Studies (Kaaren Hanson & Suzanne Pellican)
0300 Fireside Chat (Brad Smith)
INNOVATION
0400 Innovation Gallery Walk
at INTUIT.
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4. INNOVATION AT INTUIT
Intuit applies two core capabilities to delight customers... Intuit has mechanisms in place to grow & reward our innovators...
UNSTRUCTURED TIME
Customer-driven Innovation Design for Delight … 10% time to pursue your ideas
INNOVATION AWARDS
… 3 months time for top innovators
find an that we and
important those we enable
problem can solve well BRAINSTORM
…digital platform connecting people to help ideas grow
IDEA JAMS
with durable …sessions dedicated to move ideas forward
advantage
INNOVATION CATALYSTS
…a community of 200 driving Design for Delight in the DNA
LOVE METRICS
RAPID EXPERIMENTS, LEAN START-INS
…test our hypotheses with customers “in the wild”
Deliver the customer benefit
Active product usage
Proactive word of mouth
EXAMPLE
Innovation at Intuit is systematic. Yet, we afford our employees the autonomy
Consider the success of SnapTax. It’s
to tap into their own passions to delight customers and grow the company.
an app that people use to prepare and file simple tax
Innovation at Intuit is the intersection of customer, technology and business
returns on their iPhone in a matter of seconds.
insights. We encourage our employees to know our customers - watch them,
listen to them, visit their homes and workplaces - so they can discover and solve
First conceptualized by a small team using their 10%
important customer problems. Our secret sauce for innovation is Design for
unstructured time, SnapTax has become one of our
Delight (D4D), our way of looking at design thinking.
most interesting new offerings.
CATALYST EVENT INTUIT 6 CATALYST EVENT INTUIT 7
5. DESIGN FOR DELIGHT
Design for Delight is ultimately about evoking positive emotion throughout the
Today, you will get a chance to put these principles into practice, and we
customer journey by going beyond customer expectations in delivering
are also including a few methods in this notebook in case you want to try them
awesome product experiences that people want to tell the world about.
out on your own projects.
Method 1: Customer Safari
Knowing your customer better
than they know themselves. Method 2: Empathy Map
To get to one great idea,
you need lots of them.
Method 3: Brainstorming
Method 4: 2x2
Method 5: Storyboarding
You can never learn too early
or too often from customers. Method 6: NEXT tool
CATALYST EVENT INTUIT 8 CATALYST EVENT INTUIT 9
11. DEEP CUSTOMER EMPATHY
CUSTOMER SAFARI EMPATHY MAP
WHEN TO USE IT WHY USE IT WHEN TO USE IT WHY USE IT
You want to get deep customer empathy • To identify the artifacts and You have research findings and want the • To sink into a customer’s perspective
and insights on the experiences of environmental factors that influence team to understand what they mean at a and related emotions.
existing customers, new or prospective your customer. deeper level.
customers, or early-adopters who may • To uncover underlying motivations
help you understand longer-term • To understand the current solutions and beliefs that drive behaviors and
HOW TO USE IT
opportunities. in context. words. Feelings are key to delivering
delight.
HOW TO USE IT • To identify opportunities for 1. PLAN Set out Sharpies and Post-Its.
improving or changing the experience. TIME
2. UNPACK FIELD RESEARCH What was
1. VISIT the location where your customer is • To find new opportunities for surprising? Individually, write down your top
disruptive innovation. 20 to 30 minutes per customer 
three observations. Then as a group, share each
2. OBSERVE the activities in their environment customer’s story out loud, one at a time. Take
TIPS
TIME notes on Post-Its, capturing observations, quotes,
3. CAPTURE a list of: and inferences.
• Using a unique Post-It color for each
60 to 120+ minutes
WHO are the people you observe? 3. WALK THE MAP Stick Post-Its in the customer will make it easier to identify
appropriate areas, starting with the explicit (say/ patterns across customers, and help to
WHAT are they trying to do? TIPS do), and then to the implicit (feel/think) for each identify duplicate notes.
observation. What did this person:
WHAT are the barriers or • Take photos of the environment, the Say? (quotes and keywords) • Expressing needs as verbs helps to
problems they encounter? customer, and the problem, so you can Do? (actions and behaviors) ensure a focus on the problem to solve
review them later and share them with Feel? (infer emotions using rather than the solution to address it.
WHERE is the problem occuring? others on your team. words/facial expression)
Think? (infer beliefs, logic – if I
WHEN does the problem occur? • Identify as many possible problems do this, then…)
as you can.
WHY is it occuring? 4. IDENTIFY CONTRADICTIONS Where did this
• Don’t stop with one WHY. Try to get to person say one thing and do another? What
HOW do they deal with it? the root cause. motivation, belief, or unarticulated need
resolves these truths?
• Once you have identified problems
worth investigating in more detail, 5. STEP BACK Look for patterns across customers.
consider conducting in-person
interviews. 6. CLUSTER & IDENTIFY Group related observa-
tions and insights. Note the ahas and insights for
further exploration.
CATALYST EVENT INTUIT 20 CATALYST EVENT INTUIT 21
12. GO BROAD TO GO NARROW
BRAINSTORMING 2x2 NARROWING
WHEN TO USE IT WHY USE IT WHEN TO USE IT WHY USE IT
You want to quickly generate a bunch of • To quickly generate many new ideas. You have a number of ideas and need to Explore relationships and tensions
ideas from a variety of perspectives. evaluate them to narrow your focus. between two goals, values, motivations,
• Incorporate diverse perspectives. or other characteristics. Prioritize your
HOW TO USE IT HOW TO USE IT ideas using criteria important to you
• Probe more deeply into a problem or and your customers.
opportunity area.
1. SET CONTEXT by grounding participants in 1. EXPERIMENT with word pairs for axis labels. TIME
the problem or opportunity space, project TIME It often takes a few iterations to arrive at useful
history, personas and insights. labels for analyzing ideas.
About 15 minutes per round
30 to 45 minutes
2. WARM UP with group exercise to get energy up. 2. PLACE idea Post-Its in the appropriate
quadrants. You should have Post-Its in all TIPS
TIPS quadrants. If you find they are all clustered in one
3. FOCUS ATTENTION by writing a provocative
question on the board (How might quadrant, brainstorm another axis label. • Make sure the best outcome is located
we…? or What ways can…?). Brainstorms are only successful when in the upper-right quadrant of the 2x2.
their results are put into action. 3. PHOTOGRAPH the populated 2x2 and the
4. QUIET IDEATION to balance different thinking An effective brainstorm should net 50 to related notes. • If you find Post-Its are crammed
styles, spend two to three minutes capturing ideas 100 ideas. If you have more than eight together in the upper-right quadrant,
individually, one idea per Post-It. Use Sharpies. participants, break them into groups of 4. ITERATE Develop multiple versions of 2x2s to draw another 2x2 with the same axes.
five or six. That will generate even more uncover additional insights and refine your point Then re-evaluate the Post-Its from the
5. ENGAGE EACH PARTICIPANT by asking ideas and generate a higher level of en- of view on which ideas to explore first. upper-right quadrant of the previous
them to share an idea. gagement. To generate even more ideas diagram, comparing ideas to others in
when the stream has slowed to a trickle, the same quadrant.
6. REINFORCE the idea by repeating and clarifying try one or more of the following:
it, and then sticking it on the board. • Enlist one group member as note
• Add or remove constraints. taker. Using a whiteboard or easel pad,
7. BROADEN When ideation slows, build on For example, ask “What if we had a take notes on the discussion between
ideas (see Tips). million dollars?” Follow that with “What team members as they place the ideas.
if we had $5 dollars?” The decision criteria that emerge are
8. CLUSTER ideas into themes. often more valuable than the actual
• Use analogies and metaphors. Ask position of the Post-Its.
9. NARROW the idea set by polling or voting. “What else is like...?” “What qualities
are important?”
10. HIGHLIGHT the winning ideas and discuss
next steps. • Use opposites to spark energy and
uncover unarticulated needs or desires.
“What’s the opposite of …?”
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13. RAPID EXPERIMENTS WITH CUSTOMERS
STORYBOARDING NEXT TOOL
WHEN TO USE IT WHY USE IT WHEN TO USE IT WHY USE IT
When you have an idea and want feed- Enables your team to iterate quickly on • You have a clear customer-backed vision. • To be more intentional about how you
back on how well it solves the customer new concepts before spending time de- • You want to experiment with different set up rapid experiments with
problem, meets the customer’s criteria, signing or building high-fidelity mock- ideas that ladder up to an established vision. customers.
or delivers a big customer benefit. ups. Storyboards can also be used to
gain deeper insight into the customer’s HOW TO USE IT • To make more informed decisions,
HOW TO USE IT experience. such as based on how people actually
behave in the real world.
TIME 1. OUR INSIGHTS What is the big unmet
1. SELECT an idea or problem to storyboard. problem? What was the compelling a-ha that is TIME
driving your vision?
60 minutes per iteration, including
2. DETERMINE what you want to learn:
customer feedback. Iterative process.
Ask the team, “What would be good about this 2. OUR VISION Inspire your team with a grand
solution?” Be very specific – “make it easy” is challenge. Focus on the customer and ensure solu-
too broad. Narrow to the top 2-3 reasons. This TIPS tions are not included in the vision. TIPS
is the hypothesis that you’ll test for this idea.
Participants who do not draw often 3. OUR IDEA Make it tangible and specific, while • Embrace failure. Seek surprises and
3. CREATE A SCRIPT Place a Post-It in each cell. will want to use words in each cell to highlighting the customer. new insights.
Write the customer benefit in the last cell. describe what is going on. To get better
Describe the customer problem in the first 1-2 feedback, try to use words very 4. LEAP OF FAITH ASSUMPTION Focus on the • Run experiments, don’t debate.
cells. Use the cells in-between to show how the sparingly, only when necessary. customer behaviors that must take place, and the
story unfolds (your solution). most “unknown” assumptions. • Make sure that your team is aligned on
the customer behaviors you are trying
4. REPLACE each Post-It with a sketch of a key 5. OUR HYPOTHESES Ensure alignment with your to test, and why.
scene of the story. Leap of Faith. Choose numeric targets that inspire
your team, and behaviors that are measurable.
5. PILOT your storyboard. Have someone who
doesn’t know the story read it aloud and tell you 6. OUR EXPERIMENTS Test important behaviors
what’s confusing. Revise. that align with your hypothesis. Collect “currency”
from customers as a way to measure real interest,
6. GET CUSTOMER FEEDBACK Have the and encourage teams to be open to surprises as
customer tell you what is happening in each well as collect metrics. Make sure the experiment
cell. Then get their reaction to the problem, will test your Leap of Faith.
idea, and the benefit.
7. OUR DECISION A team’s default decision is often
to persevere, so push teams to make a strong case if
that’s the way they decide to go.
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14. LEADING IN THE INNOVATION AGE
Scott Cook
Principles for Leadership in the Innovation Age
PRINCIPLE 1
Leaders champion a grand challenge. Challenge your organization with the problem,
not your solution. Grand challenges are ambitious, tangible and memorable, solution-free and
focused on your customer (not on yourself).
PRINCIPLE 2
Leaders install the systems and culture to enable experimentation. Remove speed
bumps in experimenters’ way. Make experimentation easy for everyone in your organization. by Intuit.
Ask yourself: What slows my newest employees from testing their best ideas to ace my grand
challenge? How much lower can we drive the cost of experiments and the time it takes to get
around the lean experiment loop?
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PRINCIPLE 3
Leaders pull insights from successes and failures. The real goal of experimentation is
to gain insights used to create business success. Savor the surprises from tests, both positive
and negative. Recognize and reward those who pull insights from experiments
PRINCIPLE 4
Leaders live by the same rules themselves. Your own ideas have a leap of faith assump-
tion, how can you test them fast and cheap? Recognize your idea is just one idea. Can your
team find and test even better ideas?
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