The document provides guidance on how to design a startup idea using design thinking principles. It discusses defining the problem or design challenge, being empathic by observing customers and seeing things from their perspective, synthesizing information about customer benefits, gains, jobs and outcomes. The key is to focus on customer needs and what will provide value rather than starting with a predetermined solution.
Design Thinking for startups - How to find and validate your startup idea ?Frédéric Ooms
Slides from the class at Solvay Brussels School. How to identify and validate your startup idea. Intro to the Design Thinking approach, Business Model Canvas and Customer Development
The business innovation game from Serge Van Oudenhove, Founder of Business Value Design (a design thinking Agency). We help organisations innovate and grow. More info, contact serge@businessvaluedesign.be
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
Design Thinking for startups - How to find and validate your startup idea ?Frédéric Ooms
Slides from the class at Solvay Brussels School. How to identify and validate your startup idea. Intro to the Design Thinking approach, Business Model Canvas and Customer Development
The business innovation game from Serge Van Oudenhove, Founder of Business Value Design (a design thinking Agency). We help organisations innovate and grow. More info, contact serge@businessvaluedesign.be
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Finding Innovation in the 500lbs GorillaKevin Cheng
Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
Why do we start startups? A good question for the inaugural class of the NYC Media Lab. Covering Motivation, Lean, Business Model Canvas, the Rich/King Dilemma, and Scale Outcomes
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Finding Innovation in the 500lbs GorillaKevin Cheng
Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
Why do we start startups? A good question for the inaugural class of the NYC Media Lab. Covering Motivation, Lean, Business Model Canvas, the Rich/King Dilemma, and Scale Outcomes
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
(Added) Value Proposition (english) #learningCXBenno Lœwenberg
Many products and services fail miserably, because of not solving a customer problem. What makes an offering appealing, is a perceivable (added) value for the user.
The (added) value proposition is an information about the value, a product or service offers after purchase, during it's use.
This talk illustrates, how to make sure that an offering is solving an actual customers' problem and how to make this feature perceivable to customers: by using a solid value proposition.
Pokud značku pojímáme ve správném kontextu a ne jen jako grafickou zkratku vyjádřenou v logu, je dobrá značka pro veřejnou instituci stejně důležitá jako pro privátní firmu. Zaslouží si stejnou pozornost a péči.
Ondřej Rudolf: Dobrá značka pro veřejnou službuLibdesign
/ Prezentováno na konferenci Libdesign 2015.
Jestliže tvoříme nové nebo nově designované služby, budeme potřebovat je smysluplně prezentovat. Jako každý produkt i veřejná služba si zaslouží dobrou značku. Jak vytvořit moderní komunikaci v regulovaném prostředí, kdy zřizovatel není skutečným vlastníkem a zákazník neplatí penězi? Co potřebuje veřejná organizace vědět a umět předtím, než se pustí do brandingu? Na základě reálných zkušeností ze státní, akademické a veřejné sféry projdeme podstatu tvorby funkční značky, přípravu procesů, argumentaci se zřizovatelem, specifika výběru dodavatele a další speciality této disciplíny.
libdesign.cz/konference/speakers/ondrej-rudolf/
Up 80 % of Startups fail. One of the top reasons for it is ignoring the customers leading to a bad user experience.
This talk illuminates what a good user experience consists of, why it is customer service and product quality, and how startups can design for it.
#CustomerCentricity, #UserExperience, #UX, #CustomerExperience,#CX, #MinimumViableProduct, #MVP
A quick presentation to introduce two concepts:
1. the idea generation workshop (using the A4 Technique and StoryCubes)
2. the value proposition canvas
Bis zu 80 % aller Startups und Produkte scheitern. Einer der Hauptgründe dafür ist das Ignorieren der Kunden, was zu schlechten Nutzererlebnissen führt.
Dieser Vortrag beleuchtet woraus gute User Experience besteht, warum jene zugleich Kundenservice und Produktqualität ist und wie man dafür gestalten kann.
#CustomerCentricity, #UserExperience, #UX, #CustomerExperience, #CX, #MinimumViableProduct, #MVP, #Kundensicht, #Nutzerbrille
Up 80 % of Startups fail. One of the top reasons for it is ignoring the customers leading to a bad user experience.
This talk illuminates what a good user experience consists of, why it is customer service and product quality, and how startups can design for it.
#CustomerCentricity, #UserExperience, #UX, #CustomerExperience,#CX, #MinimumViableProduct, #MVP
5 day #Designsprint: Our product discovery dojo for a start-up in ViennaJens Otto Lange
Case Story about the Product Discovery Dojo - a 5 day design sprint Jens Otto Lange and Stefan Haas run for a start-up in Vienna, Austria, in January 2015, to co-design a compelling vision. Dojo attendees practiced how to apply Design Thinking and the Value Proposition Canvas to match strategy with team and product.
A project of www.podojo.com by http://www.haaslab.net and http://www.jensottolange.de
Marketing at the digital age : keys to success / le nouveau marketing à l'ère...Denis Pommeray
Présentation du livre La plan marketing et communication digital : préparer, déployer et piloter son plan web marketing à l'occasion du salon Maison & Objet.
Cette courte présentation apporte les 10 clefs de succès pour construire un plan marketing digital performant. Le sujet est approfondi dans l'ouvrage qui vient de sortir.
Growth hustle your way to more business. This creative business development strategy presentation by Corey Eastman (@coreyeastman) was originally from the #dmcTO workshop on 3/20/13 (updated on 10/9/13).
#dmcTO has been featured in publications such as BlogTO, StartupDigest and StartupNorth, for more info: http://coreyeastman.com/designing-a-new-way-to-learn-about-business-growth/
This presentation will help you start designing a systemically disciplined business development and innovation process. By examining who your customer segment really is, what your unique value proposition should be and the process and tools that lead to a more disciplined approach to acquiring your ideal customer and increasing revenue for your business.
UX for Startups (english) #UnitedNations #WorldFoodProgrammeBenno Lœwenberg
Up 80 % of Startups fail. One of the top reasons for it is ignoring the customers leading to a bad user experience.
This talk illuminates what a good user experience consists of, why it is customer service and product quality, and how startups can design for it.
#CustomerCentricity, #UserExperience, #UX, #CustomerExperience,#CX, #MinimumViableProduct, #MVP
Delivering Value through UX (english) #UNinnovation #WFPinnovationBenno Lœwenberg
Up 80 % of Startups fail. One of the top reasons for it is ignoring the customers leading to a bad user experience.
This talk illuminates what a good user experience consists of, why it is customer service and product quality, and how startups can design for it.
#CustomerCentricity, #UserExperience, #UX, #CustomerExperience,#CX, #MinimumViableProduct, #MVP
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
12. 1.
“Design thinking can be described as a discipline that uses the designer’s
sensibility and methods to match people’s needs with what is
technologically feasible and what a viable business strategy can convert into
customer value and market opportunity.” - Tim Brown (Ideo)
13.
14.
15. Business
(viable)
Human
values
(usability,desirability)
Technology
(feasibility)
16. Uncertainty Business Clarity
(viable)
Human
values
(usability,desirability)
Technology
(feasibility)
“Design thinking can be described as a discipline that uses the designer’s
Inspiration Ideation Implement
sensibility and methods to match people’s needs with what is
technologically feasible and what a viable business strategy can convert into
Synthesize Prototyping
customer value and market opportunity.” - Tim Brown (Ideo)
17. “If I had an hour to solve a problem
and my life depend upon the solution. I would
spend the first fifty minutes determining how
to...
Frame the problem
...for once I know the proper question to ask I
can solve the problem in less than 5 minutes”
Albert Einstein
19. Spend some time defining the right question
(Identify a design challenge)
?
20. Spend some time defining the right question
(Identify a design challenge)
5 + 5 =?
21. Spend some time defining the right question
(Identify a design challenge)
? + ? =10
22. Spend some time defining the right question
(Identify a design challenge)
How can we raise kids' awareness of the benefits
of fresh food so they can make better choices?
What global challenge do you think innovation
leaders should work to solve right now?
How might we increase the availability of
affordable learning tools & services for students
in the developing world?
36. Never stop asking open questions
and challenge the status quo
Ask questions with the same
innocence as a child
+ 5 Why...
+ What if...
+ Why not...
+ How else can we do this...
+ How can we improve this...
45. F T
Which savings would make your customer happy?
(e.g. in terms of time, money and effort, …)
What outcomes does your customer expect and what
would go beyond his/her expectations?
(e.g. quality level, more of something, less of something, …) Rank each gain according to its relevance to
your customer.
How do current solutions delight your customer? Is it substantial or is it insignificant?
For each gain indicate how often it occurs.
What would make your customer’s job or life easier?
A
What positive social consequences does your
customer desire?
(e.g. makes them look good, increase in power, status, …)
What are customers looking for?
What do customers dream about?
Gains
(e.g. big achievements, big reliefs, …)
How does your customer measure success and failure?
Customer Job(s)
(e.g. performance, cost, …)
Describe the benefits your customer expects, desires or would be surprised by.
This includes functional utility, social gains, positive emotions, and cost savings. What would increase the likelihood of adopting a solution?
(e.g. lower cost, less investments, lower risk, better quality, performance,
design, …) Describe what a specific customer segment is trying to get done. It could be the tasks
they are trying to perform and complete, the problems they are trying to solve, or the
needs they are trying to satisfy.
What functional jobs are you helping your customer get done?
What social jobs are you helping your customer get done?
(e.g. trying to look good, gain power or status, …)
What emotional jobs are you helping your customer get done?
(e.g. esthetics, feel good, security, …)
What basic needs are you helping your customer satisfy?
(e.g. communication, sex, …)
Besides trying to get a core job done, your customer performs ancillary jobs in differ-
ent roles. Describe the jobs your customer is trying to get done as:
Pains (e.g. takes a lot of time, costs too much money, requires substantial efforts, …)
Buyer (e.g. trying to look good, gain power or status, …)
Co-creator (e.g. esthetics, feel good, security, …)
Describe negative emotions, undesired costs and situations, and risks that your What makes your customer feel bad?
customer experiences or could experience before, during, and after getting the (e.g. frustrations, annoyances, things that give them a headache, …) Transferrer (e.g. products and services that help customers dispose
job done. of a product, transfer it to others, or resell, …)
How are current solutions underperforming for
your customer?
(e.g. lack of features, performance, malfunctioning, …) Rank each job according to its significance to your customer. Is it
crucial or is it trivial? For each job indicate how often it occurs.
your customer encounters?
is done, because that may impose
resistance, …)
constraints or limitations.
What negative social consequences does your (e.g. while driving, outside, …)
customer encounter or fear?
(e.g. loss of face, power, trust, or status, …)
Rank each pain according to the intensity it
What risks does your customer fear? represents for your customer.
Is it very intense or is it very light.?
What’s keeping your customer awake at night? For each pain indicate how often it occurs.
(e.g. big issues, concerns, worries, …)
What common mistakes does your customer make?
Source : http://www.businessmodelgeneration.com/
(e.g. usage mistakes, …)
What barriers are keeping your customer from
adopting solutions?
(e.g. upfront investment costs, learning curve, resistance to change, …)
downloads/value_proposition_canvas.pdf
47. Brainstorming rules
Don’t Do it the IDEO way
- the boss speaks first + defer judgment
- everybody gets a turn + build on the ideas of others
- experts only please + encourage wild ideas
- do it off-site + go for quantity
- no silly stuff + be visual
- write down everything + stay focused on the topic
+ one conversation at a time
49. Do they…
Create savings that make your customer happy? Do something customers are looking for?
(e.g. in terms of time, money and effort, …)
Produce outcomes your customer expects or that go
beyond their expectations? (e.g. help big achievements, produce big reliefs, …)
(e.g. better quality level, more of something, less of something, …)
Produce positive outcomes matching your customers
Copy or outperform current solutions that delight your success and failure criteria?
customer? (e.g. better performance, lower cost, …)
Help make adoption easier?
Make your customer’s job or life easier? (e.g. lower cost, less investments, lower risk, better quality,
A
performance, design, …)
cost of ownership, …)
Rank each gain your products and services create according to its relevance to your
Create positive social consequences that your customer. Is it substantial or insignificant? For each gain indicate how often it occurs.
customer desires?
(e.g. makes them look good, produces an increase in power, status, …)
Gain Creators
Products & Services Describe how your products and services create customer gains.
How do they create benefits your customer expects, desires or would be surprised
by, including functional utility, social gains, positive emotions, and cost savings?
List all the products and services your value proposition is built around.
Which products and services do you offer that help your customer get either a
functional, social, or emotional job done, or help him/her satisfy basic needs?
Which ancillary products and services help your customer perform the roles of:
Buyer
(e.g. products and services that help customers compare offers,
decide, buy, take delivery of a product or service, …)
Co-creator
(e.g. products and services that help customers co-design
solutions, otherwise contribute value to the solution, …)
Transferrer
(e.g. products and services that help customers dispose of
a product, transfer it to others, or resell, …)
Products and services may either by tangible (e.g. manufactured goods, face-to-
face customer service), digital/virtual (e.g. downloads, online recommendations),
intangible (e.g. copyrights, quality assurance), or financial (e.g. investment funds,
financing services). Pain Relievers
Rank all products and services according to their importance to your customer. Describe how your products and services alleviate customer pains. How do they
Are they crucial or trivial to your customer? eliminate or reduce negative emotions, undesired costs and situations, and risks
your customer experiences or could experience before, during, and after getting
the job done?
Do they…
Produce savings? Eliminate risks your customers fear?
(e.g. in terms of time, money, or efforts, …)
Make your customers feel better? Help your customers better sleep at night?
(e.g. kills frustrations, annoyances, things that give them a headache, …) (e.g. by helping with big issues, diminishing concerns, or eliminating worries, …)
Fix underperforming solutions? Limit or eradicate common mistakes customers make?
(e.g. new features, better performance, better quality, …) (e.g. usage mistakes, …)
Get rid of barriers that are keeping your customer
customers encounter? from adopting solutions?
Source : http://www.businessmodelgeneration.com/
(e.g. make things easier, helping them get done, eliminate resistance, …)
resistance to change, …)
Wipe out negative social consequences your
customers encounter or fear? Rank each pain your products and services kill according to their intensity
(e.g. loss of face, power, trust, or status, …) for your customer. Is it very intense or very light?
downloads/value_proposition_canvas.pdf
For each pain indicate how often it occurs. Risks your customer experiences or
could experience before, during, and after getting the job done?
50. “What I hear, I forget
What I see, I remember
What I do, I understand”
Lao Tse
Prototyping
“Language is convincing
Seeing is believing
Touching is reality”
Alan Key