SlideShare a Scribd company logo
1 of 51
Download to read offline
What your
professors
forgot to teach
you in strategy
& innovation
m’gmt
CEMS Alumni Conference 2015
Dr. Patrick Stähler, fluidminds
Do we have
the right
units of
analysis for
strategy?
The company invented
the digital camera in
1973 …
…was the partner of
choice for Apple to
enter the digital camera
market
…but never understood that
digital is not a product
innovation but demands a
whole new business model
Digital was not about the
great quality of pictures that
the traditional customer of
Kodak loved
Digital is different.
From keeping to
sharing memories –
Digital solves new
jobs for customers
Customers discovered
new uses, no sane
person would have
ever thought off
Too bad for Kodak that
now even professional
photographers love the
quality of digital
1
We can only understand what we can see	

Classical innovation &
strategy frameworks can
not explain reality anymore	

We need new boxes to think in
Would you invest
into this business?
„We will have sales of USD 100 Mio. With
a margin that is much, much higher
than today. To do so, we just need 30
employees and will have a market share
of 80%.”
A little quiz
What is this?
10.000 mio. USD classified market vanished because of Craigslist‘s business
model innovation	

Craiglist 100 Mio. USD
turnover (30 employees,
highly profitable
but replaced a
substantially larger
market)
10.000 Mio. USD
decline in classifieds
2000-2008
Source: http://mediamemo.allthingsd.com/20090610/another-way-to-describe-the-newspaper-
crisis-the-craigslist-boom/	

You would have never investedas a traditional media houseinto Craiglist. You would nothave cannibalized yourtraditional business.
What is this?
What is this?
Same thing,
different
perspective!
„What was one of the most
successful aid programs for the
developing world?“	

*Actually, it has nothing to do with governmental aid or NGOs.
„Which innovation
expanded the global
market for mobile
communication the
most?*“
*After the invention of mobile telephony itself
Dr. Patrick Stähler |
18	

Which innovation
made this possible?
Prepaid
A small change in billingopened new markets inAfrica, Asia, Latin America,
Youths, etc..
„Wow, I have invented the future of
advertising. We do not need any videos
or pictures or even color anymore.
The future will be a text ad with maximal
95 characters.
It‘s brilliant, isn‘t it?
Would you havedared to saythis?
§  Instead of looking at better
products, Google Adwords
brought back relevance to
the ad industry 	

§  Google is blamed to be the
killer of newspapers	

§  Sales around 59 bn. USD
(2014)
2
Beyond product and process innovation
Business Model Innovations
are »strange« and will
change the world we know
product/technology value
creates
X	

enables
business model
Technology or a new produt does not create value.
It is the business model
3
Beyond product innovation	

Your business model is
decisive for value creation	

not a new technology
Your Head	

We can only think outside
the boxes if we have new
boxes.
4
Innovation can start anywhere	

The business model gives
you new boxes to think in
and innovate in
„What is a
business
model?“
The business model is
the DNA of your
business
Are you
aware of yourDNA?
The business model
gives meaning to your
employees and
customers
4 key questions for a successful business:
What excites
our
customers?
Value Proposition
How do we
create value
for our
customers?
Value Architecture
How do we
earn money?
Revenue Model
Who is our
team?
What values
do we
pursue?
Team & Values
What industry
are we in? Who
are our
competitors? “	

„
In which industry
are we in?“	

„
Dr. Patrick Stähler |
33	

That was the job
the customer
wanted to do.
“	

„
Customer job to be done
We do not need a drilling
machine, screws and dowels.
We want to hang up a picture.
That’s the job-to-be-done.
Customers hire a product or
service to get a job done. The
products are a means to an
end, not an end in themselves.
The value proposition
creates the value for
the customer, not the
product!
Value Proposition
The job-to-get-done is
solution neutral. The job is to
hang up a picture.
Potential solution:
§  The drilling machine, the
dowel and screws
§  Hammer and nail
§  Powerstrips® by Tesa
§  A friend with a drilling
machine
It is of uttermost
importance to
understand the core
job we solve for our
customers
product/services happy customers
creates
X	

value proposition
solves
delivered by
business model
The customer perspective: Technology does not create value. It
is the value proposition the customer loves
customer problem
addressed
by
Value
Proposition
Customer
•  Who is our
customer?
•  What job do we
solve for them?
Value
•  What value do we
create for our
customers? What
value do we create
for our partners?
What excites our customer?
Value
architecture
Offer
•  What is our offer?
Distribution &
Communication
Channels
•  How do we reach
our customers?
•  How do we
communicate with
our customers?
How do we create the value?
Value Chain
•  What activities do
we have to do to
produce our offer?
•  How does our
value chain look
like?
Partner
•  What partners do
we need?
Core Capabilities
•  What are the core
capabilities we
need?
Revenue
Model
Cost Structure
•  Cost structure is
defined by your
value architecture.
Revenue Sources
•  With what do we
earn money?
How do we earn money?
Team &
Values
Team
•  Who is our team?
•  What
competencies do
we have in our
team?
Values
•  What values do we
life in our team?
•  How do we
interact with each
other and with
customers?
Who is on our team? What values do we live?
Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
Offer
What is our offer?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities
What are the core capabilities
we need?
Distribution & Communication
Channels
How do we reach our customers?
How do we communicate with
our customers?
Partner
Which partners do we need?
Questions for a Successful Business Model
Cost Structure
Cost structure is defined by the
value architecture.
Revenue Sources
With what do we earn money?
Team
Who is on our team?
What competencies do we have
on the team?
Values
What values do we pursue?
How do we interact with each other
and the customers?
Revenue Model
Team & Values
Value PropositionValue Architecture
All building blocks of a business model are a starting
point for innovation, even your Team & Values
§  All components of a business
model are starting points for
innovation
§  Value Innovation
§  Architectural Innovation
§  Revenue Model Innovation
§  Cultural Innovation
§  At the end, all business model
innovation must create more
value to the customers
Starting points of business
model innovation	

Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution & Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team & Values
Value PropositionValue Architecture
Your goal as a business model
innovator: Be different from
your competitors and being
loved for what you do by your
customers
Uber is more than a Taxi
app. It wants to
revolutionize how people
move. It wants to disrupt the
taxi & people moving
industry
AirBnB opened a whole new
segment of offers to the
individualistic traveler of
today
5
Analysis of the past is not enough	

We need a different
strategic planning process
for disruptive innovation	

Start with customer insights not current
markets
Point of View
We do not plan the result of the process but
the process to discover the future strategy
1
Customer
Insight
3
Ideate
2
Understand
4
Design
5
Decide &
Prototype
6
Build & Learn
1
Customer Insight
-  Observe your customers
What job is not yet or
badly solved?
-  How does the Customer
Experience Cycle look
like?
-  On what customer insights
is your idea based?
-  validate customer insight
2
Understand & Unlearn
-  understand the current
solutions and their
strength & weakness
-  understand how the
potential customer
thinks and decides
-  understand the market &
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
-  customers/ value
proposition
-  value architecture
-  revenue model
4
Design
-  decide for three or four
options
-  design the business
models for the options
-  check the
interdependencies in the
business models
-  work on the uniqueness
(positioning)
-  optimize the building
blocks
5
Decide & Prototype
-  decide for the best
model to go for
-  build prototype
-  test prototype with
customers
-  write business case
-  decide again or work on
different option
6
Build & Learn
-  execute business model
-  learn continuously from
customer feedback and
control KPIs
-  adjust and refine
continuously the
business model
Unsolved job-to-be-done
What is the biggest
problem with socks?
Always start with thejobs-to-be done andinsights
JUST DO IT.
More Information on
http://blog.business-model-innovation.com
Dr. oec. Patrick Stähler	

fluidminds GmbH	

Kreuzstrasse 2	

CH-8008 Zürich	

Patrick.Staehler@fluidminds.ch	

www.fluidminds.ch	

blog.business-model-innovation.com	

@business_inno

More Related Content

What's hot

DOON - A day In the life of a Startup
DOON - A day In the life of a StartupDOON - A day In the life of a Startup
DOON - A day In the life of a StartupHugo Bakkenist
 
Immersive business model canvas august 20 2014 (day one)
Immersive business model canvas august 20 2014 (day one)Immersive business model canvas august 20 2014 (day one)
Immersive business model canvas august 20 2014 (day one)UpStartBayArea
 
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)emmanueljunio
 
Workshop Business Model Generation
Workshop Business Model GenerationWorkshop Business Model Generation
Workshop Business Model GenerationPanji Prabowo
 
Lean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live HagenbergLean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live HagenbergLukas Fittl
 
BUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYBUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYRodrigo Mejia
 
Lean startup for socialøkonomiske iværksættere
Lean startup for socialøkonomiske iværksættereLean startup for socialøkonomiske iværksættere
Lean startup for socialøkonomiske iværksættereMartin Christensen
 
Business Model Innovation Workshop: Gent 2/2/2017
Business Model Innovation Workshop: Gent 2/2/2017Business Model Innovation Workshop: Gent 2/2/2017
Business Model Innovation Workshop: Gent 2/2/2017Bryan Cassady
 
Coaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesCoaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesOrange Hills GmbH
 
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...FaberLab
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition DesignLifehack HQ
 
Business model innovation distr
Business model innovation   distrBusiness model innovation   distr
Business model innovation distrLakshayyadav5
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourndesignsojourn
 
Who says paper is dead? Business model innovation in the media industry
Who says paper is dead? Business model innovation in the media industryWho says paper is dead? Business model innovation in the media industry
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
 
Why you need - Business Model Zen
Why you need - Business Model Zen Why you need - Business Model Zen
Why you need - Business Model Zen The Innovation Lab
 
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)Davender Gupta
 
Business model canvas 2013
Business model canvas 2013 Business model canvas 2013
Business model canvas 2013 Serdar Temiz
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programGiff Constable
 

What's hot (20)

DOON - A day In the life of a Startup
DOON - A day In the life of a StartupDOON - A day In the life of a Startup
DOON - A day In the life of a Startup
 
Immersive business model canvas august 20 2014 (day one)
Immersive business model canvas august 20 2014 (day one)Immersive business model canvas august 20 2014 (day one)
Immersive business model canvas august 20 2014 (day one)
 
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
 
Workshop Business Model Generation
Workshop Business Model GenerationWorkshop Business Model Generation
Workshop Business Model Generation
 
Lean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live HagenbergLean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live Hagenberg
 
BUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYBUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARY
 
Lean startup for socialøkonomiske iværksættere
Lean startup for socialøkonomiske iværksættereLean startup for socialøkonomiske iværksættere
Lean startup for socialøkonomiske iværksættere
 
Business Model Innovation Workshop: Gent 2/2/2017
Business Model Innovation Workshop: Gent 2/2/2017Business Model Innovation Workshop: Gent 2/2/2017
Business Model Innovation Workshop: Gent 2/2/2017
 
Coaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesCoaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertainties
 
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11...
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
Business model innovation distr
Business model innovation   distrBusiness model innovation   distr
Business model innovation distr
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourn
 
Idea generation Workshop and Value Proposition Canvas
Idea generation Workshop and Value Proposition CanvasIdea generation Workshop and Value Proposition Canvas
Idea generation Workshop and Value Proposition Canvas
 
Who says paper is dead? Business model innovation in the media industry
Who says paper is dead? Business model innovation in the media industryWho says paper is dead? Business model innovation in the media industry
Who says paper is dead? Business model innovation in the media industry
 
Why you need - Business Model Zen
Why you need - Business Model Zen Why you need - Business Model Zen
Why you need - Business Model Zen
 
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)
The Business Model Canvas - Your Plan For Success (Startup Weekend Montreal)
 
Business model innovation
Business model innovationBusiness model innovation
Business model innovation
 
Business model canvas 2013
Business model canvas 2013 Business model canvas 2013
Business model canvas 2013
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD program
 

Viewers also liked

14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
 
Rethinking the pets industry - a revolution in the coming
Rethinking the pets industry - a revolution in the comingRethinking the pets industry - a revolution in the coming
Rethinking the pets industry - a revolution in the comingPatrick Stähler
 
Das Richtige gründen: Wie geht das?
Das Richtige gründen: Wie geht das?Das Richtige gründen: Wie geht das?
Das Richtige gründen: Wie geht das?Patrick Stähler
 
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösst
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösstInnovative Geschäftsmodelle oder wie man Marktführer vom Thron stösst
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösstPatrick Stähler
 
From an idea to a great and sustainable business model
From an idea to a great and sustainable business modelFrom an idea to a great and sustainable business model
From an idea to a great and sustainable business modelPatrick Stähler
 
Geschäftsmodellinnovationen oder die Magie des Andersseins
Geschäftsmodellinnovationen oder die Magie des AndersseinsGeschäftsmodellinnovationen oder die Magie des Andersseins
Geschäftsmodellinnovationen oder die Magie des AndersseinsPatrick Stähler
 
Hindernisse bei Business Model Innovation
Hindernisse bei Business Model InnovationHindernisse bei Business Model Innovation
Hindernisse bei Business Model InnovationPatrick Stähler
 
Denkwerkzeuge für Start-ups und Unternehmer
Denkwerkzeuge für Start-ups und UnternehmerDenkwerkzeuge für Start-ups und Unternehmer
Denkwerkzeuge für Start-ups und UnternehmerPatrick Stähler
 
Rethinking Business oder Was ist mein Geschäftsmodell
Rethinking Business oder Was ist mein GeschäftsmodellRethinking Business oder Was ist mein Geschäftsmodell
Rethinking Business oder Was ist mein GeschäftsmodellPatrick Stähler
 
How iPad was developed?
How iPad was developed?How iPad was developed?
How iPad was developed?Alar Kolk
 
Product-Mix & Product line analysis of United Phosphorus Ltd..
Product-Mix & Product line analysis of United Phosphorus Ltd..Product-Mix & Product line analysis of United Phosphorus Ltd..
Product-Mix & Product line analysis of United Phosphorus Ltd..Bidhu Bhushan Binit
 
Wie wirklich ist die wirklichkeit
Wie wirklich ist die wirklichkeitWie wirklich ist die wirklichkeit
Wie wirklich ist die wirklichkeitHerwig Kirchberger
 
From Netflix to Future Emotional TV
From Netflix to Future Emotional TV From Netflix to Future Emotional TV
From Netflix to Future Emotional TV Alar Kolk
 
Can your business survive the next disaster?
Can your business survive the next disaster?Can your business survive the next disaster?
Can your business survive the next disaster?Ashish Patel
 
Breaking the Growth Barrier in Retail
Breaking the Growth Barrier in RetailBreaking the Growth Barrier in Retail
Breaking the Growth Barrier in RetailMatthijs Rosman
 
October Business Growth Lunch - Rochdale Presentation
October Business Growth Lunch - Rochdale PresentationOctober Business Growth Lunch - Rochdale Presentation
October Business Growth Lunch - Rochdale PresentationBusiness Growth Hub
 
Future growth and how manufacturing CFOs can achieve it
Future growth and how manufacturing CFOs can achieve itFuture growth and how manufacturing CFOs can achieve it
Future growth and how manufacturing CFOs can achieve itGrant Thornton LLP
 
How To Take Your Business From Survive To Thrive
How To Take Your Business From Survive To ThriveHow To Take Your Business From Survive To Thrive
How To Take Your Business From Survive To ThriveSixDisciplines
 
Business Growth Engineering
Business Growth EngineeringBusiness Growth Engineering
Business Growth EngineeringDan Russell
 
How to make it big in the world of business, viralt
How to make it big in the world of business, viraltHow to make it big in the world of business, viralt
How to make it big in the world of business, viraltBo Bille
 

Viewers also liked (20)

14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
Rethinking the pets industry - a revolution in the coming
Rethinking the pets industry - a revolution in the comingRethinking the pets industry - a revolution in the coming
Rethinking the pets industry - a revolution in the coming
 
Das Richtige gründen: Wie geht das?
Das Richtige gründen: Wie geht das?Das Richtige gründen: Wie geht das?
Das Richtige gründen: Wie geht das?
 
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösst
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösstInnovative Geschäftsmodelle oder wie man Marktführer vom Thron stösst
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösst
 
From an idea to a great and sustainable business model
From an idea to a great and sustainable business modelFrom an idea to a great and sustainable business model
From an idea to a great and sustainable business model
 
Geschäftsmodellinnovationen oder die Magie des Andersseins
Geschäftsmodellinnovationen oder die Magie des AndersseinsGeschäftsmodellinnovationen oder die Magie des Andersseins
Geschäftsmodellinnovationen oder die Magie des Andersseins
 
Hindernisse bei Business Model Innovation
Hindernisse bei Business Model InnovationHindernisse bei Business Model Innovation
Hindernisse bei Business Model Innovation
 
Denkwerkzeuge für Start-ups und Unternehmer
Denkwerkzeuge für Start-ups und UnternehmerDenkwerkzeuge für Start-ups und Unternehmer
Denkwerkzeuge für Start-ups und Unternehmer
 
Rethinking Business oder Was ist mein Geschäftsmodell
Rethinking Business oder Was ist mein GeschäftsmodellRethinking Business oder Was ist mein Geschäftsmodell
Rethinking Business oder Was ist mein Geschäftsmodell
 
How iPad was developed?
How iPad was developed?How iPad was developed?
How iPad was developed?
 
Product-Mix & Product line analysis of United Phosphorus Ltd..
Product-Mix & Product line analysis of United Phosphorus Ltd..Product-Mix & Product line analysis of United Phosphorus Ltd..
Product-Mix & Product line analysis of United Phosphorus Ltd..
 
Wie wirklich ist die wirklichkeit
Wie wirklich ist die wirklichkeitWie wirklich ist die wirklichkeit
Wie wirklich ist die wirklichkeit
 
From Netflix to Future Emotional TV
From Netflix to Future Emotional TV From Netflix to Future Emotional TV
From Netflix to Future Emotional TV
 
Can your business survive the next disaster?
Can your business survive the next disaster?Can your business survive the next disaster?
Can your business survive the next disaster?
 
Breaking the Growth Barrier in Retail
Breaking the Growth Barrier in RetailBreaking the Growth Barrier in Retail
Breaking the Growth Barrier in Retail
 
October Business Growth Lunch - Rochdale Presentation
October Business Growth Lunch - Rochdale PresentationOctober Business Growth Lunch - Rochdale Presentation
October Business Growth Lunch - Rochdale Presentation
 
Future growth and how manufacturing CFOs can achieve it
Future growth and how manufacturing CFOs can achieve itFuture growth and how manufacturing CFOs can achieve it
Future growth and how manufacturing CFOs can achieve it
 
How To Take Your Business From Survive To Thrive
How To Take Your Business From Survive To ThriveHow To Take Your Business From Survive To Thrive
How To Take Your Business From Survive To Thrive
 
Business Growth Engineering
Business Growth EngineeringBusiness Growth Engineering
Business Growth Engineering
 
How to make it big in the world of business, viralt
How to make it big in the world of business, viraltHow to make it big in the world of business, viralt
How to make it big in the world of business, viralt
 

Similar to What your strategy professors forgot to teach you

Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...
Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...
Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...Sirlei de Fatima Barreiro Jabali
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffGagan Malhotra
 
Lachapelle building a business model-ottawa nov
Lachapelle building a business model-ottawa novLachapelle building a business model-ottawa nov
Lachapelle building a business model-ottawa novMichael Lachapelle
 
The Manufacturer 2015
The Manufacturer 2015The Manufacturer 2015
The Manufacturer 2015frankyburger
 
How to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMHow to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMProduct School
 
Got an idea and want to start a business
Got an idea and want to start a businessGot an idea and want to start a business
Got an idea and want to start a businessEra Abraham Iyayi
 
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEuropean Innovation Academy
 
The Business Model of Consulting is Dead
The Business Model of Consulting is DeadThe Business Model of Consulting is Dead
The Business Model of Consulting is DeadPatrick Van der Pijl
 
Lean Startup Basics - Evidence Based Entrepreneurship
Lean Startup Basics - Evidence Based EntrepreneurshipLean Startup Basics - Evidence Based Entrepreneurship
Lean Startup Basics - Evidence Based EntrepreneurshipKelly Schwedland
 
Business model thinking
Business model thinkingBusiness model thinking
Business model thinkingMike Stefaniuk
 
Why Business Models Matter
Why Business Models MatterWhy Business Models Matter
Why Business Models MatterKarim Soliman
 
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceTalking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceNew York University
 
Customer centric innovations - the Swedish way
Customer centric innovations - the Swedish wayCustomer centric innovations - the Swedish way
Customer centric innovations - the Swedish wayZélia Sakhi
 
Business Model Canvas ppt.pptx
Business Model Canvas ppt.pptxBusiness Model Canvas ppt.pptx
Business Model Canvas ppt.pptxetebarkhmichale
 
150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150Startups
 
Busines model canvas - what is it and how can I use it
Busines model canvas - what is it and how can I use itBusines model canvas - what is it and how can I use it
Busines model canvas - what is it and how can I use itAdrian M Odgers
 
How to build a startup new frontiers 2017
How to build a startup  new frontiers 2017How to build a startup  new frontiers 2017
How to build a startup new frontiers 2017Raomal Perera
 
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
 

Similar to What your strategy professors forgot to teach you (20)

Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...
Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...
Ol6usznar6ep1hrbnkbq signature-69b8a2529115854f5ef1d60cf111c6e0918e8e42b50824...
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
Lachapelle building a business model-ottawa nov
Lachapelle building a business model-ottawa novLachapelle building a business model-ottawa nov
Lachapelle building a business model-ottawa nov
 
The Manufacturer 2015
The Manufacturer 2015The Manufacturer 2015
The Manufacturer 2015
 
How to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMHow to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PM
 
Got an idea and want to start a business
Got an idea and want to start a businessGot an idea and want to start a business
Got an idea and want to start a business
 
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
 
The Business Model of Consulting is Dead
The Business Model of Consulting is DeadThe Business Model of Consulting is Dead
The Business Model of Consulting is Dead
 
Lean Startup Basics - Evidence Based Entrepreneurship
Lean Startup Basics - Evidence Based EntrepreneurshipLean Startup Basics - Evidence Based Entrepreneurship
Lean Startup Basics - Evidence Based Entrepreneurship
 
4 business planning
4   business planning4   business planning
4 business planning
 
Business model thinking
Business model thinkingBusiness model thinking
Business model thinking
 
Why Business Models Matter
Why Business Models MatterWhy Business Models Matter
Why Business Models Matter
 
Make It! (3/6)
Make It! (3/6)Make It! (3/6)
Make It! (3/6)
 
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceTalking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup Conference
 
Customer centric innovations - the Swedish way
Customer centric innovations - the Swedish wayCustomer centric innovations - the Swedish way
Customer centric innovations - the Swedish way
 
Business Model Canvas ppt.pptx
Business Model Canvas ppt.pptxBusiness Model Canvas ppt.pptx
Business Model Canvas ppt.pptx
 
150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150 Startups Kick-off Workshop
150 Startups Kick-off Workshop
 
Busines model canvas - what is it and how can I use it
Busines model canvas - what is it and how can I use itBusines model canvas - what is it and how can I use it
Busines model canvas - what is it and how can I use it
 
How to build a startup new frontiers 2017
How to build a startup  new frontiers 2017How to build a startup  new frontiers 2017
How to build a startup new frontiers 2017
 
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
 

More from Patrick Stähler

Sharing Geschäftsmodelle - Hype oder Realität?
Sharing Geschäftsmodelle - Hype oder Realität?Sharing Geschäftsmodelle - Hype oder Realität?
Sharing Geschäftsmodelle - Hype oder Realität?Patrick Stähler
 
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...Patrick Stähler
 
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere Technik
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere TechnikWarum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere Technik
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere TechnikPatrick Stähler
 
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...Patrick Stähler
 
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändert
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändertTradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändert
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändertPatrick Stähler
 
Growth by business model innovation, a lecture at Leuphana University, 2nd part
Growth by business model innovation, a lecture at Leuphana University, 2nd partGrowth by business model innovation, a lecture at Leuphana University, 2nd part
Growth by business model innovation, a lecture at Leuphana University, 2nd partPatrick Stähler
 
Geschäftsmodellinnovationen, Präsentation Fraunhofer Gesellschaft
Geschäftsmodellinnovationen, Präsentation Fraunhofer GesellschaftGeschäftsmodellinnovationen, Präsentation Fraunhofer Gesellschaft
Geschäftsmodellinnovationen, Präsentation Fraunhofer GesellschaftPatrick Stähler
 
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösst
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösstBusiness Model Innovation on the Web oder wie man Marktführer vom Thron stösst
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösstPatrick Stähler
 
Growth by business model innovation, a lecture at Leuphana University
Growth by business model innovation, a lecture at Leuphana UniversityGrowth by business model innovation, a lecture at Leuphana University
Growth by business model innovation, a lecture at Leuphana UniversityPatrick Stähler
 

More from Patrick Stähler (9)

Sharing Geschäftsmodelle - Hype oder Realität?
Sharing Geschäftsmodelle - Hype oder Realität?Sharing Geschäftsmodelle - Hype oder Realität?
Sharing Geschäftsmodelle - Hype oder Realität?
 
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...
 
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere Technik
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere TechnikWarum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere Technik
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere Technik
 
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...
Von der Geschäftsidee zum tragfähigen Geschäftsmodell, Entrepreneurship Summi...
 
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändert
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändertTradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändert
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändert
 
Growth by business model innovation, a lecture at Leuphana University, 2nd part
Growth by business model innovation, a lecture at Leuphana University, 2nd partGrowth by business model innovation, a lecture at Leuphana University, 2nd part
Growth by business model innovation, a lecture at Leuphana University, 2nd part
 
Geschäftsmodellinnovationen, Präsentation Fraunhofer Gesellschaft
Geschäftsmodellinnovationen, Präsentation Fraunhofer GesellschaftGeschäftsmodellinnovationen, Präsentation Fraunhofer Gesellschaft
Geschäftsmodellinnovationen, Präsentation Fraunhofer Gesellschaft
 
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösst
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösstBusiness Model Innovation on the Web oder wie man Marktführer vom Thron stösst
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösst
 
Growth by business model innovation, a lecture at Leuphana University
Growth by business model innovation, a lecture at Leuphana UniversityGrowth by business model innovation, a lecture at Leuphana University
Growth by business model innovation, a lecture at Leuphana University
 

Recently uploaded

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingYourLegal Accounting
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxseemajojo02
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEkajalroy875762
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...ssuserf63bd7
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Klinik kandungan
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwadimosmejiaslendon
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertaintycapivisgroup
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.SNSW group8
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEkajalroy875762
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312LR1709MUSIC
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 

Recently uploaded (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
Learn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer AccountsLearn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer Accounts
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 

What your strategy professors forgot to teach you

  • 1. What your professors forgot to teach you in strategy & innovation m’gmt CEMS Alumni Conference 2015 Dr. Patrick Stähler, fluidminds Do we have the right units of analysis for strategy?
  • 2. The company invented the digital camera in 1973 …
  • 3. …was the partner of choice for Apple to enter the digital camera market
  • 4. …but never understood that digital is not a product innovation but demands a whole new business model
  • 5. Digital was not about the great quality of pictures that the traditional customer of Kodak loved Digital is different.
  • 6. From keeping to sharing memories – Digital solves new jobs for customers
  • 7. Customers discovered new uses, no sane person would have ever thought off
  • 8. Too bad for Kodak that now even professional photographers love the quality of digital
  • 9. 1 We can only understand what we can see Classical innovation & strategy frameworks can not explain reality anymore We need new boxes to think in
  • 10. Would you invest into this business? „We will have sales of USD 100 Mio. With a margin that is much, much higher than today. To do so, we just need 30 employees and will have a market share of 80%.”
  • 11. A little quiz What is this?
  • 12. 10.000 mio. USD classified market vanished because of Craigslist‘s business model innovation Craiglist 100 Mio. USD turnover (30 employees, highly profitable but replaced a substantially larger market) 10.000 Mio. USD decline in classifieds 2000-2008 Source: http://mediamemo.allthingsd.com/20090610/another-way-to-describe-the-newspaper- crisis-the-craigslist-boom/ You would have never investedas a traditional media houseinto Craiglist. You would nothave cannibalized yourtraditional business.
  • 16. „What was one of the most successful aid programs for the developing world?“ *Actually, it has nothing to do with governmental aid or NGOs.
  • 17. „Which innovation expanded the global market for mobile communication the most?*“ *After the invention of mobile telephony itself
  • 18. Dr. Patrick Stähler | 18 Which innovation made this possible?
  • 19. Prepaid A small change in billingopened new markets inAfrica, Asia, Latin America, Youths, etc..
  • 20. „Wow, I have invented the future of advertising. We do not need any videos or pictures or even color anymore. The future will be a text ad with maximal 95 characters. It‘s brilliant, isn‘t it? Would you havedared to saythis?
  • 21. §  Instead of looking at better products, Google Adwords brought back relevance to the ad industry §  Google is blamed to be the killer of newspapers §  Sales around 59 bn. USD (2014)
  • 22. 2 Beyond product and process innovation Business Model Innovations are »strange« and will change the world we know
  • 23. product/technology value creates X enables business model Technology or a new produt does not create value. It is the business model
  • 24. 3 Beyond product innovation Your business model is decisive for value creation not a new technology
  • 25. Your Head We can only think outside the boxes if we have new boxes.
  • 26. 4 Innovation can start anywhere The business model gives you new boxes to think in and innovate in
  • 28. The business model is the DNA of your business Are you aware of yourDNA?
  • 29. The business model gives meaning to your employees and customers
  • 30. 4 key questions for a successful business: What excites our customers? Value Proposition How do we create value for our customers? Value Architecture How do we earn money? Revenue Model Who is our team? What values do we pursue? Team & Values
  • 31. What industry are we in? Who are our competitors? “ „
  • 32. In which industry are we in?“ „
  • 33. Dr. Patrick Stähler | 33 That was the job the customer wanted to do. “ „
  • 34. Customer job to be done We do not need a drilling machine, screws and dowels. We want to hang up a picture. That’s the job-to-be-done. Customers hire a product or service to get a job done. The products are a means to an end, not an end in themselves. The value proposition creates the value for the customer, not the product!
  • 35. Value Proposition The job-to-get-done is solution neutral. The job is to hang up a picture. Potential solution: §  The drilling machine, the dowel and screws §  Hammer and nail §  Powerstrips® by Tesa §  A friend with a drilling machine It is of uttermost importance to understand the core job we solve for our customers
  • 36. product/services happy customers creates X value proposition solves delivered by business model The customer perspective: Technology does not create value. It is the value proposition the customer loves customer problem addressed by
  • 37. Value Proposition Customer •  Who is our customer? •  What job do we solve for them? Value •  What value do we create for our customers? What value do we create for our partners? What excites our customer?
  • 38. Value architecture Offer •  What is our offer? Distribution & Communication Channels •  How do we reach our customers? •  How do we communicate with our customers? How do we create the value? Value Chain •  What activities do we have to do to produce our offer? •  How does our value chain look like? Partner •  What partners do we need? Core Capabilities •  What are the core capabilities we need?
  • 39. Revenue Model Cost Structure •  Cost structure is defined by your value architecture. Revenue Sources •  With what do we earn money? How do we earn money?
  • 40. Team & Values Team •  Who is our team? •  What competencies do we have in our team? Values •  What values do we life in our team? •  How do we interact with each other and with customers? Who is on our team? What values do we live?
  • 41. Customers Who are our customers? What job do we solve for our customers? Customer Benefit What benefit do we create for our customers? What benefit do we create for our partners? Offer What is our offer? Value Chain What are our value creating steps? What is our value chain? Core Capabilities What are the core capabilities we need? Distribution & Communication Channels How do we reach our customers? How do we communicate with our customers? Partner Which partners do we need? Questions for a Successful Business Model Cost Structure Cost structure is defined by the value architecture. Revenue Sources With what do we earn money? Team Who is on our team? What competencies do we have on the team? Values What values do we pursue? How do we interact with each other and the customers? Revenue Model Team & Values Value PropositionValue Architecture
  • 42. All building blocks of a business model are a starting point for innovation, even your Team & Values §  All components of a business model are starting points for innovation §  Value Innovation §  Architectural Innovation §  Revenue Model Innovation §  Cultural Innovation §  At the end, all business model innovation must create more value to the customers Starting points of business model innovation Customers Customer Benefit Offer Value Chain Core Capabilities Distribution & Communication Channels Partner Business Model: Cost Structure Revenue Sources Team Values Revenue Model Team & Values Value PropositionValue Architecture
  • 43. Your goal as a business model innovator: Be different from your competitors and being loved for what you do by your customers
  • 44. Uber is more than a Taxi app. It wants to revolutionize how people move. It wants to disrupt the taxi & people moving industry
  • 45. AirBnB opened a whole new segment of offers to the individualistic traveler of today
  • 46. 5 Analysis of the past is not enough We need a different strategic planning process for disruptive innovation Start with customer insights not current markets
  • 47. Point of View We do not plan the result of the process but the process to discover the future strategy 1 Customer Insight 3 Ideate 2 Understand 4 Design 5 Decide & Prototype 6 Build & Learn
  • 48. 1 Customer Insight -  Observe your customers What job is not yet or badly solved? -  How does the Customer Experience Cycle look like? -  On what customer insights is your idea based? -  validate customer insight 2 Understand & Unlearn -  understand the current solutions and their strength & weakness -  understand how the potential customer thinks and decides -  understand the market & market mechanism 3 Ideate Develop as many ideas as possible in the area of -  customers/ value proposition -  value architecture -  revenue model 4 Design -  decide for three or four options -  design the business models for the options -  check the interdependencies in the business models -  work on the uniqueness (positioning) -  optimize the building blocks 5 Decide & Prototype -  decide for the best model to go for -  build prototype -  test prototype with customers -  write business case -  decide again or work on different option 6 Build & Learn -  execute business model -  learn continuously from customer feedback and control KPIs -  adjust and refine continuously the business model
  • 49. Unsolved job-to-be-done What is the biggest problem with socks? Always start with thejobs-to-be done andinsights
  • 51. More Information on http://blog.business-model-innovation.com Dr. oec. Patrick Stähler fluidminds GmbH Kreuzstrasse 2 CH-8008 Zürich Patrick.Staehler@fluidminds.ch www.fluidminds.ch blog.business-model-innovation.com @business_inno