The document discusses impression management, which is defined as the process of portraying oneself to others in a desired manner. Some techniques of impression management include conformity, favors, excuses, apologies, self-promotion, enhancement, and flattery. Examples are provided to illustrate how each technique can be used to influence others' impressions.

1. Presented by:
Aroosa shazadi
Presented impression management
In Advance Organization Behavior
Presented to:
Mr. Sajid

2. Impression management
The process of portraying yourself to
others in a manner that creates a
desired impression

3. Cont…
• Individual attempts to control or guide others
impression by changing or fixing his or her
setting, appearance and manners.
• Impression management is the process in
which one person influence others.

4. IM Techniques
Conformity
Favors
Excuses
Apologies
Self-promotion
Enhancement
Flattery
Exemplification

5. Opinion conformity: agreeing to someone else’s
opinion to gain his or her approval.
Example: a manager tell his boss you are
absolutely right on your reorganization plan
for the regional office.

6. Excuses: explanation of a predicament (dificult or
embracing situation) creating event aimed at
minimize the apparent severity to the predicament.
Example: sales manager to boss “we failed to get the ad
in paper on time, but no one responds on those ads
anyway.

7. Apologies: admitting responsibility for an undesirable
event and simultaneously seeking to get a pardon for
the section.
Example: employee to boss “I am sorry I made a
mistake on the report please forgive me”

8. Self-promotion: highlighting once best qualities
downplaying one’s deficits and calling
attention to one’s achievements.
Example: a salesperson tells his boss; Ali worked
unsuccessfully for three years to try to get that
account I sewed it up in six weeks. I am the
best.
Think you’re special?
You just might be

9. Flattery: complementing others about their
behaviors or achievements in an efforts to
make one self appear perceptive and likeable.
Example: new sales trainee to peers “you
handled that client complain so tactfully, I
could not have handled that as well as you
did.

10. Association: enhancing or protecting one’s
image by managing information about people
and things with which one is associated.
Example: a job applicant says to an interviewer,
what a coincident, your boss and I were
roommates in college.