This document discusses social perception and impression formation and management. It defines impression formation as the process by which we form initial beliefs and evaluations of others based on available information. Impression management refers to the ways people try to convey favorable impressions of themselves through tactics like self-enhancement of abilities or appearance and other-enhancement using flattery, agreement, and expressions of liking. Research shows that impression management techniques can be effective in generating positive outcomes like job promotions through increased supervisor liking and perceptions of similarity.