This document outlines a business plan for a portable water filter company. It includes details on the product such as carbon filtration and customer benefits. It discusses the vision, mission, and marketing, operational, and financial plans. The marketing plan outlines a distribution strategy, advertising, and target markets. The operational plan describes the manufacturing and assembly processes. The management team roles are defined. Finally, the financial plan provides capital raise details and projected financial statements. The overall summary is that this document presents a complete business plan for a portable water filter startup company.

2. Group Members
 Ali Raza MBAF13M044
 Aroosa Shahzadi MBAF13M047
 Warda Nawaz MBAF13M038
 Abdul Waheed MBAF13M040
 Junaid Habib MBAF13M052
 Esha kanwal MBAF13M005

5. Industrial Estate -02 GT
Road GRW.
Phone # 055-4297041
Email:
clarowater@gmail.com
Web:
www.clarowater.com.pk

6. Product

7. Vision
To be recognized as the leading brand in water treatment
industry providing adequate water filtration services.
To provide superb customer service and to
offer the highest quality water treatment
options. And to earn the loyalty and respect of
our customers.
Mission

8.  Product Description.
 Marketing Plan.
 Operational Plan.
 Management Team.
 Financial Plan.

9. Product

10. Portable Water Filter

11. Carbon filtration
 What Is Activated Carbon Treatment?
 How Does It Work?
 Is Activated Carbon Treatment Safe?
US Environmental Protection agency
EPA 542-F-12-001 (September 2012)

12. Customer Benefits
 Provide better tasting and smell less.
 Reduces the risk of diseases.
 Pure water is important for children.
 Cost much less than bottled water.

13. Material of product
Material Require quantity
Polypropylene 225/ gram
PP Filter 3/unit
Activated Carbon 50/gram
Natural calcium 30/gram
Flexible ponches 1/unit

14. Warranty and Guaranty
Within 6 months warranty
30 days money back guaranty

15. Features of a product
 Simple to install & Operate.
 Height 3” width 2.5”
 Activated carbon is replaceable
 Removed 99.99% bacteria

16. Marketing Plan

17. Distribution Strategy
 Indirect Distribution

18. Advertising and promotion
 Local news paper
 Pamphlet
 Banners
 Brochures

19. Market strategy
TARGET MARKET
 Gujranwala

20. Location
 Industrial estate no 2.

21. Existing competitor
 Micro filtration system Karachi
 Id water technologist Hyderabad
 KLEAR water Multan
 MAKKAH TRADERS Lahore
 Aqua water filter Pakistan

22. SWOT
Strengths
 Excellent distribution
 In expensive

23. SWOT
Weaknesses
 Any local person start Manufacturing
 No presence in rural area
 Weak brand awareness
 Low market share

24. SWOT
Opportunities
 Advertise more with benefits of pure water
 Should utilize the distribution
 Facility to reach rural areas

25. SWOT
Threats
 Other water company competitors

26. Operational Plan

27. Equipment & Material

28. Operational process
Manufacturing department Assembly department

29. Manufacturing department
Raw
plastic
material
Molding
machine
Spoiled
Bodies
crashing
machine
Finished
Bodies
Assembly
department

30. Assembly department

31. Read to use

32. Management Team

33. CEO
Operational
Manager
Administration
Manager
HR manager
Marketing
Manager

34. Operational
manager
Manufacturing
department
Labor
Labor
Labor
Assembly
Department
Labor
Labor
Labor

35. Administration
Manager
Accountant
Assistant
Admin

36. HR
manager

37. Marketing
manager
Salesman
Salesman

38. Financial plan
 Capital Raise
 Financial statements
a) Income statements
b) Balance Sheet
c) Cash flow statements
 Distribution of profit

39. Capital Raise
F
16%
A
16%
B
20%
C
16%
D
16%
E
16%
Capital

40. Financial statements
a) Income statements
b) Balance Sheet
c) Cash flow statements

45. Distribution of profit
Owners Equity % Profit distribution
A 16 1,84,928
B 20 2,31,160
C 16 1,84,928
D 16 1,84,928
E 16 1,84,928
F 16 1,84,928
Distribute out of
21,55,800
11,55,800