Impression Management. Your Professional Image is You Non Verbal Promise On What You Will Deliver. Its all about you..

1. IMPRESSION
MANAGEMENT
It’s all about you
By Deep Nagpal

2. Impression Management
Assess Your
Strengths and Weaknesses
And Focus On
YOU
It’s all about you

3. Impression Management
Your Professional Image
Is Your Non Verbal Promise
On What
You Will Deliver
It’s all about you

4. Objectives
 Learn the key concepts, principles, findings, and
methodological techniques relevant to the study of
impression management and self-presentation.
 Learn how to analyze social psychological
phenomena in terms of impression management.
 Learn how everyday social events can be better
understood through the understanding of impression
management

5. Self Presentation
• impression management is a goal-directed conscious or
unconscious process in which people attempt
to influence the perceptions of other people about a person, object
or event; they do so by regulating and controlling information in
social interaction..
• is usually used synonymously with self-presentation, in which a
person tries to influence the perception of their image. The notion
of impression management also refers to practices in professional
communication and public relations, where the term is used to
describe the process of formation of a company's or organization's
public image.

6. Self Presentation
• Impression management refers to the activity of controlling
information in order to steer others’ opinions in the service of
personal or social goals.
• Impression management (IM) theory states that any individual or
organization must establish and maintain impressions that are
congruent with the perceptions they want to convey to the public
(Erving Goffman, 1959)
• The goal is for one to present themselves the way in which they
would like to be thought of by the individual or group they are
interacting with. This form of management generally applies to the
first impression.

7. Motives & Strategies
• Self-presentation is expressive. We construct an image of ourselves
to claim personal identity, and present ourselves in a manner that is
consistent with that image. If we feel like this is restricted, we
exhibit reactance/be defiant.
• We try to assert our freedom against those who would seek to
curtail our self-presentation expressiveness. A classic example is the
idea of the "preacher’s daughter", whose suppressed personal
identity and emotions cause an eventual backlash at her family and
community.

8. This leads us to…
Impressions…

9. The Definition
 The process of portraying yourself to others in a manner
that creates a desired impression.
 Impression Management is the goal- directed activity of
controlling and regulating information in order to influence
the impressions formed by an audience.

10. Components of Impression Management
Impression Motivation
• Employees try to control the
perceptions of their superiors
about them
Impression Construction
• Refers to the methods adopted by
a person to create the specific
impression that he wants
• The extent to which an individual is
motivated to manage his
impression depends on:
• Research indicates that there are 5
factors that are relevant to the type
of impressions people want to
create:
a.
b.
c.
Relevance of the impression in helping the
individual attain his goals
Value of the goals to the individual
Discrepancy between the image the
individual would like to create of himself and
the image he believes others have of him
a. The Self-concept
b. Desired & Undesired identity images
c. Role constraints
d. Value of the target
e. Current social image

11. Two Types Of impression management
• Constructive -- helps in the formation of self identity
• Strategic -- helps in the attainment of some interpersonal
goal

12. At work : 90% Rule
• doing a good job accounts for 10% of the impression you give
• 90% of the impression you give of being capable is based on
perception
• 30% presentation of work
• 30% presentation of self
• 30% being seen to be ‘doing a good job’

13. TECHNIQUES OF IMPRESSION MANAGEMENT : Conformity
Excuses
Apologies
Self promotion
Flattery
Favors
Association

14. Impression Management: Effective Social
Interaction?
 Which type of person are you?
 When I am in situation, I ask myself what is the ideal person
for this situation, and how can I be that person
 Self-Monitoring concept.

15. TACTICS OF IMPRESSION MANAGEMENT
• Intimidation : This strategy adapted by a person to get his/her work done by arousing
fear in them. Here his motto is to get his work done, take control and get results .
• Self- promotion : In this case, a person is promoting his strengths to prove his
competency. This can prove to be a positive point in case of an interview but if your
claims do match your abilities, self promotion can prove to be disastrous.
• Exemplification : This can be a way of portraying one's moral worthiness. Here, a
person tries to prove his sincerity, dedication and responsibility towards his work, in a
way that he tries to portray himself as the superior one
• Supplication : Supplication is an act wherein a person tries to gain sympathy and
attention by talking about his pains and faults.

16. IMPRESSION MANAGEMENT FINDING:• INGRATIATION : An art of gaining acceptance or affection for yourself by persuasion.
• In this case, the ingratiator's aim is to be liked by the opposite person. This could be
achieved by complementing (which are almost genuine) and flattering others. It is
basically done to attract others towards them, so that they act in a manner
favourable to you.
• One way to do this would be 'Opinion Conformity', which means you'd agree with the
other person even though you actually don't agree with them. This is known as
impression management using 'other-enhancement'. Another way of doing this is by
'Self-enhancement'. Self-enhancement would mean self-presentation; the way in
which you represent your self or anything to the world by wearing attractive
clothes, talking cautiously, etc.
This include:-
showing interest in the person,
smiling,
eye contact

17. How To Improve Impression Management :• Set goals.
• Commit to the change you want to create.
• Dress appropriately
• Learn to shake hands
• keep your body language open
• Fake it until you feel it

18. conclusion
From all the objectives, techniques, findings, tactics , and tips
we can conclude that Impression Management plays a vital
role in any organisation.
So, Impression Management is the process through
which one person influence others.

19. IMPACT
• Integrity
• Manners
• Personality
• Appearance
• Communication
• Thrill
It’s all about you

20. INFORMATION WALL

21. IAM
INFORMATION

22. FOOD FOR THOUGHT
It’s all about you

23. NOTHING WITHOUT
IMPRESSION