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ERG THEORY
 A theory of human motivationthat focuses on
 three groups of needs that form a hierarchy:
 existence needs
 relatedness needs
 growth needs
 The theory suggests that these needs
 change their position in the hierarchy as
 circumstances change.
EXISTENCE NEEDS
This  group of needs is concerned
 with providing the basic
 requirements for material
 existence, such as physiological
 and safety needs.
In a work context this need is
 satisfied by money earned in a job
 for the purchase of food, shelter,
 clothing, etc.
RELATEDNESS NEEDS
 This  group of needs focuses on the desire
  to establish and maintain interpersonal
  relationships with family, friends, co-workers
  and employers.
 Interact with other people, receive public
  recognition, and feel secure around people.
 The amount of time most people spend at
  work this need is normally satisfied to some
  extent by their relationships with colleagues
  and managers.
GROWTH NEEDS
 These   needs are about the fulfilment of
  desires to be creative, productive and to
  complete meaningful tasks.
 These needs are all about by personal
  development. In a work context a person's
  job, career, or profession can provide a
  significant satisfaction of growth needs.
CONCLUSION
   Clayton Alderfer extended and
simplified Maslow's Hierarchy into a
shorter set of three needs: Existence,
Relatedness and Growth (hence
'ERG'). Unlike Maslow, he did not see
these as being a hierarchy, but being
more of a continuum.

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Erg theory

  • 1. ERG THEORY A theory of human motivationthat focuses on three groups of needs that form a hierarchy: existence needs relatedness needs growth needs The theory suggests that these needs change their position in the hierarchy as circumstances change.
  • 2.
  • 3. EXISTENCE NEEDS This group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs. In a work context this need is satisfied by money earned in a job for the purchase of food, shelter, clothing, etc.
  • 4. RELATEDNESS NEEDS  This group of needs focuses on the desire to establish and maintain interpersonal relationships with family, friends, co-workers and employers.  Interact with other people, receive public recognition, and feel secure around people.  The amount of time most people spend at work this need is normally satisfied to some extent by their relationships with colleagues and managers.
  • 5. GROWTH NEEDS  These needs are about the fulfilment of desires to be creative, productive and to complete meaningful tasks.  These needs are all about by personal development. In a work context a person's job, career, or profession can provide a significant satisfaction of growth needs.
  • 6. CONCLUSION Clayton Alderfer extended and simplified Maslow's Hierarchy into a shorter set of three needs: Existence, Relatedness and Growth (hence 'ERG'). Unlike Maslow, he did not see these as being a hierarchy, but being more of a continuum.