This is a powerpoint presentation on impacts of PEST Analysis on indian market scenario.I've also included an example of PEPSICO company wherein how the company actually uses the PEST Analysis in its due course of business.

1. PEST Analysis on Indian
Market Scenario.

3. POLITICAL FACTORS THAT AFFECT INDIAN
MARKETS ARE:

4. POLITICAL
FACTORS
POLITICAL
STABILITY
PATENTS
FOREIGN
PRESSURE
PROPERTY
RIGHTS
LAWS

5. IMPACT ON INDIAN MARKET DUE TO
POLITICAL FACTORS:
• Affects the economy as a whole
• Changes in regulation
• Political stability
• Mitigation of risk

6. ECONOMICAL FACTORS THAT AFFECT
INDIAN MARKETS ARE:

7. ECONOMIC
FACTORS
CURRENCY
FLUCTUATIONS
ECONOMIC
GROWTH
FORECAST
CUSTOMER
PREFERENCES
BUSINESS/
INDUSTRY
CHANGES
TRADE
CYCLES

8. IMPACT ON INDIAN MARKET DUE TO
ECONOMICAL FACTORS:
• Rise in the inflation rate.
• Company’s way of pricing goods and services.
• Purchasing power of a consumer.
• Change in the demand/supply models.

9. SOCIAL FACTORS THAT AFFECT INDIAN
MARKETS ARE:

10. SOCIAL-
CULTURAL
FACTORS
RELIGION
AND
BELIEFS
HUMAN
RIGHTS
LANGUAGES
POPULATION
DEMOGRAPHICS
NATIONAL
CULTURAL
VALUES

11. IMPACT ON INDIAN MARKET DUE TO
SOCIAL FACTORS:
• Sales of product and revenues earned.
• How we behave and what we buy.
• Changes in supply and demand of goods and
services.
• Loss of market share.

12. TECHNOLOGICAL FACTORS THAT AFFECT INDIAN
MARKETS ARE:

13. TECHNOLOGICAL
FACTORS
INFORMATION
SYSYEM
MATURITY OF
EQUIPMENTS
TECHNOLOGY
PLATFORMS

14. IMPACT ON INDIAN MARKET DUE TO
TECHNOLOGICAL FACTORS:
• Change in the operations of the market.
• Better production, procurement and
distribution logistics.
• Reduced wastage and lower costs
• Innovation
• More effective business marketing.

15. Political
• Regulated by FDA,
maintain a firm standard
of laws.
• Different market,
different regulations.
Technological
• Integrate with the recent
changes.
• Social media explosion to
introduce brand recognition
and brand engagement.
Economical
• Economic turndown:
1.Restructuring sales &
marketing campaigns.
• People were at homes
due to loss of jobs.
Pepsico related to
them.
Social
• Had to connect
to people and
manage the
cultures.
• Manage the
tastes globally.

16. THANKYOU.