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The document discusses ideas for an Irn-Bru advertisement. For idea 1, the document recommends fonts that have a handwritten element to match the thought bubble concept. It suggests the font "Whatever It Takes" and using uppercase fonts popular with the Irn-Bru brand. Images of thought bubbles and fantasies are proposed. The recommended color scheme matches the Irn-Bru blues and oranges. For idea 2, casual fonts like "Lighthouse" are suggested to convey comedy. Images of everyday people dressed up in humorous scenarios are proposed, with an orange on blue color scheme to stand out.
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Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
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The document discusses the choices made in generating ideas for an advertisement. The colors orange and blue were chosen to match the IRN BRU can and create a distinctive contrasting look. Stock photos of Snoopy sitting on his doghouse and pretending to fly a plane were selected to suit the storyline. Fonts similar to the original comic strips were picked so people could identify the comic, with a title font at the beginning of the strip.
Magazine justification
This document summarizes two attempts at designing a magazine cover. The first attempt featured a spooky image of a woman creeping out of darkness with half her face showing and used two distinct fonts to highlight important titles and information. The second attempt was darker in tone and featured a vertical masthead design intended to be eye-catching, with consistent fonts and additional design elements like stars and buzz words to appeal to audiences. Both original image designs are included.
1 b – graphic styles
The document summarizes and compares three graphic styles: cartoon, pop art, and anime. For each style, it discusses the composition, point of focus, colors, and typography typically used. It notes that cartoons feature hand-drawn characters seen across media, pop art uses textures and patterns in 2D or 3D, and anime emphasizes detailed, same-style eyes and characters mostly drawn by Japanese artists. In conclusion, each graphic style is unique in its visual elements and intended audiences.
Development pro forma
The document contains evaluations of different digital graphic narrative assignments completed by a student, including shaping an image, rotoscoping, creating text-based graphics, making a comic book, taking photographs, doing an illustration, and generating initial ideas and a proposal for a children's book. For each assignment, the student provides what they liked about the work and areas they could improve. They also provide a proposal, storyboards, scripts, and drafts for a children's book called "Bernard the Fairy".
3. research(1) (1)
This document summarizes and analyzes various aspects of existing beauty and makeup magazines and websites, noting elements that could be applied to the author's own planned production. Key points analyzed include images, lighting, colors, fonts, and audience appeal. Elements like diverse models, natural versus artificial lighting, and balancing text with images are discussed as effective techniques to engage the target audience.
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The document provides evaluations from a student of various digital graphic narratives and illustrations they created. For their whale image, they liked how they used a gradient overlay to show lighting, and would improve the shadows. Their koala image accurately represented anatomy, and they would add more gradient overlay. Their guitar animation showed good detail, while their third image used contrasting colors effectively. Overall, they felt improving shadows, hair detail, and background realism would enhance their work.
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Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Idea Generation
The document discusses the choices made in generating ideas for an advertisement. The colors orange and blue were chosen to match the IRN BRU can and create a distinctive contrasting look. Stock photos of Snoopy sitting on his doghouse and pretending to fly a plane were selected to suit the storyline. Fonts similar to the original comic strips were picked so people could identify the comic, with a title font at the beginning of the strip.
Magazine justification
This document summarizes two attempts at designing a magazine cover. The first attempt featured a spooky image of a woman creeping out of darkness with half her face showing and used two distinct fonts to highlight important titles and information. The second attempt was darker in tone and featured a vertical masthead design intended to be eye-catching, with consistent fonts and additional design elements like stars and buzz words to appeal to audiences. Both original image designs are included.
1 b – graphic styles
The document summarizes and compares three graphic styles: cartoon, pop art, and anime. For each style, it discusses the composition, point of focus, colors, and typography typically used. It notes that cartoons feature hand-drawn characters seen across media, pop art uses textures and patterns in 2D or 3D, and anime emphasizes detailed, same-style eyes and characters mostly drawn by Japanese artists. In conclusion, each graphic style is unique in its visual elements and intended audiences.
Development pro forma
The document contains evaluations of different digital graphic narrative assignments completed by a student, including shaping an image, rotoscoping, creating text-based graphics, making a comic book, taking photographs, doing an illustration, and generating initial ideas and a proposal for a children's book. For each assignment, the student provides what they liked about the work and areas they could improve. They also provide a proposal, storyboards, scripts, and drafts for a children's book called "Bernard the Fairy".
3. research(1) (1)
This document summarizes and analyzes various aspects of existing beauty and makeup magazines and websites, noting elements that could be applied to the author's own planned production. Key points analyzed include images, lighting, colors, fonts, and audience appeal. Elements like diverse models, natural versus artificial lighting, and balancing text with images are discussed as effective techniques to engage the target audience.
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The document provides evaluations from a student of various digital graphic narratives and illustrations they created. For their whale image, they liked how they used a gradient overlay to show lighting, and would improve the shadows. Their koala image accurately represented anatomy, and they would add more gradient overlay. Their guitar animation showed good detail, while their third image used contrasting colors effectively. Overall, they felt improving shadows, hair detail, and background realism would enhance their work.
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The document provides evaluations from a student of various digital graphic narratives and illustrations they created. For their whale image, they liked how they used a gradient overlay to show lighting, and would improve the shadows. Their koala image accurately represented anatomy, and they would add more gradient overlay. Their guitar animation showed good detail, while their third image used contrasting colors effectively. Overall, they felt improving shadows, hair detail, and background realism would enhance their work.
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Mini Evaluation (Posters)
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The document discusses developing characters and settings for a teen comedy/high school genre title sequence. It mentions wanting a couple characters but not too many to film, with locations in a school depending on the characters chosen. The creators like the idea of incorporating a "burn book" from Mean Girls into the title sequence, and want to use the colors red, white, and blue.
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This document outlines initial plans for a video game or manga project, including mind maps, mood board analysis, and an informal proposal. The mood board includes repeated colors, styles, and tones to represent consistent themes while images differ to show variety. Repeated elements influence the final product by demonstrating design options. The proposal suggests creating game or manga assets like characters, packaging, and posters for an audience of 18-25 year old males. Radio and movie ideas were discounted due to poor fit with planned designs and production challenges.
1. initial plans
Jack plans to make a short comedy film involving a teleportation device. He will use a duo of main characters like in the movies in his mood board which feature pairs working together. The mood board influences him to use lighter colors and different character types that complement each other. He will study camera shots, slapstick comedy techniques, and research how to use the camera. He will survey students and use YouGov to research audiences. Locations will include college corridors and hopefully a classroom for the scene finding the teleporter.
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For the first can design, technical qualities like adding an ellipse shape to the head and drop shadows to bubbles are discussed. Aesthetic qualities like using Irn Bru's traditional color scheme of orange and blue and making nutritional information readable are also highlighted.
The second can design focuses on aesthetics like incorporating the Scottish flag colors and a "twist design" slogan. Time constraints limited technical development.
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Development pro forma(3)
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The original script tells a story about a man who lives in poverty with only his cat for company. The man's cat decides to help their situation by digging in a cave and finding silver, gold, and diamonds which it gifts to the local king. In return, the king organizes a wedding between the man and the king's daughter.
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The document provides evaluations from a student of various digital graphic narratives and illustrations they created. For their whale image, they liked how they used a gradient overlay to show lighting, and would improve the shadows. Their koala image accurately represented anatomy, and they would add more gradient overlay. Their guitar animation showed good detail, while their third image used contrasting colors effectively. Overall, they felt improving shadows, hair detail, and background realism would enhance their work.
Saul bass film poster research
The document discusses ideas for creating a Saul Bass-inspired poster for the student's film "Loving You". It analyzes posters Bass created for films like "Saint Joan", "Back to the Future", and "Her" focusing on effective design elements. The student considers two ideas for their poster - featuring a woman's neck and shoulders with a cloud background, or featuring keys as female symbols representing the film's same-sex relationship theme. Based on feedback, the student chooses the first idea and may incorporate aspects of the second. A pink base color is selected to convey the film's themes of passion and romance.
Double Page Spread Planning
The document discusses planning for a double-page magazine spread. It includes topics like locations, makeup, hair, clothing, lighting and styling for photos. Several students share their ideas - one suggests using a plain background for the main photo to make it stand out, while another favors taking photos in a garden to tell a story. They also discuss styling the female model with dark eye makeup and flowing hair, and dressing models in bright, contrasting colors that fit R&B music genres.
Designs presentation
This document discusses the development of digital designs for a weapon, character, and vehicle created for a game idea. It describes the process of sketching initial drawings, scanning them, and then using image editing software to add color and details. For the shotgun weapon, the artist outlined the gun, added layers of brown and grey color using various tools, and then added smoke and flames to depict it being fired. The character was created by tracing a male outline and drawing clothes and facial features. Improvements were made to make the designs look less cartoon-like. The vehicle chosen was a 1970s Dodge Charger to suit the intended "bad ass" personality of the character.
XIMB - Amit dash
The author has dreamed of writing and publishing their own novel since childhood. They have begun working on it and have outlined the basic plot. Winning the 1.5 lakhs prize from Goodrej Loud would provide significant funding to allow the author to complete, edit, design, print, distribute and promote their novel while still in their academic program at XIMB.
Initial plans
The document outlines Jessie Bourke's initial plans and reactions to creating a project about firefighting training. Originally, Jessie planned to film firefighting drills at a training facility and animate characters to explain aspects. However, due to COVID-19 restrictions, Jessie will now animate the characters and background instead. Jessie created mind maps and mood boards to influence the cartoon design of the characters and make the video seem like a funny cartoon about firefighting training.
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Editorial cartoons attempt to satirize political or cultural events through illustrations in a funny or thought-provoking way. They offer comic relief to serious news and have ridiculed prominent figures throughout history. When creating an editorial cartoon, one must simplify complex issues into a single understandable frame while eliciting an emotional response and focusing on local news for greater impact and chances of being published.
1. fmp initial plans
The document discusses plans for an initial graphic novel project. It includes a mind map, mood board analysis, and informal proposal. The mood board analysis notes repetition of styles, fonts, and tones across different graphic novels. The proposal outlines a concept for a digital and printable apocalyptic graphic novel developed over chapters. Products would include a cover, page, and poster created in Photoshop using references from Google, fonts from 1001Fonts, and a Planning PowerPoint. The target audience is described as males ages 15+ from a middle class, balanced psychographic. Earlier ideas for a game or movie poster were passed over in favor of a more creative graphic novel.
Development pro forma
Talib, a lost boy in the jungle, encounters three animals who try to help him but also endanger him. First, a snake tricks Talib into following it but then tries to squeeze him. Next, a bear offers to lead Talib out of the jungle but wants him to hibernate, which Talib knows he wouldn't survive. Finally, monkeys show Talib to their kingdom and the monkey king, who allows Talib to stay with them.
Mini Evaluation (Posters)
The author created an advertisement using an image of Winnie the Pooh but found Piglet was also in the image. They moved Piglet so he was not visible and added an IRN BRU can and slogan using quotes from Pooh. They thought the cans on flowers looked silly but the ad was bland without them. The author thinks they need to improve their editing skills or find an image they can do more with, such as a comic strip.
Mind map title sequnace
The document discusses developing characters and settings for a teen comedy/high school genre title sequence. It mentions wanting a couple characters but not too many to film, with locations in a school depending on the characters chosen. The creators like the idea of incorporating a "burn book" from Mean Girls into the title sequence, and want to use the colors red, white, and blue.
Dps making commentary
The document discusses the process of creating a double page spread (DPS) for a mock music magazine. The author decided to do a two-page introduction spread and article. They wanted the introduction image to be a close-up and the DPS image to show more of the artist. Photos were taken to feature the artist's persona and more human side. A logo was designed for the artist to be featured on the introduction page. The final DPS matched the style of the front cover and featured the artist's image and a timeline sidebar on the article pages.
Empire front cover analysis
This analysis summarizes the key elements of the Empire magazine cover featuring Spiderman. It discusses the masthead which stands out in bold red font conveying the magazine's name. The main image of Spiderman in his signature pose attracts fans while his different colored suit references the story's new look. However, the splash is less noticeable and subsidiary images clutter the cover somewhat. Additional information uses clear plus signs to entice readers without extra words.
1. fmp initial plans
This document outlines initial plans for a video game or manga project, including mind maps, mood board analysis, and an informal proposal. The mood board includes repeated colors, styles, and tones to represent consistent themes while images differ to show variety. Repeated elements influence the final product by demonstrating design options. The proposal suggests creating game or manga assets like characters, packaging, and posters for an audience of 18-25 year old males. Radio and movie ideas were discounted due to poor fit with planned designs and production challenges.
1. initial plans
Jack plans to make a short comedy film involving a teleportation device. He will use a duo of main characters like in the movies in his mood board which feature pairs working together. The mood board influences him to use lighter colors and different character types that complement each other. He will study camera shots, slapstick comedy techniques, and research how to use the camera. He will survey students and use YouGov to research audiences. Locations will include college corridors and hopefully a classroom for the scene finding the teleporter.
Irn bru final evaluation
This document evaluates two can designs and two posters created to advertise Irn Bru 32, a relaunched energy drink.
For the first can design, technical qualities like adding an ellipse shape to the head and drop shadows to bubbles are discussed. Aesthetic qualities like using Irn Bru's traditional color scheme of orange and blue and making nutritional information readable are also highlighted.
The second can design focuses on aesthetics like incorporating the Scottish flag colors and a "twist design" slogan. Time constraints limited technical development.
The first poster adds Irn Bru liquid to James Bond's glass using layer opacity. A more informal font and sticker-like "32" improve readability and advertise the product as new.
Development pro forma(3)
The document provides details about a proposed children's book project. It will be a space-themed version of Goldilocks and the Three Bears, targeting 3-5 year olds. The book will have 8-12 pages sized at 10x20cm in JPEG format. Graphics will be created using the shape tool and rotoscope in Adobe Photoshop. The deadline for completion is June 15, 2016 and the intended audience is primarily middle class children in England, though it could also be released in other English speaking countries. Production will involve using Photoshop tools like the shape tool and rotoscope to create graphics for each page telling the story.
Development
The original script tells a story about a man who lives in poverty with only his cat for company. The man's cat decides to help their situation by digging in a cave and finding silver, gold, and diamonds which it gifts to the local king. In return, the king organizes a wedding between the man and the king's daughter.
Development
The original script tells a story about a man who lives in poverty with only his cat for company. The man's cat decides to help their situation by digging in a cave and finding silver, gold, and diamonds which it gifts to the local king. In return, the king organizes a wedding between the man and the king's daughter.
Further Research Into Film Posters
The document discusses film posters for mystery/thriller genres and provides examples and analysis of posters for the films "Unknown" and "Inception" to inform the creation of a poster for a student film project. The "Unknown" poster focuses lighting on the main character's face to imply the story is about discovering the truth, while the "Inception" poster is more vague and mysterious by not showing the main character's face or giving much away about the plot. Both use dark colors and vague taglines to intrigue audiences without revealing too much. These techniques of lighting, color, vagueness and including actor names should be considered for the students' own poster.
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Hannah Sewell developed several ideas for Irn Bru 32 advertisements. Idea 1 featured characters from different ages drinking Irn Bru to appeal to all ages. Idea 3 showed people in an office smiling and drinking Irn Bru to portray it as refreshing for work. Idea 6 depicted a UFO scene with Irn Bru, using a comic book style font and colors to attract attention while keeping the focus on the product.
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The document outlines four ideas for an Irn-Bru advertising campaign. Idea 1 keeps the original orange and blue color scheme and humor but targets younger people. Idea 2 focuses on Irn-Bru's Scottish roots using stereotypical Scottish imagery and humor. Idea 3 uses black and white images and leaves Irn-Bru in color to draw attention, keeping the original colors. Idea 4 changes the color scheme to pink, purple and red to appeal to both males and females.
Generating and developing ideas
The document outlines four ideas for an advertising campaign for Irn-Bru. Idea 1 keeps the original color scheme and humor but targets younger people. Idea 2 focuses on Irn-Bru's Scottish roots using stereotypical imagery and humor. Idea 3 uses black and white images and leaves Irn-Bru in color to draw attention, keeping the original color scheme. Idea 4 changes the color scheme to appeal to both males and females rather than just males. Accompanying the ideas is a mind map of design considerations including fonts, layout, images, and color schemes.
Task 4.1
The document discusses three mood board ideas for promoting a special edition Irn-Bru energy drink. Idea 1 focuses on using bright orange and yellow colors along with a metallic gold to represent it as special. Sans serif fonts like Franchise and Headline are selected. Images of celebrities and athletes drinking Irn-Bru are chosen to encourage people to buy it. Idea 2 also uses similar bold sans serif fonts and images of athletes to represent Irn-Bru providing energy. Idea 3 expands the original Irn-Bru color scheme with yellow and red, and selects unique fonts like Metropolitan and Vinyl Stickons that evoke energy through lightning bolt imagery.
Ideas and moodboards
The document outlines ideas for redesigning advertising materials for the soft drink brand Irn-Bru. It discusses using bold, eye-catching fonts in colors that stand out. The color scheme may utilize brighter versions of Irn-Bru's signature orange and blue or different colors that appeal to target audiences like purple for young women. One idea is a web banner with a bold font like Impact to draw attention. Another suggests keeping Irn-Bru's theme of black and white photos with witty messages. A print ad may focus on Irn-Bru's style of off-color humor through a pun-based slogan to appeal to young male audiences. Mood boards provide ideas for humorous, packaging
IRN BRU Final Evaluation
The document summarizes the final evaluation of marketing materials created for IRN BRU energy drink. It discusses the technical and aesthetic qualities of the work, opportunities for further development, whether the pieces are fit for their purpose, and what areas of planning and development worked well or could be improved. The key pieces created included designs for an IRN BRU can, posters incorporating cartoon characters like Garfield and Winnie the Pooh, and a web banner. Planning stages like mind mapping ideas and testing fonts helped guide the work, but initial ideation and research could have been strengthened. The final products met the purpose of advertising IRN BRU but some pieces may have benefited from more refinement.
Ideas and Planning VE
The document outlines the development of ideas for a client project involving posters and business cards to advertise a record store. The client wanted to develop a poster idea further. The author explains why the poster idea is the best one to pursue, as it was the client's main request and will allow the author to showcase design skills. The document then provides details on developing the poster idea, including font, color, and imagery choices and examples. It also shows early development of a backup business card idea, exploring similar font, color, and imagery options to maintain consistency across materials. The author believes the engaging imagery will appeal to the target 18-34 audience.
Task 4
The document provides findings from Savannah Hardwick's mood boards exploring colors, images, and text for an IRN-BRU 32 energy drink branding project. For colors, Hardwick decided to use IRN-BRU's existing orange and blue but add silver and black to differentiate the energy drink. Most images featured the color scheme and stereotypical Scottish cartoons. Favorite text fonts were Pokemon, Cartoon, and Mickey due to their interesting shapes and fun, eye-catching styles.
Ideas and Planning VE
The document discusses ideas for developing advertising materials for a client's record store business. Specifically, it considers developing a poster and business cards. For the poster, it explores font, color, and imagery options that fit the vintage style of the store and would appeal to the target audience of 18-34 year olds. Mockups of poster examples are included. For the business cards, similar font and color choices are considered to maintain branding consistency. Imagery ideas focus on incorporating a vinyl record. Examples of potential business card designs are presented. In conclusion, the imagery ideas are believed to engage the target audience by showing the creative design process.
Task 4 1
The document provides findings from Savannah Hardwick's mood boards exploring colors, images, and text for an IRN-BRU 32 energy drink branding project. For colors, Hardwick decided to use IRN-BRU's existing orange and blue but add silver and black to differentiate the energy drink. Most images featured the color scheme and stereotypical Scottish cartoons. Favorite fonts identified were Pokemon, Cartoon, and Mickey due to their interesting shapes and fun, eye-catching styles.
Evaluation irn
Henry Paul evaluated his advertising campaign designs for Irn-Bru. He created initial ideas including one can design, two web banners, and two magazine ads. For his can design, he spent time deciding on color schemes and fonts but felt it could have been improved with a brighter blue color. His magazine ads included images modified to reference Irn-Bru, with one using water transformed to look like the drink. Henry analyzed aspects of each design, what worked well, and areas for improvement in planning and execution. He felt one stereotypical ad focusing on power was least fitting for Irn-Bru's style.
Task 6 magazine advert
This document discusses the design process for magazine advertisements. It describes three iterations of ad designs for Irn-Bru soda. The first design featured a can and bolt but was otherwise basic. The second design had more elements like the brand logo and catchy slogans to make it advertisement-ready. However, the color matching was off. The third design improved the colors to better match the brand and changed the font to look more professional. The overall goal was to create an ad with a joke or pun as is typical for Irn-Bru advertisements.
Task 6 magazine advert
This document discusses the design process for magazine advertisements. It includes:
1) An initial basic mockup design featuring a can and bolt that collaborated well.
2) A second design with more time spent adding key features like the brand logo and catchy slogans to make it advertisement-ready.
3) A third design sticking to the same joke theme but improving the image, colors, and fonts to be more professional.
Unit 42 evaluation
The document provides an evaluation of unit 42 - design for advertising. It discusses the copy used for three poster designs promoting Irn-Bru. It chose puns and informal language to appeal to teenagers. It summarizes the copy considered for each design and why some ideas were rejected to avoid offense. It then evaluates the key areas of a can design, web banner, and advertisement poster that worked well and could be improved. It compares and contrasts the chosen designs with existing energy drink branding.
Fonts
This document provides reasoning for slogans and font choices for potential Irn-Bru packaging designs. It discusses using pun-based slogans to appeal to teenagers. It considers several font styles and colors, including Impact, Tall Dark and Handsome, and Cooper Black, settling on Impact and Tall Dark and Handsome for boldness. Four can packaging designs are proposed: 1) uses Impact font around the can, 2) features one line of text on a blue can, 3) uses rounded text similar to Dr Pepper, 4) reverses Irn-Bru colors with blue text on orange background. The designs aim to stand out and attract teenage customers through bold colors and fonts.
Task7- Production Development (magazineadvert)
The document discusses the design process for an advertising campaign poster for Irn-Bru. It explores different design concepts including placing the Irn-Bru can on a catwalk scene, experimenting with colors and effects, and considering text placement. Key elements tested include font styles, imagery incorporation, and refinement of visual elements like shadows and glows. The goal is to create an eye-catching poster that appeals to younger audiences and reflects the brand's style through vibrant colors and humor.
advert analysis
The document analyzes 3 Irn-Bru advertisements and provides details on the font, color, layout, images, and text used in each. Some key points made:
- The fonts used are fun and handwritten to appeal to younger audiences. Bright colors like blue and orange are used to match the brand and catch attention.
- Layouts are simple with little content to look modern. Images include products and jokes/puns to tie to the text.
- Text uses humor and jokes related to the images to engage the target audience. Simplicity and recognizing branding colors/fonts is important.
Task 6 - Magazine advert
This document discusses three magazine advertisement designs for Irn-Bru:
1) The first design was basic and only featured a can and bolt collaborating well.
2) The second design had a better theme and included key features like the brand logo and catchy slogans to make it suitable for use as a poster.
3) The third design continued the theme of using humor, featuring a man running for gold with Irn-Bru's help, though the fonts and colors were not entirely satisfactory.
Task 3
This document outlines 5 ideas for magazine advertisements promoting Irn-Bru. The first idea describes an eye-catching design using Irn-Bru's colors in a sophisticated yet humorous way. The second idea is for a point-of-sale display stand with a mix of bold images and text. The third idea is an attention-grabbing website banner using colors and more text than images. The fourth idea is a poster for a new Irn-Bru drink with an image, logo, and tagline. The fifth idea involves a competition partnering Irn-Bru with another product for their target audience.
Task 3
This document outlines 5 ideas for magazine advertisements promoting Irn-Bru. The first idea is an eye-catching ad featuring an Irn-Bru can with branding information. The second is a point-of-sale display stand with a mix of images and bold text. The third is an attention-grabbing website banner ad with more text than images. The fourth is a poster for a new Irn-Bru product with an original image and tagline. The fifth suggests partnering with another product for a competition. It also presents 3 ideas for new Irn-Bru product designs.
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Task 4 improved
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Mood boards
The document discusses ideas for an experimental photography project with a theme of discovery. It proposes taking photos that look strange or mysterious without revealing what is happening, capturing a frozen moment in time like a raindrop falling into a hand, creating a composite face out of different close-up photos, showing different perspectives of the same thing, using vortography which involves mirrors and reflection, and combining movement and something stationary. The ideas are said to explore discovery by showing things in an unusual way, at a precise moment, from various angles, or with contrasting elements.
Exploring further techniques
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography involves either taking photos fast enough to freeze high-speed motion, or capturing successive frames at a high rate. This allows recording events too fast for the naked eye. Light writing is a form of stop motion animation created by moving a light source in long exposures to illuminate parts of the scene over time, giving the illusion of drawing or painting with light.
Exploring further techniques
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography aims to capture fast motion either through a fast shutter speed or high frame rate. It is used in science, sports, and the military but can also be considered a art form. Light writing is a form of stop motion animation created through light painting, where light is used to illuminate parts of a scene over a long exposure, or light drawing, where light is shone directly into the camera to "draw" an image.
Photographer research
This document discusses different types of experimental photography including traditional, non-traditional, fine art, and commercial photography. It provides examples from photographers Dara Scully, David Hockney, Kristin Smith, and Tatiana Antonuk to illustrate techniques like movement, photomontage, lighting, and self-portraits. The examples show how photographers use traditional and digital methods to create contemporary or historical works that could appear in galleries, books, or commercial contexts.
Experimenting with basic techniques
The document describes various experimental photography techniques that were explored, including:
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This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
Task 5 initial ideas finer details
This document contains Bekki Asquith's work on developing copy and branding ideas for a new Irn-Bru 32 energy drink product. It includes:
- Slogan ideas that involve asking rhetorical questions to engage customers or use of Scottish slang.
- Experiments testing font readability at different sizes and colors for various branding elements like web banners and packaging.
- Considerations for the can design, wanting to use a long thin style associated with energy drinks to differentiate it from original Irn-Bru.
- Potential fonts reviewed for the product packaging and labeling, wanting something bold and uppercase to stand out.
Initial ideas
The document contains initial ideas for advertising slogans and concepts to promote Irn-Bru 32's energy-giving properties. Some of the ideas include showing what people say Irn-Bru 32 would need to do to be better, highlighting a "strange new craze" of increased energy from drinking it, using a "spot the difference" concept to show its energizing effects, and featuring quotes from people describing how it makes them feel full of energy and able to accomplish things or see the world differently.
Initial ideas
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels like he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The document explores different concepts to convey the energizing effects of the product in a lighthearted, fun way.
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- 2. Idea 1 - Fonts I have chosen these fonts to choose out of. All of these fonts are quite casual and have a handwritten element to them. I think that the handwritten element would be a good feature seeing as the copy will be of what the person in the advert is thinking. This fits well with what the advert will show. I like the font ‘Whatever It Takes’ the best. This is because I think that it looks the most casual and this is what I want for my advert. Some of the existing Irn-Bru adverts also use a casual font so I think that this would be good to use, to carry on the brand theme. I will use this font for the words that the character in the advert will be thinking. For the other text ‘What would make Irn-Bru better?’ I would like to use the font ‘Into The Vortex’, and ‘Irn-Bru 32 can’t do that, but it can now give you energy!!!’ The use of a font using capital, upper case letters is popular among the Irn-Bru brand, with the can design and also the adverts. So this will again carry on the theme.
- 3. Idea 1 - Images These images are a few that are representative of the sorts of images that I would like to use in this advert idea. The images that contain the thought bubble or the idea of somebody thinking about something show the image that I would like to use of a headshot of somebody with a thought bubble coming out of their head. Inside the thought bubble I would like images like the one of the man with money bags. However, I would like them to be photographs of the thought/fantasy rather than a cartoon image.
- 4. Idea 1 - Colours These are the types of colours that I would like to use on this advert. The blue and orange colours are the Irn-Bru brand colours so I would like to use them and keep to the colour scheme of the brand. The Irn-Bru 32 colour scheme is more of a lighter blue with small hints of orange and black and white so I will have to consider this. The colour scheme that I like the most out of the ones that are shown here is the one that I have put an arrow to with the letters I, H and K. This contains a very light blue, a middle blue colour and orange which I think will be appropriate and relevant for this idea and for my advert. I will use these colours for the background behind the image, and for the banners of text at the top. I might even possibly contrast the two colours and write orange text over a blue background or vice versa.
- 5. Idea 2 – Fonts These are the types of fonts that I would consider using for my second idea for the advert. They are all quite casual fonts. This is good because it means that the fonts will echo the tone and style of my advert; I want it to have an element of comedy and informality in it. Most of the IrnBru adverts that I have looked at have an element of comedy in them so I want to carry this on as brand recognition and the brand style. The fonts that I particularly like and would like to use in my advert to represent this style are ‘Lighthouse’ and ‘Whatever It Takes’.
- 6. Idea 2 - Images These images represent some of the images that I would like to use for my second advert idea. I want to have someone dressed up, but somebody who is like a normal person e.g. a middle aged man who is slightly overweight. I would like them to be in an area that fits with whatever it is that the character wants to be and is dressed as. The example that I have used in my initial ideas I want to have a background image of a scene such as a garden/park and in that image I would like there to be a person dressed up and something stupid.
- 7. Idea 2 – Colours I would like to stick with the Irn-Bru colours; orange and blue. These show the brand recognition of Irn-Bru. I like the idea of having orange on blue when it comes to the writing because I think that this will stand out more and be more eye-catching. I think that blue on orange might decrease readability and therefore there would be a lack of attention drawn to it. I want to use a dramatic blue colour like ‘123567’ and an orange colour like ‘carrot’. I think that they contrast well together.