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Task 1


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Task 1

  1. 1. Task 1 1) Newspaper Article by Fred Attewill This article issues an image which is rather eye-catching and initially links to the caption underneath it, which is in red, a colour that is primarily associated with danger, which relates to the overall theme posed by the news story itself, as the journalist clearly thinks that this is an important issues, which is why this significant colour has been used. It is notable that the article is biased, as the image caption (the rhetorical question) is rather though provoking and has an opinion embedded within it. The typography for this specific article is rather standard of that from any existing newspaper, where the headline is put into bold and is enlarged so that it catches the attention of the viewer immediately. The main body of text is again rather standard and is clear and coherent in the form of a san-serif font, which is used as it is one of the most legible typefaces and is recognised by most age groups. Therefore, a sense of clarity has been featured in this specific article. It is also apparent that this article is rather concise, as it adopts the same format as a tabloid publication, where the header sums up the whole of the story. Furthermore, the story as a whole could be deemed as accurate, due to the fact that it features statistics such as “30 per cent” and “£1,500” which is effective as it initially validates the article and the audience may be persuaded by the bias of the author due to the use of these figures, which make it appear as more of a serious issue in a sense. Also, the fact that an „official‟ organisation has been featured “Morpeth Red Squirrel Action” makes it appear more valid in general. The story is straight to the point, without harbouring any form of ambiguity. The reader will follow a linear „plotline‟ so to speak, as it is an informative, factual piece that contains no rhetorical questions in the main body of text, just through the red image caption. The article registers as being rather informal, primarily due to the fact that it includes contractions such as “doesn‟t”, instead of its formal counterpart. This reinstates the tabloid, red-top feel of the article in general and therefore makes it appeal more to a younger, more impressionable audience, where the bias of this specific author is likely to
  2. 2. have a profound effect upon them, even though it may be subliminal, the purpose of the writer has been fulfilled, as their view has been absorbed by the consumer of the product. The overall story could be seen as an argument, as the opinion of the main protagonist of the story could differ to that of the viewer‟s, as well the “RSPCA” who were listed in this article as part of the story itself. It is clear that the slight sense of bias in this written piece could be seen as libel towards the primary protagonist of the story, as they have a predominately negative light shone upon them, as well as claims that could be a mere allegation such as “claims to have killed 250 greys”. The bias of the journalist could have swayed the content posed by this piece, especially if they campaigned for animal rights. If any of the claims were proven to be incorrect within this article, it could have been reported to the PCC (Press Complaints Commission), who deal with the injustice posed by content primarily on a print-based platform, as it may have conflicted with Clause 1 of the Editor‟s Code of Conduct, which is „Accuracy‟. 2) Yorkshire Museum Flyer There is a high image:text ratio within my work, with the prominent use of illustrations as a way of attracting the attention of the audience; mainly through the cartoon teddy bears, which initially suggest that the primary demographic of this specific museum flyer is a child audience. Also, there is a significant use of colour, which is appropriate, as it will draw in the attention of the viewer and makes the overall flyer seem more appealing in general. It is notable that children respond to primary colours, which is why this piece is suited to a juvenile audience, as the teddy bears are coloured in red, blue and yellow. There is a combined sense of „clip-art‟ style imagery, in conjunction with „real-life‟ photography within this product, which makes it more interesting as a whole. Furthermore, the use of typography is rather interesting, as it is a general font and is rather bold, which makes it stand out from the page. Also, there is little use of any harsh lettering so to speak, the typeface is rounded and will therefore appeal to the audience because of this matter. In a way, a form of clarity has been featured within this flyer, as the piece itself is rather straightforward and simplistic, due to the limited amount of text in comparison to the high visual aspect, which is tailored to the primary audience. In general, the piece is concise, as it does not include too much text; therefore, the viewer will focus on the minimal amount of text, as it is an accurate document that
  3. 3. features no sense of ambiguity, as the written content posed by the flyer is a simplistic, instructive piece that is easy for the audience to follow. As the aim of this product is to promote the Yorkshire Museum, it is likely not to be biased, as it contains no opinions within it, as it is simply a piece that informs the viewer of the flyer to participate in a certain event regarding the museum itself. Therefore, there is no argumentative aspect to the product; it is there to make people aware of an event and also to advertise the museum in the process. The tone of the overall product is rather informal, as the text itself has punctuation missing, however, it does not matter due to the fact that it is registered towards a younger audience, who are likely not to pick up upon this and will be more interested by the visual aspect instead. The fact that it is quite „colloquial‟ means that it has a light-hearted edge to it. It is unlikely that this flyer would cause any uproar; however, legal constraints and codes of practice would have to be taken into consideration when the product was initiated; especially under the ASA (Advertising Standards Agency), who monitor all aspects of the media, and since this product is a „promotional‟ piece, it would have to be checked by this regulatory body first, before it will have been sent out into the public domain. 3) How to apply clown make-up – Step by step guidebook The illustrations that support this „step by step guide‟ are useful, as they show the stages of the make-up application, which is appropriate, as it compliments the main body of text, which is rather extended, therefore, the image aspect helps to break up the large body of written content. The illustrations are in black and white, which shows that it is primarily targeted towards a mature audience, as a younger group would be likely to prefer a bright colour scheme, as it would attract their attention. This shows that the technique behind the application has more importance over the greyscale tone of the several images. The typography used in this guidebook is rather miniscule in comparison to that of the previous two products; however, this is targeted at an adult audience, which explains the use of a large amount of text. The typeface appears to be a standard, san-serif font, much like the previous two products that I analysed, as it is easy to read, even though there is a high amount of text, it is still comprehendible.
  4. 4. Furthermore, the clarity of the guide could be seen as rather haphazard, as it does include a good set of informative images, however, the text needs to be broken up, as it is too closeknit and could be spread out so that the consumer does not become bored of the extended amount of text. In a sense, it is not concise, as the written content is too extensive in stature. The booklet as a whole is likely to be accurate, however, there may be different methods to apply this form of make-up, which have not been listed in this guide, however, it falls down to the preferred method of the author, which could means that this product could be biased, as the writer may have put forward their own views into the booklet. The guide is not likely to be viewed as ambiguous, due to the fact that it is a „step by step guide‟ and is instructive, rather than having an ending that would be fully open to interpretation. There is not an argumentative aspect to this specific clown make-up tutorial guide, as again, it is an instructive piece that does not have a sense of „opinion‟ to it, so to speak. Moreover, the register of this book would be linked to an older, more mature audience, who may not become weary of the extended amounts of text, as opposed to a juvenile audience. The guide is rather detailed as well, which means that it would appeal specifically to an older audience, who are more likely to pay attention to this aspect, instead of a younger type of audience. It is clear that certain legal constraints and codes of practice would have to be put in place before this product was created, such as the Health and Safety Act 1974, which would have to be considered, due to the fact that different make-up products would be listed in this book, which may cause a possible „allergic reaction‟ to some, therefore, a disclaimer would have to be issued in a section of the guidebook itself.