Task 4
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The document discusses potential packaging and advertising ideas for Irn-Bru. For packaging, it proposes 3 ideas: 1) Updated colors and modernized logo and fonts while keeping the traditional color scheme. 2) Darker colors and more sophisticated logo and fonts. 3) Clear plastic bottle that shows the bright orange drink inside with a bubbly label. For advertising, it suggests: 1) A magazine ad featuring the drink being poured with tagline and website. 2) A point-of-sale display with images, text, and traditional colors. 3) A bold, eye-catching website banner with more text than images. 4) A poster with new logo or drink image and memorable tagline. 5) A competition
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Task 3
This document outlines 5 ideas for magazine advertisements promoting Irn-Bru. The first idea is an eye-catching ad featuring an Irn-Bru can with branding information. The second is a point-of-sale display stand with a mix of images and bold text. The third is an attention-grabbing website banner ad with more text than images. The fourth is a poster for a new Irn-Bru product with an original image and tagline. The fifth suggests partnering with another product for a competition. It also presents 3 ideas for new Irn-Bru product designs.
Evaluation dual[1][1]
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
Q2 Media Evaluation
This document outlines the branding elements that are consistently used across all of the author's products. A red banner is featured prominently on the cover and contents page to identify the products. The same masthead, slogan, black and white images, and association with the Help for Heroes charity are also included to tie the products together under a cohesive style. Specific color schemes and fonts are used uniformly to help audiences recognize the products regardless of where they encounter them.
Final complete version of presentation with Isabelle and Lesley notes
This presentation summarizes Katherine Drabek, Isabelle Boullet, and Lesley Lim's presentation on developing a brand identity for Kits House. The presentation discusses defining Kits House's mission, vision, and values; understanding their target audiences; establishing guidelines for logo usage, colors, and fonts; and communicating a consistent brand message to achieve their goals of creating awareness, building support, and motivating stakeholders. The presentation provides information on key branding concepts and illustrates how Kits House can develop and leverage their brand identity.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's media product uses and develops conventions from existing magazines like Kerrang! magazine. Some elements that were developed include adding a brand name to the barcode, using different colors for the header and footer, adding a drop shadow to the masthead, and representing subscription text in an ambiguous font style. Most elements directly emulate conventions from Kerrang! by using similar colors, fonts, and layouts to position elements like photos, features, and contents listings. The goal is to design a magazine that will appeal to Kerrang!'s target audience of 15-25 year olds interested in rock music and rebelling against social norms.
Analysis or regional magazines adverts
The document analyzes several advertisements found in magazines. It finds that the advertisements commonly include a main image highlighting the product, a color scheme connecting to the product's representation, contact information making the company accessible, a logo creating brand awareness, and a model that is famous or embodies an ideal to attract readers. Analysis of specific ads found that elements like a model's pose or a company's unique logo help grab attention and portray the desired message to the target audience. Providing details for the company allows readers to learn more, as predicted by uses and gratifications theory.
sensory and virtual experience design
NOW is a virtual reality multi-brand beauty store that aims to provide an immersive shopping experience. It will feature interactive elements like a shade wall to select products, podiums to view featured items, and a virtual assistant named KIKO to help customers. Customers can also customize aspects like lighting, music, and scents to personalize their experience. The store aims to replicate touching and trying products through VR to give customers convenience like online shopping with physical store benefits.
Evaluation question 2
The document discusses how a band created cohesion across their main music product and ancillary texts like videos, packaging, and advertising. They established a clear "house style" using similar imagery of a playground, a black and white color filter, and themes of childhood innocence and death. Fonts, colors, and symbols of childhood destruction were carried over to link all parts together and make the brand identity easily recognizable to audiences. This cohesive strategy was intended to effectively market and promote the band's album.
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Task 3
This document outlines 5 ideas for magazine advertisements promoting Irn-Bru. The first idea is an eye-catching ad featuring an Irn-Bru can with branding information. The second is a point-of-sale display stand with a mix of images and bold text. The third is an attention-grabbing website banner ad with more text than images. The fourth is a poster for a new Irn-Bru product with an original image and tagline. The fifth suggests partnering with another product for a competition. It also presents 3 ideas for new Irn-Bru product designs.
Evaluation dual[1][1]
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
Q2 Media Evaluation
This document outlines the branding elements that are consistently used across all of the author's products. A red banner is featured prominently on the cover and contents page to identify the products. The same masthead, slogan, black and white images, and association with the Help for Heroes charity are also included to tie the products together under a cohesive style. Specific color schemes and fonts are used uniformly to help audiences recognize the products regardless of where they encounter them.
Final complete version of presentation with Isabelle and Lesley notes
This presentation summarizes Katherine Drabek, Isabelle Boullet, and Lesley Lim's presentation on developing a brand identity for Kits House. The presentation discusses defining Kits House's mission, vision, and values; understanding their target audiences; establishing guidelines for logo usage, colors, and fonts; and communicating a consistent brand message to achieve their goals of creating awareness, building support, and motivating stakeholders. The presentation provides information on key branding concepts and illustrates how Kits House can develop and leverage their brand identity.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's media product uses and develops conventions from existing magazines like Kerrang! magazine. Some elements that were developed include adding a brand name to the barcode, using different colors for the header and footer, adding a drop shadow to the masthead, and representing subscription text in an ambiguous font style. Most elements directly emulate conventions from Kerrang! by using similar colors, fonts, and layouts to position elements like photos, features, and contents listings. The goal is to design a magazine that will appeal to Kerrang!'s target audience of 15-25 year olds interested in rock music and rebelling against social norms.
Analysis or regional magazines adverts
The document analyzes several advertisements found in magazines. It finds that the advertisements commonly include a main image highlighting the product, a color scheme connecting to the product's representation, contact information making the company accessible, a logo creating brand awareness, and a model that is famous or embodies an ideal to attract readers. Analysis of specific ads found that elements like a model's pose or a company's unique logo help grab attention and portray the desired message to the target audience. Providing details for the company allows readers to learn more, as predicted by uses and gratifications theory.
sensory and virtual experience design
NOW is a virtual reality multi-brand beauty store that aims to provide an immersive shopping experience. It will feature interactive elements like a shade wall to select products, podiums to view featured items, and a virtual assistant named KIKO to help customers. Customers can also customize aspects like lighting, music, and scents to personalize their experience. The store aims to replicate touching and trying products through VR to give customers convenience like online shopping with physical store benefits.
Evaluation question 2
The document discusses how a band created cohesion across their main music product and ancillary texts like videos, packaging, and advertising. They established a clear "house style" using similar imagery of a playground, a black and white color filter, and themes of childhood innocence and death. Fonts, colors, and symbols of childhood destruction were carried over to link all parts together and make the brand identity easily recognizable to audiences. This cohesive strategy was intended to effectively market and promote the band's album.
Evaluation question 2
The document discusses how a band created coherence and brand identity across their various media products such as videos, packaging, and advertising. They established a house style using similar imagery of a playground, a black and white color filter, and linking themes of childhood and death. Typography and fonts were also kept consistent to reinforce the house style. Imagery from the music video was featured on both the album digipak and poster to create recognizability and draw audience attention.
Pitch presentation
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
Fullnelson port2b
The document provides examples of branding and design work for various clients. It includes logo designs, branding guidelines, packaging designs, website designs, advertising designs, and other branding collateral developed for companies across different industries such as restaurants, dating shows, museums, furniture makers, and supplement companies. The designs showcase the development of unified brand identities and families of designs tailored for different applications and media.
Analysis or regional magazines adverts
The document analyzes several advertisements for jewelry, furniture, and cosmetics. Some key points made:
1) Advertisements indirectly address the audience through attractive models to draw focus to the product. Models represent ideals that audiences aspire to.
2) Imagery, fonts, color schemes are designed to portray the product and brand in a sophisticated light and attract audiences wanting that image.
3) Contact information allows audiences to learn more, relating to surveillance uses and gratification theory.
4) Famous models and logos create recognition and confidence in the brand. Overall the ads employ techniques to attract audiences and associate products with desirable identities and lifestyles.
Dirty Dog Process
Danny Askins created a fictional dog care company called Dirty Dog that offers vegan and cruelty-free cleansing products. He developed a logo, packaging design, and website to establish the brand. The logo uses distressed typography to represent dirt. The packaging has a distressed look and ink paw prints. The website features black, white, and green colors with distressed typography to maintain brand cohesion. Dirty Dog aims to provide high-quality pet care while donating to animal shelters.
Unit 18 evaluation
1) The student evaluated their group's work on creating an advertising campaign for a fictional water brand called Kaela Vatn. They chose the name because the Icelandic words for "cool" and "water" sounded good together and conveyed sophistication.
2) The student played multiple roles in developing different advertisements, including designing a minimalist bus ad and writing the script/storyboards for a TV ad.
3) While effort was made across the group, the student reflects that improved communication and planning of recurring themes across advertisements could have made the campaign more cohesive and impactful.
Narrative 4 design & visuals
Our brand provides a large co-working space that enables creativity through inspiration from diverse collaborators. It aims to establish the culture of co-working in India and make people aware of benefits like community and respect among workers. The brand will tell a lighthearted story web series highlighting struggles startups face and how the brand's features solve them, install an ambient pop-up co-working space in malls, and use colorful in-house graphics with short inspiring messages to break up the workspace.
BNB Student: Rob
This document outlines brand standards for RobertHock wedding photography. It discusses the brand message, visual identity, tone of voice for communications, and strategies for living the brand. The key aspects are capturing honest, heartfelt moments between loved ones to allow clients to feel appreciation for the people and love in their lives. Visuals aim to be natural and emotionally powerful. Communications focus on benefits like enjoying the moment and bonding with family.
MAGNE Creative Competency Deck15
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Question 2
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Evaluation question 2
The combination of the black and white color scheme, consistent fonts, and imagery from the music video used across the album digipak and magazine advertisement effectively markets the unsigned band Heroes of Hanoi. Feedback affirmed that the professional design visually linked the products and appealed to the indie rock target audience. Placement of the band name above the album title in both ads prioritized branding.
ArpitaKumar_Portfolio
The document provides details about Arpita Kumar's portfolio and design work. It includes:
1) An introduction to Arpita's background in package design and her passion for food and relating it to her design work.
2) Examples of her experiential package design for luxury chocolates that aims to provide an experience beyond just a product.
3) Her corporate gift packaging design for Diwali chocolates that is minimalistic yet elegant.
4) A redesign of an air freshener package to make it more visually appealing on shelves through a unique dress-inspired design.
5) Details on her brand identity work rebranding a traditional washing powder to appeal
Working to a brief task 2
The document outlines different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief. It discusses the definition, advantages, and disadvantages of each brief type. The document also contains sections on reading the brief, the nature and demand of the vegetarian recipe cards brief, negotiating a brief, and opportunities the brief allows.
Task 3 and 4 re done
The document summarizes and compares four posters from homeless charities. It analyzes the design elements of each poster, including color schemes, use of imagery versus text, and techniques used to grab attention. The Crisis and SASH posters stand out through highlighted statistics and prominent logos but use only text. The Shelter and Simon on the Streets posters are more eye-catching as they feature disturbing images of homeless people in addition to brief descriptive text. Overall, the posters that incorporate images are assessed as more effective at initially grabbing peoples' attention.
Task 6
Brandon Parker analyzed his creativity in manipulating everyday words to represent their meanings using InDesign. He found InDesign allowed him to easily position images within words. He manipulated the words "Reflection," "Code," and "Add Louder" by adding elements in gray to represent the original word. His favorite was "Reflection" as it looked the best while still being the simplest to create.
Evaluation
Brandon Parker created 3 experimental photographs. The first used a reflection in a river to create symmetry. He added stars from a stock image. The second used lighting and himself as a shadow to create a dream-like effect. The third layered rain drops and lights reflecting in water to add effects. While each had their own theme, an overarching theme was not fully realized due to time constraints. Overall, the images experimented with editing techniques to manipulate photographs in unconventional ways.
Task 4
The document discusses different page layout experiments the author conducted in InDesign, varying the number of columns (3x3, 5x3, 3x3 with 10mm gutters, 3x8, 3x8 with different column splits) and dimensions of images and text. The 3x3 layout looked best as it required no changes to image dimensions and text was neatly presented. A 5x3 layout also gave a clean finish but lacked creativity. Wider gutters in a 3x3 created too much white space. Later experiments splitting a 3x8 layout into different column configurations produced a cleaner look.
Task 10 - Social action and community media pitch
Here is a suggested schedule for completing your SASH charity posters:
Thursday AM: Collect and finalize all copy text for both posters
Thursday PM: Create templates for Poster 1 and Poster 2 layout/design
Friday AM: Take photographs and begin editing images in Photoshop
Friday PM: Continue editing images and start constructing Poster 1
Wednesday AM: Continue constructing Poster 1
Wednesday PM: Finish Poster 1 and start Poster 2
Thursday AM: Continue constructing Poster 2
Thursday PM: Finish constructing Poster 2
This schedule allows time each day for image editing, layout design, and poster construction. It focuses your efforts each session and ensures both posters will be completed
Task 12
The document discusses an advertising campaign created for a charity called SASH that helps prevent homelessness among young people aged 16-25. The creator believes their campaign fits the charity's brief and is fit for purpose. They designed posters with appealing layout, text, and language to target the 16-24 demographic. While the campaign communicates the message clearly, the creator notes some additions could have improved reaching more people in need. Both the imagery featuring peers and simple language make the campaign appropriate for the dual target audiences of young people and potential volunteers of any age. The final campaign blended concepts from initial ideas of positive and negative messaging to take a serious yet stylized approach.
Task 3
The document compares posters from two charities - SASH and Shelter - that help the homeless. The SASH poster uses only red and black with text and a large logo. The Shelter poster includes a photo with text, a smaller logo, and more colors. Both use red to convey urgency but the Shelter poster is more eye-catching with its design elements.
Research template 2
The document discusses a poster campaign by Barnardos, a UK charity that helps vulnerable children. The poster uses a sad-looking young girl to appeal to people's emotions and encourage donations. It aims to make people aware that small donations can improve children's lives. The dark colors and girl's expression are meant to make viewers feel badly and motivate them to call and donate and potentially "brighten up her life." The charity uses funds to help foster children and prevent child poverty, thereby directly impacting children's lives for the better through its work across the UK.
T shirt designs pro-forma(1)-1
The document provides details for designing a t-shirt featuring a skateboarding theme. It lists potential colors, fonts, and designs that fit the target audience of male teenagers interested in skateboarding. The proposed design is a broken skateboard with text that reads "Skate Hard" or "Thrashed." The design will be created in Photoshop using the rotorscoping technique on an image of a broken skateboard. It will be exported as a PNG file to upload to Redbubble for printing and selling the t-shirt design.
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Evaluation question 2
The document discusses how a band created coherence and brand identity across their various media products such as videos, packaging, and advertising. They established a house style using similar imagery of a playground, a black and white color filter, and linking themes of childhood and death. Typography and fonts were also kept consistent to reinforce the house style. Imagery from the music video was featured on both the album digipak and poster to create recognizability and draw audience attention.
Pitch presentation
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
Fullnelson port2b
The document provides examples of branding and design work for various clients. It includes logo designs, branding guidelines, packaging designs, website designs, advertising designs, and other branding collateral developed for companies across different industries such as restaurants, dating shows, museums, furniture makers, and supplement companies. The designs showcase the development of unified brand identities and families of designs tailored for different applications and media.
Analysis or regional magazines adverts
The document analyzes several advertisements for jewelry, furniture, and cosmetics. Some key points made:
1) Advertisements indirectly address the audience through attractive models to draw focus to the product. Models represent ideals that audiences aspire to.
2) Imagery, fonts, color schemes are designed to portray the product and brand in a sophisticated light and attract audiences wanting that image.
3) Contact information allows audiences to learn more, relating to surveillance uses and gratification theory.
4) Famous models and logos create recognition and confidence in the brand. Overall the ads employ techniques to attract audiences and associate products with desirable identities and lifestyles.
Dirty Dog Process
Danny Askins created a fictional dog care company called Dirty Dog that offers vegan and cruelty-free cleansing products. He developed a logo, packaging design, and website to establish the brand. The logo uses distressed typography to represent dirt. The packaging has a distressed look and ink paw prints. The website features black, white, and green colors with distressed typography to maintain brand cohesion. Dirty Dog aims to provide high-quality pet care while donating to animal shelters.
Unit 18 evaluation
1) The student evaluated their group's work on creating an advertising campaign for a fictional water brand called Kaela Vatn. They chose the name because the Icelandic words for "cool" and "water" sounded good together and conveyed sophistication.
2) The student played multiple roles in developing different advertisements, including designing a minimalist bus ad and writing the script/storyboards for a TV ad.
3) While effort was made across the group, the student reflects that improved communication and planning of recurring themes across advertisements could have made the campaign more cohesive and impactful.
Narrative 4 design & visuals
Our brand provides a large co-working space that enables creativity through inspiration from diverse collaborators. It aims to establish the culture of co-working in India and make people aware of benefits like community and respect among workers. The brand will tell a lighthearted story web series highlighting struggles startups face and how the brand's features solve them, install an ambient pop-up co-working space in malls, and use colorful in-house graphics with short inspiring messages to break up the workspace.
BNB Student: Rob
This document outlines brand standards for RobertHock wedding photography. It discusses the brand message, visual identity, tone of voice for communications, and strategies for living the brand. The key aspects are capturing honest, heartfelt moments between loved ones to allow clients to feel appreciation for the people and love in their lives. Visuals aim to be natural and emotionally powerful. Communications focus on benefits like enjoying the moment and bonding with family.
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MAGNE Creative team amalgamates both Digital and Print specialists and provides clients with a one stop solution to their creative needs.
Question 2
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Evaluation question 2
The combination of the black and white color scheme, consistent fonts, and imagery from the music video used across the album digipak and magazine advertisement effectively markets the unsigned band Heroes of Hanoi. Feedback affirmed that the professional design visually linked the products and appealed to the indie rock target audience. Placement of the band name above the album title in both ads prioritized branding.
ArpitaKumar_Portfolio
The document provides details about Arpita Kumar's portfolio and design work. It includes:
1) An introduction to Arpita's background in package design and her passion for food and relating it to her design work.
2) Examples of her experiential package design for luxury chocolates that aims to provide an experience beyond just a product.
3) Her corporate gift packaging design for Diwali chocolates that is minimalistic yet elegant.
4) A redesign of an air freshener package to make it more visually appealing on shelves through a unique dress-inspired design.
5) Details on her brand identity work rebranding a traditional washing powder to appeal
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Working to a brief task 2
The document outlines different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief. It discusses the definition, advantages, and disadvantages of each brief type. The document also contains sections on reading the brief, the nature and demand of the vegetarian recipe cards brief, negotiating a brief, and opportunities the brief allows.
Task 3 and 4 re done
The document summarizes and compares four posters from homeless charities. It analyzes the design elements of each poster, including color schemes, use of imagery versus text, and techniques used to grab attention. The Crisis and SASH posters stand out through highlighted statistics and prominent logos but use only text. The Shelter and Simon on the Streets posters are more eye-catching as they feature disturbing images of homeless people in addition to brief descriptive text. Overall, the posters that incorporate images are assessed as more effective at initially grabbing peoples' attention.
Task 6
Brandon Parker analyzed his creativity in manipulating everyday words to represent their meanings using InDesign. He found InDesign allowed him to easily position images within words. He manipulated the words "Reflection," "Code," and "Add Louder" by adding elements in gray to represent the original word. His favorite was "Reflection" as it looked the best while still being the simplest to create.
Evaluation
Brandon Parker created 3 experimental photographs. The first used a reflection in a river to create symmetry. He added stars from a stock image. The second used lighting and himself as a shadow to create a dream-like effect. The third layered rain drops and lights reflecting in water to add effects. While each had their own theme, an overarching theme was not fully realized due to time constraints. Overall, the images experimented with editing techniques to manipulate photographs in unconventional ways.
Task 4
The document discusses different page layout experiments the author conducted in InDesign, varying the number of columns (3x3, 5x3, 3x3 with 10mm gutters, 3x8, 3x8 with different column splits) and dimensions of images and text. The 3x3 layout looked best as it required no changes to image dimensions and text was neatly presented. A 5x3 layout also gave a clean finish but lacked creativity. Wider gutters in a 3x3 created too much white space. Later experiments splitting a 3x8 layout into different column configurations produced a cleaner look.
Task 10 - Social action and community media pitch
Here is a suggested schedule for completing your SASH charity posters:
Thursday AM: Collect and finalize all copy text for both posters
Thursday PM: Create templates for Poster 1 and Poster 2 layout/design
Friday AM: Take photographs and begin editing images in Photoshop
Friday PM: Continue editing images and start constructing Poster 1
Wednesday AM: Continue constructing Poster 1
Wednesday PM: Finish Poster 1 and start Poster 2
Thursday AM: Continue constructing Poster 2
Thursday PM: Finish constructing Poster 2
This schedule allows time each day for image editing, layout design, and poster construction. It focuses your efforts each session and ensures both posters will be completed
Task 12
The document discusses an advertising campaign created for a charity called SASH that helps prevent homelessness among young people aged 16-25. The creator believes their campaign fits the charity's brief and is fit for purpose. They designed posters with appealing layout, text, and language to target the 16-24 demographic. While the campaign communicates the message clearly, the creator notes some additions could have improved reaching more people in need. Both the imagery featuring peers and simple language make the campaign appropriate for the dual target audiences of young people and potential volunteers of any age. The final campaign blended concepts from initial ideas of positive and negative messaging to take a serious yet stylized approach.
Task 3
The document compares posters from two charities - SASH and Shelter - that help the homeless. The SASH poster uses only red and black with text and a large logo. The Shelter poster includes a photo with text, a smaller logo, and more colors. Both use red to convey urgency but the Shelter poster is more eye-catching with its design elements.
Research template 2
The document discusses a poster campaign by Barnardos, a UK charity that helps vulnerable children. The poster uses a sad-looking young girl to appeal to people's emotions and encourage donations. It aims to make people aware that small donations can improve children's lives. The dark colors and girl's expression are meant to make viewers feel badly and motivate them to call and donate and potentially "brighten up her life." The charity uses funds to help foster children and prevent child poverty, thereby directly impacting children's lives for the better through its work across the UK.
T shirt designs pro-forma(1)-1
The document provides details for designing a t-shirt featuring a skateboarding theme. It lists potential colors, fonts, and designs that fit the target audience of male teenagers interested in skateboarding. The proposed design is a broken skateboard with text that reads "Skate Hard" or "Thrashed." The design will be created in Photoshop using the rotorscoping technique on an image of a broken skateboard. It will be exported as a PNG file to upload to Redbubble for printing and selling the t-shirt design.
Task 7
This document summarizes the design choices made in laying out a newspaper broadsheet page. Key elements included a large headline to grab attention from a distance, whitespace around the headline for simplicity, drop caps to highlight the story, and images to fill space and attract readers. A clear, readable font was used for all text. Pull quotes, additional stories, and ads were included to make the page look like a real newspaper broadsheet. The layout allows the eye to follow from left to right and centers a pull quote between sections.
Task 4
The document proposes taking photographs using different experimental photography techniques to create a single image showing the progression of moods throughout a day using a time-lapse of half faces displaying different emotions. It also suggests showing progression from baby to old age. Ideas proposed include using burst mode photography to capture a chemical reaction and using reflection photography in York to capture the city lights at night with a blurred background.
Task 8
This document analyzes three tabloid newspaper front page designs created by the author:
1. The first design uses a large headline, gradient image, and color-coded stories to attract attention. Small excerpts are included to encourage reading further.
2. The second simplifies the design with a larger headline and story text filling more space. Advertisements and a "more on page 5" prompt are included.
3. The third aims to make the page look busier by rearranging images, advertisements, and color-coded stories to fill more white space. Additional design elements like a dateline and price are included to resemble a real tabloid more closely.
Ideas task 3
The document outlines 5 ideas for advertising a new Irn-Bru product packaging. Idea 1 discusses updating the packaging design with a new color scheme and font while removing the silver statue. Idea 2 proposes a full page magazine ad featuring the colors orange and blue and displaying the product clearly with a slogan and details. Idea 3 suggests a webpage banner similar to the magazine ad with big writing and the product around the edges against an orange or blue background. Idea 4 recommends a larger billboard poster showing all Irn-Bru drink products leading up to the new drink with half the poster in orange and half in blue. Idea 5 proposes a large portrait bus stop ad depicting an Irn-Bru can with limbs running towards someone to
Task 8
This document discusses the process of designing tabloid newspaper front pages for a class assignment. The student created 4 designs for a front page using the same story. For each design, they made changes such as adjusting fonts, layout, and adding additional stories. They also experimented with design elements to mimic the style of real tabloids, such as The Sun, and the appearance of older newspapers through techniques like adjusting opacity and adding a tea stain overlay. The goal was to design front pages that would attract readers in an authentic style.
Task 9
Brandon Parker is creating fanzines for punk music and exploring design styles. He analyzed existing punk fanzines to understand common styles like using black and white with handwritten fonts. For his first fanzine, he used a black background with white text split into three sections in a stylized handwritten font. He included band icons to relate to punk music. For his second fanzine, he again used a black background and white text, changing the font but keeping the title font the same. He laid out the text in two boxes around a central picture of a punk symbol stitched on denim, relating the image to the text topic of punk fashion.
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Similar to Task 4
Task 3
This document outlines 5 ideas for magazine advertisements promoting Irn-Bru. The first idea describes an eye-catching design using Irn-Bru's colors in a sophisticated yet humorous way. The second idea is for a point-of-sale display stand with a mix of bold images and text. The third idea is an attention-grabbing website banner using colors and more text than images. The fourth idea is a poster for a new Irn-Bru drink with an image, logo, and tagline. The fifth idea involves a competition partnering Irn-Bru with another product for their target audience.
Evaluation
The document provides an evaluation of the technical and aesthetic qualities of the student's work promoting Irn-Bru 32. Technically, the student used glows and strokes on text and images to make them stand out. Aesthetically, the student chose smiling images to convey fun and used large images to promote a limited edition feel. There is room for improvement, such as adding shadows, varying colors, and cleaning up images. Opportunities for further developing the work include targeting different audiences and creating TV/radio ads to better promote the new product. While popular musicians raise awareness, the student did not clearly communicate they were promoting Irn-Bru 32 specifically.
TASK 1- IRN BRU 32
The document analyzes and compares various advertisements for the energy drink Irn Bru across different mediums, including posters, television commercials, product packaging, and websites. It discusses the design elements and strategies used in each ad to draw attention to the products and brands. Key techniques highlighted include consistent color palettes and layouts to create branding recognition, humor and visual metaphors to appeal to various age groups, and prominent display of the products themselves to focus viewer attention. Comparisons are made to advertisements by competing brands like Red Bull and Monster to analyze design choices that make some ads more visually striking and targeted to certain demographics than others.
Unit 42 evaluation
The document provides an evaluation of unit 42 - design for advertising. It discusses the copy used for three poster designs promoting Irn-Bru. It chose puns and informal language to appeal to teenagers. It summarizes the copy considered for each design and why some ideas were rejected to avoid offense. It then evaluates the key areas of a can design, web banner, and advertisement poster that worked well and could be improved. It compares and contrasts the chosen designs with existing energy drink branding.
Fonts
This document provides reasoning for slogans and font choices for potential Irn-Bru packaging designs. It discusses using pun-based slogans to appeal to teenagers. It considers several font styles and colors, including Impact, Tall Dark and Handsome, and Cooper Black, settling on Impact and Tall Dark and Handsome for boldness. Four can packaging designs are proposed: 1) uses Impact font around the can, 2) features one line of text on a blue can, 3) uses rounded text similar to Dr Pepper, 4) reverses Irn-Bru colors with blue text on orange background. The designs aim to stand out and attract teenage customers through bold colors and fonts.
Task7- Evaluation
The document provides an evaluation of a rebranding project for Irn-Bru 32, an energy drink. The evaluation discusses the design process and choices made in creating a new can design, web banners, and magazine poster. It highlights areas that worked well, such as consistent use of color scheme and fonts, and areas that could be improved, such as the back of the can design. The evaluation also notes how development stages helped refine the final products.
Ideas and Planning VE
The document outlines the development of ideas for a client project involving posters and business cards to advertise a record store. The client wanted to develop a poster idea further. The author explains why the poster idea is the best one to pursue, as it was the client's main request and will allow the author to showcase design skills. The document then provides details on developing the poster idea, including font, color, and imagery choices and examples. It also shows early development of a backup business card idea, exploring similar font, color, and imagery options to maintain consistency across materials. The author believes the engaging imagery will appeal to the target 18-34 audience.
Packaging Evaluation
1) The student developed their packaging design skills through multiple iterations of designing an IRN-BRU energy drink can. They focused on technical elements like ensuring accurate sizing and aesthetic qualities like using the brand's signature orange and blue colors.
2) Through planning colors, fonts, and layouts, they were able to efficiently create and modify designs. However, more exploration of color shades and creative copy could have strengthened early planning.
3) Refining initial ideas through development led the student to their final design, which featured a cartoon character and stood out from their other stripe-focused concepts. The development process significantly impacted their chosen final product.
Development of magazine advert
This document contains a student's reflections on developing a magazine advertisement over five iterations. For each draft, the student evaluates what is going well with the design and areas for improvement. Suggested developments are also provided. The student improves the designs by adding more details, experimenting with colors and layouts, and making the text more readable. The goal is to create an eye-catching advertisement that effectively promotes the product.
advert analysis
The document analyzes 3 Irn-Bru advertisements and provides details on the font, color, layout, images, and text used in each. Some key points made:
- The fonts used are fun and handwritten to appeal to younger audiences. Bright colors like blue and orange are used to match the brand and catch attention.
- Layouts are simple with little content to look modern. Images include products and jokes/puns to tie to the text.
- Text uses humor and jokes related to the images to engage the target audience. Simplicity and recognizing branding colors/fonts is important.
Ideas and Planning VE
The document discusses ideas for developing advertising materials for a client's record store business. Specifically, it considers developing a poster and business cards. For the poster, it explores font, color, and imagery options that fit the vintage style of the store and would appeal to the target audience of 18-34 year olds. Mockups of poster examples are included. For the business cards, similar font and color choices are considered to maintain branding consistency. Imagery ideas focus on incorporating a vinyl record. Examples of potential business card designs are presented. In conclusion, the imagery ideas are believed to engage the target audience by showing the creative design process.
Developing ideas
Hannah Sewell developed several ideas for Irn Bru 32 advertisements. Idea 1 featured characters from different ages drinking Irn Bru to appeal to all ages. Idea 3 showed people in an office smiling and drinking Irn Bru to portray it as refreshing for work. Idea 6 depicted a UFO scene with Irn Bru, using a comic book style font and colors to attract attention while keeping the focus on the product.
M2 (U20).pptx
The document justifies the planned components of an advertising campaign for a new drink called PhizzWizard targeted at the media sector. It explains the choice of title "PhizzWizard" and slogan "Go retro, Go PhizzWizard" to grab attention. Social media, billboards and video ads are chosen as the media due to their effectiveness. Popular actors and a director are selected to appeal to the target age group. Images of the drink can and logos are picked to promote the product. Colors like red, pink and purple are used to associate with strawberries and creativity. Layouts center the can image. The tone will have a retro feel but also be exciting to add depth.
5. Pre-Production (FMP).pptx
The document discusses the design of a retro-style film magazine. It outlines the colors, fonts, images, and layouts chosen. Red, blue, and green are selected as the limited color palette to make the design unique. The fonts and bubble text are chosen to fit the 1980s retro feel. Photoshop software is used to create the front cover layout with the logo, title, and taglines. The double page spread layout maintains the red and blue color scheme with dramatic images and bold text. Contingency plans address making the magazine interesting and ensuring high quality images and appropriate content.
Task 7
This document describes the design process for three different packaging concepts for a new Irn-Bru 32 product. The first concept has a retro, classic design with a water droplet background image. The second concept uses a bold, futuristic font and features an energy-themed background image. The third concept is based on the slogan "Gets you out of the dark" and features overlapping background images of light beams. Across all three concepts, the designer sources images, adjusts colors and opacity, and experiments with font choices to develop cohesive and visually appealing packaging designs.
Irnbru research task 1
1) The document contains analyses of various advertisements for IRN-BRU, Lucozade Sport, and Monster Energy.
2) The IRN-BRU ads use humor, minimal text, and contrasting colors to appeal to adults. Some ads have a "spot the difference" element to promote their sugar-free option.
3) The Lucozade Sport ad features soccer player Gareth Bale to endorse the product and uses hashtags to spread on social media. It aims to appeal to young male athletes and emphasizes hydration benefits over water.
4) The Monster Energy ad keeps the design simple but maintains the brand's recognizable black and green color scheme.
1. fmp initial plans
The document outlines Benjamin Fahey's initial plans which include creating a clothing brand. The brand would have simple t-shirt, hoodie, and jumper designs that are lightweight for different weather. Alternatively, the brand could focus on sportswear with shorter, lightweight clothing inspired by sports uniforms. Fahey would create posters, a catalogue, and use Redbubble to advertise and sell the clothing designs. The target audience would be teenagers and young adults. Fahey analyzes sample mood boards and font styles to influence the brand's designs. An informal proposal provides more details on the clothing line, advertising methods, production needs, and target audience. Game and band advertisements were discounted idea due to difficulties with required skills.
Task 5 initial ideas finer details
This document contains Bekki Asquith's work on developing copy and branding ideas for a new Irn-Bru 32 energy drink product. It includes:
- Slogan ideas that involve asking rhetorical questions to engage customers or use of Scottish slang.
- Experiments testing font readability at different sizes and colors for various branding elements like web banners and packaging.
- Considerations for the can design, wanting to use a long thin style associated with energy drinks to differentiate it from original Irn-Bru.
- Potential fonts reviewed for the product packaging and labeling, wanting something bold and uppercase to stand out.
Irn Bru
The document provides information about Irn Bru, a Scottish soft drink brand, and discusses their marketing strategies. It notes that Irn Bru uses bold orange colors and catchy slogans to stand out. Their advertisements often use humor, comedy, and sometimes controversial shock factors to engage audiences. Research on their video advertisements found they parody popular films and use reward power by depicting happy families to persuade people to buy the product.
Idea development pro forma
My client is a freelance dairy worker looking to improve his marketing materials. I propose developing two ideas - the first involves producing new flyers, posters and a retro-style logo incorporating interesting dairy facts. The second takes a simpler, more formal approach focusing on key information. Both ideas meet my client's needs but the first has more appeal. I will spend three weeks creating mood boards, logos and mockups of leaflets and flyers for the retro-themed idea. Market research shows supermarkets are the main competition so emphasizing free-range milk and old-fashioned charm may attract new customers.
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Peer feed back
The document contains 3 peer reviews of layout designs for a fanzine. The first review prefers the second layout for its balanced flow of copy and imagery. The second review favors the third layout because it resembles an actual tabloid layout with advertisements, headers, and a central story. The third review likes the first layout best for its easy to read color scheme and images that will attract the intended audience.
Task 10 pp
Oli Georgiou completed a series of tasks to develop skills in laying out documents in InDesign. Tasks included creating broadsheet newspaper pages, tabloid newspaper pages, and fanzine articles. Lessons learned include techniques for formatting headlines, images, and text to attract attention and guide the reader's eye across the page. Areas for further improvement include reducing whitespace, selecting more urban fonts, and ensuring all elements are properly aligned. Overall, the tasks helped Oli gain proficiency in basic InDesign techniques and understanding of different layout styles for newspapers and magazines.
Task 10 evaluation
The student created multiple designs for a tabloid newspaper front page, magazine layout, and punk fanzine layout to present a news story. They got feedback from peers on early designs and incorporated suggestions like adding columns to designs. Over several iterations, the student tweaked designs, changing fonts, layouts, and addition of images to better match the style of real publications. Their favorite design was the final tabloid front page where they captured the style of papers from the time period of the story while presenting the news article. Time management was good as the student planned early and created multiple drafts to refine each design before the deadline.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and text was laid out in paragraphs. The third article had a camouflage background and headers in an informal font to best represent hip hop themes. Images included brand logos and shapes from the background for detail.
Task 9
The document analyzes three fanzine articles the author created about hip hop themes. For the first article, the author took a more creative approach without grids and placed images and text freely. Images represented clothing brands mentioned in the article. The background image added depth and interest. For the second article, the background had more dead space but images were spread out evenly. A graffiti background represented hip hop and a white text box improved readability. The third article had a camouflage background and headers in an informal font to best represent hip hop themes in a more eye-catching urban style.
Task 8
This document discusses the process of designing tabloid newspaper front pages to accompany a story. The author created 4 designs for the front page of "The Sun" tabloid, experimenting with layout, fonts, inclusion of additional stories, and styling to mimic older newspapers. For the final design, the author aged the appearance by adding an old paper texture and reducing opacity on text and images to look worn from printing years ago. The goal was to realistically portray what the front page may have looked like if the story was published at the actual time of the events.
Task 7
This document discusses the process of designing a newspaper layout in InDesign. It describes three different layout concepts tried, analyzing the effectiveness of each. The final concept is inspired by real newspapers and uses a grid of rows and columns. Techniques like drop caps and minimal white space are used to make the design clean, readable and attractive. Overall, the third concept works best by neatly spreading out the text and images around the margins in a presentable format.
Task 5
This document compares two different poster designs - one without grids and one with 3x3 grids. The no grids poster places elements freely and tilts band names to stand out, with the word "Fibbers" centered to grab attention. Band names are colored and use different fonts for variation. Dates and times match the Fibbers color. The grids poster looks more formal with Fibbers at the top in a formal font. Band names again use color while prices and dates match the Fibbers color. Text has more of a baseline and straight alignment while still maintaining an informal scattered look.
Task 6
The artist used repeated "O" letters in an exploding mushroom cloud shape to symbolize an explosion for the word in the title. A single repeating letter helps viewers quickly read and understand the intended idea. The wavy, irregular font fits the uncontrollable theme of explosions and looks like the letters are exploding outward from the impact of the blast.
Task 5
Brandon Parker was tasked with creating a flyer for the music venue Fibbers using InDesign without images. He started by outlining the necessary information in separate text boxes to plan the layout. Brandon experimented with different fonts for the band names and varied the layout style for the headline band. He sized each text section appropriately and placed key details in the center with less important information on the edges or bottom. Brandon added a black rectangle behind the white text to make it more visually appealing while keeping sufficient spacing between elements to avoid clutter.
Task 4 pp
This document discusses the student's work on creating pages for a story using InDesign's 3 column, 3x3 grid, 3x5 grid, and 4x3 grid layouts. For each layout, the student explains their design choices including placement of images, use of fonts, colors and formatting to make elements stand out and create a visually appealing yet readable page. The goal was to experiment with layouts and styles that fit the content of the story.
Task 3
This document summarizes and compares the layouts of two broadsheet newspapers, The Times and The Guardian. For The Times, it notes the large bold header, cross header, and image in the right corner relating to the story. It also discusses the Times New Roman font, images in the title representing establishment connections, and 6 small sections at the bottom continuing stories on other pages. For The Guardian, it describes the main bold headline and strapline, images sectioned off with bold lines, orange and colored text/title grabbing attention, and 5 columns at the bottom continuing a story on another page.
Task 5 planning pro forma
York will be used as the location for experimental photography projects on Tuesday, February 11th during the day and night. Equipment will include cameras to take photos of monuments in York reflecting different styles to match the theme of "Idealist places". Shots of the river are planned, especially at night to capture reflections of street lights, and in the morning for similar mirrored reflections. Various weather conditions like rain or sun will be utilized to create the desired pictures, with editing as a backup if the raw photos are not completely right.
Task 3
This document analyzes the layout and design of a newspaper or magazine double-page spread. It notes that the spread uses a grid layout with clear columns of text and margins for an attractive and readable design. Images and graphics are included to exemplify points and engage readers. Page numbers and dates are also included for easy reference. The document analyzes how aspects like drop caps, indented paragraphs, and custom image wrapping contribute to the polished, high-quality layout befitting an intellectual readership.
Task 3
Light writing involves moving a light source in the dark while the camera shutter is open for a long exposure, creating trails of light. Using a slow shutter speed, small aperture, and low ISO allows the background to appear black while the light trails are visible. Out of focus images are created by adjusting the camera lens until the subject is blurred, which works well with light sources as it turns them into circles of light. Changing aperture, shutter speed, and ISO can also produce blurring effects.
Task 2 - Should factual writing contain bias
This document discusses whether factual writing should contain bias. It provides definitions of factual writing as dealing only with facts about everyday situations, and of bias as being prejudiced for or against something. It argues that in some cases, like a leaflet aiming to help people quit smoking, only presenting the negatives of smoking and positives of not smoking as facts could be acceptable without being considered biased. However, bias may occur when only one side of an argument is presented, hiding relevant context, as seen in some celebrity news coverage. The author concludes that whether bias should be included depends on the topic - for issues where hearing only one perspective could benefit people, bias may be acceptable, but for less serious topics, presenting both sides shows fairness.
Task 1
This document contains 3 passages summarizing different topics:
1) A safety instructions leaflet that is well-structured and clear without ambiguity to help the reader easily understand.
2) A hotel advertisement leaflet that is neatly laid out to entice customers with nice imagery and text describing the luxury country house experience.
3) An exploded diagram of a pistol's parts labeled with numbers for identification and shown spread apart clearly to depict how it assembles.
Task 1
This document summarizes several informational documents:
1. A museum leaflet that uses bright colors and varied fonts to grab attention and provide information on opening times, prices, and sections in a busy but easy to follow layout.
2. A camera manual that uses only labels, numbers, and arrows to clearly point to each part of the camera in a concise and direct way.
3. A newspaper article that sets a big bold header above images and brief text to clearly introduce a factual news story in an organized busy page.
Experiments evidence template
The document summarizes Oliver Georgiou's experiments with experimental photography techniques including out of focus images, photomontages, movement, and reflections. For the out of focus experiment, Oliver found that blurred lights stand out best and can create a pattern. For photomontages, the second attempt joined images better than the first. The movement experiment showed a spinning object, moving camera light trail, and blurred moving person. Reflections worked well in glass and puddles, allowing two images by seeing through and the reflection. Oliver annotates their best image from each experiment, praising abstract qualities and how techniques reveal or obscure parts of images.
Task 6 – finale images
This 3 sentence document provides instructions for a task involving 3 images but does not provide any details about the images or what is required for the task. The document lists image 1, image 2, and image 3 with no other context or explanation.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Task 4
- 3. • Fonts will be bold, clear and easily readable to make sure that the product will appeal to its target audience and is welcoming any potential customers. • • Source new fonts to give the drink a new modern look which is in keeping with the times • • • • Cylindrical can? Plastic can? • Sports bottle? Glass bottle? • Can Fonts PRODUCT PACKAGING Use current fonts within Irn-Bru’s adverts for my own campaign? Shape • Images • • Bottle Take my own images to create a brand new look for the campaign and advertisements? Source current Irn-bru images to be used within my campaign and products? Traditional Colour schemes • • • Modern Could use darker colours such as the base colour being black, making it more sophisticated? The colours could be mainly whites and silvers, giving the product a more modern and futuristic feel? • • Stick to the current Irn-Bru house style: Blue/orange/silver/white? Traditional old colours such as reds and yellows could be used to make the product more eyecatching?
- 4. PACKAGING IDEA 1 IRN-BRU The colour scheme would be the same house style as the current Irn-Bru product, however the colours will be less bold and more muted and based on a white/silver background. The over all design will have a modern and futuristic twist, with the fonts being slimmer and sleeker than those in the original product and the logo would be similar to the one within this mood board, however I could change the colouring and add more detail to the image. I think that this particular idea will be attractive to current and potential Irn-Bru customers because the design will be very modern and moving on with the times, and people naturally want new looking products.
- 5. PACKAGING IDEA 2 (THE CLASSY DOTS) (ROADWAY) The colours could be darker than usual, giving the product a more sophisticated look, which would appeal to a wider audience. I could used black as the main base colour, and incorporate Irn-Bru’s signature colours; orange and blue, however the over all tone of the colours will be dark. I could produce a brand new logo which would be similar to the previous one in order to ensure that the product will be identified by their target audience, the logo will be based on the usual ‘iron man’ logo however would be more sophisticated in order to fit in with the look of the rest of the product. The fonts will be more stylised detailed, however will still be quite simple in order for the copy to be legible to a wide range of people.
- 6. PACKAGING IDEA 3 I could create a plastic bottle of Irn-Bru. The bottle would be clear so you could see the brightly coloured drink within it, automatically giving the packaging its own bright orange background. The actual label of the bottle would be clear plastic with copy and images printed upon it. The colour scheme for this idea will be bright and bold colours, the feel of the product will be happy and full of energy – promoting the fact that the product is an energy drink. I like the bubble effect on the 7up bottle and Summer labels, I may decide to incorporate this into my own design The fonts could have a simplistic look to them, making the product seem very up-beat. Having the fonts this simple will also make the product more appealing perhaps to a younger audience and a wider range of people.
- 7. • Fonts will be bold, clear and easily readable to make sure that the product will appeal to its target audience and is welcoming any potential customers. • Source new fonts to give the drink a new modern look which is in keeping with the times • • Point of sale display • • Web banner Poster Magazine ADVERT IDEAS Images • Traditional Fonts Use current fonts within Irn-Bru’s adverts for my own campaign? • Competition/S ponsorship • • • Take my own images to create a brand new look for the campaign and advertisements? Source current Irn-bru images to be used within my campaign and products? Media Colour schemes • • Bold Making the colours bold and eye-catching will ensure that the advert will be noticed and attract the appropriate target audiance • • Stick to the current Irn-Bru house style: Blue/orange/silver/white? Traditional old colours such as reds and yellows could be used to make the product more eyecatching?
- 8. ADVERT IDEA 1 I could produce a full page magazine advert for a can of Irn-Bru The tone and general design of the advert will be sophisticated in a humorous way – almost making fun of other sophisticated adverts and keeping the humorous style of Irn-Bru. The main image could be of the drink being poured into the glass (like the one featured in this mood board) with a large tag line and there will be information for the website address/twitter/facebook included in the footer of the advertisement. My designed product packaging will be clearly visible.
- 9. ADVERT IDEA 2 I could create a point of sale display stand for the Irn-Bru product which I decide to produce. This will be made of cardboard and will have a mix of images and text on all sides of the unit with the ratio being image heavy. However the text which will be used will be in a font which is bold and easily legible. Depending on which product I decide to create will have an impact on the details of the colour scheme of this unit, but I could use the traditional Irn-Bru colours, however will also have a slight addition or alteration in order to make the product look slightly fresh and new without losing the products already well known reputation.
- 10. ADVERT IDEA 3 For an Irn-Bru website banner the colours I will use will be very bold and very eye-catching as this will be the first piece of advertising that the audience will see once they have clicked onto the website. There will be slightly more text to image proportions because a website header is quite small and a good amount of information must be put across in one image. I may decide to take my own photographs for this advertising material – for example I could take a photograph of someone drinking a can of Irn-Bru and have a clear tag line to positively anchor the image.
- 11. ADVERT IDEA 4 I could create a poster advertising the new IrnBru 32, and design it in a similar way following the house style in order for the audience to be able to identify the drink. The poster will have an image that I have taken myself of the drink, or could simply just have a new logo for the product which I could create myself within Photoshop. The poster could be advertising the new drink by introducing the brand new logo/design. There will be a large, memorable, humorous tag line attached to the poster The correct addresses for the facebook/twitter/web page will be available on the poster The poster could be of a similar design to my other design for a magazine advert.
- 12. ADVERT IDEA 5 A good form of advertising is being able to partner up with or sponsor another product or business. I could organize a competition involving IrnBru 32 and another product which will be attractive to the same target audience in order to attract a larger audience and another group of potential customers who will be attracted to the product which is the ‘prize’ The prize product should be something that Irn-Bru’s audience will specifically be interested in, this is why it will be very important that I know exactly who the target audience is that I will be attracting. The colours will be in the usual Irn-Bru style of orange/blue/silver/white.