3. Copy Ideas
The copy I have looked at is mainly for the purpose of a slogan/ tagline.
To reflect the current humour and image that irn-bru already portray in
the market. As well as this I looked at a very different image for irn-bru
as the range of different logos I have looked are split between the
humour and pun’s and the new branding as a more healthy, sports
drink that reflect the copy I have looked at. I feel that the smaller ones
I have created would work better at catching the attention of the
reader, making it relevant to the new branding and more memorable
as I feel that many drinks in the industry take on a similar role, which is
another reason why some are so popular in the market. As they appeal
to the personality of the audience. In terms of making a statement the
more humorous and slightly controversial slogans, help to get the
product noticed and out to the audience. Another element to take into
consideration is the idea of using rhetorical question which can hook
the reader and is another good way to appeal to audiences.
4. Irn-Bru
Irn-Bru
Irn-Bru
prisma
I feel that this font could work well as apart of there rebranding, been similar to there
original logo, and work especially well on the packaging logo I design, with its chunky, bold
outline which will help to draw the eye in especially with the lines running through the font
that help to make the campaign flow, following the text. I feel that this text would also fit
with the sporty side that could be brought out by the new adverts, as it suggests speed, and
is overall a lot more lighter and brighter sending out a positive message.
5. Irn-Bru
Irn-Bru
Groovy font
This font would work well with some of my themes for the campaigns because it is a
again a very bold and chunky font, which in some cases could work well but in other
may not work as well when trying to appeal to the female market as it is a lot more
masculine. As I feel that even though it looks cartoony and would appeal to more of the
teen market, and the fact that the shadowing has also been incorporated helps to give it
that 3D look. It could become difficult to read, when creating mock-ups of the product
and then been incorporated into the adverts both moving or print may become
challenging to understand when shrunk. I also feel it is a little to chunky and look more
on the western/ cowboy side which I don’t really want to incorporate into the new
campaign.
6. Irn-Bru
Irn-Bru
Irn-Bru
Summer Of
Love
Similar to other fonts looked at previously, is a cartoon like which will add to the comical
edge of the campaign, Also the fact that it has soft edges makes it easier to read and more
appealing to look at as the words continue. The fact that it is another bold font is used and
the letters themselves are very thick stands out more emphasising the ‘therefore more
appealing to audiences. I would say the theme to this font is more hippy like, by the way
the works curve. Making it more appropriate to the female market.
7. Irn-Bru
Irn-Bru
majel
Irn-Bru
Unlike the other fonts I have compared; this have a very different style, and is a lot slimmer
and elongated, and us its purpose would work better for the main body of text, as I feel if it
was stretched along the packaging it could distort the text and become difficult to read. In
terms of the size of the font it is quiet a wide font could take up to much room especially on
the packaging. I feel in terms of colour schemes to complement this I would use neon’s and
bright primary colours which would help to make the text stand out especially been a
thinner font that is less noticeable so the bright colours would help to improve this.
8. chum
Irn-bru
Irn-bru
This font would be appropriate for use in the logo, and especially apart of the poster
campaign, with its chunky style its is appropriate for long distance viewing, as the posters
will be found on billboards and streets, in a busy city centre, where something eye
catching and bright will help to attract attention. This font is also seen as a cartoon like
chunky font that reflects the techno and modern times, and the updated look that I
aiming for trying to improve upon for irn-bru. I also feel that this font isn’t to different to
the current logo and branding for the company and the house style will still be very
similar to the other drinks that they offer, and so comparing this with the other 4 fonts I
have looked at as I feel that this one would work best suited to the theme and target
market.
9. Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
Font Test
10. Colored Fonts
While developing my ideas for the re branding of of irn-bru I have looked at keeping the color very similar to its
current color palette. Using the complementary; oranges and blues. The reasoning behind this would be
so that there current consumers are still aware of the brands original status in the market; there very
unique design, brand and drink which are still very much the same. However I would look at changing or
developing the shade some what looking at lighter and darker shade to freshen up overall look, making it
different from the the original irn-bru, and up to date with the modern day.
I then also looked at some colors reflective of my mood boards created previously. Such as the pink and blue
which I feel placed together complement each other and the message that they portray, and the very
stereotypical ideologies behind them. By looking at the different shades from light to dark I feel some are
more appropriate then others. As is feel looking at the more pastel tones, would be a little to light and
difficult to understand especially used on the packaging or main body of text for advertising, therefore I
feel that the stronger neon tones would work better at catching the eye of the public, and appeal to the
younger side of the market.
Instead of using both the orange and blue I could also look into more of blues, grey’s and white, to give a new
image and a new brand to irn-bru. I feel that these tones could work well as they help to clear, clean and
crisp colors that reflect a positive message to the consumer and have the connotation of a cold drink
especially with the stark orange drink that will stand out against the blue color scheme. Using these
lighter colors would help to appeal to a broader audience of all ages and both genders, as the drink is
neither targeting specifically at men and women so it is important to take both elements into
consideration.
I also then looked at an extreme difference and contrast to what it was previous looking at a very different
green color scheme from both the pastel and darker shade of green which connotes
growth, youth, happiness, life and harmony. But again I feel that the more brighter tones would work best
at complementing the whole appeal of the drink, the bright color of the drink with the bright drink, and
will stand out on the shelves seen on the packaging. As well as appealing to both men and women
