The document analyzes 3 Irn-Bru advertisements and provides details on the font, color, layout, images, and text used in each. Some key points made: - The fonts used are fun and handwritten to appeal to younger audiences. Bright colors like blue and orange are used to match the brand and catch attention. - Layouts are simple with little content to look modern. Images include products and jokes/puns to tie to the text. - Text uses humor and jokes related to the images to engage the target audience. Simplicity and recognizing branding colors/fonts is important.

1. Irn-Bru advert 1
Font
The font they have used on this advert is very fun and looks handwritten, I think they have used this to ensure that the advert suits the
target audience, it also looks very modern which would also appeal to the younger audiences. Another reason why I think they have
chosen a fun font is because most of the adverts they produce are based on humour and I think that a fun fonts adds To the humour a
little bit, the font is also suited to the colour theme which the company stick to.
Colour
The colours they have used on this advert are very bright and eye catching which helps to get attention from the target audience and
others outside of the target audience. These two colours which are blue and orange also have a very big connection with the Ir-Bru
company because these are the two main colours that the company like to use on both their adverts and the can packaging, using
these colours on their products and adverts helps the audience to recognise their products easily.
Layout
The layout of this advert has been set out so that it is easy for the audience to follow it easily and so that it is easy to, they have not
included a lot of content to the layout of this advert, I think they have done this because it makes it look more simple and modern, it also
looks clean and neat.
Images
The only image they have used on this website is an image of a horse which links with the text, the image ties in with the text because
it creates humour and tells the joke. Another image they have used on this advert is an image of the drinks cans, they have used these
to show the target audience what their product looks like so that it can be recognized.
Text
For the text they have made a joke which is linked with the image, they have used the joke about a horse having a
long face which is also another way for expressing sadness and also the shape of the horses face. They haven't
used much text to make the advert look clean and modern.

2. Irn-Bru advert 2
Font
The font they have used on this again advert is very fun and they have used and handwritten font, I think they have used this to ensure
that the advert suits the target audience, it also looks very modern which would also appeal to the younger audiences. Another reason
why I think they have chosen a fun font is because most of the adverts they produce are based on humour and I think that a fun fonts
adds To the humour a little bit, the font is also suited to the colour theme which the company stick to.
Colour
The colours they have used on this advert are very bright and eye catching which appeals to the younger generation which is the target
audience, they have also stuck with the company themed colours which are orange and blue, I think they have done this to ensure
that the target audience will notice their product when they see it and so that the colours and product become more recognisable by the
audience and the public.
Layout
The layout of this advert is the same as the first advert so again they have set it out very simply to make sure that passing members of
The public can read it easily and quickly. It is also very simple in the sense that they have not added too many aspects to the advert
Which again makes its very simple and easy to read and follow.
Images
They have again used only two images on this advert, the first one is of a boy band which links to the joke in the text on the advert, the
image is in black and white and it is very clear and easy for any age of audience to be able to see it clearly and see what it is, they
have also used the small image of the Irn-Bru can to ensure that their product is recognised by the target audience.
Text
For the text they have made a joke which is linked with the image, they have used the joke about the stereotype of
90s boy bands being gay, the joke describes that the people in the image would change their sexuality just for a
can of Irn-Bru. They have done this to attract their target audience with a joke.

3. Irn-Bru advert 3
Font
The font they have used on this advert is very fun and looks handwritten, again they have used this to ensure that the advert suits the
target audience and that it appeals to them, it also looks very modern which would also appeal to the younger audiences. The advert is
also based around humour and one joke in particular, I think they have incorporated the font to the humour by make it fun.
Colour
The colours used on this advert again are very bright and eye catching and suit with the humourus and fun theme, I also think that it
Helps the advert and the product to appeal more to the younger generation and the young target audience. They have also kept the
Brand and company colours in with this advert.
Layout
The layout of this advert has been set out so that it is easy for the audience to follow it easily and so that it is easy to, they have not
included a lot of content to the layout of this advert, I think they have done this because it makes it look more simple and modern, it also
looks clean and neat.
Images
On this advert again they have used the two images of the joke image and the small image of the can, this image shows a man shouting
an pointing at a donkey, this image goes along with the joke in the text as well as the other adverts I have analysed, again it is in black
and white and clear to make out what the image is to any audience.
Text
The text they have used again describes a joke which links to the image, this keeps in line with the theme of humour
and attracts the young target audience, they have used a joke which says “if it aint irn-bru, you can kiss my ass”
which is another word for a donkey which is why it fits in with the image beside it of the man and the donkey.

4. Irn-Bru 32 packaging
FONT: the font they have used on the
packaging for the can is very big a bold
which is eye-catching to both the target
audience and the general public, it is also
very narrow and simple which fits in with the
modern theme and again attracts the target
audience.
They have used a mixture of different fonts
but each one is bold and eye-catching and
some of the different type of fonts are in the
irn-bru colours which are blue and orange.
COLOUR: Through many of the packaging
they use for their products they have used
the two main brand colours which are blue
and orange.
These colours are very bright and can be
seen well amongst other rival company
packaging. Using these two colours
throughout their products will also help to
gain consistent customers because they are
colours that can be spotted easily and
customers will recognise them.
LAYOUT: The layout for this can is not as
simple and clear as the adverts they
produce, some of the texts are different
ways around but this creates the fun and
modern, individual style which appeals to
the young target market, they have also
ensured that the text stays on the front of
the can and doesn't wrap around to the back
so that people can read it easily when it is in
a shop.

5. Energy drink advert 1
Font
The monster company have used very effective techniques for the choice of their font, they have used fonts which represent the nature
of both a monster and energy but choosing a horror themed main font and a modern green font for the word “energy” they have also
again used a horror themed font for the bottom under the main text.
Colour
They have mainly used dark colours for this advert again I think they have done this to represent the monster theme and the horror
theme. But they have also used bright green neon colours to represent the energy aspect of the product because it is a bright vivid
colours, I also think they have used this because it is an eye catching colour and suits the target market well.
Layout
They layout is very easy to follow which not only suits the teenage target market but suits other members of the public who may be
outside of the target audience. They have also made sure that the text is all on one side of the advert and that the image is on the other
side again making it easy to read and follow.
Images
On this advert they have again stuck to using the minimal amount of images like many other drink adverts do, they have used only one
image which is of the product itself, this is simple advertising because it allows the target audience to become farmilliar with the product
and recognise it in shops.
Text
The text is also simple advertising because it shows the name of the product to allow the audience to become
familiar with it, they have also added the product motto which is “unleash the best” which again links into the
monster horror theme and also the energy aspect of the product.

6. Energy drink advert 2
Font
The font they have used on this advert is very bold and eye catching, I think this suits the target audience very well because it looks
modern and stylish which suits the target audience and its is also easy to read which suits any other potential audience. I think again
they have used the same font as what they do on the packaging to make sure the audience recognise it.
Colour
When looking at this advert I can see straight away that they have used the same colour on the font as they use on the product
packaging which I think is a similar technique to the Irn-Bru adverts, their main colour is green so using it on the adverts ensure that
the target audience will be able to recognise their product and recognise other adverts.
Layout
The layout of this advert has been set out so that it is easy for the audience to follow it easily and so that it is easy to read, they have not
included a lot of content to the layout of this advert, I think they have done this because it makes it look more simple and modern, it also
looks clean and neat which applies to the attraction of the target audience.
Images
Similar to the Monster advert they have only used the image of the drink bottle because it is simple and modern, they have also made
the colours on the bottle a little brighter to attract the audiences eyes to the product rather than the black background, it also helps it to
stand out.
Text
In this advert they have also made a small joke by saying “this is how we dew” instead of “this is how we do” I think
this is a clever way of attracting the audience because it is based on humour and the audience are mainly young
adults and teenagers.

7. Energy drink advert 3
Font
The only font on this advert is the font which is on the can, the font on the can though is again like the other adverts very bold and big
it helps to attracts the eye and the attention of the target audience and also is is very modern and up to date which again helps to
maintain the companies relationship with the young adult target audience.
Colour
They have used contrasting colours on this advert by using a black background and orange flames to indicate that the drink is full of
energy just like fire is a source of energy. I think they have also used these two colours because these are the colours that are used on
the product packaging.
Layout
The layout of this advert is a bit of a disadvantage because they haven't included any text to go with the images, the positives are that
they have positioned the image of the product in the centre of the advert so that it is the first thing that people see and the main thing
on the advert.
Images
They have used only an image of the can on this advert and the fire flames in the background, I think they have only used these two
images because it is simplistic and modern, it also directs the audiences attention to the product when they look at the advert.
I also think they have used the image of the flames to represent the energy that the drink has in it.