The document outlines four ideas for an advertising campaign for Irn-Bru. Idea 1 keeps the original color scheme and humor but targets younger people. Idea 2 focuses on Irn-Bru's Scottish roots using stereotypical imagery and humor. Idea 3 uses black and white images and leaves Irn-Bru in color to draw attention, keeping the original color scheme. Idea 4 changes the color scheme to appeal to both males and females rather than just males. Accompanying the ideas is a mind map of design considerations including fonts, layout, images, and color schemes.

1. Generating and developing ideas
By Lusi Ndoja

2. Idea 1: My first idea that I have come up with is
very basic and similar to the original Irn-bru
campaigns. I will keep the colour scheme the same
the (orange and blue) but also I will still use the
humour they use with the original adverts as the
product like to make their campaign funny. The fonts
will be bold and chunky and as Irn-Bru have used.
This again is the very simple idea. Also the images
that will b used will be image more towards young
people as they will be ore likely to buy the product
and tis way it will get more young buying the drink.
Idea 3:I will use black and
white images (monochrome)
as this again is the original
technique Irn-bru use
originally . Also I will keep the
same colour scheme for this
again making them more
vibrant and funky. Also I could
use just a black and white
image and Photoshop the
photograph so they are
advertising the Irn-Bru and
leaving it in colour so it stands
out from the black and white
image, this will draw attention
to the product. The slogan will
be the colours of the product
again (orange and blue) .
Ideas
Idea 2: will be similar to the first idea, however I have
come up with having a Scottish based theme and
going back to the roots of the product as its Scottish
and wanting to make people more aware where the
product comes from. As the Scottish public like
humour I came up with having stereotypical Scottish
man playing a traditional Scottish sport wearing a kilt
and having a joke giving it humour. Also the log will be
photoshopped and will be replaced by the product
(Irn-bru) liking it the theme and where it comes from
making it very Scottish with the orange and blue
colours but akin it more vibrant and current making
the colours more brighter ad neon appealing more to
then younger audience.
Idea 4: my final idea that I have come
up with is that I will still have the theme
of making the advert humoristic but
however I will change the colour
scheme of the product giving it a
different look, as the colour scheme
Irn-Bru has used is more aimed for the
mal audience and not looking unisex
targeting it both for male and female.

3. (orange and blue)
as this is the
original colours that
Irn-Bru have used
to present their
product, this will
make the campaign
look more
Colour scheme
professional.
By researching
some of the
Neon
existing Irn-Bru
colours, making the
campaigns the
campaign
layout is very
bright, bold and eye
basic and
catching
simple.
As the product
Layout
is aimed at a
young audience
I have
Dark colours e.g. black
discovered
previously that
having more
Funky bold
image than text
fonts will be
will get the
used for the
audience to be
Fonts
campaign also
more hooked
I will be
and more
choosing a
willing to buy
font that will
Images
Bradley Hand ITC
the product.
be bold and
Photography:
Goudy Old
clear.
Taking you own images
Style
and also (booking out a
Broadway Stock images from
Also looking on Da
camera)
the internet
Font will help me
find even more
funky fonts that are
These are some of the
Black and white
more comedy that
fonts that will be
image (monochrome)
will fit into the
appealing and also
is popular with the
theme of my
some what appropriate
Irn-Bru as most of the
campaign idea.
for the target audience
images they have
as they are more
Mind Map

4. Impact
Lithos Pro Regular
Britannic Bold
Broadway

5. Adobe Fan Heiti Std B
Gill Sans Ultra Bold

6. Baskerville Old Face
Eras Bold ITC

7. OCR A Std
Perpetua Titling MT
Cooper Black