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Hypersyndication
This document discusses how to publish videos to multiple platforms to reach a wider audience. It covers submitting videos to video sharing websites like YouTube and Blip.tv, creating podcasts to syndicate audio or video content through RSS feeds to portable media players and aggregators, and distributing content to televisions through devices like Apple TV, TiVo, and Windows Media Center. The document stresses the importance of branding content consistently across all platforms to grow an audience through hypersyndication.
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Hypersyndication
- 1. Hypersyndication How to PublishYour Video to Hundreds of Websites Richard Harrington, PMP www.RichardHarringtonBlog.com twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/ rhedpixel RichHarringtonStuff richardharrington rhedpixeltv
- 2. Session Description In thissession you'll learn practical techniques to publish your podcast or web video to as many screens as possible. Take advantage of the many different viewing options on the market and grow your audience.
- 3. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
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- 6. Agenda State of Internetusage & Web video Overview of RSS Hyper-syndication Branding your video Promoting your video
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- 12. Web Video Experience UnderstandingAdobe Photoshop Creative Cow’s Final Cut Help Creative Cow’s Photoshop for Video Creative Cow’s DSLR Video Aperture Expert Photoshop CS4 Sneak Peak
- 13. Web Video Experience Secretsof Style with Kim Foley Peachpit Press Author Tips The Moment it Clicks Inside the Digital Media Classroom Health Matters at Work American Chemistry Society
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- 15. Web Video Experience LayersTV (guest & consult) Inside Mac TV (guest & consult) Photoshop User TV (guest & consult) MacBreak Work (guest) MommyCast (production) myHealevet (production)
- 20. State of theInternet
- 21. Internet for theMasses 100% 82% 83% 85% 84% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 Arbitron/Edison Research Media
- 22. Residential Broadband 78% 80% 82% 84% 68% 76% 69% 60% 60% 58% 48% 48% 37% 40% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 2005 13% 0% 2006 2007 2008 2009 2010 Arbitron/Edison Research Media Dial-Up Broadband
- 23. People Who’ve Watched Internet Video Last Week 30% 29% 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 2010 Arbitron/Edison Research Media
- 24. Teen Viewing/Listening? 92%of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffray's 17th bi-annual teen survey
- 25. Have Heard ofPodcasting 2006 2010 22% 55% 45% 78% Arbitron/Edison Research Media Yes No
- 26. Have Tried Podcasting 2006 2007 2008 2009 2010 30 20 10 11% 13% 18% 22% 23% 0 Arbitron/Edison Research Media
- 27. The Future isDownloads “We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.” Michael Lanz Nielsen/NetRatings
- 31. Driving the Costsof Web Video Down
- 32. Budgeting Guidelines Treat morelike ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
- 33. Balancing Production Carefully choose acquisition format Selecttalent carefully Keep it short Rehearse during changeovers Use shot list & keep shot ratio very low
- 34. The Simple Truth It’s allabout project management You must scale production to meet the budget and client needs You need to think more like local news than feature film
- 39. What is RSSGood For?
- 40. RSS RSS – realsimple syndication A document written in XML Usually called a “feed” Is used to publish frequently updated content
- 41. RSS Works for blogentries, news headlines and podcasts Feeds can be subscribed to using an aggregator or just viewed
- 42. XML XML – ExtensibleMarkup Language The programming language that creates RSS feeds through use of enclosure tags ID3 tags are also present in RSS, thus wrapping the media with metadata
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- 55. Multiple Screens Desktop &Laptop Portable Media Player Television Mobile Phones
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- 57. Video Sharing Websites YouTube Howcast Adobe TV Blip.tv Revver Dailymotion Vimeo Veoh Google Facebook
- 58. Video Sharing Websites Important toHyper-syndicate Volatile market Read terms of service Look for integration with social media sites
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- 67. What is Podcasting? Podcastingis distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
- 68. In Order tobe a Podcast... Multiple Occurrences/ Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User’s Discretion
- 69. Submit the Feed iTunes– iPodder.org – www.Apple.com/iTunes www.ipodder.org/ Podcast Alley – Podcast Pickle – www.podcastalley.com/ www.podcastpickle.com/ Zune Marketplace – MeFeedia – www.zune.net www.mefeedia.com/ Podcast Directory – digg – www.podcastdirectory.com www.digg.com Podcast Alley – Adobe Media Player – www.podcastalley.com www.adobe.com Odeo.com – www.odeo.com/
- 70. Podcasting Benefits Opt-in audience Subscriberscan watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides “walk away” brand extension Viral communications medium... Good content is shared freely
- 73. Podcast Hosting MobileMe Archive.org (CC) PodHoster GoDaddy Libsyn CacheFly HipCast SwitchPod
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- 76. The Path toTV Apple TV TiVo Western Digital TV Windows Media Center
- 77. TiVo Distribution Invite-only Uses Limelight Networks Places you direct to homes Check out MommyCast
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- 79. iPhone Apple second largestmobile phone company in the world 80% of iPhone owners watch video daily iPhone owners watch video 4x more often than other smart phone owners
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- 92. Contrast Test CheckGraphics in Black and White Affects how easy the viewer can comprehend the information
- 94. Compression Test Check Graphicson intended player or device View at different scales Do a “LCD” test
- 96. Readability Test Moreabout style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
- 98. Read Time Being ableto read the graphics before they animate off the screen Balancing speed and style with viewer comfort
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- 101. Feed Validator Use FeedValidator www.feedvalidator.org/ Identifies errors and recommends solution
- 102. FeedBurner Ideal for streamliningand republishing content www.feedburner.com Provides detailed user and item usage statistics
- 103. Lijit Makes iteasy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
- 104. Searchable FLV Allows forFlash Video to be indexed Improves Accessibility Allows for Search Engine findings
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- 106. Author of 25Books
- 107. Producing Video Podcasts Explores entireprocess Offers best practices Good for those new to video Companion website is www.vidpodcaster.com
- 108. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Available for consultation Feel free to grab a business card Link on LinkedIn Follow on Twitter
- 109. Richard Harrington, PMP twitter.com/rhedpixel facebook.com/RichHarringtonStuff youtube.com/rhedpixeltv RichardHarringtonBlog.com linkedin.com/in/RichardHarrington
- 112. Podcasts Understanding Adobe Photoshop Video Made On a Mac Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peek Final Cut Help MacBreak Work Producing Video Podcasts
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- 114. Thank You forComing Tour the Facility & Take a look at Projects Ask Questions of the RHED Pixel Team Have Food & Drink Network & Mingle Grab a DVD Enter the Raffle
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- 116. CONNECT 703.531.1325 | Office 703.608.4852| Cell rich@rhedpixel.com www.RHEDPixel.com www.RHEDPixel.tv
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- 119. • Contract # GS-07F-0053V • 541–1 Advertising Services • 541–4B Video/Film Production • 541–5 Integrated Marketing Services • Contract # GS-07F-0054V • 541–4E Commercial Photography • 541–4B Commercial Art and Graphic Design